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Agency Focus: How Content Marketing is Changing, & How to Measure It

Act-On

Since you’re reading this blog post, you probably know the importance of content marketing, and getting the right content to the right person at exactly the right time. Agency leaders agree. Businesses and agencies of all types and sizes are investing in content marketing.

Five Facebook Advertising Features You Haven’t Tried Yet

Webbiquity

Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. Looking for the next big thing in Facebook advertising ? Here are five Facebook advertising features you haven’t tried yet. The About pages on Facebook are usually static.

36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity

It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. Facebook Marketing Tips and Guides. 2: My New Favorite Facebook Page by Inkling Media.

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

Its primary clients were then, and still remain, digital marketing agencies. Both the agencies and their clients have been mostly small businesses – in the survey for our soon-to-be-published VEST report , Optify reports that 60% of its clients have under $5 million revenue.

Upgrade your lame agency website into your social media brand HQ

Biznology

At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +. Well, in a practical sense, your online home is your web site — maybe your blog; more philosophically, your home is your business and yourself. Image via CrunchBase.

The future of Twitter is as a protected essential public utility

Biznology

This week’s blog post is thanks to my close friend and persistent colleague Sally Falkow of Meritus Media. CA: Facebook, Insta, and Snapchat can’t do the same thing that Twitter can do, all these years later.

34 Compelling Content Marketing Stats and Facts

Webbiquity

And trying to use content too blatantly to drive sales often backfires. • Blog. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. – Blogs (62%). V3B Blog ).

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If you post it will they come?

Biznology

So, the moment I post this onto Biznology, I’ll do the following: I’ll run over to Facebook’s Sharing Debugger to make sure all my shares will look right. Pop over to both Google Add URL and Bing Add URL just in case Biznology doesn’t have their act together.

Peer Reviews With a Difference

Paul Gillin

That’s the task that Microsoft veteran Yoav Schwartz and a team of Israeli developers have tackled with WhoDoYou , a ratings service that taps into Facebook conversations to rank local businesses. The primary advantage of mining public Facebook posts is that the recommendations are genuine.

The 29 Best Web Analytics Tools

Webbiquity

” — Blogging Wizard (Analytics). Showcase reviews: Blogging Wizard (Analytics), Oneextrapixel, Sourcewp. Be sure to enter the right URL; you can’t change this once it’s been tracked. Showcase reviews: Blogging Wizard (Analytics), Oneextrapixel.

The Story of a Rookie Mistake, a Redesign, and an Accidental Middle Finger to Google

Hubspot

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Since HubSpot acquired Agency Post in December 2013, the team had been planning to redesign the site and move it to the HubSpot COS platform.

Shorten URL Services: Evaluation Criteria, and a Roadmap for Saving Keystrokes

B2B Marketing Savvy

When you’re the marketer or copywriter or Agency social media guru charged with fitting key messages and a link into Twitter dress, a huge amount, I’ll venture. Depending on what shorten URL service you now use, significant keystrokes are likely yours for the picking.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? In the marketing world, agencies are supposed to be the ‘creative’ ones and clients are supposed to be the dullards who are grateful for a fresh source of ideas. Zillions of blog posts. You don’t have to hire a PR agency to kiss the arses of the editors any more.

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3 Online Marketing Elements The B2B Organization Should Not Overlook

KoMarketing Associates

Not utilizing social media: Because social media sites like Facebook have their own review systems, it’s important for businesses to have a local presence. B2B Online Marketing Blog Brand Management B2B Marketing small business traditional marketing

Trying GroupHigh for Blogger Outreach Campaigns

Biznology

In many cases, it came down to whether the cost, learning curve, and value of each particular product actually made sense to the process and bottom line of my agency. It needs: Hundreds and thousands of blogs collected over a wide swatch of topics, verticals, demographics, and geographics.

An Eight-Step Process for Creating Front-Page B2B Industry News

KoMarketing Associates

Working in an agency setting requires the ability to wear many hats and learn quickly. Here’s a look at the 8-step process we use to get our industry news to the top: (Note: This strategy is not strictly for agency purposes. Create unique URLs.

Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)

Act-On

What I want to talk with you about is why brand consistency matters to B2B companies, whether you’re a Do-It-Yourself marketer at a small manufacturing company, the creative director of an agency, or the CMO at any size company. bitly) to make that URL bite-size.

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The 17 Best Project Management Tools

Webbiquity

It’s far more so in the more common situation today where team members include employees, contractors, and agencies, spread across multiple locations and even time zones. Showcase reviews: AppStorm, Hunter & Bard, Katie Lance, Marketing Insider Group, StoreYa Blog.

With Facebook Pages - Who needs a Website?

Buzz Marketing for Technology

They are in the middle of a very costly redesign of their B2C website and I couldn't help but ask if they had plans to set up on Facebook as well. Right now, I have Facebook on the brain. Something they call - Facebook Marketing Optimization.

B2B Social Media Marketing: Focus on leads, not likes

B2B Lead Generation Blog

He believes blogs are ideal for this purpose if they provide relevant content – content that will help the customer whether they buy from you or not. Combine relevant content and a strong call-to-action at the end of the blog post, and he insists you will see results.

