Major trends in martech for 2024: the real changes underway in a 99% platitude-free report
chiefmartech
DECEMBER 5, 2023
But we spend more time describing major archictectural shifts underway in martech — aggregation and composability — that will enable much more advanced AI use cases. This isn’t a cost distribution. Or even a scale of usage distribution. This dynamic is what brings us back to the themes of aggregation and composability.
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