Navigate the Channel

NOVEMBER 6, 2023

Because it’s a relatively slow process, traditional branding is often overlooked in favor of the instant-gratification of PPC campaigns, Facebook ads, and AdWords. This type of content can have a positive effect on your SEO efforts by increasing page views, links, and long-term visibility.

Brand Identity 123

Brand Identity Branding Tips ROAS 123

KoMarketing Associates

DECEMBER 27, 2017

Here is a look back at our 10 most popular posts specifically written in 2017: The B2B Marketer’s Essential Guide to WeChat Official Accounts. Baidu PPC Versus Google AdWords: 8 Key Differences. 7 Essential Steps In Developing a B2B Social Media Strategy. 20+ Benchmarks for Measuring B2B SEO Performance.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

accelerate agency

MAY 24, 2021

Good SEO (search engine optimization) practice is key to getting your business seen in Google’s rankings. Good SEO (search engine optimization) practice is key to getting your business seen in Google’s rankings. But just how can you improve your SEO strategies? Why is Google Analytics essential to SEO?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Stevens & Tate

MARCH 3, 2022

The following are seven reasons why digital marketing for manufacturers is so essential: 1. Digital marketing strategies, such as content marketing and search engine optimization (SEO), can help put your business in the position to be found online for years to come. Generate New Leads Over The Long-Term.

Cross-Selling 119

Cross-Selling Paid Search Agency Cold Calling Adwords 119

KoMarketing Associates

DECEMBER 21, 2017

The improvements made to AdWords Customer Match will take Google’s ABM capabilities to a whole new level. What AdWords’ Exact Match Keyword Update Means for You. Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Sprout Social

SEPTEMBER 17, 2019

Keywords are most commonly used in SEO, where website owners optimize their content using a specific target keyword. While keyword research is a necessary part of every SEO strategy, it has many other uses besides SEO. Keyword research is essentially a process of discovering the search terms that your audience is using.

Keywords 102

Keywords Research SEO Lead Scoring 102

Webbiquity

JUNE 7, 2018

Generating high-quality leads is essential to get more sales and more revenue. SEO has the potential to drive torrents of traffic and new leads. Still, 61% of marketers want to increase the effectiveness of their SEO to get more visits and conversions this year. And every business wants more revenue to grow and expand.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Convince & Convert

AUGUST 20, 2013

Search Engine Optimization (SEO). Using ALL of these options is ideal, but if you can only chose one, then SEO gets my vote every time. Using ALL of these options is ideal, but if you can only chose one, then SEO gets my vote every time. Install a good SEO plug-in. Simply having one doesn’t make it generate results.

SEO 161

SEO Keywords RSS Adwords 161

flux.la

FEBRUARY 1, 2020

Whether you’re building a website for fun or for earning profits via Adsense , it will fail sooner or later if you do not optimize your SEO and website traffic. I’ve included everything which I believe is important in the world of SEO. I’m also including Youtube videos from many SEO experts that explain each concept in depth.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Navigate the Channel

OCTOBER 4, 2023

This is the time you put into SEO, PPC, social, content marketing, content creation, and other efforts that you invest in through time or through an outsourced vendor. The “measure what matters” phrase has been around for a long time, but as marketers we can put it into practice more today than in any decade or generation in the past.

Planning 65

Planning Cost per Lead Classified Ads Advertising Agencies 65

Tomorrow People

APRIL 22, 2013

The World Wide Web changes daily and so it’s more important than ever for your digital marketing agency to deliver effective SEO and digital marketing, argues Duncan Cumming. Utilising free SEO keyword checkers such as Google Adwords or Wordstream (limited free searches yet still a great tool) with help you assess the viability of a keyword.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

Tomorrow People

APRIL 22, 2013

The World Wide Web changes daily and so it’s more important than ever for your digital marketing agency to deliver effective SEO and digital marketing, argues Duncan Cumming. Utilising free SEO keyword checkers such as Google Adwords or Wordstream (limited free searches yet still a great tool) with help you assess the viability of a keyword.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

Pearl Digital Marketing

OCTOBER 20, 2019

Images are an essential part of driving traffic to your website. While this may sound simple enough, there are several tips you should follow to ensure you’re employing Google images search SEO effectively. #1: This shows that it is essential that the images and text relate to one another. 1: Provide Proper Context.

