Contently

FEBRUARY 28, 2023

Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. So how do podcasts fit into your content marketing strategy? And podcasts offer an exciting opportunity to do just that. Take NerdWallet , for example.

Marketing & Strategy 138

Marketing & Strategy Marketing Strategy Content Marketing B2B Thought Leadership 138

KoMarketing Associates

APRIL 7, 2021

Focus on customer experience [and audience engagement]. How long do people watch your videos? Are they sharing those videos and your other content? Just to give you another example of why the customer experience is so critical, look to audience engagement rates. Use more storytelling. Do more virtual events.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Content Standard

MARCH 12, 2024

For years, Pew Research has reported a continual decline in the share of audiences following traditional media. So long as you play where you have the perceived right to, there is no reason that your brand cannot form a larger, more loyal audience than any media publication. No major media conglomerate has been spared.

Media 95

Media Brand Identity Branding Storytelling 95

Marketing Insider Group

MAY 3, 2021

It doesn’t add value to your audience and can seem completely irrelevant. B2B content often fails because it’s not written for the audience, readable, or interesting. You Aren’t Writing for Your Audience. However, I can guarantee that your audience knows less than you think. Your audience isn’t an expert.

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Marketing Insider Group

NOVEMBER 18, 2020

Quality news, information, and stories will always attract an audience. The Forecast creates and grows a measurable audience using organic search engine optimization, social distribution, newsletters, paid (native) media and free subscriptions. It is attracting engaged audiences through a strong editorial focus on thought leadership.

Forecasting 330

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 330

Sprout Social

AUGUST 2, 2022

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Short-form video. Unless you’ve been living under a rock for the last few years, you are probably aware that vertical short-form video is king in the content world. Live videos.

Youtube 139

Youtube Trends Marketing & Strategy Content 139

Zoominfo

JANUARY 21, 2019

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. 400 hours of video are uploaded to YouTube every minute.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Marketing Insider Group

APRIL 6, 2021

To retain customers, you should publish quality content consistently, create a smooth onboarding process, educate your audience, and focus on making things as convenient as possible for them. Word of mouth marketing (WOMM) is still one of the most effective ways to share offerings and promotions with a larger audience. Source: Semrush.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Martech Advisor

DECEMBER 3, 2019

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. The Hero’s Journey.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Brandpoint

MAY 5, 2021

Sarah’s content marketing consultant company is named Kindred Speak and she focuses on helping clients to “build a brand storytelling framework.” And in a world where we’re operating more online than we have in the past, the connection that storytelling brings is even more important than before. Know your audience.

Top of Funnel 154

Top of Funnel Paid Search Agency Brand Identity Branding 154

Oktopost

MARCH 7, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube ! She graciously shares how simple it is to encourage her colleagues to create video content—give them a framework and give them freedom! Behind the Post is a podcast by Social Media Managers, for Social Media Managers. Episode Summary.

Youtube 118

Youtube Advertising Funnels Storytelling Social Media 118

Spiralytics

MARCH 13, 2024

It draws not only aspiring influencers but also established celebrities eager to connect with their audience on a more personal level. With such an avid audience at hand, it’s no wonder most subscribed YouTube channels in the Philippines have become top entertainment personalities. M 2 Ivana Alawi (@IvanaAlawi) 17.4M

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62

Scoop.it

MARCH 7, 2023

While written content remains the foundational pillar of all marketing activities, we have to note the importance and rising popularity of video content as well. Since the tool itself is user-friendly, you can create multiple videos and have them ready to publish on a regular basis to test out how this tool serves you. Let’s dive in!

Video Marketing 96

Video Marketing Tools Best Practices Work Management 96

Anyword

FEBRUARY 11, 2020

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. Can you describe Variety ’s audiences and how they influence the content you create?

Storytelling 65

Storytelling CMO Advertising Agencies Custom Publishing 65

Marketing Insider Group

MAY 1, 2023

Every article, podcast episode, or web page should connect back to and reflect it. Explainer video script. The Hero’s Journey is a proven framework for developing memorable stories that resonate with target audiences. That story becomes the heart and soul of everything you write.

Content Marketing 257

Content Marketing Planning Paid Search Agency Content 257

CoSchedule

JANUARY 27, 2023

Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. Consistency allows you to set your audience’s expectations and position yourself as an approachable and trustworthy business.

Social Media 126

Social Media Social Marketing Examples Planning 126

ClearVoice

JUNE 24, 2021

In 2021, content marketing continues to dominate for one simple reason: Your audience doesn’t want the alternative. Audiences have come to expect and want useful, valuable information about real solutions to their actual problems. Video marketing is still surging with audiences. Video content performance and ROI.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Contently

JULY 22, 2021

But in that sea of platitudes, one message stood out: a video from then-Marriott International CEO Arne Sorenson getting choked up talking about how the pandemic would impact associates through no fault of their own. ” Local travel for a global audience. But then Marriott had to figure out next steps.

Storytelling 92

Storytelling Open Rate Newsletter Content 92

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling. Modern Copywriting - Udemy.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Liveintent

MARCH 5, 2020

Still, even digital solutions once thought reliable have proven to be fair-weather friends, like Facebook video and organic social reach. She looked to her audience. “The idea was to figure out what our audience really wanted from us and how we could give them more,” says Libby. Solution: Podcasting.

