KoMarketing Associates

APRIL 16, 2015

Google AdWords Features History. The recent launch of Google’s AdWords Features History timeline was what prompted me to write this piece in general. With AdWords becoming such a significant part of many of our clients’ online marketing initiatives, keeping up to date on changes and enhancements is critical.

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

KoMarketing Associates

MAY 3, 2018

Pro Tip: Enable this feature to consolidate Google AdWords performance data to a centralized reporting platform. Goals -> URLs. Pro Tip: Ensure User attribution to Channels is correct by tagging campaigns with Google’s Default Channel Definitions for Source and Medium. Search Console. Goals >> Overview.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

KoMarketing Associates

JUNE 26, 2018

Branded AdWords listings provide an opportunity for the applicable B2B organization to more specifically manage copy associated with priority results as well as drive advertising visibility to key lead generation assets. Brand-related ad copy (headline, descriptions, URL, etc.). Branded Paid Search. Third Party Business Listings.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

LeadSquared

AUGUST 30, 2013

The all new Google Keyword Planner has replaced the Adwords Keyword Tool, with its unique features and user -friendly interface. The good news is that, this tool is not only beneficial for SEO purposes, but also for your PPC marketing tasks. To know more about Google Keyword Planner, read Adwords Blogpost. For Example: 3.

Adwords 52

Adwords Keywords Cost Per Click Budget Programs 52

KoMarketing Associates

JULY 22, 2016

Utilizing UTM tracking codes within campaign destination URLs is critical to the accuracy of Google Analytics. Add this by: Using Google’s URL Builder Tool. Simply fill-in your destination URL and the values you would like to appear as your source, medium, and campaign name. Utilize UTM Codes for Campaign Tracking.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Paid Search Agency 120

LeadSquared

DECEMBER 13, 2013

The webinar on “5 Minute Online Marketing: Daily Tasks to Improve your Digital Footprint”, presented by Nilesh Patel , CEO, LeadSquared and Rob Peck , Director of Client Services at O3M Directional Marketing was a success, thanks to the active participation and cooperation of the attendees. Webinar FAQs. Question 1. Question 5.

FAQ 52

FAQ Webinar Metrics Online Marketing Adwords 52

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. All marketing efforts begin with some type of goal in mind and PPC is no different. Landing Pages. An Experimental Mentality.

PPC 92

PPC Lead Ranking Advertising Agencies Adwords 92

KoMarketing Associates

FEBRUARY 3, 2014

Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. Submitted Information: All product information is submitted via a spreadsheet, which has fields for price, shipping cost, site URLs, and product image.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. All marketing efforts begin with some type of goal in mind and PPC is no different. Landing Pages. An Experimental Mentality.

PPC 68

PPC Lead Ranking Adwords Advertising Agencies 68

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. All marketing efforts begin with some type of goal in mind and PPC is no different. Landing Pages. An Experimental Mentality.

PPC 60

PPC Lead Ranking Adwords Advertising Agencies 60

KoMarketing Associates

SEPTEMBER 9, 2014

and help give you a more complete picture of their online marketing efforts. This program will crawl the entire site and provide you back a list of URLs, title tags, headings, and more. Simply put in a URL and find the top content, how many shares it got, what type of content it is, and more importantly, who shared it.

Research 120

Research SEO Press Tagging 120

KoMarketing Associates

APRIL 13, 2017

No matter what the form is for, a well-designed one can help marketers gather people’s information. Similar to Google Adwords, you can use form submissions on your site, and then set up goals in the Baidu PPC platform. This type of feedback helps B2B marketers to continually optimize campaigns.

PPC 120

PPC Tactics Sales Qualified Leads Tools 120

Anything Goes Marketing

NOVEMBER 27, 2006

It would be interesting to see how the results compare to Wordtracker URL Trends : Use URL Trends to find out how many sites are linked to your site as well as how many sites you link to. SE-Tools : Type a web page address and SE-Inspector will check its title, meta tags, text, url, link popularity and keyword density.

