Salesforce Marketing Cloud

JANUARY 11, 2023

They weren’t logging key information about customers, including sales opportunities, and there wasn’t a case system to help account managers with the operations team. When I was officially hired as a Salesforce Admin, I began to study for my Salesforce Administrator and Advanced Administrator certifications. 5 min read.

Peer-to-peer 98

Peer-to-peer Communities Case Studies Work Management 98

Webbiquity

OCTOBER 9, 2018

Additionally, a study by University of Texas shows that personalization helps consumers in two ways: Tailored content makes consumers feel that they have some control over what they wish to see, and it saves them from information overload. A similar reaction takes place in the brain when people receive personalized content.

Paid Content 254

Paid Content Personalization Lead Ranking Marketing Analytics Tools 254

Martech

MAY 26, 2023

It’s no wonder that the business world, especially B2B marketing, is buzzing with excitement over the potential of AI. Automated content generation We all know that content creation can be time-consuming. AI-powered content generation tools can automate repetitive tasks and save you precious time.

Marketing AI 90

Marketing AI Work Management B2B Marketing Management 90

SmartBug Media

JANUARY 5, 2024

From strategic analysis to targeting and beyond, the buzz around AI is real—but will marketing be replaced by AI? The Rise of AI in Marketing AI has the value it does in marketing because it gets us automated. But AI can assist with SEO by automating data analysis and providing content optimization suggestions.

Marketing AI 59

Marketing AI CMS Development Paid Search Agency Advertising Agencies 59

Hubspot

APRIL 25, 2023

We'll review use cases of AI emails, their pros and cons, and the tools you should consider when adding this tech to your arsenal. We provide our case studies to the AI, enabling it to perform sentiment analysis. ChatSpot is HubSpot's answer to automated customer messaging.

Tools 73

Tools Lead Ranking Template Outreach 73

Content4Demand

FEBRUARY 21, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Let automation do your grunt work. An Artificial Future.

Marketing AI 63

Marketing AI Account Based Marketing Lead Scoring Lead Ranking 63

Bannerflow

AUGUST 3, 2021

We’ll focus on everything from automated production to personalisation and the use of live data feeds. 6 ways to create your best ever e-commerce display advertising campaign: Automated production. Look no further than automated production. Case study: Elko. Case study: Bannerflow for the Tokyo Olympics.

Display 98

Display Advertisements Advertising Digital Asset Management 98

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ For the second year in a row, HubSpot is named a Leader in the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms for its offering, Marketing Hub. ??. Case studies.

Brand Identity 128

Brand Identity Branding Marketing & Strategy Eye-Tracking 128

Convince & Convert

AUGUST 13, 2015

It also involves folding SEO into your content, as well as getting the most out of social media, automation, and distribution. Creative content marketing creates buzz. This content generated a great deal of buzz, reaching 2.2 Use Inbound Marketing Automation to Simplify the Process. Get Really, Really Creative Content.

Marketing Management 162

Marketing Management Content Marketing Marketing Automation Services Distribution 162

SocialPilot

FEBRUARY 9, 2024

Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. Jeanne posts case studies, blogs on click-through-rates, drip email marketing campaigns, ROI generations, and everything that has the keyword email marketing in it.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Exo B2B

SEPTEMBER 25, 2019

Recently, the technology watchdog firm, Gartner, published its famous “Hype Cycle” on marketing-related technologies or, if you prefer, “martech” In case you didn’t know, every year, the US firm publishes its Hypes Cycles for everything related to technology. everything is scrutinized or in this case, «cyclelized».

Marketing AI 49

Marketing AI Gartner Paid Search Agency Case Studies 49

Metadata

JULY 21, 2022

This is an inbound marketing strategy that relies heavily on data to help you create buzz, build pipelines, create sales, and retain customers. Email signups for whitepaper and case study downloads can prove invaluable here. Demand generation is about building buzz and excitement. Automate demand generation with Metadata.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

Contently

MARCH 20, 2017

In a recent article on The Content Strategist that examined AI hype , Sameer Patel, CEO of the smart automation software company Kahuna, said: “There’s just a lot taking old technology [and] plastering AI on it.” We did a study where we looked at companies that grow fast and companies that don’t.

