Marketing Insider Group

MAY 19, 2025

Thats where CRM and community management start to overlap. While most people think of CRMs (Customer Relationship Management systems) as tools for sales, theyve quietly become a powerhouse for growing and managing thriving brand communities. Quick Takeaways: CRM tools help you understand whos in your community and how they interact.

Communities 225

Communities Work Management CRM Marketing Management 225

Marketing Insider Group

FEBRUARY 18, 2025

This is where a strong CRM (Customer Relationship Management) system can bring structure and simplicity to multi-platform marketing. CRMs simplify campaign tracking, unify data across platforms, and help teams focus on what works. Quick Takeaways CRMs consolidate data from all campaign platforms, offering a clear performance overview.

Work Management 164

Work Management CRM Marketing Management Allocation 164

Marketing Insider Group

SEPTEMBER 23, 2024

Quick Takeaways Marketing management software automates and simplifies tasks like campaign management, content creation, and data analysis, boosting productivity and saving time. These products include: Customer Relationship Management (CRM) systems to manage customer data and interactions. Analytics: Offers valuable data insights.

Enterprise Management 311

Enterprise Management Work Management Marketing Management Budget Programs 311

Marketing Insider Group

DECEMBER 5, 2024

Combining CRM tools with SEO tactics greatly improves marketing efforts by interlinking customer data and digital optimization. CRM SEO integration strengthens both customer relationships and search engine strategies, so it’s the perfect time to learn how to use it. What is CRM SEO Integration?

Marketing Management 146

Marketing Management CRM SEO Lead Scoring 146

Marketing Insider Group

JULY 9, 2025

While its name might stand for “constituent relationship management,” your CRM is actually your donor database for managing relationships with all stakeholders, including corporate partners. In this guide, we’ll explore five tips for how to use your CRM to build long-term, mutually beneficial corporate collaborations.

Work Management 130

Work Management Marketing Management CRM Tips 130

Marketing Insider Group

DECEMBER 17, 2024

Customer relationship management (CRM) strategies and systems are excellent tools for modern businesses. By using CRM growth strategies in your business, you can take advantage of the potential of customer data, refine workflows, and create targeted strategies for meaningful interactions.

Marketing Management 246

Marketing Management CRM Business Paid Search Agency 246

Zoominfo

FEBRUARY 17, 2025

All of us now face intense pressure to drive more productivity with fewer people, and automation has gone from desirable to inevitable. Widespread access to Large Language Models (LLMs) quickly seemed like a superpower: the ability to automate without needing an engineering team. But that’s not the case anymore.

CRM 130

CRM Marketing Analytics Tools Lead Ranking Ideal Customer Profiles 130

Webbiquity

JULY 23, 2024

It offers a way to enhance marketing efforts with better personalization, automation, and customer insights. By automating routine tasks, AI allows marketers to focus on strategy and creative efforts. 2 Automate and Personalize Product Demos Product demos are crucial for lead generation and the overall sales process for B2B companies.

Lead Ranking 298

Lead Ranking Lead Scoring B2B Marketing Marketing & Strategy 298

Marketing Insider Group

MARCH 10, 2025

A well-managed customer relationship management (CRM) system organizes interactions, automates follow-ups, and strengthens engagement. Maintaining an in-house CRM team, however, requires time, expertise, and ongoing investment. Specialists handle setup, automation, and reporting to drive better engagement.

Enterprise Management 164

Enterprise Management Marketing Management CRM Service 164

Vision Edge Marketing

OCTOBER 1, 2024

Marketing and Sales Platforms : Customer relationship management (CRM) systems, email platforms, and social media platforms all allow you to track customer interactions and provide a view into customer actions over time.

POS 312

POS Marketing Analytics Tools Marketing Management Word of Mouth 312

Vision Edge Marketing

OCTOBER 29, 2024

For example, a software development firm could optimize content around queries like, “how to integrate CRM with ERP systems,” using natural language that reflects how customers inquire about their needs. Below are ways AI tools can enhance your analytics, sentiment analysis, and automation efforts.

Marketing AI 312

Marketing AI Buy Marketing Analytics Tools Demand 312

Zoominfo

OCTOBER 24, 2024

By leveraging advanced artificial intelligence, these powerful solutions automate a wide range of tasks and processes, allowing sales teams to focus on what they do best: building relationships and closing deals. Summarizes critical account information from both CRM and ZoomInfo data, reducing research time.

Enterprise Management 211

Enterprise Management Marketing AI Work Management Marketing Management 211

Marketing Insider Group

AUGUST 7, 2024

Artificial intelligence is changing business operations by automating tasks and enabling new and innovative tools. Quick Takeaways ChatGPT can automate routine content creation and internal communications tasks, leading to faster response times and less manual effort.