Paid Search Agency 100

Paid Search Agency Online Marketing Cost Per Click Tools 100

KoMarketing Associates

JUNE 21, 2018

Every B2B pay per click marketer wants these things. If you’re not testing your AdWords ad copy – and testing it rigorously and regularly – you could be missing out on those magic clicks. The thing is, many marketers are terrible about testing their AdWords ads. How to Successfully Test AdWords Copy.

Adwords 131

Adwords Paid Search Agency Ads B2B Marketing 131

KoMarketing Associates

MARCH 30, 2012

85% of visitors look at the top 2 AdWords results ( iProspect Study ): For PPC, build out separate mobile campaigns for keyword targeting and ad development. “Do you like typing URLs in your smartphone?” B2B mobile marketing represents a much more direct method to connect offline and online marketing strategies.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

Sprout Social

FEBRUARY 6, 2017

Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. Google URL builder : To assign trackable links for your campaigns.

Social Media 110

Social Media ROI Media Marketing Analytics Tools 110

KoMarketing Associates

JANUARY 12, 2017

Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. There are many more steps involved – and even more if you want to ensure a successful launch in the China market. Website homepage screenshot (showing URL) and written statement ‘与网站一致’ (it is same as the website”).

PPC 120

PPC Paid Search Agency Advertising Agencies Advertisements 120

KoMarketing Associates

JANUARY 12, 2017

Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. There are many more steps involved – and even more if you want to ensure a successful launch in the China market. Website homepage screenshot (showing URL) and written statement ‘与网站一致’ (it is same as the website”).

PPC 120

PPC Paid Search Agency Advertising Agencies Advertisements 120

Brandwatch Marketing

FEBRUARY 5, 2019

While many tools target a particular niche, these tools analyze multiple areas of your competitor’s online marketing strategy to give you an overview of their efforts to spot potential avenues for growth. You can search 10 URLs which will show limited results. General Competitor Analysis Tools. A Pro account is $5.41

Paid Content 64

Paid Content Analysis Budget Programs Tools 64

seo.co

AUGUST 20, 2020

If you’ve spent any time reading about online marketing, you’ve likely seen the acronym “SERP,” or heard references to it in the context of search engine optimization (SEO). For each entry, you’ll see a clickable title (in blue), a URL for the webpage (above the title), and a brief description of what the site offers.

SERP 111

SERP Paid Content PPC Cost Per Click 111

LeadSquared

MAY 13, 2013

Whether it is Google Adwords, blogging, content writing, SEO or any other kind of online marketing task , conducting a proper keyword research online is the best way to begin with, and actually be successful at it. Google Adwords Keywords Tool. Adwords is extremely easy to understand and work.

Keywords 52

Keywords Research Cost Per Click Budget Programs 52

Optinmonster

JUNE 5, 2022

From there, set the Button Click Action to Redirect to a url and enter your URL in the Redirect URL field. This will make it easier to use a range of geolocation marketing methods, such as Facebook geotargeting or AdWords geotargeting. That’s why the idea of retargeting is so crucial for online marketing.

Conversion 113

Conversion Tagging Click Rate Display 113

The Effective Marketer

OCTOBER 5, 2010

Simply go to the Bounce site, enter a URL and start annotating. This entry was posted on Tuesday, October 5th, 2010 at 9:05 am and is filed under Communication , Content Marketing , Online Marketing , Web Design. Then save the comments and share the unique link with your team. Any other tools I have missed?

Marketing Websites 100

Marketing Websites Marketing Automation Services Work Management Marketing Budget Creation 100

LeadSloth

JUNE 23, 2009

Yes, I feel that Inbound Marketing is sort-of a rebranding of Search Marketing. But Inbound Marketing focuses primarily on organic search, not pay-per-click (like AdWords). Website quality checking : structure your website properly (title, description, URL & headings). Message for Marketing Automation Vendors.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

Customer Experience Matrix

OCTOBER 22, 2009

Summary: SalesFusion combines all channels within marketing, and merges marketing automation with CRM as well. Look, I know online marketing is important. is that nobody needs a comprehensive online marketing suite. online chat and - telemarketing support through the CRM component.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

KoMarketing Associates

NOVEMBER 3, 2015

AdWords Keyword Planner. In the example above, I took the first URL from the BuzzSumo results and plugged it into Keyword Planner. Thanks BuzzSumo. I had to include it. Keyword planner doesn’t do everything we’d like it to but it can provide you with some new keyword ideas.

