Marketing Insider Group

JANUARY 21, 2025

Using numbers, questions, and emotional triggers in your headlines can capture attention and increase clicks and shares. Asking questions can pique curiosity, and emotional triggers encourage engagement by appealing to readers’ desires or fears. Numbers or top-ten lists often work well and are relatively easy to write.

Social Media 286

Social Media Media Content Work Management 286

Marketing Insider Group

JUNE 22, 2023

Automated marketing has been exploding across industries in recent years. Still, there’s a lot of talk about automated tools failing to create authentic experiences. Is diving into marketing automation worth the investment? Discover everything you need to know about getting started with automated marketing.

Marketing Automation Services 317

Marketing Automation Services Budget Programs Automation Work Management 317

Webbiquity

JUNE 29, 2021

Automation can play a powerful role in driving your B2B brand forward. After all, automating processes doesn’t “just” allow you to save time and money. But while automation makes for an excellent upgrade to your everyday tasks like inventory management, its role can be much more impactful in B2B brand success.

Marketing Automation Services 337

Marketing Automation Services B2B Sales Marketing Automation Marketing AI 337

Webbiquity

AUGUST 26, 2024

Image credit: Possessed Photography on Unsplash This technology has become a powerful tool at the forefront of innovation, particularly in the marketing world. In social media marketing, AI is not just a buzzword; it’s a game-changer. This post explores the different facets of AI’s influence on social media marketing.

Marketing AI 283

Marketing AI Social Media Social Marketing Advertising Agencies 283

Marketing Insider Group

AUGUST 18, 2020

Email marketing is still one of the most effective ways of reaching your customers. Furthermore, email marketing automation means that after some initial setup, this form of marketing is mostly “hands-off,” giving you more time to spend on creative thinking and building relationships. The Benefits of Email Automation.

Marketing Automation Services 278

Marketing Automation Services Marketing Automation Email Marketing Automation 278

SendX

MARCH 5, 2024

Email automation tools streamline marketing campaigns with preset triggers and workflows. Rather than manually sending each message, these platforms deliver timed, personalized content to contacts based on their actions and preferences.

Email Marketing 221

Email Marketing Automation Tools Trigger Marketing 221

Stevens & Tate

JANUARY 29, 2025

Enter Product Events Marketing Automation a game-changing approach that streamlines event promotion, attendee engagement, and follow-up processes. In this article, well explore how automation tools can transform your product events, making them more impactful and measurable. What is Product Events Marketing Automation?

Marketing Automation Services 85

Marketing Automation Services Event Marketing Marketing Automation Marketing AI 85

Act-On

OCTOBER 2, 2023

Financial industry marketers face unique challenges: Balancing creativity with strict regulatory requirements. Marketing automation in financial services can help address the sector’s unique marketing challenges. Fortunately, help is here, in the form of marketing automation. Use cases abound.

Marketing Automation Services 245

Marketing Automation Services Marketing Management Marketing Automation Service 245

Martech

FEBRUARY 28, 2025

Most organizations use email marketing automation but does your campaign have the right triggers for your marketing funnel and customer journeys? Are there additional automations that could drive more leads, revenue or conversions for your business? Effective automation starts with a plan.

Top of Funnel 71

Top of Funnel Automation Trigger Marketing Opt-out 71

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. Integration : Most lead capture tools seamlessly integrate with CRM systems and other marketing automation platforms, creating a cohesive ecosystem for lead management.

Marketing Automation Services 130

Marketing Automation Services Lead Capture Budget Programs Enterprise Management 130

SendX

MARCH 18, 2021

What is B2B email marketing? So B2B email marketing, basically is a specific category of email marketing strategy where your target audience are businesses and not individual customers. Why B2B email marketing? List Management, Automation, FB Ads. Automation, Reporting. Just gonna give you some numbers here.

Marketing Management 370

Marketing Management Budget Programs Email Marketing B2B Marketing 370

Zoominfo

SEPTEMBER 24, 2024

For today’s marketers, data is more than just numbers on a dashboard — it’s the key to unlocking new opportunities and staying ahead of the competition. But here’s the catch: many marketing teams are flooded with disconnected data points and siloed insights, struggling to understand what truly drives customer behavior.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Ideal Customer Profiles Zoominfo 130

SendX

MARCH 12, 2021

Writer and Podcaster David Perell, says that “Email Marketing is like plumbing. Lessons from running my business: 1) Email marketing is like plumbing. So we have handpicked the top 10 that we believe are reliable and best in the market. Quick Comparison of top 10 email marketing softwares (ESPs). Email Marketing Software.

