markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. If you only have a few minutes, this post provides highlights from each case study.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. The timeless case for automation. The images below offer a glimpse into the Workflows creation process.

Webinar Metrics 242

Webinar Metrics Zoominfo Automation Marketing & Strategy 242

Vision Edge Marketing

APRIL 16, 2024

Streamlining Operational Efficiency Through Automation : Automation, a key aspect of digital transformation, plays a crucial role in streamlining operational processes. According to a report by Deloitte, businesses that embrace digital automation experience at least a 30% reduction in operational costs.

Digital Transformation 273

Digital Transformation Work Management Terms and Conditions Marketing Management 273

Seismic

MARCH 5, 2024

As we prepared for Shift 2023 , we saw automation, personalization, and compliant customization as critical areas where our customers would find significant value and opportunity. Content automation streamlines manual workflows by integrating data, text, and other components into marketing assets.

Automation 105

Automation Personalization Allocation Marketing Management 105

Sana Commerce

JULY 16, 2023

They needed something that integrated seamlessly within their existing tech infrastructure, while powering the automation necessary to meet their targets. How composable commerce helped PALFINGER drive online results When PALFINGER was in the market for a new e-commerce solution, flexibility was key to achieving what they wanted.

Case Study 52

Case Study Case Studies Work Management Enterprise Management 52

nDash

OCTOBER 14, 2021

One of the best marketing tools you can have in your toolbox is a case study. Because case studies come from third parties, they’re a valuable way of providing social proof of your company’s excellence. Some marketers don’t like following a specific clear-cut schedule for asking for case studies.

Case Study 52

Case Study Case Studies Studies Best Practices 52

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Martech

OCTOBER 2, 2023

Automating it will doubtless increase efficiency and accuracy. In the first case, you know that training is specifically what you need. In the second case, it may or may not be, but you aren’t paying for it. For instance, case studies and projects could include some data hygiene work. Get MarTech! In your inbox.

Automation 112

Automation Data Hygiene Marketing AI Case Studies 112

ClickDimensions

APRIL 14, 2023

Automation has made many processes in life easier and quicker, from automated medical equipment to auto focus on cameras, there are many different types and ways automation improves our lives in simplistic ways. When it comes to Marketing Automation, the general methodology is the same.

Marketing Automation Services 97

Marketing Automation Services Education Marketing Automation Automation 97

OutboundView

JANUARY 19, 2024

Automated Messaging on LinkedIn : The prevalence of automated bots on LinkedIn has diluted the impact of outreach on this platform. The sheer volume of automated messages has made it more difficult to engage buyers through standard LinkedIn messaging.

Case Study 36

Case Study Case Studies Marketing Qualified Leads Studies 36

SendinBlue

OCTOBER 30, 2018

The post Marketing Automation Case Study: How Rhinov is automating prospect follow-ups with SendinBlue appeared first on SendinBlue Blog. Discover how this French startup is using SendinBlue to boost sales! Launched in 2013, Rhinov is an online interior design firm aimed at making the interior design […].

Case Study 40

Case Study Case Studies Marketing Prospects Automation 40

SendinBlue

OCTOBER 30, 2018

The post Marketing Automation Case Study: How Rhinov is automating prospect follow-ups with SendinBlue appeared first on SendinBlue Blog. Launched in 2013, Rhinov is an online interior design firm aimed at making the interior design process more accessible and pain-free. What’s the concept?

Case Study 40

Case Study Case Studies Marketing Prospects Automation 40

Webbiquity

OCTOBER 5, 2017

Automation is the future of marketing. For now, a study revealed that 49% of companies are currently using marketing automation tools , with 55% of B2B companies adopting this technology. To make the most of marketing automation , here are the fundamental strategies that guarantee faster and higher ROI at a lower cost.

Marketing Automation Services 268

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 268

Adobe Experience Cloud Blog

DECEMBER 10, 2019

Have a plan and make sure the plan has been socialized with the appropriate teammates in case of an emergency. Now, Sally’s automation is working against her because of the data design.”. In most cases, these implementation motions join teams in working together where no or little previous collaboration existed.

Case Studies 90

Case Studies Case Study Studies Planning 90

Webbiquity

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day. Automation, in this case, merely refers to the execution of the campaign.

Marketing Automation Services 239

Marketing Automation Services Social Media Marketing Automation Social Marketing 239

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Martech

AUGUST 9, 2023

Artificial intelligence remains a big draw with SMB martech buyers: 70% say they’d pay more for a marketing platform that gave them access to AI or automation tools, according to a new study. Three-quarters (74%) of SMBs are interested in using AI or automation, and 55% said their interest has grown over the last six months.

Marketing AI 89

Marketing AI SMB Automation Tools 89

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

ClickZ

FEBRUARY 8, 2021

30-second summary: Channable is a global retail platform that enables digital marketers, brands, and online retailers to effectively automate and manage their online retail sales. Channable is a global retail platform that enables digital marketers, brands, and online retailers to effectively automate and manage their online retail sales.

Paid Search Agency 116

Paid Search Agency Work Management Marketing Management Automation 116

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar , Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. In this case, it’s easier for a rep to identify opportunities for alternative offerings.

