Martech

MARCH 8, 2024

SEO agencies, according to a new report by Enough Digitial. Despite this, men hold more senior positions in those agencies. The most common job title for men in SEO agencies is Managing Director. SEO agencies hold 24% of C-suite roles despite making up more than half of the workforce. SEO agencies. Women in U.K.

Paid Search Agency 119

Paid Search Agency Advertising Agencies Ad Agencies CMO 119

Martech

FEBRUARY 8, 2024

Including audio creative in an omnichannel delivery platform makes it easier for advertisers and agencies to capitalize on the channel with a more efficient workflow that can handle dynamic ads. Please take our short survey so we can tell you the state of martech salaries and careers. Click here for survey Creative assets.

Creativity 117

Creativity Paid Search Agency Campaigns Advertising Agencies 117

B2BMarketing.net

MARCH 12, 2024

With that in mind, we produce the annual B2B Marketing Trend Tracker survey. This survey asks both client-side and agency-side marketers how focused they are on a series of “trends” that we see dominate the marketing headlines. Who did we survey? How does the survey work? First things first. So, what’s on the up?

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Martech

MARCH 14, 2024

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. Brands, agencies, and publishers are planning to grow their first party data-sets at a rate almost double two years ago (71% vs. 41%).

Privacy 123

Privacy Paid Search Agency Ads Privacy Protection 123

KoMarketing Associates

DECEMBER 23, 2020

Isobar recently conducted its global “Creative Experience Survey 2020,” and statistics showed that 64% of CMOs have either “completely” or “moderately” changed their CX strategy in response to the pandemic. “As Marketing Technology and the Customer Experience.

Customer Surveys 295

Customer Surveys Marketing & Strategy Digital Transformation Differentiation 295

Tiecas

MARCH 15, 2024

How can a B2B industrial marketing agency develop a strategic roadmap and help you execute it for success? According to the findings from the Manufacturing Content Marketing—Insights for 2023, published by the Content Marketing Institute, 68% of manufacturing marketers surveyed said they either don’t have one or it is not documented.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Top Rank Marketing

JANUARY 12, 2024

Report] Some 70 percent of a B2B buyer’s journey has typically already taken place before reaching out to a vendor, with 83 percent of B2B buyers having indicated they are typically the first to initiate vendor communications — two of several findings of interest to B2B marketers contained in newly-published survey data. 21% of U.S.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

Marketing Insider Group

AUGUST 26, 2020

Look at Surveys of Groups of Companies to Get a Ballpark Figure. You can still get a good estimate of the potential of content marketing with numbers from surveys conducted with a wide range of companies. Marketing Sherpa and HubSpot have done extensive surveys, both of which report average rates of conversions in key metrics.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Marketing Insider Group

JUNE 2, 2021

You’ve been using an ad agency for years. Untethering from an ad agency can seem daunting, especially if you’ve been accustomed to outsourcing the responsibility. Paying an agency to handle brand marketing and advertising can be expensive. Having to notify an agency and figure out how to pivot can take days.

Paid Search Agency 248

Paid Search Agency Advertising Agencies Ad Agencies Work Management 248

Martech

JANUARY 2, 2024

Take the Martech Salary and Career Survey Click here to take the survey Bringing data from different channels together Customer data is collected through many different channels (think email messages, organic content, paid media, app usage, etc). Properly format campaign naming and UTM tagging.

Ideal Customer Profiles 116

Ideal Customer Profiles Paid Search Agency Advertising Agencies Top of Funnel 116

Martech

FEBRUARY 7, 2024

I ended up starting my own marketing agency, primarily focused on digital marketing. Those were some really exciting years from, say, 2003 to 2017 when I sold the agency. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. We were a boutique agency but we worked with some very large companies.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Multi-Channel Enterprise Management 112

The Point

FEBRUARY 28, 2023

Yet industry surveys report that as much as 60 percent of available MDF funds go unused. At our agency , we’ve developed and executed a wide range of MDF-funded programs for dozens of tech clients. Work with your BD representative or agency partner to define clear expectations and KPIs. Define your message. . *

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

Webbiquity

MAY 30, 2023

But the #2 goal for all marketers (#3 for B2B) in this survey was “increase sales.” Organic social media was ranked as the most popular channel among survey respondents, and social media engagement and reach were among the top marketing goals / KPIs. ” 5) Social media is most popular, but search is most important.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing & Strategy 278

Top Rank Marketing

JANUARY 5, 2024

Survey] 90 percent of B2B marketers have said that their roles have become increasingly complex, while 62 percent of marketing leaders have indicated a change from sales-owned to marketing-owned customer relationships — two of numerous findings of interest to B2B marketers contained in newly-published survey data.

