Martech

FEBRUARY 6, 2024

And businesses that didn’t shell out $7 million for a 30-second spot will take advantage of all the buzz to connect with customers. Pre-game buzz on TikTok and other short-form video It isn’t just about game day for Super Bowl marketers — it’s about building awareness on channels where customers are in their everyday lives.

Advertising Agencies 109

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 109

Integrated B2B

APRIL 29, 2017

Such platforms let you manage, track and scale advocacy marketing activities, structuring the data as you gather referrals, case studies/testimonials and references, and helping you to better understand your customers and their needs, too. The post Buzz Watch 2/5: Advocacy Marketing appeared first on IntegratedB2B.

Buzz 40

Buzz Word of Mouth Peer-to-peer Account Based Marketing 40

ClickZ

JANUARY 12, 2024

Top of Funnel Marketing Top-of-funnel marketing is about more than just creating buzz; it’s about laying a sustainable foundation for growth. Imagine it as the first chapter of an engaging novel, where the story begins, intrigue is created, and the relationship with the reader—or in this case, the customer—starts to form.

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

Inbox Insight

OCTOBER 19, 2023

The ultimate goal of the demand generation process is to cultivate a buzz around your brand that propels your target audience through the sales process. It’s about taking that buzz you’ve created around your brand and turning it into tangible leads that can potentially result in sales.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Webbiquity

JULY 28, 2022

Recent studies show email marketing can yield a 4400% ROI and $44 for every $1 spent. They provide a sneak peek of the new products introduced in the mail, in this case using four distinct sections. Product launch email marketing is highly effective at generating buzz and excitement about new products. Conclusion.

Product 259

Product Effectiveness Template Marketing Automation Services 259

Convince & Convert

SEPTEMBER 25, 2014

At this year’s INBOUND and FutureM conference in Boston, Ekaterina Walter of Sprinklr delivered a real-time marketing talk that was one of the more buzzed about presentations. » Social Media Case Studies' 1) Define. Read the whole entry. »

Tips 157

Tips Case Study Case Studies Buzz 157

Contently

FEBRUARY 1, 2023

For example, blog posts, eBooks, webinars, and case studies can explain the features and benefits of a company’s product and provide user insights into its benefits. Providing content that educates potential customers about the benefits of the company’s products or services helps the sales team close more deals.

Demand Generation Agencies 183

Demand Generation Agencies Content Demand Generation Paid Search Agency 183

Convince & Convert

DECEMBER 16, 2014

In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. He invites them to come to the store, try on apparel, and take home something for free for authentic word of mouth buzz about the stores. Work with more bloggers faster.

Blogger 154

Blogger Word of Mouth Case Study Case Studies 154

Zoominfo

FEBRUARY 25, 2021

Your host can create some buzz by making a short video explaining the webinar’s key takeaways. Keep the conversation going by offering additional, related content, such as: A related blog post link A 30-second “thank you” video from the host A limited-time ungated whitepaper or case study. Get the Word out on Social Media.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Litmus

MARCH 29, 2023

A now-patched Outlook zero-day bug has the email world buzzing. AI is best suited for blog title brainstorming, email engagement , and content outlines, according to a new study. Not like your IRL friends who keep joking you’re a spammer (unless you are, in which case, we’re swiping left). Psst, security friends. You seen this?

Email Marketing 88

Email Marketing Phishing CAN-SPAM Buzz 88

Optinmonster

DECEMBER 21, 2023

It can generate a buzz around your product and get people to notice it. Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. Our templates are designed for a wide range of use cases and are fully customizable.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Champion Communications

JULY 24, 2023

In a stroke of strategic genius, Barbie’s PR team orchestrated an awe-inspiring rebranding campaign that not only revitalised the iconic doll’s empire but also generated an astonishing amount of buzz and partnership opportunities. Check out our recent rebranding case study with SoftwareOne here.