Enterprise Management 362

Enterprise Management Email Marketing Paid Search Agency Work Management 362

Webbiquity

APRIL 18, 2024

Business process automation is, hands down, one of the best technological innovations to come along in decades. Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. What is B2B Marketing Automation?

Marketing Automation Services 177

Marketing Automation Services Ideal Customer Profiles Marketing Automation Efficiency 177

Martech

AUGUST 15, 2024

In my last article, we talked about how marketing systems will change with the acceleration of AI, affecting roles, processes and workflows. In this article, we are going to take a deeper dive into workflows, examining how AI, and specifically visual workflow builders, will impact the way marketing teams operate. But buyer beware.

Marketing AI 123

Marketing AI Enterprise Management Work Management Marketing Management 123

Zoominfo

NOVEMBER 18, 2024

A well-designed, high-performing website is the cornerstone of modern digital marketing. Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. Top Website Visitor Identification Software Tools 1.

Work Management 130

Work Management Marketing Management Sales Qualified Leads Lead Scoring 130

WordAgents

APRIL 15, 2025

When your content strategy tilts too heavily toward promotion, several predictable consequences follow, each more damaging than the last: The Engagement Cliff If your social media accounts become non-stop promotional channels, followers quickly develop what many marketers call “promotion fatigue.”

Social Media 195

Social Media Promotion Media Business 195

Martech

JULY 24, 2024

This is a common problem with modern marketing tools. Step 1: Turn on integrations Most marketing tools have built-in integrations. Typically, this will be your marketing automation platform (MAP). To automate, we’ve got to get computers talking together, so we need APIs. But something’s missing.

Marketing Automation Services 118

Marketing Automation Services API Marketing Analytics Tools Trigger Marketing 118

Sage Marketing

APRIL 27, 2025

HubSpot workflows can automate and simplify B2B lead generation. Heres a quick overview: Lead Nurturing : Automate email sequences based on lifecycle stages. Form Responses : Trigger instant follow-ups after form submissions. Webinar Management : Automate registration, reminders, and follow-ups.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Lead Generation Hubspot 52

Single Grain

APRIL 19, 2025

Account-based marketing (ABM) combines efficiency, consistency, and creativity. While many marketers focus on campaign concepts and content, the operational backbone of ABMworkflows, integrations, and automationoften determines whether campaigns achieve their full potential or fall short of expectations.

Account Based Marketing 52

Account Based Marketing ABM Linkedin Multi-Touch Attribution 52

Marketing Insider Group

DECEMBER 28, 2020

For marketing efforts, technology enables you to automate, track, personalize, and more. And what tools do you need to streamline your marketing? MarTech is a set of technology tools marketers use to assist with marketing efforts. Having the right MarTech stack is imperative for the modern marketing organization.

Enterprise Management 363

Enterprise Management Marketing Automation Services Work Management Marketing AI 363

Webbiquity

JANUARY 23, 2025

As artificial intelligence and machine learning blend with traditional marketing practices, the distinction between technical and creative skills continues to blur. Marketing agencies particularly seek talent who can bridge these technical and creative capabilities.

Lead Ranking 152

Lead Ranking Marketing Automation Services Work Management Allocation 152

Stevens & Tate

MAY 5, 2025

In 2025, as marketing automation trends reshape the industry, businesses are turning to HubSpot AI marketing features to stay ahead. As AI-powered personalization, predictive marketing strategies, and seamless CRM integration redefine the digital landscape, marketers must adapt to stay competitive.

Marketing Automation Services 52

Marketing Automation Services Hubspot Marketing Automation Automation 52

Martech

MAY 6, 2025

In large B2B companies, marketing and sales teams continue to operate in silos, resulting in wasted resources and missed opportunities. Marketing complains that sales ignores their hard-earned leads. Sales complains that marketing leads are garbage. AI fundamentally reshapes how marketing and sales work together.

Marketing AI 114

Marketing AI Lead Ranking Marketing Qualified Leads Lead Scoring 114

Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects.