Keywords 120

Keywords Generation User-Generated Content Search Marketing 120

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Lee Odden at Online Marketing Blog (www.toprankblog.com) knocked out a laundry list of what not to do if you’re trying to pitch him. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

KoMarketing Associates

JULY 14, 2014

Setting up a Baidu PPC account is just the beginning as B2B online marketers must consider the ongoing management and continued refinement of their Baidu advertising program. This is one way for marketers to get a baseline for establishing deeper keyword research. B2B Online Marketing Blog Search Engine Advertising'

Online Marketing 120

Online Marketing Cable B2B Marketing Tools 120

Hubspot

DECEMBER 6, 2010

Tracking URLs are one of the most complicated concepts I've ever had to explain during my time as an inbound marketing consultant here at HubSpot. That said, they are also one of the most useful tools for online marketing. Below, I'll explain how to use tracking URLs to create targeted campaign reporting.

Campaigns 28

Campaigns Allocation Marketing Analytics Tools Landing Pages 28

Online Marketing Institute

MARCH 21, 2011

Enter your URL here and on the results page, scroll down to the “Download times&# section. Use ONE URL and drive all traffic to it. Directing people to more than one URL lowers your link juice, plus it’s just plain confusing. Check your site speed. Check that the time to load your site isn’t too big!

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Ranking 40

KoMarketing Associates

JUNE 12, 2017

In my previous post , we discussed eight ways that Baidu advertising differs from Google AdWords from an account and setting perspective. Today, I will share four unique features of Baidu paid search advertising management to help better target the China market: keywords, ad groups, ad creative, and sitelinks. Exact Match.

Paid Content 122

Paid Content Cost Per Click Features Work Management 122

markempa

NOVEMBER 15, 2005

It really needs to come from the bottom up, starting with your customers buying process and your sales process.

Lead Generation 120

Lead Generation Generation Work Management Leads 120

WebMarketCentral

JANUARY 26, 2009

Or tools to help evaluate your competitors' online marketing strategies? Brown , consultant and natural search marketing strategist for Netconcepts , reviews Link Counter , a simple tool to help evaluate links on any website. Find these and more in this list of some of the best SEO tools and related reviews of 2008.

PageRank 20

PageRank SEO Tools Best Practices 20

WebMarketCentral

JUNE 24, 2009

5 Ways To Optimize Your Blog and Capture More Repeat Visitors by ProBlogger Rich Page recommends practices like tracking your internal search results (to help determine what topics are most important to your readers), surveying your readers, and building an online community into your site in order to increase repeat visits.

RSS 20

RSS Best Practices Business Blogger 20

Hubspot

JULY 18, 2014

I’m holding my nose because this little stinker gave birth to the SEO business, the biggest pile of online marketing doo-doo of the millennium. If you are willing to dig into some research, use Google AdWords (or HubSpot''s Keyword Tool, if you''re a customer) to identify multi-word keyword strings with low competition.

Relevance 28

Relevance PageRank Word of Mouth SEO 28

WebMarketCentral

DECEMBER 31, 2009

Is Your Online Marketing Strategy All Tweet and No Meat? by HubSpot Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the "all hat, no cattle" syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted.

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

Online Marketing Institute

NOVEMBER 8, 2010

280 Group’s Adwords ROI Calculator. Gone are the days of figuring out which half of the marketing budget is not working. Application: Simple PPC (Pay-per-click campaigns) calculator, but limited to B2C businesses. May not apply to B2B because the Lifetime Value of a Customer (LTVC) usually far exceeds the profit of the initial sale.

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40