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7 ways to increase mobile display advertising performance


Optimising display advertising for mobile is one of the cornerstones of of increasing advertising performance. With that in mind, this article is designed to help marketers such as yourselves create brilliant mobile display ads that convert and provide return-on-investment (ROI). Conclusion.

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How to Maximize ROI with Email Marketing for B2B


In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Here are eight strategies to optimize your email marketing efforts and maximize your ROI. What’s the Scoop on ROI for Email Marketing?

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Most Marketing Sucks: How a Culture of Empathy Can Save It

Marketing Insider Group

This disruption has forced executives to put increasing pressure on CMOs to implement marketing strategies and programs that deliver a quantifiable return on investment. We’re stuck chasing shiny objects, such as new social channels, mobile ads, bots, augmented, and virtual reality.

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More than 70% of Marketers to Boost Social Media Marketing Budgets

KoMarketing Associates

However, new research suggests that this remains a difficult tactic to measure in terms of return-on-investment. This was followed by search (approximately 70%) and online and mobile video (nearly 60%). Content marketing (39%), display advertising (38%) and email marketing (33%) were also considered challenging.

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Ready To Advertise Online? 7 Strategies To Get Started

Marketing Insider Group

Sooner or later, you have to decide how to advertise online if you want to grow. However, getting a good return on ad spend is challenging. Here we give seven strategies to guide your online advertising. Advertise on effective channels, work with micro-influencers, and make your ads engaging. So, what really works?

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How to build a B2B brand that delivers lasting value


The expectation Digital banks use branding and advertising to portray an effortless financial experience. Disconnected Messaging Excellent customer service that addresses problems effectively Advertises excellent service but lacks the power to solve issues like long hold times and limited solutions (“I will put in a ticket!”).

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PPC for Manufacturers: Use it to Boost Sales & ROI

Go Beyond SEO

As a manufacturer, you are constantly seeking new ways to increase sales and maximize your return on investment ( ROI ). By harnessing the potential of PPC campaigns specifically tailored for manufacturers , you can significantly enhance your sales and boost your ROI. Let’s dive in!

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