Hubspot

JANUARY 21, 2020

The shoe brand is a global company that's been around since 1966, using their tagline "Off the Wall" as an ode to their first core audience: skateboarders. This approach shows the company's deep understanding of marketing to multiple target audiences. Let's get into target audiences and how to identify yours.

Buyer Personas 100

Buyer Personas Marketing Analytics Tools Demographics Social Media 100

Martech

MARCH 28, 2024

Where available, we’ve linked vendor mentions in this article to video examples of the AI capabilities built into their tools. Enhanced targeting. Enhanced targeting When you combine AI with predictive analytics you enable deeper, faster segmentation of customer data. Increased ROI.

Marketing AI 123

Marketing AI Work Management Marketing Management Examples 123

Madison Logic

MARCH 6, 2024

Account-based marketing (ABM) takes a more strategic approach to audience targeting that uses data to move away from a generalized dream list of ideal clients to instead focus on the accounts ready to buy or engage. This data-informed list is your target account list—and it’s foundational to your ABM strategy’s success.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

Webbiquity

FEBRUARY 16, 2021

But small businesses also use this platform to interact with their target audience and spread the word about their products and services. If you’re considering using Instagram marketing for business promotion, check out these eight inspiring examples of B2B companies killing it on the platform in various creative ways.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Metadata

NOVEMBER 1, 2023

Audience targeting has always been a B2B marketer’s kryptonite. Targeting is hard, and it won’t get easier when Google phases out third-party cookies next year, and companies (like Apple) put restrictions on the data you can use to target people. That doesn’t cut it in my book. Not even close.

Ideal Customer Profiles 52

Ideal Customer Profiles Cost per Lead Enterprise Management B2B Marketing 52

Bannerflow

DECEMBER 14, 2022

But how do you ensure you’re targeting the right audience? You can’t form a true picture of your audience based on demographic information alone. Social media and data management platforms use cookies to collect mountains of information about audiences. For example, an interest in travel is too broad.

Advertisements 52

Advertisements Advertising ROAS Funnel Advertising 52

Oktopost

SEPTEMBER 21, 2023

Social selling broadens your business’s reach, connecting you with a diverse audience through your employees’ combined networks. Top Social Selling Examples: and Mistakes to Steer Clear of Here are the top social selling mistakes you need to avoid to maximize the impact of your social selling strategy: 1.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Digilant

FEBRUARY 7, 2023

As the amount of time spent on social media platforms continues to increase, it’s more important than ever for advertisers to hone their paid social strategies and successfully reach their target audiences. For example, Hootsuite reports that the average Facebook page sees 0.07% engagement and reaches about 5.5%

Paid Content 52

Paid Content Social Media Media Demographics 52

Matchcraft

JANUARY 24, 2020

When using online advertising to promote your advertisers’ products/services it is important to use their advertising budgets to target the correct audiences. . Benefits of Audience Targeting. Targeting Options in ad Vantage. Targeting Options in ad Vantage.

Allocation 64

Allocation Advertising Agencies Paid Search Agency High Quality Lead 64

Aberdeen

APRIL 23, 2020

The traditional rule of thumb for finding decision makers has always been: Seniority + Functional Title = My Audience. And while the compilers are accurate in that email addresses and direct dial phone numbers don’t bounce, they are not necessarily helping you find your ideal audience. Finding Your Ideal Audience.

Account Based Marketing 72

Account Based Marketing Ad brokers Ideal Customer Profiles Keywords 72

Marketing Insider Group

SEPTEMBER 28, 2020

One of the best ways to get your head around this type of content is by reading some excellent examples by other organizations. Putting some extra effort into thought leadership content can help to grow your brand and build trust with your audience. Think about topics outside your direct niche to attract a wider audience.

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Thought Leadership Enterprise Management Work Management Marketing Management 315

Marketing Insider Group

SEPTEMBER 15, 2020

For example, phygital marketing involves communicating with potential customers who might toggle between in-store and online shopping. How you do that depends on your audience and your products/services. You can follow these few simple steps to build your strategy: Research Your Audience. 5 Examples of Phygital Marketing .

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Examples Planning Work Management B2B Thought Leadership 357

Metadata

AUGUST 16, 2021

Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Working in the Facebook platform natively, you have very limited options for finding and targeting B2B buyers. Your buyers are definitely among them, and with a little creative targeting, you can find them. Okay, not just kind of.

Demand Generation 69

Demand Generation Facebook Ideal Customer Profiles Lead Ranking 69

Hubspot

NOVEMBER 29, 2019

For instance, when I log onto Mailchimp , my dashboard says, "Welcome back, Kayla" -- this is because my account with the site has my first name in its system and uses smart targeting to make my interaction with the website more delightful. Smart targeting provides a more individual experience for webpage visitors.

Marketing AI 101

Marketing AI Rules Amazon Marketing Qualified Leads 101

Marketing Insider Group

SEPTEMBER 29, 2020

The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. These blogs really know their audience and use targeted content and design. Tapping influencers means the blog reaches a much wider audience too.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

BenchmarkONE

DECEMBER 28, 2021

Understanding your target audience is step one for most small businesses looking to get their marketing and sales efforts off the ground. You have to take a calculated approach to establish your target audience if you want to be as accurate as possible. . What is a Target Audience? But don’t worry.

Paid Content 65

Paid Content Psychographics Marketing Budget Advertising Agencies 65

Hubspot

AUGUST 11, 2020

If you're like almost half of marketers , your answer probably includes ad placement and targeting. As we know, targeted ads are used to find the most qualified leads by showing audiences content that's relevant to them. Targeted ads connect you with the leads that are going to be the most interested in what you offer.

