article thumbnail

5 Must-Watch Google Webmaster Videos for the B2B Marketer

KoMarketing Associates

What percentage of PageRank is lost with a 301 redirect? This video debunks the notion that using a 301 redirect will eliminate the majority of PageRank to a webpage – Matt Cutts explains that only around 10-15% of link juice is lost. What does Google think about advertorials, native advertising, and editorial content?

article thumbnail

26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

What About Advertorials? Does PageRank Flow Through Image Links? Advertorials (IMPORTANT). What are Advertorials? Popularity versus PageRank (or reputation) are separate but related discussions that can collectively impact search results but also may not have direct influence. What is a “Paid Link”?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Build Inbound Links the White Hat Way

Hubspot

According to Google’s Webmaster Tools Quality Guidelines , “Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. 2) Advertorials or Large Scale Guest Blogging. Black hat strategies include: 1) Link Schemes.

article thumbnail

Blogger outreach is earned media PR, isn’t it?

Biznology

They’ve sold their souls to the real market of the Internet these days: keyword phrase links designed to transfer Google juice from a blogger’s blog directly to a company’s site, product, service–or to deposit an affiliate link into an advertorial review designed to drive a direct sales funnel to a commissioned sale.

Blogger 80