Marketing AI 223

Marketing AI Business Marketing Management Paid Search Agency 223

Zoominfo

AUGUST 27, 2024

By integrating with other account-based marketing tools, CRM systems, and customer data platforms, marketing account intelligence software creates a unified and comprehensive view of each customer. This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects.

Marketing Automation Services 130

Marketing Automation Services Marketing Management Ideal Customer Profiles Marketing AI 130

Martech

OCTOBER 14, 2024

Familiarize yourself with tools such as CRM systems, marketing automation platforms (like Marketo or HubSpot), and analytics tools. Process optimization: Streamline workflows and automate repetitive tasks to enhance collaboration among marketing teams. Tools: Customer relationship management (CRM) software (e.g.,

Marketing Budget 115

Marketing Budget Marketing Automation Services Allocation Work Management 115

Martech

JUNE 17, 2025

Large Language Model (LLM) agents aren’t very good at key parts of CRM, according to a study led by Salesforce AI scientist Kung-Hsiang Huang. Dig deeper: 7 tips for getting started with AI agents and automations The more agents asked for clarification, the better the overall performance in complex multi-turn scenarios.

Marketing AI 110

Marketing AI Studies CRM Lead Ranking 110

Zoominfo

OCTOBER 9, 2024

From robust data management capabilities to seamless integrations with CRM and marketing automation tools, the solutions covered in this roundup offer the features and functionality needed to streamline your ABM process and achieve better results. Its data enrichment capabilities significantly enhance your critical business data.

Enterprise Management 130

Enterprise Management Marketing Automation Services Work Management Marketing Management 130

Zoominfo

NOVEMBER 18, 2024

ZoomInfo Sales enables teams to engage effectively, leveraging seamless CRM integration for streamlined workflows, while ZoomInfo Marketing equips demand generation and ABM teams with data-driven orchestration for targeted engagement. Better Content Strategy : Visitor insights guide more relevant and engaging content.

Work Management 130

Work Management Marketing Management Sales Qualified Leads Lead Scoring 130

Webbiquity

JULY 18, 2025

Manual order processing, outdated CRM systems, or spreadsheets used for project tracking introduce unnecessary risk and inefficiency. In many cases, investing in process automation, real-time dashboards, or collaborative platforms can alleviate slowdowns and improve accuracy across departments.

Work Management 141

Work Management Marketing Management B2B Marketing Proposals 141

Zoominfo

AUGUST 6, 2024

Here’s why businesses are increasingly turning to lead capture software: Efficiency : Automated lead capture processes save time and resources, allowing sales teams to focus on nurturing qualified leads rather than manually entering lead data. Seamless CRM integration ensures real-time lead syncing, minimizing manual data entry.

Marketing Automation Services 130

Marketing Automation Services Lead Capture Budget Programs Enterprise Management 130

Zoominfo

JUNE 20, 2025

Whether you’re building outbound campaigns, enriching CRM records, or routing leads to the right rep, the right B2B contact database platform can accelerate your pipeline and reduce wasted effort. Reviewers value its affordability and CRM compatibility, especially for startups and smaller teams.

Contacts 130

Contacts Zoominfo Deliverability B2B 130

Marketing Insider Group

MARCH 3, 2025

Thats a lot of work for sales and marketing departments , which is why a customer relationship management (CRM) tool is a must-have for any company serious about building a loyal client base. With a good CRM platform, you can find new customers and keep them. And thats another thing a CRM solution can help with.

Enterprise Management 130

Enterprise Management Budget Programs Work Management CRM 130

Vision Edge Marketing

JANUARY 28, 2025

From CRM systems that manage customer interactions to AI-driven chatbots for instant support, the right tools can vastly improve the way you engage with and support your customers. Its solution, Breeze , helps businesses automate and optimize their customer interactions.

Practices 263

Practices Work Management Marketing Management Best Practices 263

Zoominfo

DECEMBER 6, 2024

Lead-to-account matching and routing software addresses this problem head-on, automating key processes to help sales teams work smarter and faster. The Power of Automation in Lead Management In competitive markets, efficient lead management is crucial. Improved Lead Follow-Up : Ensure no lead is overlooked with rules-based routing.

Efficiency 130

Efficiency Enterprise Management Marketing Automation Services Sales Qualified Leads 130

Webbiquity

MARCH 31, 2025

They integrate all funnel stages within their CRM, ensuring marketing and sales activities are transparent and coordinated. Salesforce practices this collaboration masterfullyintegrating CRM data so both marketing and sales see real-time insights and optimize strategies in unison. Visual engagement amplifies distribution success.

