Remove Audience Remove Content Remove Promotion Remove Relevance

4 Content Promotion Strategies to Increase Engagement

Modern B2B Marketing

The strategy of attracting prospects through content, social media, search engine optimizatio n, and more has taken over the B2B world and for good reason: inbound marketing costs 61% less than traditional advertising and produces 54% more leads than outbound marketing.

Video Promotion: Secrets from Marketers Who’ve Done it Right [Infographic]

Vidyard

Somewhere in the heat of the content marketing revolution, we got the idea that the more content you produce, the more successful you’ll be. That’s how we got to the point of targeted advertising online telling us about products that will turn us into “content marketing machines”.

Trending Sources

How to Refresh Evergreen Content (and Reach a Big Audience)

ScribbleLive

Good evergreen content is always relevant to your target market. Whether it’s two months or two years old, the best content drives traffic on its own through organic means or ongoing social sharing. Is it still relevant? Deliver value in your evergreen content.

How to Take an Audience-First Approach to Your Content

Content Marketing Institute

How do you identify an effective space in the content arena for your brand? Take a journey with your audience. We developed the audience journey as a tool for content marketers. Its sole purpose is to align your brand’s content with the needs of your audience.

Promoted Content: 5 Steps to Take Before Launch

KoMarketing Associates

Here’s what the digital content landscape looks like now: While marketers can still get their messages out with these channels, the competition for customer attention is fiercer than ever. million pieces of content on Facebook every minute of every day. Before jumping into promoted content with both feet, you must first identify what it is you want to accomplish when instituting a promoted content strategy.

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13 Great Guides to Growing Your Blog Audience

Webbiquity

You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience? The short answer is to write great content and then promote it effectively.

How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

To read more content like this, subscribe to Insiders. Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right?

43 Bright Ideas for Promoting Your Lead Gen Content

Hubspot

So you just created a piece of content for lead generation -- congrats! . You can''t just put a piece of content up on your website and hope that people will find it -- you''ve got to actively promote it to your audience. . Internal Promotion.

On the limited value of branded content

Biznology

Those who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know we approach the problem of content marketing head on. None of them could understand why we were promoting the practice of content marketing when it is so fraught with failure.

18 Ways to Promote Your White Paper for Lead Generation

NuSpark

A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. How do you promote it? There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO.

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Promoting World-Class Research

Fathom

Leveraging Research for Content Marketing. Promoting world-class research for content marketing purposes has the rare ability to attract both demographics with the same content. Promoting great research is appealing to both students and teachers.

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17 Ways to Promote Your White Paper for Lead Generation

NuSpark

Now you need to distribute and promote it. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Promote your paper in your blog’s sidebar or widget or with a call to action at the end of the post.

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B2B vs. B2C: How Content Marketing Changes by Target Audience

Hubspot

When discussing content marketing, industry insiders tend to speak more to the experiences of B2C companies that are targeting consumers directly. It’s clear that there are some significant differences to be addressed in the way content marketing changes for B2B versus B2C target audiences.

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How to Create a Content Promotion Plan in 3 Steps

SnapApp

So you’ve got a great piece of content. It will help your target audience solve a real problem, and it will establish your company as a credible expert. What’s your plan to make sure that your audience sees the content? Everyone’s “doing” content today.

Audience Strategist: The New, Critical Role on Your Content Team

Content Marketing Institute

Our content marketing research this year illustrates that one of the key differentiators of those who are succeeding with content as a strategic function of their marketing is the focus on building audiences. Content often is more expensive than those other options.

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26 Ways to Promote Your Blog Post

Marketing Action

Sure, we might do a few things to promote them (write a Facebook update, tweet a few times, send it to our email list), but often that’s about it. We’ve done a fine job on the content creation , but left most of the content promotion untouched. Do some paid promotion.

Interesting content marketing trends to watch for in 2017

Biznology

Strategic content marketing is an integral part of successful businesses, both local and globally. With CopyPress reporting that 84% of digital agencies expect content to become more important in 2017 , now is the time to jump on the bandwagon, if you haven’t already.

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When to Use Promoted Tweets in Your Twitter Marketing Strategy

Content Standard

Twitter offers a few different ways for brands to invest into paid advertising, but let’s be clear: the real money is in Promoted Tweets. With a Promoted Tweet, there are more possible positive outcomes, and there’s more flexibility in how you try to target that engagement.

How A CMO Uses Storytelling To Engage Audiences

Modern Marketing

Under Jeremy’s guidance, independent marketing teams at each of Peaksware’s four companies TrainingPeaks, TrainHeroic, MakeMusic and Alfred Music continually evolve similar data-driven, content-based, LTV-focused strategies. Jeremy Duerksen is CMO at Peaksware.

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How to Create a Content Promotion Plan in 3 Steps

SnapApp

So you’ve got a great piece of content. It will help your target audience solve a real problem, and it will establish your company as a credible expert. What’s your plan to make sure that your audience sees the content? Everyone’s “doing” content today.