Marketing AI 121

Marketing AI Marketing Attribution Lead Ranking Enterprise Management 121

Content4Demand

DECEMBER 13, 2018

Here is our countdown of the top-trending pieces and posts generating buzz and airplay this month in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. You just might create more buzz without the buzzwords.

Marketing AI 46

Marketing AI Marketing Attribution Content Buzz 46

Webbiquity

SEPTEMBER 7, 2010

Typically, a lead nurturing program uses these communication mechanisms: emails, case studies, articles, events, podcasts, white papers, social media messages and webinars. Use the map that you built during your planning stage and map content pieces (emails, case studies on product successes, invitation to a webinar) to each step.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

The Lead Agency

OCTOBER 4, 2017

There is a lot of buzz around machine learning and artificial intelligence. According to researchers at RMIT , the future of work will be radically disrupted by ubiquitous automation. This future might sound far off, but this scale of automation might only be a decade away according to Forbes magazine.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

LeadSquared

NOVEMBER 30, 2020

Campaign Management software is a digital tool that enables sales and marketing teams to plan campaigns , track their performance, measure the effectiveness of different channels and copies, and automates reporting & analysis of marketing campaigns to a granular level. 74% of marketers agree that automation saves time.

Work Management 52

Work Management Marketing Management Marketing Automation Services Budget Programs 52

Buffer

DECEMBER 4, 2019

But if you look to today’s trends and the latest buzz, you’ll start to see the signs. There’s also a strong case to be made on the qualitative side of things. The website ConversionXL has a neat case study on a brand that has experimented with a Facebook Shop. What’s coming to social media in 2020?

Social Media 98

Social Media Rules Media Click Rate 98

Single Grain

APRIL 24, 2023

That’s why we’ve put together a collection of eight B2B digital marketing case studies to inspire you. From email marketing to influencer marketing, these case studies showcase successful campaigns from a variety of industries and highlight the tactics that made them work. People loved it.

Case Studies 52

Case Studies Case Study Paid Content Paid Search Agency 52

Optinmonster

NOVEMBER 3, 2021

If you really want to promote engagement, start generating buzz a few days before starting your giveaway or contest. Automate contest start and end times. According to a study by Stackla , 79 percent of people say user-generated content highly impacts their purchasing decisions. More eyes and engagement=more sales.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Sharpspring

JUNE 23, 2017

Getting new business used to be about word-of-mouth buzz, good old referrals, knowing when to strike, and presenting unique creative ideas. Then, once you’ve figured out your ideal client types and you’ve got some case studies to prove it, just keep hammering the story about why you are the expert in this area.

Paid Search Agency 46

Paid Search Agency Acquisitions Advertising Agencies Ad Agencies 46

Content4Demand

JULY 25, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. 5 Tools to Create Engaging Content with Automation.

Ideal Customer Profiles 46

Ideal Customer Profiles Account Based Marketing ABM B2B Sales 46

Metadata

JANUARY 25, 2023

If Sales can’t get in touch with the prospect (they usually can’t), the prospect gets added to an automated nurturing sequence to stay top of mind. This abundance of choice is what makes B2B so powerful; marketers with any problem, use case, or budget can find a solution right for them. What is demand generation?

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

Content Marketing Institute

FEBRUARY 23, 2018

It’s got a bit of a buzz these days doesn’t it? Is BuzzFeed, with all its cat-video and which-Game-of-Thrones-character-are-you-quiz “trending buzz,” a huge success ? Think of the classic detective story, where the hero feels she’s getting too old and just wants to solve the last case so she can retire. Storytelling.

Work Management 100

Work Management Storytelling Business Differentiation 100

Webbiquity

DECEMBER 16, 2010

Without a solid content strategy to support movement through the marketing and sales cycle, marketing automation software is just a nice email system. Post on Google Buzz. Despite it’s ambitious title, The Perfection of Marketing is a surprisingly accessible and fast-paced read. Check out the Webbiquity bookstore. Share this on Bebo.

