The 17 Best Keyword Research Tools for SEO and SEM
JULY 19, 2016
Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. Pricing: free (but requires an active Google AdWords account). 10: The 17 Best Keyword Research Tools for SEO and SEM.
New Changes Coming to Google Adwords
SEPTEMBER 11, 2014
Just as the seasons are changing, Google Adwords is changing, too. This month, Google Adwords is rolling out some new and exciting changes. Check out Search Engine Land and the Adwords Blog to learn more. Below is a recap to get you up to speed.
Decision 2012: Should Your B2B Firm Choose SEO or PPC?
SEPTEMBER 25, 2012
In speaking with clients and colleagues recently, I’ve realized that many marketers and B2B professionals are staunch in their defense of SEO over PPC, or vice versa. SEO is sometimes referred to as Organic Search. PPC is also known as Paid Search. ” -PPC.
14 Fortuitous SEO and SEM Stats and Facts
MARCH 1, 2016
On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. A mere 12% use PPC ads. (
The Death of Pay Per Click Advertising (PPC)
MARCH 19, 2012
Is PPC past its Sell By date? For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies. On the surface of it, PPC looks like an easy way to bring in new leads.
5 Ways to Use Paid Search & SEO Together
MARCH 17, 2015
Paid search and SEO work in different ways to get visitors to your website. Conversely, SEO is relatively cost free, but optimization efforts can take a long time to impact organic rankings. Since paid search and SEO are dependent on keywords, it makes sense that both disciplines should be looked at through a similar lens. Use your Adwords tools to determine if the traffic volume is worth the cost. For SEO purposes, content really is king.
Best Google AdWords Tips and Tactics of 2010
JANUARY 28, 2011
There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. Google Instant) and changes within AdWords itself. How can you use AdWords reports to fine-tune campaigns? When should you use the AdWords Editor?
5 Tips for Maximizing Your Marketing with Google AdWords
APRIL 1, 2014
The question: “Should my company use Google AdWords?”. As the interweb’s dominant pay-per-click platform, AdWords is Google’s pretty baby: It’s self-absorbed, incredibly time-consuming, demands constant attention, and costs money … yet most still say it’s worth it. AdWords PPC
Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask
JANUARY 29, 2015
As the chart above reveals, SEO and SEM were ranked 4th in popularity and effectiveness, and 31% were piloting or planning an SEO / SEM initiative in 2015. More importantly, 62% of those surveyed indicated they were increasing budget for SEO and SEM in 2015.
The Worst PPC Mistakes Beginners Make (and How to Avoid Them)
OCTOBER 9, 2013
I’ve reviewed a lot of Google AdWords accounts at WordStream -- probably thousands -- and I see the same silly mistakes over and over again. If you’re not happy with your PPC results, consider this as a checklist to revamp your account.
What You Need to Know About Using Google AdWords Content Campaigns
AUGUST 13, 2013
Here, we discuss what they are and how to use Google AdWords Content Campaigns within your search engine marketing (SEM) strategy. You can also grab our Small Business Guide to Google Adwords here.
How to Use Google Ad Extensions to Boost Visits to Your Retail Store
MAY 19, 2015
Additionally, because you’re giving more information to searchers, they help improve click-through-rates (CTR) and bring down price-per-click (PPC) costs. Get more SEO/SEM tips by subscribing to our VR Buzz weekly newsletter. ©
Google Adwords Changes You Want to Know
APRIL 8, 2013
If you’re already using Google Adwords to run your pay-per-click (PPC) campaigns, you may have noticed some changes within your Adwords campaigns recently. Let’s take a peek at these new changes and how they’ll affect your PPC campaigns.
PPC Joins SEO as a Tactic that Should Go
B2B Marketing Traction
APRIL 12, 2013
In a recent survey of 600 small and medium-sized B2B websites by Optify , 10% fewer companies used paid search such as Google Adwords (Google controls 67% of paid search, see Why Paid Search for B2B Companies is Dead (or Dying) ). Marketing Soapbox b2b content marketing plans SEO
Don’t Waste Your Dough! 5 Secrets to Maximizing Google AdWords
MAY 13, 2013
Did you know that when managing your Google Adwords pay-per-click (PPC) campaigns, it’s pretty easy to waste big bucks without even knowing it? By focusing on keywords that are too general, or broad can result in increased PPC costs.
Enhanced Campaigns: How to Optimize AdWords Campaigns for Desktop AND Mobile
JUNE 5, 2013
This past February, Google AdWords released new Enhanced Campaigns in a bid to dramatically simplify the work needed to build, manage, and measure the impact of mobile search advertising campaigns. And on July 22nd, all AdWords accounts will be upgraded to reflect these new formats.
The Ultimate 2015 SEO Redesign Checklist
DECEMBER 2, 2014
We’ve compiled a website redesign checklist of the most important SEO tactics to consider when switching platforms, launching new content sections or completely overhauling your entire website. This is what SEO experts refer to as the “alt tag”. SEO Web Design & Development
Benchmark AdWords Campaigns Against PPC Best Practices with WordStream’s New Free Tool
AUGUST 24, 2011
WordStream’s new AdWords Performance Grader helps marketers evaluate how their AdWords campaigns are performing and identify where to make improvements. WordStream’s AdWords Performance Grader is available to use free at: [link]. PPC best practices.
The 100 Most Expensive Keywords on Google [Infographic]
AUGUST 24, 2015
With the help of the folks at SEMrush , WebpageFX figured out which keywords have the highest cost-per-click in Google AdWords. Check it out, and click here to read more about how to do keyword research for your own company's SEO. SEO PPC Daily IGSS
7 SEO Myths Marketers Should Know
APRIL 4, 2014
Realizing the most out of your own SEO campaign requires a thorough understanding (and debunking) of myths circulating today. Don’t fall victim to these common misunderstandings in SEO. SEO is dead. SEO is not dead, but bad tactics are. On-page SEO is all that matters.