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

SendX

MAY 30, 2019

In that case study, Laura’s email campaign to new subscribers generates over $2,000 in sales on average, on autopilot. Albeit, in this case, you want to craft your email series to drive word of mouth marketing for your business. Image credit: CrazyEgg.com And a second page to invite word of mouth buzz.

Word of Mouth 157

Word of Mouth Email Campaigns Campaigns Generation 157

Hubspot

MARCH 14, 2016

Check out these 13 case studies that prove word choice does indeed matter when it comes to optimizing for conversions. 15 Case Studies That Prove Word Choice Matters for Conversions. If people believe that there’s a buzz about your product or service, they’re more apt to want to join the party themselves.

Case Studies 28

Case Studies Case Study Studies Urgency Marketing 28

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. Studies show that 55% of B2B buyers conduct their research on social networks, and that social media represents 84% of the influence on purchasing decisions among C-level and VP-level executives. (DK)

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Ranking 203

Martech

OCTOBER 13, 2023

He pointed to a GroupM mid-year study that found DOOH growing 26% annually. DOOH demand-side platform (DSP) VIOOH teamed up with Yahoo to study the growing demand of DOOH and its effectiveness. The study found that 64% of U.S. The $13 billion global market represents 37% of all out-of-home. Pepsi CMO Todd Kaplan at DPAA Summit.

Advertising Agencies 119

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 119

ClearVoice

AUGUST 25, 2023

Much of a product marketing campaign involves generating buzz and excitement. You might use case studies to show off the product in action. Case Studies of Effective Technical Content Marketing Many companies have successfully used technical content marketing to promote their products.

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

chiefmartech

APRIL 11, 2016

Marketing analytics vendors say their solutions can put ABM to the test, to see if it actually does “deliver the highest ROI of any B2B marketing strategy or tactic” (as marketing research studies like one done by ITSMA have reported). Conclusion: Old News, New Buzz? Background: What is Account-Based Marketing (ABM)? Thanks, Bertrand!

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

Webbiquity

APRIL 19, 2018

According to one study, nearly 70 percent of consumers don’t trust promotional advertisements. Failure: No Social Media Buzz. Use social media tools to start generating buzz for the event far in advance and let everyone know exactly where your table or booth will be located so they can find you. Success: Pre-Show Meeting.

Trade Show 186

Trade Show Buzz Work Management Impressions 186

Sprout Social

OCTOBER 11, 2022

Case studies. When announcing new partnerships with other industry leaders and brands, lean into employee advocacy to generate major buzz. As the writers and editors behind blogs, videos, case studies and more, they can efficiently draft prepackaged social copy to accompany each curated post. Social media posts.

Marketing & Strategy 127

Marketing & Strategy Curation Thought Leadership Content 127

Content4Demand

JULY 2, 2021

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Nominations Open.

Peer-to-peer 108

Peer-to-peer Intent Data Content Intent 108

SmartBrief - Marketing

DECEMBER 4, 2023

Although you might think adding influencers to your experiential marketing plan is as simple as sending an invite, that is rarely the case. But, if you can get influencers to attend and post about your event, the life of that experience will live forever on the internet.

Paid Search Agency 73

Paid Search Agency Planning Advertising Agencies Work Management 73

KoMarketing Associates

APRIL 7, 2021

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”. This is another aspect of the “increase engagement” theme, but storytelling specifically pops up in two of the major recent studies about demand generation.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Convince & Convert

OCTOBER 23, 2014

You have more than your fair share of opportunities to generate buzz and publicity for your new album. This involves a big reveal followed by a series of engaging content that drives buzz and reminds fans that a new product is coming, or event is happening, etc. Social Media Case Studies' Image via BigStockPhoto.com.

Contingency Planning 167

Contingency Planning Campaigns Buzz Opt-out 167

Content4Demand

MAY 14, 2021

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Crush Engagement KPIs.

