What Email Marketers Can Learn from Failed Campaigns
SendX
OCTOBER 18, 2023
In this article, we discuss the main reasons why email marketing campaigns may fail and what to learn from such failures. Includes real examples.
This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.
SendX
OCTOBER 18, 2023
In this article, we discuss the main reasons why email marketing campaigns may fail and what to learn from such failures. Includes real examples.
SendX
AUGUST 31, 2021
As marketers, we need a daily dose of inspiration to deliver delight to our customers and get the ROI on email marketing efforts for our business. But it's hard to find emails when you are looking for them! That's why we have compiled a list of 20 email campaigns of different types and from a variety of industries.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Salesforce Marketing Cloud
JANUARY 4, 2024
Thankfully, email makes it possible for you to gain influence with your desired audience over time. And with drip marketing, emails don’t have to live on an island unto themselves. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?
Martech
DECEMBER 22, 2023
So we’re putting together 10 of the most popular articles by our subject matter experts from 2023 on different topics. First up: Email Marketing. 3 ways email marketers should actually use AI by Brian McKenna. Explore the three key ways to integrate AI into email marketing for improved engagement and conversions.
Martech
DECEMBER 28, 2023
So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. The email marketer’s guide to effective marketing automation by Ryan Phelan. Learn smart ways to implement email automation. Use transactional, trigger and journey emails for higher engagement and conversions. Get MarTech!
Martech
DECEMBER 27, 2023
So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. How to prepare for the GPT age in CRM and email by Brian McKenna. Done well, GPT-powered email marketing can lead to conversion lifts, long-term engagement and a bigger base of loyal customers. Today: CRM. Get MarTech!
Binary Demand
JUNE 12, 2023
[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. However, managing and enhancing email campaigns can be time-taking.
SmartBug Media
APRIL 18, 2023
If you’re running an e-commerce business , chances are you're already using some form of email marketing to communicate with your customers. But how do you know if your email drip campaigns are performing as well as they could be? Why Are Drip Emails Essential for E-Commerce Email Marketing? Let's dive in!
Binary Demand
JUNE 12, 2023
[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. However, managing and enhancing email campaigns can be time-taking.
DivvyHQ
OCTOBER 11, 2022
When it comes to marketing, email still reigns supreme as the best way to reach new prospects. But designing your first cold email outreach campaign can be daunting.
SmartBug Media
APRIL 7, 2023
The best way to communicate with existing and potential customers is through email campaigns. In this article, you’ll learn about how to gear your products to the season and make them known through a variety of email campaigns. Your email campaigns can’t only push sales and product drops.
Zoominfo
OCTOBER 23, 2018
In the B2B world, email marketing continues to be a reliable, revenue-driving channel. But, as buyer preferences change and technology evolves, creating the perfect B2B marketing email isn’t so simple. If you’re focused on email marketing campaign optimization you’ve come to the right place. Let’s get into it!
The Point
MARCH 7, 2019
Recently I was interviewed by the folks at Demand Gen Report as part of an article on current trends in email marketing , an article that you can read online here. With permission, a more complete version of the interview follows: (DGR) What trends are you currently seeing in B2B email marketing today? (HS) Direct mail?
Benchmark Email
SEPTEMBER 20, 2023
Wouldn’t it be wonderful if you were able to harness the full potential of your email campaigns without being restrained by technical complexities or design limitations? Enter the email editor. … The post The Benefits of Using an Email Editor for Your Campaigns appeared first on Benchmark Email. .…
KoMarketing Associates
AUGUST 2, 2018
The “2018 State of Email Workflows” report from Litmus found that 55 percent of marketers now use a content calendar year-round – but is this trend bound to continue? This kind of positive behavior is a sign of the growing maturity of email marketing programs.”. How dedicated are marketers to future planning?
SmartBug Media
APRIL 7, 2022
When most brands think of an email campaign, the first things that come to mind are newsletters and sales promotions. Although these are important items in a brand’s marketing efforts, sticking to these two types of emails is going to exhaust the audience and dissolve your contact list. Creating a Campaign in Klaviyo.
The Lead Agency
MARCH 16, 2021
There’s a reason why approximately 85% of B2B marketers have integrated email marketing into their campaigns – because it works. In fact, 45% of B2B marketers say email is the most effective digital marketing channel. Why B2B email marketing? But, what is at about email that makes this achievable?
seo.co
JANUARY 17, 2022
As the name suggests, a drip marketing campaign is when you keep your customers engaged with your brand by sending them email marketing updates on new products or promotions. What is a Drip Marketing Campaign? If you’re an SEO agency, email drip campaigns are a great way of optimizing link building outreach campaigns.
Scoop.it
SEPTEMBER 9, 2021
Email marketing is becoming more and more customer-centric with every passing day. For email marketers, it means email addresses, email lists, and the like. In this article, we talk at length about how you can use big data analytics and insights to leverage your email marketing campaigns.
Optinmonster
JULY 2, 2021
Squarespace and Mailchimp are both services that offer email optin forms as a secondary product, with their primary focus being something else. Squarespace is primarily a website builder, and Mailchimp is an established (and popular) email service provider (ESP). Designing Your Campaigns. Targeting Your Audience . 2) Mailchimp.
SmartBug Media
FEBRUARY 23, 2022
Email and SMS campaigns are crucial components of your retention marketing strategy. Who are those emails and SMS messages going to? Before you start sending emails and text messages, discover the five best ways to gather contact information in this article. With email marketing, there’s a bit more wiggle room.
Sharpspring
OCTOBER 9, 2020
Contrary to what you may have heard, email is far from dead. billion email users in 2019, and that number is projected to grow to 4.48 It goes without saying that with numbers like these, companies can’t overlook email marketing. One way to spice up your email approach is to kickstart your email drip campaigns.