How to Run a Last-Minute Holiday Campaign Using PPC
DECEMBER 13, 2012
What Is PPC? PPC, which stands for pay-per-click, is essentially paid advertising in search engines , displayed as the ads appearing in the top and right side of your search results. How Can PPC Help Me Fast? Simple: PPC has immediate results. It’s that time of year again.
11 Expert PPC Guides, Tips and Techniques (and One Rant)
MAY 6, 2013
With all of the hype surrounding inbound and content marketing, it’s easy to underrate the continued importance of pay-per-click (PPC) advertising, a.k.a. ABC’s of PPC – A Guide for the Basics! by PPC Hero. 10 Quick Adwords Optimizations Tips for All PPC-ers by LunaMetrics.
The “Marketing” Guide for Higher Education Content Marketing
SEPTEMBER 18, 2015
PPC ads/Social) Once they are there it is up to the content of your page to A) Get them to stay B) Answer their questions easily and efficiently and C) Get them to fill out some sort of lead form. Welcome back marketers. Before we jump right into part #3, let’s do a bit of recapping shall we?
How to Write a Winning Pay Per Click Ad
OCTOBER 9, 2013
In this post we highlight essentials for writing a winning pay per click (PPC) ad. For more advanced users of Google Adwords, Dynamic Keyword Insertion is a great tactic to help ensure the user’s query always shows up in the ad headline.
SMX East 2014 Preview: Competitive Research for SEO
SEPTEMBER 9, 2014
In a few weeks, I’ll be heading down to NYC for SMX East where I’ll be speaking on the panel “ Competitive Research for SEO.” Competitive research is an interesting part of SEO. It can show you if your competitor is engaging in SEO, PPC, retargeting, testing, etc.,
Insights from Google’s BrandHealth Conference: What Mountain View Says About the State of the Healthcare Industry
FEBRUARY 22, 2016
Healthcare AdWords content Google ppc Search Engine Optimization seo VideoSeveral of us on the Fathom Healthcare team recently had the opportunity to attend Google’s first BrandHealth conference in Chicago.
4 Steps to Prep Your Search Engine Marketing for the Holidays
OCTOBER 30, 2014
Additionally, make sure to use everything that Adwords and Bing Ad center have to offer. Holiday Non-Profit Marketing Resources SEO/SEM holiday ppc holiday search engine marketing holiday sem online marketing paid search PPC search engine marketing SEM
Use Google Automation Tools to Make Your PPC Ads More Efficient
MARCH 26, 2014
Ever wish you could schedule your pay per click (PPC) ads early in the morning for a new promotion? We’ll be exploring some of the different things you can do with these techniques and how they can help you maximize your time and profit with Google Adwords.
The Complete Display Ads Overview For B2B Marketers
NOVEMBER 11, 2015
To answer this question we’ll rely on Johnathan Dane , CEO and founder of PPC agency, KlientBoost. Additionally, you can read our industry analysis comparing channels like events, paid search and SEO. AdWords Only Tactic. Use AdWords customer match.
8 Ways SEO Should Influence Your Marketing Copywriting
OCTOBER 16, 2012
But for content to truly be successful, marketers must think like SEO professionals to ensure that content gets found online by the proper audience. 8 Critical SEO Considerations for Marketing Copywriting. In SEO -- and all of inbound marketing for that matter -- content is king.
Are Google Ad Extensions Right for Your Business?
NOVEMBER 19, 2013
For those who are unfamiliar, ad extensions are additional links that can be displayed with your pay per click (PPC) ad if your ad shows above the search results, which generally means in position 1, 2, or 3 of the paid listings.
PPC Optimization: Conversion is Only Half the Battle
Modern B2B Marketing
JANUARY 31, 2012
Ad networks like Google AdWords offer robust reporting, but they are fairly limited in evaluating the quality of a lead. If I was to manage from AdWords alone, piping more money into the Display Network is a no-brainer.
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
This is not to say “SEO is dead” or that it no longer has value, only that it can no longer stand on its own. How can social, PR, SEO, and online advertising efforts be coordinated to maximize brand visibility? Add SEO to the list above and you’ve got WPO.
Intro to Remarketing Lists for Search Ads
SEPTEMBER 9, 2013
According to the Google Adwords Blog ,with RLSA, “you can modify your search ads, bids, and keywords based on visitors’ past activities on your website.” Back in July, Google released Remarketing List for Search Ads out of beta along with Enhanced Campaigns.
How to Optimize a Blog Post (No SEO Wizard’s Hat Required)
MARCH 19, 2015
On-page versus off-page SEO. Because we’ll be talking about optimizing blog posts, we’ll focus entirely on one kind of search engine optimization (SEO): On-page. For example, say you wanted to optimize [link] All the changes you’d make to products.html would be on-page SEO.
Use Mobile Ads to Bring Customers to Your Door
MAY 30, 2013
While there are many different options to advertise online, Google Adwords is probably one of the most cost efficient advertising platforms. Here, we’ll provide some tips to help you effectively advertise to mobile users using Google Adwords: Get Mobile-Friendly.
The 10 New Rules for SEO
JUNE 10, 2013
First, a quick overview: Search engine optimization (SEO) is the process of making a site and its content highly relevant for search engines and searchers. Writing for SEO. This takes us into the final factor to content creation: social media’s relationship to SEO.