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

Tony Zambito

JANUARY 13, 2022

The 20th Anniversary of Buyer Personas Survey To Help Determine Usefulness. With the 20 th Anniversary upon us, it is time for a State of Buyer Personas 2022 survey. Who do we need help from for the State of Buyer Personas 2022 Survey? We are not seeking consultants or agencies to take the survey.

Buyer Personas 195

Buyer Personas Customer Surveys Advertising Agencies Paid Search Agency 195

Marketing Insider Group

MARCH 2, 2021

You can ask them for feedback (via surveys) and reviews. Nora learns that outsourcing to another agency could be a cost-effective solution to her problem. She goes back on Google and searches “best content creation agencies” and finds a listicle that rates and reviews 10 of the top agencies. Auditing your website content.

Analysis 321

Analysis Top of Funnel Work Management Lead Ranking 321

Martech

JANUARY 21, 2022

The majority of agencies are looking to partnerships and outsourcing as ways to improve marketing technology services and capabilities, according to a new study commissioned by marketing analytics and business communications platform CallRail. The study surveyed U.S-based Why we care. The change from 2020 to 2021 is telling.

Paid Search Agency 120

Paid Search Agency Advertising Agencies Ad Agencies Digital Transformation 120

Content Marketing Institute

APRIL 28, 2023

The PR Council this week published guidelines on how brands and agencies should act ethically when using AI content tools. Meanwhile, another survey highlights some problematic thinking about AI. Robert Rose explains it all today. Continue reading →

Ethics 127

Ethics Guidelines PR Brand Identity 127

Martech

JANUARY 4, 2024

TransUnion is a major consumer credit reporting agency that also offers marketing solutions under the TruAudience brand. Take the Martech Salary and Career Survey Click here to take the survey Get MarTech! The identity graph supports the full range of these solutions. Here’s an example of the work being done.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Demographics Customer Surveys 112

KoMarketing Associates

AUGUST 27, 2020

S2 Research recently published the results of the “Marketers, Agencies and Coronavirus” survey, and statistics showed that 76% of marketers believe it will be “extremely important” to reconnect with existing customers over the next six to 12 months.

Customer Surveys 285

Customer Surveys Advertising Agencies Planning Paid Search Agency 285

Martech

DECEMBER 27, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. We’d like to know how it’s been for you. The premise is simple: birds of a feather flock together,” said Davis. “By

Marketing AI 130

Marketing AI Lead Ranking Enterprise Management Paid Search Agency 130

Webbiquity

MAY 16, 2023

Reportei : This is a dashboard tool designed for agencies that serve B2C clients. If you run an agency and manage a ton of advertising on platforms like Facebook, Instagram, TikTok, YouTube, and Pinterest, this is a great option. However, while these are all great products, none are straight-up GA replacements.

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Martech

FEBRUARY 6, 2024

I think the agencies got it right this year,” said Frank. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take our short survey so we can tell you the state of martech salaries and careers. This year’s Super Bowl advertisers spent only $21.1 million on it, according to MediaRadar.

Advertising Agencies 117

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 117

Martech

JANUARY 19, 2024

Last month, I wrote an article for MarTech that ended up appearing on a digital agency’s website, presented at first glance as their own content (it has since been removed). We are at the beginning of what will be a long road of generative AI tools producing content. There are lessons to be learned on how to use them correctly.

Marketing AI 116

Marketing AI Rules Copyright Generation 116

Martech

NOVEMBER 29, 2022

Fifty-six percent of media buyers at brands and agencies are investing in metaverse advertising and marketing initiatives or considering it, the IAB reported in their recent 2023 outlook survey. Metaverse goals. Here are the top reasons why marketers are making this investment: Build brand awareness/recognition (52%). Too nascent.