Email Marketing: 4 steps to relevancy 85% of B2B businesses probably aren’t taking

B2B Lead Generation Blog

The top priority for the entire group is to deliver highly relevant emails – it ranks above even driving website traffic and revenue. This makes sense, considering highly relevant email will achieve the other two goals. Essentially, know your audience. (I

How to Capture Captive Audiences With Content

Content Marketing Institute

Imagine having your audience tied to your content with an 8-foot rubber hose for five minutes on a regular basis. “We’ve We’ve got this very, very captive audience – and they’re bored – there’s really no super magic. Why pursue a captive audience? The right content.

New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen

Modern B2B Marketing

Author: Sarah Quinn Do you spend a lot of time crafting the perfect piece of content, only to find that it barely generates any shares, let alone drive leads? As a fellow content marketer at a B2B company, this is hands down one of the most challenging things about my job.

7 key roles in digital marketing

Biznology

“What kind of team do you need to create outside-in marketing content?” I run an internal center of excellence that helps IBM marketing teams create more outside-in marketing content. Content strategist. As we say in our book, “the web is made of content.”

How to Plan Marketing Content Around Event Promotion

SnapApp

All too often, marketers under-plan their marketing content for events. They promote what’s coming beforehand, but then they forget to continue the process during, and after the event. So how can you keep the content flowing before, during, and after your event? Content loading

How to Plan Marketing Content Around Event Promotion

SnapApp

All too often, marketers under-plan their marketing content for events. They promote what’s coming beforehand, but then they forget to continue the process during, and after the event. So how can you keep the content flowing before, during, and after your event? Content loading

Tracking and Increasing Audience Engagement

Hubspot

The way people consume content has changed. Publishers spend valuable time crafting beautiful newsletters, advertising campaigns and sponsored content , yet so little focus lands on who receives these messages. This begs the question, how do you begin to understand your audience?

How To Use Dark Posts on Facebook and LinkedIn to Increase Relevance

Modern B2B Marketing

Some initiatives could involve brand awareness; others could revolve around demand generation or promoting an event , and so on. So how do you, as social marketer, manage all the broad initiatives without cluttering the company page and inundating your entire audience with irrelevant posts?

11 Ways to Make Your Content Appealing to International Audiences

Hubspot

Once they reach your content, how well will it resonate with them? In this post, I''ll share some tips to help you create content that appeals to your entire audience, no matter where in the world they come from. 11 Tips for Making Your Content International.

How to Promote an Event with Social Media

Paul Gillin

As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. Create a Twitter hashtag and promote it to your colleagues and registrants.

10 Pieces of Content Your Audience Really Wants to See [New Data]

Hubspot

Content marketing is constantly evolving, which is what we here on the HubSpot blogging team love about our jobs. And while it’s easy to get caught up in experimenting with innovative content, it’s important that we pay close attention to how our readers are changing, too.

6 Stupid Content Promotion Mistakes No Marketer Should Make

Hubspot

We''ve all been there: You''ve created a piece of content -- a blog, an ebook, a report, a video -- with expectations of high volume traction. You might even start questioning your awesome content-creating skills -- not cool! 2) Always Relying Solely on Organic Social Media Promotion.

How Can Media Companies Use Content Marketing Strategies To Build Their Audience?

ScribbleLive

Most of my writing and speaking around content marketing and journalism is kind of one-way and focuses around: How journalists can make the jump to content marketing. How corporate content marketing teams can use journalistic tactics to improve their storytelling.

How to Engage Your Audience Using Digital Advertising

Hubspot

But inbound marketing is a long-term play, and building a loyal audience and a constant flow of organic traffic isn't an easy task. We've all experienced those terrible mobile pop-up ads that cover the main content the second you get there and require multiple attempts to dismiss them.

6 Stupid Content Promotion Mistakes No Marketer Should Make

Hubspot

We''ve all been there: You''ve created a piece of content -- a blog, an ebook, a report, a video -- with expectations of high volume traction. You might even start questioning your awesome content-creating skills -- not cool! 2) Always Relying Solely on Organic Social Media Promotion.

36 Tried-and-True Ways to Promote Your Blog Posts [Infographic]

Hubspot

Not only do your posts need to be well-written, helpful, and relevant to your target audience, but you''ve also got to make sure you''re promoting them correctly so they get in front of people who could become your fans -- and maybe even your customers.

6 Tips for Scaling Social Media Promotion With a One-Person Team

Hubspot

But what happens when you're on a content team of one? For me, checking in on social media happens between editing articles, managing freelance writers, building gated content, optimizing our CTAs, distributing our content, and growing organic search referrals.

Marketers, Get Ready For Your Promotion: A Global Perspective

Modern B2B Marketing

It’s similarly important for B2C, where social media and other online content can influence a buyer’s behavior. Content marketing. In fact, we’re more likely than US marketers to invest in technology to manage advertising, mobile marketing, market resources, and content marketing.

3 Easy Tactics to Get Personal with Your Audience

Modern B2B Marketing

Small wonder, a recent Edelman report reveals that 87% percent of buyers demand meaningful, contextual, relevant experiences. Are there content types or product pages they never click on? Consider using tokens and dynamic content that will update for every single email.

How to Use Twitter Polls to Engage Your Audience: 13 Examples From Real Brands

Hubspot

It’s been a year since Twitter polls became an option for users to engage, entertain, and survey their social media audience. It was a way of engaging with followers over timely events, random questions, and product promotions. Include relevant hashtags, @mentions, and links.