Most MarTech Spending Won’t Pay Off. Here’s How to Make Yours Count
Zoominfo
MAY 16, 2022
The tools are too complex, too inaccurate, don’t integrate well, aren’t used enough, have too much overlap, and the list goes on. And yet, experts predict that marketers will keep leaning into more complex marketing automation solutions and personalization tools. So why now? Impossible, right?
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