Advertising Agencies 116

Advertising Agencies Paid Search Agency Emarketing Custom Publishing 116

ClearVoice

DECEMBER 27, 2021

From personalized content to video and virtual reality, here’s an aggregate list of 2021 content marketing trends and brands that latched on to the emerging trends with success. podcast listeners increased by 10.1 adults ages 18 to 34 listened to podcasts monthly. Video marketing. Audio content. Mtn Dew : “ ?The

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

Contently

JULY 26, 2022

You have to convey facts, stats, numbers, and data to your audience. Understand your audience. As marketing advice, “know your audience” may be cliché, but some platitudes are worth listening to. Leverage audio and video content. Let’s face it: Financial content can be bone-dry. Showcase your team.

Word of Mouth 137

Word of Mouth Marketing & Strategy Paid Search Agency Content 137

Content Standard

JANUARY 23, 2018

As the pioneer who’s ready to launch a strategic brand storytelling initiative, you may be inspired by the wildly creative things other brands have done to differentiate themselves and build trust through content. ” In 2006, the Danish bank began producing journalistic-style videos for internal distribution. Actually, yes.

Work Management 84

Work Management Storytelling Marketing Management Examples 84

Contently

AUGUST 2, 2022

Marketers are always on the lookout for new inspiration to engage their audiences. Like other phenoms that have gone before, jumping on the Ted Lasso bandwagon is a great way to ride the wave of a cultural moment and engage your audience in different ways. Tell a good story that motivates your audience.

Content 112

Content Storytelling Positioning Small Business Marketing 112

Zoominfo

AUGUST 12, 2018

In their mini documentary-like video series, CX Heroes , they commemorate individuals who happen to use the Genesys platform in their heroic efforts. Each video tells a story of a seemingly average person showing their heroism through extraordinary customer service. Genesys isn’t even mentioned until the end of each video.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

Zoominfo

DECEMBER 19, 2018

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Today we’re closing out this three-part series with a post for our marketing audience.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

SocialPilot

FEBRUARY 9, 2024

Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Michael posts great videos on skill-building. His podcasts will provide you with tricks to boost your marketing skills and will keep you up-to-date about everything new in the world of social media marketing. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Marketing Insider Group

SEPTEMBER 28, 2020

Putting some extra effort into thought leadership content can help to grow your brand and build trust with your audience. Think about topics outside your direct niche to attract a wider audience. Autodesk’s previous blog, Line//Shape//Space, won numerous awards for its content but grew beyond its original audience of small businesses.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Contently

OCTOBER 11, 2019

It’s a smart goal for marketers because providing an audience with creative, reliable content will help these firms stand out in a sector constrained by regulations and misleading information. The long-running campaign features articles, training opportunities, a podcast, and other resources that support nurses. Ranked No.

Creativity 134

Creativity Examples Content Marketing Planning 134

Vidyard

SEPTEMBER 3, 2019

It seems like everyone and their dog has a podcast these days. As of this writing, there are over 700,000 active podcasts with more than 29 million episodes ! The average podcast listener tunes in to an average of 6.5 The golden ticket to Viral The #1 video goal of all marketers… (whoa, wait no it’s not!)

Video Marketing 76

Video Marketing Storytelling Viral Marketing Work Management 76

Marketing Insider Group

MARCH 16, 2021

Content marketing is a strategic process wherein brands consistently publish content that their audiences want to consume. Another important difference is to look at it this way: Content marketing is storytelling where your customer is the hero. The Basics: Defining the Contenders. ” Or the one saying “YOU are awesome!

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Vidyard

SEPTEMBER 3, 2019

It seems like everyone and their dog has a podcast these days. As of this writing, there are over 700,000 active podcasts with more than 29 million episodes ! The average podcast listener tunes in to an average of 6.5 The golden ticket to viral popularity is still social media, where video is the preferred format.

Video Marketing 65

Video Marketing Storytelling Work Management Youtube 65

Content Standard

OCTOBER 13, 2017

You know the power of storytelling. You’ve read the studies about how brand storytelling more than any other form of communication can inspire people to act. But how do you execute storytelling as part of your marketing strategy? Can your audience relate to this? Where does it fit? Brand Purpose.

Storytelling 61

Storytelling Marketing & Strategy Marketing Strategy Brand Identity 61

ClearVoice

JANUARY 29, 2024

Know your audience. Relatability: Content contributed by non-marketers often touches on the pain points and aspirations of your target audience. Comprehensive storytelling: Perspectives that cover various aspects of your products, services, and people allow for a richer, more complete narrative of your brand. Create content.

Paid Search Agency 52

Paid Search Agency Companies Content Marketing & Strategy 52

Hinge Marketing

FEBRUARY 27, 2020

Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. Native Video — social media algorithms (especially LinkedIn’s) love native video. Whiteboard videos — So you wanna be Rand Fishkin , huh? Wait… only one in five?

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Litmus

FEBRUARY 8, 2024

The focus will (and should) shift from email volume to list quality and audience engagement. Brands embracing accessibility as a core value—not just a compliance issue—position themselves to connect with a broader audience and earn its trust and business. Building a high-quality subscriber list is key for deliverability.

Marketing Budget 82

Marketing Budget Marketing & Strategy Marketing Strategy Planning 82

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. It shows your audience that you care about the details and don’t cut corners. Iteration: Continually refine your ICP based on performance metrics and feedback.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52