Marketing Insider Group

DECEMBER 18, 2023

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. You’re not just looking to catch someone’s eye. Why Sponsored Updates?

Paid Content 220

Paid Content Distribution Cost Per Thousand Budget Programs 220

NuSpark Consulting

JULY 23, 2017

As a fellow member of LinkedIn, you are able to see where their interests lie, what they’ve done in the past, and who their contacts are. This enables you to build data on them, and if you’re using a robust predictive analytics program you’ll be able to identify precisely what the best marketing approach would be.

Sales Qualified Leads 145

Sales Qualified Leads High Quality Lead Linkedin Account Based Marketing 145

KoMarketing Associates

DECEMBER 8, 2021

Organic search traffic can be tracked in search engine analytics platforms, such as Google Analytics, Bing, or Yahoo. Like organic traffic, this data can be viewed in most search engine analytics dashboards. In Google Analytics, you’ll find the data under “Users” on the Analytics home dashboard.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

EveryoneSocial

MARCH 10, 2023

In recent years, a new phenomenon has emerged on the world’s largest professional social networking platform: LinkedIn Influencers. These thought leaders make waves on LinkedIn with their engaging content and valuable insights, building large followings and establishing themselves as credible sources of information in their industries.

Linkedin 52

Linkedin Tips Social Networks Work Management 52

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Webbiquity

NOVEMBER 28, 2023

Now, apply data analytics. For instance, some LinkedIn Premium plans provide valuable analytics that can be utilized to refine and optimize B2B sales strategies. Now, tailored demos or deep-dive webinars come into play. If they raised concerns on an email, it should be addressed on the follow-up LinkedIn message.

B2B Sales 185

B2B Sales Webinar Metrics B2B Peer-to-peer 185

EveryoneSocial

APRIL 26, 2021

In 2020, LinkedIn made an official announcement that they would be sunsetting their employee advocacy product called Elevate. While some of the Elevate features certainly help improve the use of LinkedIn company pages, it does not create a true employee advocacy solution. LinkedIn Company Pages. Great news, right?

Linkedin 72

Linkedin Paid Search Agency Enterprise Management Work Management 72

Martech

JUNE 4, 2024

If you spend any amount of time among the B2B marketers on LinkedIn, you’re familiar with the arguments for and against lead generation and demand generation. It’s gotten a lot of buzz on LinkedIn. And from a marketing attribution platform, now it has become an entire attribution and analytics platform. And people hate change.

Lead Gen 111

Lead Gen Lead Ranking Marketing Qualified Leads Demand 111

Martech

JUNE 12, 2024

Use a demo of a new product feature or a summary of an industry report to kick off the conversation. Free skill gap assessments A professional development company like LinkedIn Learning offers brief previews of courses along with a free skill gap assessment to upsell customers from free or lower-tier plans to more premium offerings.

Lead Scoring 97

Lead Scoring Lead Ranking Paid Search Agency Work Management 97

Brandwatch Marketing

FEBRUARY 15, 2019

If you want to go a bit deeper than Instagram’s own analytics offering, this list is for you. Luckily, there are several Instagram analytics tools available to help brands understand what resonates with their audience and how they can optimize their content output. Top 7 Free Instagram Analytics Tools. in 2013 to 32.3%

Analytics 79

Analytics Tools Best Practices Tagging 79

Vidyard

MARCH 23, 2021

Analytics are a key component in any successful video marketing strategy. To this end, video analytics are essential. According to findings from Demand Metric , 73% of businesses now use some form of video analytics to track content effectiveness. But how do you know whether it’s, you know, working?

Video Marketing 65

Video Marketing ROI Analytics CTR 65

NuSpark Consulting

MARCH 29, 2015

There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more. LinkedIn Lead Accelerator. Visitors of web page D on your site on Product X get retargeted a message on a free demo of that product viewed.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

FunnelEnvy

DECEMBER 11, 2023

For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence. Only after she grew and monetized her TikTok following did she re-invest time into LinkedIn. Be sure to keep them concise and informative.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

SocialPilot

JANUARY 15, 2024

Social Media Video Trends for Linkedin 61. Video content is the most shared post on Linkedin. Around 80% of Linkedin users prefer watching videos with sound off. According to research by Wyzowl, 38% of marketers create video content for LinkedIn, out of which 75% claim it was a success.

Statistics 85

Statistics Video Marketing Work Management Paid Search Agency 85

Sprout Social

MARCH 16, 2022

Sprout’s Premium Analytics give you a full, 360-degree view of how your videos—paid and organic—perform on social. Request a demo to try Sprout’s Premium Analytics tools and see how they can enhance your strategy. Dig into how sound on vs. sound off video plays compare using Sprout Social’s Premium Analytics tools.

Video Marketing 117

Video Marketing Youtube Click Rate Allocation 117

Oktopost

MAY 20, 2024

For some brands, building a community on LinkedIn or Facebook and sparking conversations is the goal, so engagement metrics take the spotlight. You can also look back and see if a website visitor that asked to see a demo today, has previously engaged with your content on social. It’s because there is no absolute right or wrong.

Social Media 80

Social Media Media Allocation Digital Asset Management 80

Oktopost

DECEMBER 20, 2023

From lead generation, administrative duties, crafting outreach messages, and scheduling demos, sales teams’ attention is pulled in different directions, consuming their valuable time that could be dedicated to sales demos and finalizing deals. As well as this, the recorded calls and transcriptions can be used for training purposes.

Top of Funnel 75

Top of Funnel Lead Scoring Lead Ranking Ideal Customer Profiles 75

Webbiquity

OCTOBER 11, 2022

Use social media platforms like Twitter and LinkedIn (B2B), and Facebook, Instagram, and Pinterest (B2C) to provide news about your company and products, engage with prospects and customers on these sites, and answer their questions. Monitor conversion rates to determine how customers respond to your CTAs. Incorporate Online Advertising.

