Convince & Convert

AUGUST 13, 2015

But are you making full use of your content marketing strategy ? Content marketing isn’t just about blog posts anymore. It also involves folding SEO into your content, as well as getting the most out of social media, automation, and distribution. Creative content marketing creates buzz.

Marketing Management 162

Marketing Management Content Marketing Marketing Automation Services Distribution 162

Sprout Social

OCTOBER 25, 2022

Brand awareness is the extent to which audiences are familiar with your brand and its product or services. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ The right social listening tool can help you synthesize that chatter into timely, actionable brand insights.

Brand Identity 125

Brand Identity Branding Marketing & Strategy Eye-Tracking 125

Metadata

JULY 21, 2022

With so much noise in the market, what’s the best way to get in front of your audience and hit your revenue numbers? Running legit demand generation marketing campaigns is a great place to start. Demand generation is what marketing is all about. Value-added email marketing campaigns. What is demand generation?

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

Optinmonster

FEBRUARY 27, 2024

Do you want to know about the best growth hacking tools to achieve business goals faster? There are a lot of business growth tools out there, and sometimes it’s hard to know which are the most useful. In this post, I’ve curated the best growth hacking tools that you can use to scale your business.

Marketing Automation Services 89

Marketing Automation Services Budget Programs Tools Work Management 89

Webbiquity

SEPTEMBER 7, 2010

Typically, a lead nurturing program uses these communication mechanisms: emails, case studies, articles, events, podcasts, white papers, social media messages and webinars. Use the map that you built during your planning stage and map content pieces (emails, case studies on product successes, invitation to a webinar) to each step.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Exo B2B

SEPTEMBER 25, 2019

Recently, the technology watchdog firm, Gartner, published its famous “Hype Cycle” on marketing-related technologies or, if you prefer, “martech” In case you didn’t know, every year, the US firm publishes its Hypes Cycles for everything related to technology. Personalization tools and influence marketing.

Marketing AI 49

Marketing AI Gartner Paid Search Agency Case Studies 49

Sharpspring

JUNE 23, 2017

Getting new business used to be about word-of-mouth buzz, good old referrals, knowing when to strike, and presenting unique creative ideas. They’re deciding whether to put their trust (and dollars) into your services, so it’s up to you to make it worth their while – and this begins with being precise about what you have to offer.

Paid Search Agency 46

Paid Search Agency Acquisitions Advertising Agencies Ad Agencies 46

DealSignal

DECEMBER 28, 2021

If your team has a CRM, website cookies enabled, email tracking, marketing automation, or social listening tools, you’re collecting first-party intent data and observing who is engaging most closely with your brand. By using third-party B2B data platforms, like DealSignal, you can get the best of both worlds.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

Webbiquity

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

SnapApp

JULY 10, 2018

Demand Gen Blogs to Study. If you want to stay up-to-date with news and trends in marketing tech and campaign optimization, bookmarking DemandGen’s blog is a must. As a result, our blog content focuses on different ways marketers can optimize content in order to achieve better results. Demand Gen Conferences to Attend.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

Webbiquity

DECEMBER 16, 2010

Without a solid content strategy to support movement through the marketing and sales cycle, marketing automation software is just a nice email system. Despite it’s ambitious title, The Perfection of Marketing is a surprisingly accessible and fast-paced read. Post on Google Buzz. Share this on Bebo.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Valasys

SEPTEMBER 10, 2019

B2B marketers think that if they are providing spectacular products or services, it’s more than enough as the services will speak for themselves. Word of Mouth Marketing (WOMM) may be inexpensive, but it blossoms only once exemplary products or services are delivered by the brands to their customers.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

SnapApp

JULY 10, 2018

Demand Gen Blogs to Study. If you want to stay up-to-date with news and trends in marketing tech and campaign optimization, bookmarking DemandGen’s blog is a must. As a result, our blog content focuses on different ways marketers can optimize content in order to achieve better results. Demand Gen Conferences to Attend.

Training 48

Training Demand Demand Generation Agencies Planning 48

Altitude Marketing

OCTOBER 17, 2018

A B2B marketing campaign is a targeted, systematic set of efforts designed to achieve a specific goal. This could be generating awareness and buzz around a new product launch , lead generation for an existing product or service, a company rebranding , a response to major industry news or regulations, or just about anything else.

