Webbiquity
APRIL 18, 2024
Business process automation is, hands down, one of the best technological innovations to come along in decades. So, why not let B2B marketing automation take care of the rest? Embracing automation is clearly the way forward. Which parts of marketing can you most profitably automate? What is B2B Marketing Automation?
SendGrid
SEPTEMBER 8, 2022
Regardless of how you feel about this annual reminder of passing time, for email marketers, birthdays are an opportunity to build relationships with customers. A common way to do this is with the birthday email, using automation and customer data to send subscribers a discount or […].
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Salesforce Marketing Cloud
JANUARY 4, 2024
We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Why use drip campaigns? 50 ways to send better emails How do you get readers to click and read your emails? Second, define your audience.
Zoominfo
JULY 27, 2023
Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. The Walk Phase: Lean Into Automation The walk phase of your ABM strategy is all about process and automation.
Webbiquity
MARCH 14, 2019
One of the best ways to keep your messages out of the automated spam folders of web-based emails is to keep customers engaging with your emails. Follow these steps to create appealing emails that customers and clients won’t ignore, delete, or flag. Sending too many emails eventually turns off your subscribers.
Litmus
AUGUST 16, 2022
It’s important to be intentional with how and when you communicate your message by tapping into B2B email campaign ideas with proven success. B2B email strategies need to carefully consider factors like business initiatives and challenges subscribers are facing that are promoting more interest. Use conversational language.
Martech
OCTOBER 5, 2021
Mailchimp, the marketing platform which serves primarily small businesses, has announced new functionality to help optimize email campaigns. Content Optimizer represents Mailchimp’s latest attempt to level the playing field between small and larger businesses by providing affordable automation of an important marketing process.
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