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Cracking the Code for ROI: Linking the Marketo and Google Worlds Together

Modern B2B Marketing

We have integrated Marketo’s Engagement Marketing Platform with Google AdWords. Let’s be honest—a notable percentage of today’s advertising budget goes towards Google AdWords—either for pay-per-click, display, or remarketing ads.

5 AdWords Hacks to Ramp Up Your Display Ads

Modern B2B Marketing

In this blog, I’ll share some effective AdWords Display tricks with you that not many people know about. But before we get into how you can create your own AdWords Display Network plan , you need to understand the key difference between AdWords Search and AdWords Display.

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Advanced SEO Analytics Reports that Even Beginner SEOs Can Use

Modern B2B Marketing

One source of new ideas that may come as a surprise is SEO website analytics. Reviewing web analytics reports can help marketers find new uses for underperforming content, discover new audiences to engage and educate, and identify gaps in coverage that need to be filled.

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Beyond Views and Downloads: Use More Advanced Content Analytics

Modern B2B Marketing

This lack of analytics goes hand-in-hand with a recent statistic from the Content Marketing Institute, which found that only 38% of B2B companies felt their content marketing efforts were effective. Removing the Hassle from Content Marketing Analytics.

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4 Tips to Make the Most of Predictive Analytics: Think Small Data and Automation

Modern B2B Marketing

So it’s no surprise that predictive analytics is an increasingly popular topic. Predictive analytics uses big data and machine intelligence to calculate how likely a specific outcome is based on customer data and historical actions. Maximize Small Data with Predictive Analytics.

Mintigo InterestBase Harvests Web and Social Data for Marketing and Sales

Customer Experience Matrix

Identity aggregators can link email, social media, and other addresses for the same individual. Connectors are currently available for Marketo and , with an Eloqua connector due soon.

3 Reasons to Adopt a Scalable Marketing Automation Platform

Modern B2B Marketing

That was the question that led Modernize to adopt Marketo. Here are three ways that Marketo has allowed us to tackle the challenge of scaling our marketing processes for growth: 1. Example of a Marketo Smart List. Analytics, or It Didn’t Happen.

The PPC Attribution Carnival: Finding Your Way Through the Maze [Gifographic]

Modern B2B Marketing

Navigating through the analytics behind your pay-per-click (PPC) campaigns can sometimes feel like a maze. Understanding your campaign’s attribution modeling and analytics can help you uncover the right answers when you’re trying to answer questions like: Which keyword should I give credit to?

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Facebook’s Algorithm: 3 Must-Know Changes

Modern B2B Marketing

These ads will appear in a user’s inbox, according to Facebook, based on “ how many threads a user has , the size of their phone’s physical screen and the pixel density of the display.” Facebook has unveiled some new, deep, and robust marketing analytics that will have big implications for your marketing strategy. Besides making your analytics page easier to read and digest, Facebook has some hot new data, fresh off the presses.

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The ROI of Paid Social Media Ads

Modern B2B Marketing

This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t.

10 Trends That Defined Digital Marketing in 2016

Modern B2B Marketing

for search ads and 0.89% on display ads. conversion rate with its targeted LinkedIn display ads. If a product is viewed on your site but not purchased, retargeting can display that specific product as an ad. Big Data and Real-Time Analytics.

3 Technology Trends Powering Account-Based Marketing

Modern B2B Marketing

Big data analytics can help marketers achieve this goal. Author: Amar Doshi There’s a lot of talk around account-based marketing (ABM) in the B2B marketing realm and for good reason.

MarTech Momentum Continues into 2015

Modern B2B Marketing

Want a more public and visual display of the incredible resources and energy going into this marketplace? It’s been fun to see Marketo LaunchPoint partners prominently represented among the outdoor displays.

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The Definitive Guide to Machine Learning for Marketers in 2017

The Lead Agency

There are also plenty of third-party software developers utilising the power of IBM’s Watson super-computer to create next level analytic and marketing automation software. However, the advent of machine-based learning has led to more advanced analytics and monitoring.

CMO Spotlight: 3 Trends That Will Drive Digital Transformation

Modern B2B Marketing

Google’s Display Benchmark Tool reveals that 99.4% Over the last 12-18 months, Autodesk has completely revamped their hiring strategy and now looks for people who meet their C-A-A profile (Content, Analytics, and Automation).

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Technical vs. Engagement SEO: The What, Why, and How of Modern SEO

Modern B2B Marketing

Veterans of the early days will tell you horror stories about keyword density and link farms. Mobile Usability: The site must display and function well on mobile devices. Links: Engagement and Authority Must Be Earned. Links can’t be “built” the way they used to.

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How to Leverage Intent Data to Drive More Revenue

Modern B2B Marketing

You can use solutions like Demandbase and Marketo Web Personalization to leverage this information to personalize the content displayed.

Hasta La Vista, Twitter Share Counter: How to Measure Engagement Without Social Share Counters

Modern B2B Marketing

Let’s explore the options: Remove each social share button’s individual count: By removing each social media’s share count and only revealing the total number of shares, you can hide Twitter’s 0 share count while still displaying how many times your content has been shared elsewhere.

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The 15 Best Content Marketing Videos Of 2015

Marketing Insider Group

In this video presented by marketing automation company Marketo , you can learn not only about the content you should create for your emails, but how best to design them, nurture your subscribers, and ensure that they are compliant.

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Rise of the Marketing Platform

Modern B2B Marketing

This was true even for digital channels such as display ads and PPC – even the website was one-size fits all. This can include video advertising, content marketing, event management, social media marketing, and display ads, to name just a few.