Vision6
MAY 6, 2021
Well, email marketing delivers all that and more on a silver platter. Claiming the title as the marketing channel banking the highest ROI, email is no longer considered a dying industry. Whether you’re a beginner or seasoned email professional, it can be tricky kicking off a new campaign. Set Your Campaign Goals.
Circle Studio
DECEMBER 22, 2019
Read Article. In no particular order, we’ve come up with a list of 15 questions to ask a potential web design and development partner before choosing who will handle your firm’s next website redesign: Read Article. Read Article. Read Article. Dos and Don’ts to Improve Your Email Marketing Newsletters.
Vision6
OCTOBER 12, 2022
Email drip campaigns are perfect for luring, educating and rewarding your leads in those micro-moments of the buyer journey. What is an email drip campaign? An email drip campaign can be a stand-alone or series of automated emails to address specific times, events, or user behaviour.
Versium
APRIL 1, 2019
Direct Email Campaign Best Practices. When you run direct email campaigns, you want to do it in a way that maintains or improves your online reputation and avoids being blacklisted or marked as a spam. What you do with that email afterwards is just as, if not more, important. Why Emails Don’t Reach the Inbox.
Stevens & Tate
AUGUST 31, 2021
Two tactics that are often confused are drip email marketing and lead nurturing campaign. Email Drip Marketing. Emails are a huge part of modern marketing. One email marketing option is email drip marketing. Named after drip coffee makers, this marketing tactic sends out emails at specific timed intervals.
Stevens & Tate
APRIL 14, 2021
Email marketing has been a popular strategy for decades, and there’s no sign of it slowing down as an effective marketing tactic. However, as a B2B business, successful B2B email marketing can be challenging. With that in mind, the following are a few B2B email marketing tips: Focus On Educational Content.
Biznology
MARCH 20, 2018
” Trying GroupHigh for blogger outreach campaigns. The argument generally goes as follows: if you send thousands of email pitches to topically- and demographically-relevant bloggers and online influencers in one go, you’re spamming. ” Take your bloggers and social media influencers to lunch. “Off to the races!
ActiveDEMAND
MARCH 11, 2019
Email still remains an excellent source of leads and an important communication channel for prospects and customers alike. Personalizing the email helps make it more relevant and connect with the person on the other end. Email Personalization Options: Dynamic fields. Separate campaigns by list. Conditional version emails.
Delivra
JANUARY 17, 2019
One of the easiest ways to engage with leads and nurture them to the point of conversion is by using email drip campaigns. This article will explain why email drip campaigns are vital for lead nurturing. Why you should be using email drip campaigns. You’re probably familiar with replenishment emails.
Direct Response Coach
DECEMBER 9, 2013
I just finished reading an interesting article in B2B Online that provided details on a failed email campaign for Level 3 Communications, a multi-national telecommunications company. Over a five-month period at the end of 2012, the company created and executed an email campaign to promote an unspecified product or service.
Contently
JUNE 29, 2017
And instead of answering a series of reader questions like usual, I’m going to share an exchange I had over email with one of my good friends, who recently took over a B2B content operation. So, how do you—or others—use article content to influence leads in the B2B process? I’ve lightly edited our exchange.
Martech
MARCH 4, 2024
It allows companies to set up campaigns that run on their own without further human intervention. In this article I’ll provide a list of things to check to make sure your automated programs aren’t giving you or your company a big black eye. Two months later, a salesperson will upload a new email list introducing new gotchas.
Martech
APRIL 17, 2024
On February 1, Google began enforcing spam guidelines for bulk email senders , warning senders to keep their spam rates reported in Google’s Postmaster Tools below.01%. This article will lay out: Common mistakes we still see in email campaigns. This article will lay out: Common mistakes we still see in email campaigns.
Martech
APRIL 10, 2024
As an out-of-the-box solution for email marketing campaigns, Product Finder will use genAI to help marketers run searches of often extensive product catalogues to find relevant content for emails. Alongside Product Finder, Emarsys will launch AI Subject Line Generator using genAI to recommend relevant email subject lines.
Martech
APRIL 18, 2024
This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Step 1: A small group of opinion leaders discovered a page about a specific product using organic search, news articles or social media posts. Play at least 50% of a product video. Complete a tutorial.
Martech
APRIL 17, 2024
Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” Use customer data to inform email programs. In the opening years of this third decade of the 21st Century, email became the saving grace for many enterprise and mid-level companies. Fast-forward to 2024.
Optinmonster
APRIL 24, 2024
Are you trying to decide between double opt-in vs. single opt-in for your email marketing list? Email marketing is one of the best ways to engage with visitors and turn them into customers. And it all starts with a stellar email list. At OptinMonster , email opt-ins are the core of our work.
Belkins
NOVEMBER 18, 2019
So, you wrote your introduction emails and sent them to your B2B recipients. However, before that, you must know when to send a follow-up email and how to make sure that the message is appropriate and relevant to the prospect’s needs. In other words, you must be aware of the prospect’s response to your emails.
Salesforce Marketing Cloud
DECEMBER 8, 2023
Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. What is email marketing and why does it matter? Is email marketing easy?
Square 2 Marketing
DECEMBER 14, 2023
The key takeaway is that businesses will now face stricter guidelines to prevent their emails from being flagged as spam. Understanding and adhering to these new requirements is critical to maintain compliance and ensure successful email marketing campaigns.
Martech
FEBRUARY 20, 2024
In this article, we will explore the fundamentals of B2B content marketing, delve into effective strategies for creating impactful content, and examine the role of generative AI in enhancing content creation. This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research.
Optinmonster
APRIL 4, 2024
Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.
Expert insights. Personalized for you.
Are you sure you want to cancel your subscriptions?
Let's personalize your content