SEO 59

SEO Google Tips Long Tail Marketing 59

KoMarketing Associates

JANUARY 2, 2018

As the B2B marketing responsibility list continues to grow, further training and the opportunity for marketers to learn additional skills and technologies is essential. Team members from both our PPC and SEO teams joined the meeting to get a sense of the steps involved in the process. Set Aside Time Every Week. Meeting Observation.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Atomic Reach

MARCH 18, 2019

He believes in small teams and the need for SEO experts and consultant to really listen to the clients and hear them. His focus area lies within local and seasoned paid SEO strategies for small and medium businesses across the USA and Canada. Brad Geddes is a PPC expert and an Official AdWords Seminar Leader.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

LeadSquared

MARCH 26, 2013

In simple words, Landing page optimization for Google Adwords is a part of Conversion Rate Optimization (CRO). So, what factor of landing page optimization influences the Quality Score on Adwords? Google Adwords grades your landing page on the basis of user experience, when a visitor clicks through your ad campaign.

Landing Pages 52

Landing Pages Adwords Optimization Google 52

KoMarketing Associates

DECEMBER 27, 2016

The Technical SEO Renaissance. This post from October looks at both the history of technical SEO, where we are now, and where we are going. Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. From Casie Gillette.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. But while simple, most bloggers don’t think to grow their traffic this way.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

Writing on the Web

JULY 12, 2011

Do you know how to write SEO-friendly content your readers will love? Make sure you’re aware of your essential keywords before you start writing on your blog, as trying to slot them neatly into finished copy could prove to be a tricky task. Use a handy tool like Google AdWords to work out which keywords are going to be best for you.

SEO 100

SEO Tips Content Marketing Digg 100

Hubspot

MARCH 20, 2018

Below, we'll dive into your domain structure options, explain how Google interprets these structures, and cover some original research and tips on making the best use of international SEO. There are essentially three choices for setting up your international domain architecture: 1. Using Them in Your International SEO Strategy.

SEO 100

SEO Marketing Websites Optimization Domain 100

seo.co

JANUARY 26, 2022

Search marketers have a penchant for making bold predictions about the industry—people have been claiming that “SEO is dead” fairly consistently for the better part of a decade, but SEO remains a viable and growing strategy. But PPC activity is slowing to a crawl as more marketers are encountering the limitations of the strategy.

PPC 96

PPC Paid Search Agency Lead Ranking Click Fraud 96

LeadSquared

AUGUST 7, 2013

On 18th July, we conducted a webinar- ‘ Lead Generation with Google Adwords and Manage them with LeadSquared’ which discussed essential tips, to help marketers begin with leads generation through Google Adwords. What would be an ideal Budget / Bid to get the maximum outcome of your Adwords Campaign?

Adwords 52

Adwords FAQ Lead Generation Webinar Metrics 52

SalesIntel

NOVEMBER 17, 2022

Focus on Search Engine Optimization (SEO). So, focusing on SEO activities is crucial to get noticed by the decision-makers. Here are some statistics related to edtech marketing: According to GlobalData estimates , the EdTech industry will grow from US$183.4 billion in 2021 to US$410.2 billion in 2026 at a CAGR of 16.0%

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Moz

FEBRUARY 26, 2019

Posted by TheMozTeam With the new year in full swing and an already busy first quarter, our 2019 predictions for SEO in the new year are hopping onto the scene a little late — but fashionably so, we hope. Further reading: How Does Mobile-First Indexing Work, and How Does It Impact SEO? Answers will drive search. Russ Jones ].

SEO 61

SEO Lead Ranking SERP Lead Scoring 61

Hubspot

JUNE 3, 2020

If you manage a Google AdWords account to supplement your organic SEO efforts, you know there are a plenty of metrics available to track and analyze. Essentially, ad Extensions allow you to supplement your ad with additional information at no additional cost. Sometimes it can be confusing and overwhelming. Use ad extensions.

PPC 100

PPC Campaigns Paid Search Agency Adwords 100

ClearVoice

MAY 10, 2022

It’s worth your time to understand how meta descriptions work and learn to write strong copy that will help improve your SEO rankings and encourage clicks. One of the most common SEO mistakes is writing duplicate meta descriptions for multiple pages on your website. Let’s dive in. Understanding meta tags. Keep it short.

