Unbounce

JUNE 24, 2020

Even thumbnails are selected by a neural network based on predicted clickthrough. The answer: the machine learning model generated these subcategories, on its own, from our aggregate data. And it works: 80% of what people watch comes from a recommendation. Say you’re not Amazon or Netflix, though. What can you do?

Marketing AI 145

Marketing AI Enterprise Management Work Management Landing Pages 145

Conductor

MARCH 24, 2020

The more times you appear on page one for keywords with significant search volume, the more of an audience you can attract to your content via clickthrough from the SERP. An enterprise SEO platform like Conductor can help you aggregate data, glean insights, and share. Your visibility will influence your likelihood to drive traffic.

SEO 49

SEO Enterprise Management Correlation Comparison 49

Conductor

AUGUST 24, 2022

Clickthrough rates (CTRs) from search engines. For those with more resources, this is where investing in an SEO platform can really help aggregate all of your data in one place to analyze and extract key insights. Organic traffic from search. Conversions from search traffic. Uncover insights.

Work Management 59

Work Management Marketing Management SEO CMS Development 59

MLT Creative

DECEMBER 23, 2011

Outstanding open an clickthrough results. LinkedIn Groups has added a polling feature that could be useful to B2B marketers who want to step up engagement on the business social network and aggregate information. Microsoft's B2B campaign for Office 2010 made model use of triggered e-mail, according to Marketing Sherpa's case study.

B2B Marketing 40

B2B Marketing Practices B2B Ethics 40

Outbrain

SEPTEMBER 8, 2020

And we actually have Facebook’s success to thank for this continued growth — as the platform inspired news aggregators and enhanced performing tracking. Moreover, clickthrough rates increased dramatically from March to April of this year — by more than 25% — greatly contributing to page views and additional monetization opportunities.

Traffic 26

Traffic Optimization Allocation Acquisitions 26

SnapApp

APRIL 4, 2018

Email open and clickthrough rates. Although it's an aggregate metric, it's critical. Email Clickthrough % (as a grade of topic depth, content format). For paid B2B marketing campaigns, I look at impressions, clicks, clickthrough rate, conversions, cost per acquisition, and ROI. Timing is also a factor in this metric. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Moz

NOVEMBER 20, 2018

Whether the increased ranking is due to review volume, keywords in review content, or the increased clickthrough rate those gold stars yield, I doubt we'll ever know for sure. Build citations (but don’t worry about duplicates and inconsistencies) on the next top 30 to 50 sites.

Lead Scoring 56

Lead Scoring Lead Ranking Customer Surveys Click Rate 56

Hubspot

SEPTEMBER 11, 2013

It began as a content aggregator that collected news and articles shared by its members. Simple, smart, convenient, engaging … yet in one key way also limited: LinkedIn Today aggregated content first generated by other sources. So, the LinkedIn CTR (clickthrough rate) 0.7%. LinkedIn has the highest clickthrough rate.

Linkedin 28

Linkedin Clickthrough Thought Leadership Aggregators 28

Smashmouth Marketing

DECEMBER 26, 2008

Of course I do, but we either get to it or we don't and if we do, we may find something worth a retweet or a clickthrough or a reply. Or maybe they aggregate addresses before they are disabled, not sure. The law of large numbers means that there will be something of value in the volume. I don't consider Volume Tweets to be Spam.

Social Media 100

Social Media CAN-SPAM Media Lead Gen 100

Smashmouth Marketing

DECEMBER 20, 2008

Of course I do, but we either get to it or we don't and if we do, we may find something worth a retweet or a clickthrough or a reply. Or maybe they aggregate addresses before they are disabled, not sure. The law of large numbers means that there will be something of value in the volume. I don't consider Volume Tweets to be Spam.

Social Media 100

Social Media CAN-SPAM Media Twitter 100

QuanticMind

JUNE 14, 2017

However, Google takes individual user privacy seriously and is unable to see any individual user purchase information or credit card info – only tracking info for aggregate purchasing activity.

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

QuanticMind

MAY 11, 2018

On a basic level, here are are important metrics to consider for search, display, and/or social ads (depending on your campaign goals): Clickthrough rate: Can help you determine how relevant your ads content is to your keyword or audience targeting for social or display.

PPC 42

PPC Paid Content Top of Funnel Adwords 42

Hubspot

FEBRUARY 19, 2013

In the early days of online marketing, tools like Google Analytics helped us understand our audience in aggregate. Web analytics fueled a revolution in marketing based on data, but it was marketing in aggregate. But is that data stored in aggregate, or is it tied to them as an individual? The Early Days of Online Marketing.

Top of Funnel 28

Top of Funnel Marketing Funnels Marketing Automation Services Landing Pages 28

Vision6

MARCH 15, 2021

If you use an email marketing platform, chances are you’ve got access to some great reporting data that walks you through the performance of your email campaigns – as well as some aggregated email metrics to compare them to others in your industry.

Clickthrough 98

Clickthrough Urgency Marketing POS Domain 98

Hubspot

OCTOBER 19, 2012

Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. That second one takes you, in aggregate, maybe 30 minutes a day. But don't discount the tremendous SEO value in Google+. 4) Pinterest is only for B2C organizations.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Salesforce Marketing Cloud

JANUARY 14, 2022

These 18 marketing metrics, when taken in aggregate, can help you monitor experience returns. Clickthrough rates for calls to action (CTAs): Whether you’re asking customers to watch, buy, download, or share, experiences funnel to an action. and increased clickthrough rates by 21% by delivering more personalized messages.