Advertising Agencies 116

Advertising Agencies Planning Paid Search Agency Ad Agencies 116

Webbiquity

FEBRUARY 22, 2022

A recent survey from TopRank Marketing (summarized in The State of B2B Influencer Marketing here) found that the most common influencer activity among marketers was collaborating on content (87%) and that the most popular content types were blog posts (83%) and recorded video (67%). Affiliate sales support independent publishing.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Contently

MARCH 7, 2023

That’s the word from the senior content marketers who answered the Contently 2023 State of Content Marketing survey. We saw that come through in the survey responses. ” Accessing more people involves hiring more staff or hiring more contractors and agencies. remained at or below 4 percent throughout 2022.

Planning 137

Planning Enterprise Management Paid Search Agency Content Marketing 137

Martech

AUGUST 8, 2023

Advertisers need to keep the pressure up on agencies and adtech partners to keep costs down by tracking key metrics like CPM. The study of over 250 media buyers, done in partnership with research agency Alter Agents, found that roughly a third of digital media buyers don’t even know that bid shading exists.

Advertising Agencies 98

Advertising Agencies Cost Advertisements Advertising 98

Martech

OCTOBER 23, 2023

More than half (54%) of marketing leaders say they have more freelancers than ever on their teams, according to a survey by talent agency Fiverr Pro. Other surveys have found a third of remote workers are willing to take a pay cut if it means not having to commute to an office. Why the disconnect?

Planning 130

Planning Paid Search Agency Work Management Advertising Agencies 130

Martech

DECEMBER 14, 2023

Let’s do some good with ugly holiday sweaters and AI: The Food Group agency has set up a site for people to “knit” a holiday sweater by adding their favorite foods and beverages to a genAI prompt. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. In your inbox.

Marketing AI 104

Marketing AI Advertising Agencies Paid Search Agency API 104

Marketing Insider Group

APRIL 10, 2024

There are several benefits of going with a dynamic marketing approach, especially when you lean on the expertise of a well-established agency. First-party data can be collected through customer surveys, lead generation forms, email marketing , chatbots, and more.

Marketing & Strategy 172

Marketing & Strategy Marketing Strategy Paid Search Agency Marketing Analytics Tools 172

Martech

MARCH 20, 2024

Work with outside experts If you’re changing the company name, work with a branding agency. These agencies have expertise and specialized skills for doing this. The branding agency you select may also provide graphic design and web development services, or you may elect to work with multiple agencies or contractors.

Enterprise Management 114

Enterprise Management Work Management Marketing Management Branding 114

Martech

NOVEMBER 18, 2022

Advertisers and agencies will primarily use retailer-owned (75%) and aggregated (82%) marketplaces to place these ads. Other top goals mentioned by advertisers and agencies was increasing brand equity (43%) and improving media efficiency (35%). Roughly half of those surveyed said they’d make a greater commitment to these areas in 2023.

Paid Search Agency 117

Paid Search Agency Spending Advertising Agencies Ads 117

Martech

FEBRUARY 15, 2024

This can be a true game changer for an organization like ours, a fast, efficient agency with little to no overhead. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take our short survey so we can tell you the state of martech salaries and careers. Click here for survey Get MarTech!

Marketing AI 123

Marketing AI Paid Search Agency Marketing Proposals Ideal Customer Profiles 123

Martech

JANUARY 11, 2024

A full 58% of consumers say they’re positively influenced by email about purchase decisions, according to a new survey of 1,000 consumers by media technology company Adlook. We are seeing brands embrace the idea of sending value emails earlier in customer journeys,” said Andrei Marin, co-founder of email marketing agency CodeCrew.

Email Marketing 131

Email Marketing Marketing AI Enterprise Management Work Management 131

Martech

JANUARY 3, 2024

In a Gartner survey last summer, 53% of consumers said social media had gotten worse in the previous year or over the last five years. Dig deeper: 2024 Predictions: Advertising and digital media Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Gartner 140

Gartner Advertising Agencies Paid Search Agency Ad Exchange 140

SEMrush

NOVEMBER 11, 2021

We conducted a survey-based study to reveal the biggest marketing challenges that small businesses are now facing. In this post, you’ll find the survey results and we will take a look at how one of our agency partners successfully overcame some of these key challen.

Small Business Marketing 125

Small Business Marketing Customer Surveys Advertising Agencies Paid Search Agency 125