Webinar Metrics 130

Webinar Metrics Zoominfo Automation Marketing Strategy 130

DealSignal

FEBRUARY 7, 2019

Case Study: How DealSignal Contact Discovery & Lead Enrichment Helped FloQast Increase its Total Audience 5x. Having been burned before by data quality issues that put their marketing automation platform at risk, FloQast’s Marketing team wouldn’t compromise this time. Read the case study.

Case Study 56

Case Study Case Studies Studies ROI 56

Martech

JANUARY 11, 2023

Does every B2B marketing organization need a marketing automation platform? There are many use cases for the solution; so many that it’s hard to imagine that most B2B marketing teams won’t find compelling reasons to automate at least some of their processes. The benefits of using B2B marketing automation.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Work Management Automation 80

ClickDimensions

MARCH 14, 2023

One of these technologies is Marketing Automation. Page Contents What is Marketing Automation? How can manufacturers use Marketing Automation? Marketing Automation is a technology which businesses can use to help find, nurture, and convert prospects by guiding them through the buyer journey across multiple different platforms.

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Buyer's Journey 111

Binary Demand

JUNE 12, 2023

That’s where B2B email marketing automation is revolutionizing how businesses engage with their audience. With the help of automated email campaigns, companies can regularly follow up with important decision-makers involved in the purchase process. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

ClickZ

NOVEMBER 5, 2019

Approximately 40% of these calls are contained within their automated system, meaning that customers’ issues are resolved without the need to be redirected to a customer support specialist. We no longer work with Interactions on a day-to-day basis, though this was the case when we were going live and needed to refine the tool,” says Do?kalová.

Case Studies 49

Case Studies Case Study Work Management Marketing Management 49

Act-On

APRIL 29, 2024

Lead scoring tools: Marketing automation Unlike lead enrichment, marketing automation tools are a must-have: your marketing automation platform is where your lead scoring actually happens. Lead scoring tools: Lead nurturing Marketing automation uses segmentation to execute lead nurturing programs at scale.

Lead Ranking 167

Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 167

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work? The ultimate goal? Closing more sales.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Martech

AUGUST 30, 2021

Automating SEO allows marketers to reduce the time from data to insights to action, so they can implement faster and see results. In fact, a study by Moz in 2016 found that the majority of SEOs didn’t see their recommendations implemented for “close to 6 months after they were requested.”. Tell me what’s new in SEO Automation. #2.

Automation 115

Automation SEO Aggregators Act-On 115

ClickZ

OCTOBER 23, 2020

Automation is possible in 30% of sales activities. A study co-sponsored by EY in 2020 revealed that 85% of participants have already implemented AI within their organizations and expect to use AI for new use cases in the coming years. Let’s look at some of their researches about the use of automation in marketing.

Marketing AI 145

Marketing AI Consulting Lead Ranking Automation 145

Act-On

JUNE 13, 2024

Ask about their most pressing interests and goals, and then segment them in your marketing automation program. Imagine that you sell marketing automation. The goals are to help them solve their challenges and understand how to get the most from their marketing automation, and grow the relationship.

Marketing Automation Services 130

Marketing Automation Services Cross-Selling Tools Planning 130

Binary Demand

JUNE 12, 2023

That’s where B2B email marketing automation is revolutionizing how businesses engage with their audience. With the help of automated email campaigns, companies can regularly follow up with important decision-makers involved in the purchase process. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

Kapost

MAY 23, 2016

From conference sessions, to keynote speakers , to lunch and learns, and case studies—not to mention the various Sirius Tracks you can participate in—there’s an abundance of activities happening every hour. This year’s lineup includes a variety of customer case study presentations from top-tier companies.

Case Study 54

Case Study Case Studies Studies Account Based Marketing 54

Martech

DECEMBER 12, 2022

Nearly every marketing organization uses marketing automation platforms these days. So if you have a really bad process for getting data into your marketing automation platform, then it’s probably going to be garbage coming out to your sales team, to your marketing partners and anyone else that utilizes that data.”

Marketing Automation Services 99

Marketing Automation Services Marketing Automation Automation Optimization 99

Marketing Insider Group

DECEMBER 18, 2023

If you find yourself tasked with marketing a complex product, start by setting that product aside and studying the target audience. Productivity brand Zapier, for example, differentiates itself from the crowd by emphasizing its ability to automate workflow without coding. That last bit is important.

Marketing Strategy 218

Marketing Strategy Marketing & Strategy Work Management Product 218

Biznology

MAY 30, 2018

So why would I need to automate content tagging? It’s perfectly OK for you to ask authors to decide which content format their page is–they should know if they are creating a product spec or a white paper or a case study. We have studies for that: Humans don’t always agree with each other.

Tagging 149

Tagging Automation Case Studies Content 149

Heinz Marketing

MAY 17, 2023

Content intelligence refers to the use of content AI, automation, and analytics to optimize B2B buyer journeys and customer experiences. These case studies show how B2B personalization at scale leads to increased engagement, conversions, and sales pipeline acceleration. This is where content intelligence comes into play.

Analytics 52

Analytics Personalization Automation Case Studies 52

Vidyard

JUNE 29, 2015

You likely use a marketing automation platform to help you take your marketing efforts from “I think people are liking it” to “Wow, look at all the leads we’re engaging and deals we’re helping close!” ” Marketing automation is key to successful marketing teams.

Case Study 50

Case Study Case Studies Lead Ranking Lead Scoring 50