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

Webbiquity

NOVEMBER 25, 2024

The Dates: now through November 30th Email Marketing Software Moosend Moosend is the simplest and most modern solution to deliver email marketing and automation experiences that drive real revenue growth. The Deal: New Personal Computer Backup customers who purchase a license can get 30% off at checkout by using the offer code: CYBRBLZ24.

Marketing Automation Services 195

Marketing Automation Services Work Management Marketing Management Budget Programs 195

Zoominfo

MARCH 17, 2025

Capital One: Enhanced Sales Efficiency with Centralized Data and Automation Capital Ones Commercial Banking division faced significant challenges in optimizing relationship managers (RMs) efficiency due to time-consuming manual data entry and fragmented information sources.

Efficiency 130

Efficiency Ideal Customer Profiles Marketing Analytics Tools Zoominfo 130

Webbiquity

AUGUST 22, 2024

Automation And Personalization Automation is like having a super assistant who knows exactly when to send out the welcome wagon or a birthday cheer, without you lifting a finger. The right automation tools can turn a massive list of contacts into a curated audience of engaged subscribers.

Email Marketing 184

Email Marketing Top of Funnel CAN-SPAM Marketing Management 184

Martech

NOVEMBER 11, 2024

Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists. It uses CRM platforms, data-driven insights and automation to enhance customer engagement, improve lead quality and boost conversions.

CMS Development 115

CMS Development Allocation Industry CMS Budget Programs 115

Martech

OCTOBER 24, 2024

Disruptor platforms like ChatFactory or ChatSpot use genAI to reshape entire martech categories, reimagining core tools like content management systems (CMS) and marketing automation platforms (MAP). For instance, AlgoOps helps automate predictive lead scoring, freeing sales and marketing teams from manual analysis. Scalability.

Lead Scoring 127

Lead Scoring Lead Ranking Marketing Automation Services Work Management 127

Zoominfo

JANUARY 21, 2025

Unlike prior shifts like CRM adoption or marketing automation, GPT-based systems dont just centralize data or automate tasks they actively analyze, predict, and collaborate in ways that are completely reshaping roles and workflows. GPT, CRM integrations); ability to fine-tune prompts. Experience with AI tools (e.g.,

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Lead Ranking Marketing Automation Services 130

Zoominfo

DECEMBER 20, 2024

They equip teams with tools for automating tasks, tracking engagement, and accessing real-time data, all of which accelerate the sales cycle and improve overall performance. Sales acceleration platforms provide that edge by: Increasing Sales Velocity : Automating repetitive tasks and delivering actionable insights to shorten the sales cycle.

Efficiency 130

Efficiency Zoominfo Work Management Budget Programs 130

Zoominfo

NOVEMBER 1, 2024

The platform enables users to create precise audience segments using a combination of Account Intelligence, CRM and MAP data, intent signals, and technographics. This full-funnel solution is powered by intent data, allowing marketers to target prospects when they exhibit the highest propensity to buy.

Account Based Marketing 130

Account Based Marketing Marketing Automation Services Budget Programs Marketing Management 130

Martech

DECEMBER 3, 2024

Dig deeper: 7 strategies for getting the most from your martech stack “This may be the turning point where the number of commercial apps in the tech stack peaks and future growth of the stack — which overall we think could be exponential — will come from custom software, a cornucopia of custom apps, agents, and automations.”

Marketing Management 130

Marketing Management Marketing Automation Services Marketing AI Vendors 130

Act-On

AUGUST 2, 2024

While a decent amount of this data can be found in tools like your CRM, a SSOT will encompass data from marketing automation, customer support, finance, product usage, and other systems to represent a holistic view of the customer journey. Some rely on standalone BI tools, like Looker or Tableau.

Ideal Customer Profiles 130

Ideal Customer Profiles Marketing Automation Services Work Management Paid Search Agency 130

Martech

JUNE 19, 2025

LinkedIn Analytics, X Analytics, Facebook Business Suite), Google Analytics (using proper UTM tagging for social campaigns), CRM systems (integrating social lead forms). Where to find it: CRM systems (e.g., Salesforce, HubSpot), Marketing Automation Platforms (e.g., Vanity metric No. Marketo, Pardot). Vanity metric No.

Paid Content 86

Paid Content Cost per Acquisition Marketing Attribution Lead Ranking 86

markempa

DECEMBER 18, 2024

What if we built our entire process around human connection instead of automation? The Hidden Cost of Lead Obsession (It’s Bigger Than You Think) Here’s what I’ve learned after working with hundreds of revenue teams: Your salespeople aren’t struggling because they lack leads. It’s a human problem.

B2B Thought Leadership 120

B2B Thought Leadership Marketing Qualified Leads Lead Leads 120