Hubspot

OCTOBER 18, 2021

One way to get there is through something called "competitive benchmarking" — the process of looking externally to see how your business stacks up against your competitors and industry standards. You might already practice a form of benchmarking in your business. You might already practice a form of benchmarking in your business.

Advertising Benchmark 59

Advertising Benchmark SWOT Lead Ranking Analysis 59

ANNUITAS

OCTOBER 11, 2023

ANNUITAS clients with fully mature go-to-market programs typically see an improvement in end-to-end lead-to-revenue results that is 4-10x industry benchmarks. No other research and consulting firm has our unique base of insight and experience.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Marketing Insider Group

NOVEMBER 8, 2021

A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. This type of content analysis isn’t easy. Let’s explore some fundamentals that will set you up for success and equip you to learn how to use insights and analysis to create content that reaches buyers.

Buyer's Journey 346

Buyer's Journey PR Content Analysis 346

eDataSource

APRIL 16, 2019

Our benchmark series continues with an analysis of Financial Services. This analysis includes eight key industry sectors: Credit Cards, Debt Elimination and Credit Reporting, Electronic Payment and Wire Services; Financial Institutions; Financial Services and Research; Insurance; Mortgages and Loans; and Real Estate.

Advertising Benchmark 60

Advertising Benchmark Service CAN-SPAM Analysis 60

KoMarketing Associates

SEPTEMBER 10, 2019

According to an analysis of the US Commerce Department data done by Internet Retailer, “Consumers spent $517.36 Per that same analysis from Internet Retailer, “Total [US] retail sales, not including the sale of items not normally bought online like fuel, automobiles and food at restaurants, hit $3.628 trillion last year, up 3.9%

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Sprout Social

MAY 15, 2020

Use these social media benchmarks to get a feel for how your brand is stacking up to peers in your industry. Read on for our findings on social media benchmarks across industries and networks, or skip to the detailed stats for your own industry. Benchmarking across social networks. Posts sent per day.

Advertising Benchmark 123

Advertising Benchmark Social Media Media Work Management 123

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one. What is competitor analysis in marketing?

Planning 106

Planning Paid Search Agency Advertising Benchmark Analysis 106

Marketing Insider Group

MARCH 18, 2024

Choosing a topic involves balancing personal passion with what the audience is searching for, using keyword research and Google Trends as tools. Reviewing the top search engine results for your keyword reveals what content performs well, helping to set a benchmark for your own post. Start with keyword research. Yes, better.

SERP 246

SERP Keywords Eye-Tracking Planning 246

Circle Studio

FEBRUARY 14, 2020

When it’s time to develop or update your firm’s marketing strategy, performing a competitive analysis is a great place to start. There are a few key steps that can set your firm up for success when conducting a competitive analysis. Consider assigning roles and responsibilities to different team members to split up the research.

Analysis 78

Analysis Press Marketing Proposals Comparison 78

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. Competitor mapping is the cornerstone of competitive analysis. To help visualize your competitive analysis, competitor maps contextualize your research and competitive data, enabling you to make informed business decisions.

SWOT 111

SWOT Comparison Peer-to-peer Analysis 111

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Here are the key shifts we’ve seen supported by our benchmark findings for 2021: Using video for sales has gone from “explore” to “invest”. Video in Business Benchmark Report. Video Benchmarks for Creation and Publishing 1.1

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Unbounce

MAY 29, 2020

” That’s where industry benchmarks come in—and that’s why we’re thrilled to bring you a fresh (and free) new version of our Conversion Benchmark Report. . Benchmarks can energize your digital marketing strategy in three big ways: They’re a form of competitive intelligence. Introducing the 2020 Conversion Benchmark Report.

Landing Pages 145

Landing Pages Conversion Rate Conversion Advertising Benchmark 145

Salesforce Marketing Cloud

MAY 3, 2024

Like you, many people are preparing to start a business — and even some who have already started one — and fail to research and write a business plan that tests the feasibility of their idea. Setting mini benchmark goals with deadlines for each month, quarter, and year provides you with short-term targets to focus on. Back to top.)

Planning 52

Planning Business Marketing Management Advertising Benchmark 52

Zoominfo

NOVEMBER 9, 2023

The presentation was led by Ben Salzman and Millie Beetham of ZoomInfo Labs , the company’s innovation hub dedicated to researching and developing go-to-market strategies and offering strategic professional services to customers. 3 Ways to Create a Repeatable GTM Playbook Benchmarking: You can’t improve until you know where you stand.

Marketing Analytics Tools 130

Marketing Analytics Tools Rules Zoominfo Paid Search Agency 130

Webbiquity

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. That’s where sentiment analysis can help you. This requires accurate benchmarking through competitor analysis.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Digilant

MARCH 23, 2021

One of the best ways to evaluate your competition is by conducting a competitive analysis. Pros of conducting a competitive analysis. There are benefits to conducting a competitive analysis that not only helps identify strengths and weaknesses to reinforcing your brand, content strategy, and more. Create a brand benchmark.

Analysis 59

Analysis SWOT Planning Advertising Agencies 59

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. That’s why we created the fourth annual Video in Business Benchmark Report , which analyzes business’ use of video to support sales, marketing, and communication efforts. Video Benchmarks for Creation and Publishing 1.1

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Zoominfo

APRIL 20, 2021

Related efforts include: In March, we expanded our privacy team by hiring experts in technical, legal, and regulatory privacy, and combined that with our 300 person human research and verification team to ensure information accuracy.

Zoominfo 100

Zoominfo Privacy Advertising Benchmark Enterprise Management 100

Vision Edge Marketing

SEPTEMBER 12, 2023

Bert George, Richard Walker, and Joost Monster conducted an extensive analysis to determine whether strategic planning improves organizational performance. What to Assemble Before Starting your Strategic Plan Relevant Data Past Performance SWOT Analysis 2. We concur with their conclusion that “simply having a plan is not enough.