Digital Asset Management 273

Digital Asset Management Product Brand Identity Branding 273

Zoominfo

NOVEMBER 29, 2021

How To Track Marketing KPIs The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Data visualization Business intelligence software Whichever solution you use, make sure you’re able to share insights in a digestible way across your marketing department, and with other departments, too.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. The platform also offers group or private chat, plus attendee analytics.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Oktopost

MARCH 4, 2024

The average SaaS sales cycle lasts 84 days and includes various touchpoints, from engaging with a post on social media to reviewing a product page and getting a product demo. Meet your customers where they are 80% of B2B marketers leverage LinkedIn to reach their target customers, and 65% have increased their LinkedIn usage in the past year.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Martech

DECEMBER 15, 2023

Social media publishing supports more tags and mentions Boost social media engagement while reducing your team’s reliance on third-party tools or cumbersome multi-tool social posting work by using the new features to tag Instagram profiles in photos and reels and mention LinkedIn personal profiles, when scheduling posts in HubSpot.

Top of Funnel 113

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 113

SalesGrape

SEPTEMBER 17, 2023

Use data analytics tools to identify patterns and trends that can help you prioritize these accounts based on their likelihood of conversion. This information can be obtained through LinkedIn profiles, company websites, or by reaching out directly to contacts within those organizations.

Account Based Marketing 71

Account Based Marketing Enterprise Management Work Management Marketing Management 71

Directive Agency

OCTOBER 2, 2019

On LinkedIn, an account-based marketing list was uploaded, and through the use of lookalikes, the total audience with similar characteristics increased by 436%. Google, Linkedin, and Facebook allow you to upload customer email lists. If you have key pages (demo videos, blog pages, guides, etc.), Further engagement.

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53

Blue Flame Thinking

MARCH 28, 2024

Since you are moving prospects toward conversion, KPIs should reflect that, referencing things like impressions, web analytics including sources and bounce rate, and performance of branded keywords. Use multiple channels for awareness as you want to meet them where they are, enhance your company’s validity, and stay top-of-mind.

Marketing Funnels 61

Marketing Funnels Top of Funnel Paid Content Paid Search Agency 61

Vidyard

DECEMBER 10, 2020

Watch the LinkedIn Live Event LIVE STREAM playback now! Across four categories, the Video in Business Awards celebrate marketing teams who use video to educate prospects and customers, drive engagement, generate leads, and make a real impact with their use of video content and analytics for better business outcomes.

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139

Martech

DECEMBER 4, 2023

Use heat mapping and behavior analytics tools like Microsoft Clarity to help identify any opportunities for improvement. Building and sticking to investment in out-of-market buyers Ninety-five percent of B2B buyers aren’t in market at any given time, LinkedIn Research suggests. Also, review your value proposition.

B2B Marketing 107

B2B Marketing Trends B2B Planning 107

SalesIntel

APRIL 24, 2024

For instance, surveys help collect customer feedback, while data analytics platforms provide insights into market trends and demographics. Schedule a quick demo tailored to your ideal customer profile. Request Demo 2. Kasper also connects with LinkedIn to make outreach easier and more scalable.

Work Management 52

Work Management Marketing Management Marketing Analytics Tools Marketing Funnels 52

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Sprout Social

OCTOBER 4, 2021

You could say that (in general) Twitter is more focused on pithy, short-form comments or conversations with a real-time cadence, while LinkedIn is focused on quality, long-form content targeted to a business-minded audience. Every network has its own unique audience, tone of voice and “culture.” How to measure earned data.

Advertising Agencies 118

Advertising Agencies Business Ideal Customer Profiles Advertising Benchmark 118

ClearVoice

MAY 7, 2024

For example, you can customize your marketing messages to align with the users’ expectations and experiences on platforms such as LinkedIn. Tech-savvy demos. Leverage various data sources such as website analytics, Customer Relationship Management (CRM) systems , surveys, and social media insights.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Psychographics Work Management 52

SalesIntel

DECEMBER 6, 2023

These solutions encompass a wide array of functionalities, including lead identification, data enrichment, personalized outreach, predictive analytics, and multichannel engagement. Here’s a list of the most preferred sales intelligence & prospecting tools: SalesIntel LinkedIn Sales Navigator NinjaOutreach Mattermark CrunchBase Prospect.io

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Brandwatch Marketing

MARCH 7, 2023

If you’re looking for in-depth insights about your audience, brand or competitors, get in touch with us for a free demo , and see how Brandwatch Analytics can boost your social media strategy. bw_banner_cta type=2] Boost your marketing strategy with our social listening and analytics platform. bw_banner_cta]

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Sprout Social

APRIL 25, 2024

LinkedIn marketing strategy template LinkedIn is more than just a hub for individual networking. This workbook template will prompt you to assess the strengths and weaknesses of your current LinkedIn strategy, so you can identify how to best use the network going forward. Download the template 5. Get the template 20.

Social Media 102

Social Media Template Work Management Marketing Management 102

Vidyard

JUNE 18, 2019

The most recent year also showed a sizeable increase in the number of companies moving toward using a mix of internal and external video production resources to meet the shifting expectations of buyers, and the number of companies using intermediate or advanced video analytics has significantly increased. 52% are using both vs. 37% in 2017.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Vidyard

JANUARY 6, 2022

LinkedIn Sales Navigator 2.3 LinkedIn Sales Navigator LinkedIn is the business world’s answer to social media. So great that LinkedIn realized they could monetize through a trial model by limiting certain functions that require a subscription. Detailed analytics are available across multiple marketing channels.

Enterprise Management 101

Enterprise Management Top of Funnel Work Management Tools 101