Marketing Automation Services 130

Marketing Automation Services Marketing Management Ideal Customer Profiles Marketing AI 130

SmartBug Media

SEPTEMBER 11, 2024

With the right CRM system in place, sales teams can automate certain steps in their sales process to close more deals faster and more easily. The good news is that most of them can be refined by using the advanced sales automation features available in HubSpot Sales Hub. All it takes is the right approach.

Hubspot 59

Hubspot Automation Enterprise Management Work Management 59

The Point

MAY 19, 2020

It wasn’t that long ago, when marketing automation first burst on the scene, that the height of lead nurture sophistication was the simple, automated sending of multiple, sequential emails. Today, advances in marketing technology make such “automation” seem laughably basic. How does your current lead nurturing.

Lead Nurturing 293

Lead Nurturing Class Budget Programs Lead Scoring 293

Webbiquity

NOVEMBER 21, 2024

B2B marketing demands have changed dramatically since 2020 as business buyers shifted away from traditional sales meetings toward digital-first interactions. Marketing teams face mounting pressure to capture attention in crowded digital spaces while selling to increasingly complex decision-maker groups. Guest post by Indiana Lee.

B2B Marketing 161

B2B Marketing Work Management Marketing Management Planning 161

Zoominfo

JUNE 8, 2021

We are at the dawn of a new era in B2B sales and marketing. The sales and marketing technology landscape has grown from just a few hundred applications to thousands—each one promising to streamline go-to-market operations, accelerate pipeline and generate revenue at scale. Insight-Driven Engagement for Sales AND Marketing.

Zoominfo 58

Zoominfo Top of Funnel Ideal Customer Profiles Sales Qualified Leads 58

Martech

AUGUST 12, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates?

Ideal Customer Profiles 114

Ideal Customer Profiles Marketing Automation Services Lead Ranking Best Practices 114

Martech

NOVEMBER 19, 2024

Linking your CRM with LinkedIn is a powerful way for sales and marketing teams to get more out of both platforms. The reason businesses turn to marketing technology in the first place is because it helps you do things like reach the right people faster, centralize information and automate key processes. Processing.

CRM 126

CRM Linkedin Enterprise Management Hubspot 126

Zoominfo

JULY 13, 2021

In just the last 12 months, we launched ZoomInfo Engage to automate sales outreach. We launched Workflows to activate market insights, buyer intent, and website activity. The acquisition of Chorus will create new possibles for go-to-market teams everywhere. We’ve had some big moments at ZoomInfo over the years.

Zoominfo 70

Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 70

Experiture

SEPTEMBER 17, 2024

Experiture Experiture - Customer Experience Marketing Platform - Best Practices and thought leadership. Experiture offers a comprehensive platform designed to simplify automated marketing, empowering businesses to manage campaigns across email, direct mail, mobile messaging, social media and more -- from a single interface.

Automation 52

Automation Thought Leadership Trigger Marketing Mobile Marketing 52

markempa

JUNE 23, 2024

After years of working with B2B companies, I’ll share something I’ve learned: Marketing automation is powerful, but it’s not magic. The real magic happens when we use automation to be more human, not less. Because we often forget that automation should enhance human connection, not replace it.

Lead Nurturing 156

Lead Nurturing Automation Email Marketing Planning 156

Salesforce Marketing Cloud

NOVEMBER 5, 2024

Ever built 20 email marketing campaigns only to find that only one works? The truth is, successful marketing isn’t just driving people to your website and getting their email information; it’s inviting them on the entire customer journey to become part of your business family. It’s frustrating, right?

Small Business Marketing 99

Small Business Marketing Marketing AI Email Marketing Campaigns 99

Martech

SEPTEMBER 24, 2024

And I say that with confidence, not arrogance, after being in email marketing for 25 years and watching company after company, vertical after vertical, falling somewhere on the spectrum of email investment. But I’m seeing a pullback of resources from digital marketing, which has been the historically winning solution.

Budget Programs 126

Budget Programs Marketing Budget Paid Search Agency Advertising Agencies 126

markempa

DECEMBER 4, 2024

Here’s a Shocking Truth About B2B Marketing: Many companies are running blind. They have sophisticated tech stacks, complex automation, and detailed processes. Traditional market segmentation defines borders of entire territories. But the real opportunity lies in identifying mountain peaks—points of concentrated potential value.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Paid Search Agency Companies 120