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6 simple automations every B2B organization needs to have

Martech

With all the hype this year about generative AI, it’s easy to neglect automation — the more established area of AI. Automation is a bit like delegation: there can be an upfront time cost to set up the process, but the payoff is huge when done effectively. The key lies in identifying the right areas to automate. It’s a hassle.

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Creating Launch Buzz with a Coming Soon Landing Page

ConvertKit

Everyone loves the buzz and energy that comes right before a big reveal. As you think about creating your own coming soon landing page , you might be wondering why email marketing is better for generating launch buzz than social media. Are you ready to build buzz around your upcoming launch? Image via Automate in 30 Days.

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Generate Buzz on a Shoestring with These 8 DIY Marketing Tips

GreenRope

Generate Buzz on a Shoestring with These 8 DIY Marketing Tips. Automate the To-Do List. Start addressing the time crunch by taking advantage of cloud services that help you share info and automate simple tasks. Many cloud-based apps can help maintain websites and automate tasks such as scheduling social media postings.

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4 Marketing Automation Must-Haves For Beginners

ANNUITAS

When I think about starting my career in marketing automation, I think of the complete confusion of how everything should be setup. Rome wasn’t built in a day and neither was a fully automated marketing engine. There are many important things to focus on when starting to use a marketing automation platform such as Marketo or Eloqua.

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What’s All The Buzz About AI at Dreamforce?

Leadspace

Predictive analytics applies machine-learning (including elements of deep learning) to your CRM and marketing automation systems, to predict which leads are most likely to buy. The post What’s All The Buzz About AI at Dreamforce? However, it’s really only scratching the surface. appeared first on Leadspace.

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How ThriftBooks uses data insights, loyalty and experience to drive ecommerce sales

Martech

The company uses proprietary in-house automation technology, as well as Keep Book, a technology used by its processing centers to process approximately 200,000 books per day. New customers come to the site either from social media buzz and community outreach, or from the investment Thriftbooks has made in search engine optimization. “If

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IBM May Buy Silverpop: B2B Marketing Automation and B2C Email Would Be Great Fit

Customer Experience Matrix

The InterWebs were buzzing this morning with an Atlanta Business Chronicle article reporting that IBM is negotiating to buy Silverpop. Although they bought B2C marketing automation leader Unica several years ago, they lack enterprise-scale B2C email engine and B2B marketing automation. This makes Silverpop a perfect fit.