Account Based Marketing 65

Account Based Marketing Storytelling Content ABM 65

Tomorrow People

DECEMBER 2, 2020

Product-focused content Create the content assets that will best communicate and promote the product, including marketing copy, web content, case studies, landing pages, emails and sales collateral. Bring the team together to coordinate activities and troubleshoot any emerging issues.

Product 156

Product Planning Buyer Personas Paid Search Agency 156

Salesforce Marketing Cloud

MAY 5, 2022

That trust expands to increased awareness and buzz for your new product’s capabilities. We focus on use cases: how are customers adopting the product? We also focus on industry-specific cases and always factor how the product ties to the rest of the sales portfolio. And that eventually results in more sales.

Product 98

Product Work Management Case Studies Marketing Management 98

Content4Demand

FEBRUARY 19, 2021

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Refresh, Renew, Remix. The session starts at 2:15 p.m.

Peer-to-peer 73

Peer-to-peer Account Based Marketing Content Marketing Management 73

MLT Creative

APRIL 13, 2012

This fascinating book explores how brands are identifying powerful bloggers , tweeters and YouTube celebrities to build brand buzz and increase sales. With more than 50 interviews of industry thought leaders and several social influence marketing case studies, the book shows how to use the latest breakthroughs to meet your goals.

Buzz 40

Buzz Word of Mouth B2B Advertising Agencies 40

Convince & Convert

NOVEMBER 19, 2013

The content has to be brand-relevant and current but not a buzz wedge. To me, a “buzz wedge” is when something going on in the news is trending (the buzz) and a company tries to capitalize on it with a story or social post even though the buzz is completely off brand (the wedge).

Trends 166

Trends Advertising Agencies Buzz Paid Search Agency 166

ClearVoice

FEBRUARY 17, 2021

Important study. But in some cases, for example, if a business has a popular product that is successful enough to draw users who are only interested in that product, they may keep a microsite up and running just to accommodate those users. Social influencer campaign. Infomercial. Book launch. Example of software microsite.

Microsite 98

Microsite Landing Pages Case Studies Buzz 98

FunnelEnvy

OCTOBER 2, 2023

From landing pages to websites, Hubspot reported in 2020 that 83 (48%) of 173 study respondents say forms are their highest converting tool. That means forms leading to a direct sales contact or call back aren’t likely to convert as many as forms offering deeper dive information, like webinars or research studies.

Opt-in 67

Opt-in Conversion Opt-out Privacy Policies 67

NetLine

MAY 20, 2024

Andrew’s case study resonated with all in attendance, with his big takeaway being to focus on quality over quantity. Events Still Matter Our Chief Strategy Officer, David Fortino, always leaves events buzzing. Also, a few of us worked out with Andrew the next morning and the man is a beast.)

Intent Data 52

Intent Data Marketing Analytics Tools Forrester B2B 52

B2B Marketing Savvy

AUGUST 27, 2009

Hoping this summary case study will prompt some feedback and additional learning as others plan first-time social media experiences. Surprising barriers and complexity… unexpected epiphanies….

Case Study 40

Case Study Case Studies Barriers Buzz 40

ClearVoice

SEPTEMBER 22, 2023

Case Studies of Brands Effectively Leveraging UGC There are a variety of ways brands are using UGC to attract attention. Using content curation with UGC gives your audience fresh content that can build buzz for your brand. UCG content is all about establishing trust messaging.

User-Generated Content 96

User-Generated Content Curation Generation Marketing & Strategy 96

SmartBrief - Marketing

DECEMBER 4, 2023

Although you might think adding influencers to your experiential marketing plan is as simple as sending an invite, that is rarely the case. But, if you can get influencers to attend and post about your event, the life of that experience will live forever on the internet.

Paid Search Agency 52

Paid Search Agency Planning Advertising Agencies Work Management 52

Content4Demand

FEBRUARY 21, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Study: 80% of Marketers Say ABM Improves Customer Lifetime Value.

Marketing AI 63

Marketing AI Account Based Marketing Lead Scoring Lead Ranking 63