Enterprise Management 56

Enterprise Management B2B Marketing Work Management Campaigns 56

Directive Agency

FEBRUARY 22, 2019

Database marketing is a methodical approach to the gathering and processing of consumer data that is stored and maintained in a company’s database. Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Single Grain

APRIL 24, 2023

With so many digital marketing tactics available, it can be challenging to know which ones will work best for your B2B business. That’s why we’ve put together a collection of eight B2B digital marketing case studies to inspire you. People loved it.

Case Studies 52

Case Studies Case Study Paid Content Paid Search Agency 52

Hubspot

AUGUST 24, 2017

You could also provide them with a case study from a business similar to theirs and include compelling stats. If you’re running a campaign on a local level, generate buzz in your community by sending out a visually compelling piece of direct mail that neighbors are apt to discuss. Keys to Direct Mail Marketing Success.

Inbound Marketing 78

Inbound Marketing Marketing & Strategy Marketing Strategy Landing Pages 78

Buzz Marketing for Technology

FEBRUARY 27, 2009

So also effective at 5pm today, I will be leaving BearingPoint after 5 1/2 years and entering Avaya as their Global Managing Director of Services Marketing. Beth Luty hired as my #2 in Financial Services, a year and half later, she gets to take it over and run it for herself, what a success story!

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

The ROI Guy

MAY 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Posted by Tom Pisello at 10:33 AM Email This BlogThis!

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

Golden Spiral

FEBRUARY 26, 2019

The biography Steve Jobs — or any of the, books, movies , or documentaries made about him — is a case study in failure and success, products launched too soon, and products that didn’t launch soon enough. Convene a cross-functional team with members from product, marketing, sales, customer service, and executive teams.

Product 90

Product Webinar Metrics Cross-Selling Planning 90

The Effective Marketer

JULY 21, 2009

Otherwise it’s just buzz. I don’t know about you, but so far it seems like Social Media is nothing more than just another media, another tool in the marketer’s arsenal. It’s like saying everyone should do email marketing, everyone should do podcasts, print ads and TV spots. Maybe not so much. What is it for?

Social Media 100

Social Media Planning Work Management Social Marketing 100

The ROI Guy

DECEMBER 9, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Gartner CIO Study Highlights Need for Outcome-Base.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Bullet-proof business cases need to be made for any money to change hands.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The Death of a Salesman?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

JANUARY 25, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

JANUARY 10, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Monday, January 10, 2011 Let the Good Times Roll?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

Online Marketing Institute

JANUARY 4, 2011

However, in this example, Service Experts has the forum to provide this type of content (a blog), and it also has the ability to actually rank for these types of phrases. Don’t you think that it makes sense for Service Experts to be exposed to people searching for this? Case studies? What do people like to link to?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Adobe Experience Cloud Blog

JUNE 2, 2016

Author: Charm Bianchini The 11 th annual SiriusDecisions Summit was held in Nashville last week and featured 30 new frameworks, customer ROI presentations, and multiple analyst and practitioner case studies. A key session that stood out and created a lot of buzz amongst the crowd: Marketing Automation: What the Future Holds.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Marketing Attribution Automation 48

Outgrow

FEBRUARY 1, 2021

12 Best Landing Page Software to Generate Leads and Save Time. Finding the perfect landing page software for your use-case can be tough. What follows is a list of the 9 best landing page software for driving traffic and conversions in 2021. However, it really depends on your use-case. How to Create a Landing Page?

Landing Pages 75

Landing Pages Marketing Automation Services Enterprise Management Work Management 75

The ROI Guy

OCTOBER 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Content may indeed be king.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Content4Demand

APRIL 4, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Automating MarTech Decisions. Introducing B2BSMX.

Marketing Automation Services 85

Marketing Automation Services Account Based Marketing ABM Content 85

NetLine

AUGUST 2, 2023

B2B lead generation is the process of identifying and capturing interest from potential customers in your product or service, with the ultimate goal of converting them into buyers. It plays a pivotal role in the sales process, connecting marketing efforts to revenue growth. Image caption: Take your B2B lead generation to the moon!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Vidyard

NOVEMBER 11, 2016

Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform. Rather than dropping buzzwords and generic marketing, Lenovo opted to speak to customers on a level they could relate to, and used entertainment as an education platform.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Convert

APRIL 25, 2023

Here are 3 examples from peer reviewed research to shed light on the variance: “Artificial intelligence is the study of how to make computers do things that, at the moment, people do better” (Russell & Norvig, 2016, p. AI in its current form is a powerful tool and ally for the thinking person.

Marketing AI 52

Marketing AI Optimization Multivariate analysis Marketing Automation Services 52

The ROI Guy

NOVEMBER 8, 2006

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Automating a specific tasks and eliminating the manual effort 3.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40