The New Digital Climate: AdTech and MarTech Join Forces

Modern B2B Marketing

Author: Mike Stocker At Marketing Nation Summit in April, Marketo CEO Phil Fernandez announced a new product, Ad Bridge , which is centered around the idea that the world of paid media (AdTech) has now joined with the world of marketing technology (MarTech).

Measure the ROI of Digital Advertising Beyond Revenue Impact

Modern B2B Marketing

To determine this, look at your website analytics to find the number of hits that come in from your native advertising directly, and then use Google Trends to see if the number of people searching for your brand name is increasing.

Higher Education and Beyond: A Changing World for Marketers

Modern B2B Marketing

Colleges and universities are now investing in responsive design, analytics tools, social media, and marketing automation. After enrollment, if she starts displaying interest in going abroad, she should be sent communications on exchange programs, overseas internships etc.

PPC Optimization: Conversion is Only Half the Battle

Modern B2B Marketing

An example: Marketo’s lead management campaigns are not too different from its clients. Marketo’s campaign goals are to identify prospects that are likely to turn into customers. In one campaign, we targeted Google’s Search and Display networks over the course of a month.

38+ Cool Social Media and Web Tools and Reviews


How can you quickly find out how far a link has spread on Twitter? A slick service that enables you to easily add a QR code to your business card which links to your LinkedIn profile and contact information. Mywebees lets you display your website on your Facebook page.

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How Personalized Retargeting Can Optimize Your B2B Ads

Modern B2B Marketing

Since it targets those who have already expressed interest (with a website visit), it allows you to narrow your reach — especially compared to broad display advertising. Here’s a look at a company-based retargeting dashboard from Google Analytics: 2) Get Industry-Specific .

Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

This is harder than monitoring since it requires linking social identities to marketing leads and connecting to the social system’s API. Links on the vendor names go directly to the vendor Web page or press release that described their social media capabilities.

What Qualities Should You Look for in a Marketing Automation Manager?

Modern B2B Marketing

Marketo and Ascend2’s Marketing Automation Strategy Survey. The ideal marketers for cross-channel, customer-centric marketing combine the creativity of an artist with analytical and data modeling skills. Marketing automation customer communities, such as Marketo Community.

What Is B2B Social Media Marketing?

KoMarketing Associates

More Search Visibility: According to Marketo , marketers rate social media as the second-most important factor (64%) in organic search success, behind only effective web pages (82%). Not only does social media serves as a key driver of link acquisition, but with more social elements being displayed in top search results on Google, it can help support your organic efforts as well.

3 Steps to Mobile App Personalization

Modern B2B Marketing

With the right mobile engagement solution and analytics in place, you can glean a lot of valuable information about your users. In many cases, app communications are based on single flow actions when there is a message that the app owner wants to display.

4 Ways a Longer Consumer Buying Cycle Can Work FOR You

Modern B2B Marketing

Real-time personalization allows you to display the most relevant web content to each visitor to your site. For example, a university system might display information about different education programs, depending on the materials a potential student has shown an interest in.

How to Create an Amazing Content Resource Center

Modern B2B Marketing

Once you’ve become a frequent publisher of content, you still need people to find it and read it (and ideally share and link to it). When content is easy to find and interconnected, people are more likely to share your links and recommend your content to their colleagues and clients.

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

SharpSpring also started as a narrow application – in this case, Web visitor identification and analytics – and evolved into a full marketing automation platform selling through agencies. Last week’s post looked at newer marketing automation systems that focused on small businesses.

5 Key Reasons for Launching an ABM Strategy?


In this post , Funnelholic author, Craig Rosenberg discusses how a social analytics company can drive its ABM program through personalization. There, Craig used their analytics to create short, personalized social reports for their potential customers.

Learn How To Use Quora Ads for B2B User Acquisition


So what I’m focused on here is pretty much all of our paid user acquisition — so that’s anything from paid social, search, display, retargeting, and direct buys. Marketo, Hubspot, things of that nature.

It’s Not Just Politics: The Evolution of Marketing in Presidential Campaigns

Modern B2B Marketing

Taking a page from the marketing playbook, instead of overwhelming his readers with more information, he created a clear message and call-to-action (join the team), with a more organized display for additional information.

The Google + Impact

Modern B2B Marketing

Last June, Google introduced the rel=author tag, which displays an individual’s Google+ profile information within the author’s correlating search result. To address this concern, Google added the ability to track the number of +1’s through Webmaster tools and Google Analytics.

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CaliberMind Offers B2B Orchestration with a Twist

Customer Experience Matrix

CaliberMind ingests data from Salesforce Sales cloud and Marketo , Oracle Eloqua , Salesforce Pardo t, and HubSpot marketing automation systems. These can be loaded into the CRM database or displayed in a window on the CRM desktop.

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41 Top Lead Generation Tools of 2017


All you need is Google Analytics and Leadfeeder can tell you who visited your site in the last 30 days. Convert Plus Pricing: Paid WordPress Plugin for $23 Rating: N/A Convert Plus is another tool for displaying popup forms on your website. Marketo Pricing: Paid plans start at ~ $900/month Rating: 4/5 stars on GetApp (Based on 292 reviews) Marketo is another all-in-one solution that features lead management, lead scoring, email marketing, email automation, and analytics.

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47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack


Also great for adding some flare to certain statistic displays without having to go full infographic. Curata features powerful analytics that measures performance and sales pipeline impact. Marketo. Google Analytics.