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Major trends in martech for 2024: the real changes underway in a 99% platitude-free report

chiefmartech

But we spend more time describing major archictectural shifts underway in martech — aggregation and composability — that will enable much more advanced AI use cases. This isn’t a cost distribution. Or even a scale of usage distribution. This dynamic is what brings us back to the themes of aggregation and composability.

Trends 96
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3 Big Martech Innovation Themes in 2022

chiefmartech

As illustrated above, I see three big themes for new martech innovation in 2022: Commerce , both B2C and now B2B, with more in marketing’s domain Big Ops , the rapid evolution of process and technology in a digital firm No Code , superpowers for non-technical and semi-technical marketers.

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Revolutionizing Experimentation: The Game-Changing Impact of an API (+ How the Convert API Works)

Convert

the number of visitors) creating a customized experiment results page making a spreadsheet using previous experiment results changing traffic distribution over time creating feature flags from an automated script scheduling data exports to BigQuery, Excel, etc. Using the API, you can aggregate data from several accounts.

API 52
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The key point of Google’s “we have no moat” memo on generative AI is that ecosystems are the moat

chiefmartech

But this focus on individually big things can cause them to overlook swarms of small things that can be very big in aggregate. But in aggregate they are a relentless force of nature. They can build something that is the very best at what it does within a more focused domain. Most individual contributions to the field are small.

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Digital Asset Management and the knowledge gap: Discovery

Martech

We recommend a form-based system survey distributed via email, using the data gathered to aggregate content lifecycle across departments. DAM discovery done right will enable even the smaller organization to take out the king of the current domains. The hemorrhaging of time and stress is one of the most significant factors.

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Becoming an Industry Thought Leader: Advanced Techniques for Finding the Best Places to Pitch Guest Posts

Moz

Note the distribution of websites Gianluca Fiorelli (@gfiorelli1) most often links to on Twitter. Thankfully, BuzzSumo has an excellent and intuitive API, so it’s relatively easy to pull and aggregate all of the data we need. Aggregates all the data and exports to a CSV. Below you can see the visual readout for one influencer.

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Create a Thriving SEO Strategy in the Age of AI Overviews

Content Standard

Although the search volumes for these specialized topics might be smaller, the aggregate effect of a well-developed library of granular, authoritative content can drive significant traffic over time. Google’s focus on user engagement intensifies the competition, where established brands with higher domain authority often dominate.

SEO 67