Wikipedia 98

Wikipedia Keywords Click Rate Tagging 98

KoMarketing Associates

DECEMBER 27, 2016

The Technical SEO Renaissance. This post from October looks at both the history of technical SEO, where we are now, and where we are going. Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. From Casie Gillette.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Anyword

OCTOBER 28, 2021

Google AdWords Ad Copy Character Limits. Time to break out those Google AdWords ad copy templates so that you don’t get one of those terrible rejections! Figuring out the right keywords for your ad has led to the default choice of using in-house or outsourced SEO. Writing Google ad copy. There’s good news, and bad news….

Copywriting 98

Copywriting Paid Search Agency Ads Google 98

LeadSquared

MARCH 12, 2013

Paid Search (PPC Marketing through Google Adwords Campaign). Here we shall discuss about the basic steps required to start a PPC (Pay-per-Click) Ad Campaign on Google using Adwords. So let’s look at how Google Adwords Works? There are five basic steps to begin with Google Adwords campaign. Organic Search Results.

Adwords 52

Adwords Cost Per Click Google Campaigns 52

LeadSquared

SEPTEMBER 16, 2015

In our last webinar, we discussed how to optimize your Google Adwords campaign for lead gen success. The session was followed by an interesting discussion on benefits and best practices for marketers using Google Adwords to generate leads. Can we run Adwords campaigns for Adsense approved website? Question 1. Question 2.

Adwords 52

Adwords Lead Gen FAQ Webinar Metrics 52

KoMarketing Associates

MARCH 5, 2013

Google Analytics: Tracking website traffic, page views, conversions, and leads are all essential to understanding the influence and success of a B2B campaign. Google AdWords: Any B2B marketing campaign that incorporates keyword-driven pay-per-click advertisements should use Google’s AdWords tool.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

Huptech Web

OCTOBER 21, 2022

Advantages & Strengths of Linkedin Ads. How to Choose the Right One? Wrapping Up The Context. Introduction. We all know how important it is for businesses to work out their marketing strategies to grow their business online. PPC advertisements are generally paid ads, where the advertiser pays when their ads are clicked. What Are Google Ads?

Paid Content 52

Paid Content Paid Search Agency Linkedin Facebook 52

KoMarketing Associates

DECEMBER 29, 2015

Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask by Joseph Vivolo. 5 Essential Tips to Consider before Boosting a Facebook Post by Mike Pickowicz. 2015 has been another amazing year for KoMarketing. A photo posted by KoMarketing (@komarketing) on Dec 7, 2015 at 10:25am PST. TOP 10 KOMARKETING BLOG POSTS OF 2015.

B2B Thought Leadership 120

B2B Thought Leadership Budget Programs Marketing Budget Creation Marketing Budget 120

LeadSquared

AUGUST 22, 2013

For an E-commerce sites, do you think redirecting the visitors to the product page would be a better idea than redirecting them to a signup page for promotion? Visitors who search for online products on E-commerce sites, prefer viewing the product and its details soon after they click on your ad. Now there is no harm in brand building, right?

Adwords 52

Adwords FAQ Webinar Metrics Google 52

Go Beyond SEO

JUNE 25, 2018

Digital marketing and advertising is notorious for having its own language and agencies tend to try and create their own terms in an attempt to stand out from the competition; for example the terms “retargeting” and “remarketing” essentially mean the same thing. Why do PPC Advertising? PPC advertising delivers instantly.

Cost Per Click 68

Cost Per Click PPC Advertising Agencies Cost Per Thousand 68

Hubspot

JANUARY 29, 2020

To do this, some SEO research was required because we wanted to improve organic traffic. Essentially, the Google ads keyword planner is a free resource you can use to research keywords, generate keyword ideas, and help you with your pay-per-click strategy. That's why Google ads keyword planner is an important tool for marketers.

Keywords 99

Keywords Paid Search Agency Google Ads 99

QuanticMind

AUGUST 22, 2018

There are two main approaches financial services businesses can take to search engine marketing: search engine optimization (SEO) and Pay-Per-Click advertising (PPC). With SEO, you create and keyword-optimize your website content to rank well in organic search results. SEO Best Practices for Financial Services.

SEM 73

SEM Work Management Marketing Management Lead Scoring 73