Social Media 100

Social Media Social Marketing Emarketing Media 100

SnapApp

JULY 10, 2018

Demand Gen Blogs to Study. The SnapApp blog content contains a balance of innovative strategies, graphs and statistics from some of the most respected analysts in the industry, as well as case studies demonstrating the effectiveness of interactive content. . Demand Gen Conferences to Attend. SiriusDecisions Summit.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

DealSignal

DECEMBER 28, 2021

If your team has a CRM, website cookies enabled, email tracking, marketing automation, or social listening tools, you’re collecting first-party intent data and observing who is engaging most closely with your brand. These intent signals can be actions like number of page clicks, the time spent on a given web page, and more.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

Zoominfo

JANUARY 29, 2018

In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%). Businesses continue to use social media marketing to garner enough buzz and following in their respective industries. 3 Ways Automation Can Accelerate Event Growth.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Hubspot

AUGUST 24, 2017

You could also provide them with a case study from a business similar to theirs and include compelling stats. If you’re running a campaign on a local level, generate buzz in your community by sending out a visually compelling piece of direct mail that neighbors are apt to discuss. Keys to Direct Mail Marketing Success.

Inbound Marketing 78

Inbound Marketing Marketing & Strategy Marketing Strategy Landing Pages 78

Oktopost

OCTOBER 28, 2019

Study What Successful Influencers Do. If you want to build a strong personal brand and gain an online following, you’re going to want to study from the masters. This is the case whether they’re close confidants or old acquaintances you haven’t seen in years, so import those contact lists and leave no friend behind.

Personalization 69

Personalization Ad Building Tips Brand Identity 69

Valasys

SEPTEMBER 10, 2019

Let’s now delve deeper into the following tactics that can be used by the marketers to create a positive buzz about their products or services online: 1. Leverage Influencer Marketing: According to a study by Convince & Convert, Influencer Marketing can drive 11x more traffic than banner ads. Focus on Reputation Management – P.S:

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

SnapApp

JULY 10, 2018

Demand Gen Blogs to Study. The SnapApp blog content contains a balance of innovative strategies, graphs and statistics from some of the most respected analysts in the industry, as well as case studies demonstrating the effectiveness of interactive content. . Demand Gen Conferences to Attend. SiriusDecisions Summit.

Training 48

Training Demand Demand Generation Agencies Planning 48

Content4Demand

DECEMBER 27, 2018

Here is our countdown of the top-trending pieces and posts generating buzz and airplay finishing off the year in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Think Small. The Spirit of Content.

Marketing AI 46

Marketing AI B2B Thought Leadership Thought Leadership Content 46

Adobe Experience Cloud Blog

JUNE 13, 2016

Lately, there has been a lot of buzz around the RIGHT metrics to focus on. Which case study was the most successful for your sales team? The example below shows how a webinar program is tracked in Marketo (although you can use another marketing automation system to do this).

Lead Ranking 48

Lead Ranking Planning Top of Funnel B2B Thought Leadership 48

Scoop.it

SEPTEMBER 7, 2021

Hence the urgency to incorporate an incentive-based referral marketing strategy to win the hearts of your clients and create a buzz around your business. And these days, you have access to automated tools to create your referral program email with ease. Conduct social media giveaways and grow your email list.

Social Media 76

Social Media Email Marketing Social Marketing Marketing Strategy 76

Golden Spiral

FEBRUARY 26, 2019

The biography Steve Jobs — or any of the, books, movies , or documentaries made about him — is a case study in failure and success, products launched too soon, and products that didn’t launch soon enough. In either case, create a list of set questions to ask your current clients. Successful product launches flow out of feedback.

Product 90

Product Webinar Metrics Cross-Selling Planning 90

Metadata

SEPTEMBER 1, 2022

Your B2B demand generation strategy should be in place by the time you get to launch, if not before — and you can use the buzz surrounding your product launch to build demand in anticipation of the launch. During this phase, customers browse your case studies and white papers looking for specific benefits.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Cost per Lead 52