Work Management 101

Work Management Marketing Management Budget Programs Sales Qualified Leads 101

Spiralytics

DECEMBER 5, 2022

For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions. One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.” Nostalgia Marketing Statistics.

Statistics 127

Statistics Examples Planning Advertising Agencies 127

SocialPilot

JANUARY 21, 2024

That’s why if you want your audience to reciprocate, you need to mention it explicitly. Outlined in this blog are the steps to create a CTA with a higher click rate and brand examples who are implementing it the right way. As you can see in this example from SocialPilot’s Facebook page, click through to read a blog post.

Social Media 117

Social Media Examples Media Urgency Marketing 117

Sprout Social

OCTOBER 22, 2019

Having in-depth knowledge of your Instagram target audience is an essential part of a successful Instagram marketing strategy. So it’s important that you learn how to find your target audience on Instagram and discover the best Instagram targeting tactics to reach them. And what is your audience looking for?

Buyer Personas 95

Buyer Personas Tagging Demographics Advertising Agencies 95

SocialPilot

JANUARY 26, 2024

I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. Let’s get started! But how did I create this guide?

Examples 77

Examples ROI Planning Work Management 77

SocialPilot

MARCH 12, 2024

In this blog, not only are we going to tell you what a perfect integrated marketing campaign should look like, but also provide relevant examples to illustrate the point further. Given below are some of the best examples of integrated marketing campaigns that you can learn from. What more could a marketing enthusiast ask for?

Paid Content 81

Paid Content Campaigns Examples Advertising Agencies 81

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. Not to mention, studying successful examples can also bring fresh ideas to your mind. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

Hubspot

FEBRUARY 27, 2020

It's important to keep that concept in mind when you're learning about social media target audiences. Since you can't target everyone (though you can sell to anyone), you have to define, identify, and understand your audience so you can speak to them on social media. How to Find Your Target Audience on Social Media.

Social Media 99

Social Media Buyer Personas Media Guidelines 99

Rev

APRIL 12, 2023

We’ve put together some of the best ABM examples that drove incredible results. Account based marketing is a strategic approach to marketing that focuses on creating tailored campaigns for individual target accounts. Targeted approach Account based marketing allows you to direct your efforts (and resources) more precisely.

Account Based Marketing 78

Account Based Marketing Examples Planning Paid Search Agency 78

SocialPilot

JANUARY 29, 2024

This gives them more power to reach their target audience with their product and services. Influencers that you are targeting are also targeted by many other brands. It is important to find someone with a similar audience base as your niche. You should be the answer to all the questions their audience has.

Examples 89

Examples Marketing Proposals Outreach CAN-SPAM 89

Optinmonster

MARCH 11, 2024

Gamification Marketing Examples Gamification Marketing With OptinMonster What Is Gamification in Marketing? By doing so, marketers can transform otherwise ordinary interactions into compelling, enjoyable user experiences that encourage the target audience to engage more deeply and frequently with a brand. And guess what.

Examples 95

Examples Planning Paid Search Agency Interactive Marketing 95

Hubspot

JANUARY 16, 2020

For instance, I really enjoy how Netflix has different Twitter and Instagram accounts dedicated to their popular categories like Netflix Is A Joke (Comedy) and Strong Black Lead (African American audiences). Ultimately, it's a fantastic way to integrate audience targeting in social media and engage their micro-audiences.

Buyer Personas 90

Buyer Personas Psychographics Demographics Paid Search Agency 90

Search Engine Journal

DECEMBER 31, 2022

Social media allows you to tell your story, humanize your brand, build an audience, and stay on top of mind with your targets. The post 17 Awesome Examples Of Social Media Marketing appeared first on Search Engine Journal.

Social Media 145

Social Media Social Marketing Examples Media 145

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level.

Social Media 120

Social Media Examples Work Management Media 120

Oktopost

NOVEMBER 9, 2023

Its ability to reach targeted audiences, maximize brand visibility, and drive conversions is just what businesses need in an online world saturated with information. Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? billion spent in the previous year.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Sprout Social

MARCH 7, 2024

A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends. Alternatively, you can use competitive monitoring and social listening to learn what other companies your audience is interested in.

Analysis 91

Analysis Marketing AI Examples SWOT 91

ClearVoice

APRIL 7, 2020

In fact, stripped down to its core purpose, big data simply means you have enough information to allow you to be more helpful for the audience who is most likely to want information from your organization. That’s because the more data you have, the greater of an opportunity you have to focus on mindsets in your audience targeting.

Demographics 59

Demographics Differentiation Statistics Positioning 59

Brandpoint

APRIL 13, 2023

Here’s a fantastic example done by HubSpot that is both engaging and informative for a B2B audience. While this example, a promotional video for a video marketing conference , uses footage from previous events, it’s fine to use simple, dynamic text or a selfie video providing information in a new format.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Martech Advisor

FEBRUARY 27, 2020

For marketers, this broader definition of “gamers” requires expanding targeting strategies and advertising across multiple media channels. This article outlines tips for building a “gamer” audience targeting strategy, says, Alex Fu, Director of Audience Insights at Eyeota.

Mobile Advertising 66

Mobile Advertising Segmentation Mobile Marketing Display 66

Rev

AUGUST 2, 2023

We’ll start by exploring the basics of prospecting, from understanding your target audience to defining a productive process. With the rise of digital marketing, it has also become easier than ever for companies to target their audiences with precision and accuracy. What makes sales prospecting challenging?

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Optinmonster

OCTOBER 31, 2023

Are you looking for headline examples? How can you craft headlines that resonate with your audience and drive engagement? In this blog, we’ll deep dive into the world of headlines, exploring their importance the key components of a compelling headline, and providing many headline examples across various niches.

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Click Rate Examples Lead Ranking Work Management 96