Have You Tried Growth Hacking? Trust Us, You Want to Read This

KEO Marketing

Include relevant keywords in important areas of your site, like URL’s for example. Post social media links to your blog posts, near your brand name, on your “about us” page, etc. We suggest actions such as “like” or “comment” to see more growth on your Facebook page.

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How to create social media metrics that matter

grow - Practical Marketing Solutions

I head up social media at a performance marketing agency in New York City and I will tell you, everyone is interested in social media! There are two missions when running a blog and/or community: 1) attract new readers/users, and 2) make sure the existing audience comes back.

20 Expert LinkedIn Guides

Webbiquity

Among other changes, the addition of showcase pages for businesses, expanded content publishing and media sharing capabilities, and changes to group email updates are all designed to make LinkedIn into a business-oriented version of Facebook.

13 Easy-to-Use Tools for Creating Killer Visual Content

Vertical Response

As Jonathan Perelman, VP of Agency Strategy and Industry Development at BuzzFeed pointed out during the PRSA Digital Impact Conference, “Content is king but distribution is queen, and she wears the pants.” For more design help, check out these blog posts.

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Stop the Insanity; A View on Social Media ROI for Lead Generation

NuSpark

I’m a former Media Director at an ad agency. If you’re going to count the time and rates to engage, listen, and monitor social media as part of your ROI calculations, then you’d better start applying that same logic to your paid search agency, your digital agency, your ad agency, internal marketing staff, and any marketing consultants. A blog post, a white paper, a video, a podcast, or another piece of original content all have hard costs; copy and design.

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You’re doing a terrible job with search and social

Biznology

Because when your law office bill tens of millions of dollars and you spend hundreds of thousands of dollars annually on Google Ads, then spending back in the sort of real money that successful search has generated for your firm/agency/company is a no-brainer.

Should a Blog be Part of Your Corporate Website or Stand on Its Own?

Webbiquity

Okay, so you understand the benefits of business blogs , and you’re ready to make the commitment to developing and maintaining a blog for the long haul. The next question is: where should I put the blog? This option should never be used for a corporate or business blog.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far.

Duplicate Content, Curation, and – What’s a Rel=Canonical?

Marketing Action

If you’re an active SEO practitioner, there are many duplicate content issues (such as URL parameters and session IDs, etc.) Site B wanted to share the biography with its readers, and asked for permission to publish it on the Site B blog. The default is usually the URL of the web page.

A Detailed Guide to Creating the Best Landing Page Images Ever

Hubspot

You can purchase them from numerous online stock photo agencies, or—better yet— HubSpot offers tons of free stock photos for landing pages. First, open an image file or URL using the “File” menu at the top of the screen. Facebook recommends images be at least 600 x 315px.

Quit looking for the easy solution and do your marketing job!

grow - Practical Marketing Solutions

Users are rejecting the Like button and unfollowing brands on Facebook. In October, Sean X Cummings blogged about the failure of QR codes. Instead, QR codes serve as a convoluted way to get to a website, when the faster way would be to just type the URL into your mobile browser.

How to Hire the Perfect Person to Run Your SEO

Act-On

Facebook Groups and LinkedIn Groups in your local area for marketing professionals are ripe with job postings. Technical SEO – redirect management for URLs, rich snippets and Schema, page load speed, server optimizations, mobility, and website crawl and analysis.

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Playing the online reputation shell game

Biznology

Next, collect as many explicit URLs you can find, as deep as you care to go into Google Search. Instead of “Chris Abraham” coming up with my web site , my Twitter / LinkedIn / Facebook profile, or my Huffington Post articles , it goes much further.

How to Measure Success in Inbound Marketing

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer With so much inbound marketing data that can be analyzed, are you overwhelmed with what to measure to be successful? Direct traffic is from people who have typed your URL into their browser. Your Blog.

How to Build the Ultimate Online Newsroom

Webbiquity

A link to the company blog(s). • RSS feeds for press releases and blog posts. Links to all of the company’s social media profiles (LinkedIn company page, Facebook, YouTube channel, Twitter etc.). • by TomPick and guest blogger Maria Verven.

Why you should consider centralizing your search keyword lists

Biznology

Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. The related communications teams helped press release and blog writers include the right links and anchor text in their efforts. Photo credit: Wikipedia.

The 17 Best Photo Editing Tools

Webbiquity

Blog posts and articles with images get 94% more views than those without, according to Jeff Bullas. Sample review: “PicMonkey (is an) online photo editing tool that makes it easy for you to create cool images for your blog posts.” ” — StoreYa Blog.

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A Small Biz Guide to Digital Marketing Acronyms

Vertical Response

FB: Facebook — This is kind of self-explanatory. Use “FB” to refer to all things Facebook. IO: I nsertion Order is a written contract between the advertiser and the ad agency or media rep. © 2014, VR Marketing Blog.

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What Would a 'Mad Men' Era Ad Campaign Look Like Today?

Hubspot

Shirley Polykoff, the only female copywriter in the agency at the time, developed a tagline to convey just how natural the hair color looked: “Does she … or doesn’t she?”. This is an excerpt from our ebook, Traditional Turned Inbound: Reimagining 5 Iconic Ad Campaigns From the Past.

The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. It doesn’t have the advanced functionality of Tweetdeck (such as cross-posting to Facebook), but it’s so easy-to-use that it’s my favorite Twitter app.

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