Planning 226

Planning SWOT Allocation Contingency Planning 226

Valasys

JUNE 25, 2019

Competitive benchmarking helps marketers delve into the vital KPIs of their competitors which eventually improves their data-driven decision making significantly. Competitive benchmarking may help in discovering the most apt KPIs, which might have served the competitor organizations in achieving their business objectives. .

Advertising Benchmark 58

Advertising Benchmark Social Media Peer-to-peer Media 58

Martech

OCTOBER 25, 2023

A CTV ad campaign for The Trevor Project , which helps LGBTQ young people in crisis, has achieved remarkable results, including a 31% increase in recall among 18- to 34-year-old viewers, according to third-party research. Overall, the ads surpassed ODR benchmarks set for charity-based campaigns.

Impressions 105

Impressions Campaigns Cost Per Thousand CPM 105

Sprout Social

NOVEMBER 21, 2023

It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. Set benchmarks for future performance Monitoring the competition helps you set realistic goals for your business. Once you’ve got that down, it’s time to do your research. You need to know it all.

SWOT 98

SWOT Budget Programs Eye-Tracking Advertising Benchmark 98

Only B2B

APRIL 10, 2024

Data Measurement and Analysis: Without proper data tracking and analysis, it’s difficult to pinpoint areas for improvement in your MQL nurturing process. Benchmarking Your Success: Where Do You Stand? Continuous Optimization: The key to success is continuous monitoring and analysis.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Brandwatch Marketing

FEBRUARY 5, 2019

For brands, the growth of online activity has seen competitor analysis methods , metrics and tools blossom. There is now no shortage of competitor analysis tools on the market, and each can offer insights relevant to its own particular niche and contribute to competitive benchmarking. General Competitor Analysis Tools.

Paid Content 64

Paid Content Analysis Budget Programs Tools 64

Hubspot

APRIL 30, 2020

We hope to establish useful benchmarks to measure your business against, and serve as an early indicator of when short- or long-term adjustments may be needed in your strategy. Charts depict the performance of a given metric against pre-COVID benchmarks, calculated using weekly averages from January 13, 2020, to March 9, 2020.

Advertising Benchmark 101

Advertising Benchmark Burn Rate Outreach Open Rate 101

Martech

OCTOBER 25, 2023

A CTV ad campaign for The Trevor Project , which helps LGBTQ young people in crisis, has achieved remarkable results, including a 31% increase in recall among 18- to 34-year-old viewers, according to third-party research. Overall, the ads surpassed ODR benchmarks set for charity-based campaigns.

Impressions 94

Impressions Campaigns Cost Per Thousand CPM 94

Hubspot

MAY 7, 2020

We hope to establish useful benchmarks to measure your business against, and serve as an early indicator of when short- or long-term adjustments may be needed in your strategy. Charts depict the performance of a given metric against pre-COVID benchmarks, calculated using weekly averages from January 13, 2020, to March 9, 2020.

Advertising Benchmark 93

Advertising Benchmark Optimization Work Management Burn Rate 93

Hinge Marketing

DECEMBER 11, 2019

These speakers were able to use original research as part of their B2B content strategy, which appealed to the left cerebral hemisphere of my brain, associated with logic and reason. Relationships Between Research and Growth. The Hinge Research Institute (HRI) has been publishing original research for over a decade.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Webbiquity

MAY 9, 2023

What types of tools will be leveraged for execution and analysis? Clarity and Evaluation: Goals serve as benchmarks for measuring the success and effectiveness of your social media campaigns. Doing that research and analysis up front will enable you to develop content that will resonate with them and drive them to take action.

Social Media 313

Social Media Social Marketing Planning Tips 313

Webbiquity

JULY 19, 2016

That’s where keyword research comes in. So once you or your team have developed topic ideas, planned content , and researched those subjects, it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic. 11) Live Keyword Analysis. 1) SEMrush.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

Webbiquity

MAY 17, 2016

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. 10 Best Content Research Tools. 10) Google Drive Research Tool. 3) Bubbl.us.

Planning 145

Planning Research Tools Best Practices 145

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. HIMSS Analytics.

Work Management 102

Work Management Marketing Management Research Organization 102

Vision Edge Marketing

OCTOBER 18, 2018

For each race that made the initial list, we researched that race’s previous years’ information for course, racers, and winner details. In the case study Thorough Competitive Analysis Leads to Successful Shift in Business Strategy you can learn how one of our customers applied this approach. Know what you need to know.

Work Management 184

Work Management Analysis Validation Marketing Management 184

chiefmartech

JANUARY 7, 2019

If you have been following my work for a while, you know that I’m a big believer in sharing as much research as possible with the martech community at no cost. After the study is complete, we will again make the aggregated results and analysis available to the community at no cost.

Advertising Benchmark 63

Advertising Benchmark Work Management Marketing Management Aggregators 63

Only B2B

MARCH 13, 2024

Consider the time and resources spent on research, writing, editing, and design. Brand Awareness and Thought Leadership: Measure social media shares, mentions, and brand sentiment analysis to gauge audience engagement. Additionally, Google Analytics remains a cornerstone for website traffic analysis.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Content Standard

MARCH 4, 2019

Competitive Keyword Benchmarking. Keyword research and competitive intelligence are absolutely critical in this effort: In relation to your competitors, how do you know where to focus and where not to? And the perfect place to start is through keyword benchmarking. But how do you find those opportunities?

Advertising Benchmark 79

Advertising Benchmark Keywords SEO Paid Search Agency 79