Lead Scoring 98

Lead Scoring Lead Ranking Customer Satisfaction Clickthrough 98

Hubspot

MAY 13, 2013

Half of it is an aggregation of 30,000 RSS feeds organized into 1,500 topics ranging from adoption to zoology. I’ve found that each tweet gets approximately the same amount of clickthroughs. These retweets expose me to many people who then follow me. I co-founded a website called Alltop. The other half is a website called HolyKaw.

Enterprise Management 28

Enterprise Management Social Media Work Management Marketing Management 28

Act-On

FEBRUARY 26, 2024

Ad networks connect advertisers to publishers, typically by aggregating ad inventory across multiple publishers and offering it to advertisers as a single point of contact. For example, an advertiser could choose to bid a flat rate, bid based on the expected clickthrough rate, or use past performance data. What is an Ad Network?

Paid Content 214

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 214

QuanticMind

OCTOBER 24, 2017

A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). Shared Budgets – To redistribute budgets across campaigns. Bing recommends using both text ads and Bing Shopping Campaigns (BSC) together. >>Back to top of Day 1 session recaps. >>To

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Conductor

JULY 18, 2019

Customers are heavily influenced by reviews, whether on third party sources like TripAdvisor or from their own sites, and expect transparency when it comes to comparing potential accommodations, so putting your great reviews front and center on the SERP can help push you ahead of the competition and increase your clickthrough rate.

Top of Funnel 55

Top of Funnel SEO Marketing Websites Tips 55

Hubspot

SEPTEMBER 16, 2015

If your open rate increases, your clickthrough rate is more likely to increase. Clickthrough Rate. Clickthrough rate (CTR) is calculated by taking the number of clicks per email, and dividing it by the number of emails that were delivered. Clickthrough Rate. 7) Campaign Manager.

Top of Funnel 28

Top of Funnel Clickthrough Work Management Planning 28

Hubspot

JULY 29, 2018

Clickthrough Rate - Clickthrough rate is a common social media metric used to represent the number of times a visitor clickthrough divided by the total number of impressions a piece of content receives. RSS Reader - An RSS reader allows users to aggregate articles from multiple websites into one place using RSS feeds.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Hubspot

NOVEMBER 29, 2016

Here are some of the tools we use to determine if an angle is worth writing up: TitleTester : As the name of the tool suggests, TitleTester allows you to plug different title options into its tool to analyze which has the highest clickthrough rate. Use this tool to test different angles on a topic to see which generates the most interest.

Validation 28

Validation Process Long Tail Marketing Lead Scoring 28

Hubspot

AUGUST 12, 2014

At HubSpot, we include at least one photo or image in every post we publish so that A) the content is more visual, and B) when the blog post is shared via social media channels, it’s accompanied by a thumbnail image to entice a clickthrough. Oftentimes, it isn''t enough just to aggregate.

Curation 28

Curation Template Stats Aggregators 28

Hubspot

OCTOBER 21, 2014

We aggregated all the questions into the 43 you see below, and grouped them into seven categories. Anything more than two tweets an hour results in a drop in clickthrough rate per tweet. Over 8,000 registrants and 1,500 tweets later, many questions were posed over on the #tweetsmarter hashtag stream. Click to tweet!].

Twitter 28

Twitter Click Rate Marketing Automation Services User-Generated Content 28

Hubspot

DECEMBER 10, 2014

Write new ads and test them against proven performers to see if you can get higher clickthrough or more conversions. 15) Aggregate similar content into different content formats. If you haven''t tried linking people to a popular content offer in your paid search ads, see if you get more conversions when you do. Estimated cost: $350.

Marketing Budget 28

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 28

Hubspot

MAY 25, 2016

That said, images are a boon for interactivity on your tweets: HubSpot conducted a study and found that tweets with images resulted in 18% more clickthroughs and 150% more retweets. While some of these updates may seem small, in aggregate they signal a move to a much more intuitive user experience, fed largely by user feedback.

Twitter 62

Twitter Features User-Generated Content Thought Leadership 62

Hubspot

JULY 21, 2014

3) Every time your email''s clickthrough rate is higher than your benchmark. In addition, aggregate data shows that using personalization in the sender increases CTR by 19%. Consider transitioning to an inbound strategy if you haven''t already -- it will improve your channel''s effectiveness as well as your company''s credibility.

Email Marketing 28

Email Marketing Planning Marketing Automation Services Top of Funnel 28

Hubspot

DECEMBER 8, 2016

Facebook’s new “Save” feature lets users aggregate links, images, and videos they find on Facebook in one location in their account. Its two biggest metrics are “Buzz,” which measures a website’s reach on social media, and “Impact,” which measures SEO metrics such as clickthrough rate, backlinks, and time on page. Price: Free.

Product 36

Product SEO Enterprise Management Work Management 36

Single Grain

MARCH 6, 2023

Hence, you should check your web pages that have low clickthrough rates with a (free!) Popular online forums include: Reddit – This is an online forum and social news aggregation website where users can discuss a wide range of topics, from breaking news to sports to marketing.

Traffic 105

Traffic Budget Programs Marketing Websites Tools 105