Marketing Insider Group

APRIL 19, 2023

Interactive events, social media, and mobile marketing are other channels that can show a solid return on investment when you execute them well. Email marketing also allows you to segment your audience and move them through the buyer funnel with more direct product pitches that solve their problems.

Paid Content 359

Paid Content Advertising Channels Planning Work Management 359

Marketing Insider Group

JUNE 13, 2023

B2B companies and high-ticket sellers needing to coax buyers through a sales funnel can benefit most from these campaigns. For that reason, your cost for different leads has differing returns on investment. Simply divide your advertising and marketing expenses by the number of leads and you have your figure.

Cost per Lead 318

Cost per Lead Paid Content Lead Ranking Cost Per Thousand 318

Webbiquity

NOVEMBER 17, 2020

” This is precisely why companies are enlisting the services of digital marketers who have a wide set of skills ranging from social media to paid advertising to content marketing to continue effective engagement with customers during the lockdown. Unsatisfactory ROI. ROI is the ultimate barometer of success.

Top of Funnel 270

Top of Funnel ROI Marketing Automation Services Work Management 270

Webbiquity

JANUARY 23, 2025

They set up systems to move leads through sales funnels, reactivate dormant customers, and coordinate messaging across email, social media, and advertising platforms. Marketing professionals need skills in tracking key performance metrics, analyzing automation workflows, and calculating return on investment for automated campaigns.

Lead Ranking 152

Lead Ranking Marketing Automation Services Work Management Allocation 152

illumin

MAY 6, 2025

Heres how advertisers can get ahead of the curve. Moreover, it has brought a sense of urgency for advertisers worldwide as they try to adapt to the way consumers are going to respond to the ever-changing tariff announcements and how this affects their ad spend.

Planning 71

Planning Top of Funnel Advertising Agencies Funnel Advertising 71

Zoominfo

MARCH 1, 2021

In the earlier stages of the funnel , advertising, branding, and content are key, so choose KPIs that measure their reach. How Do I Track Digital Marketing KPIs? Choosing KPIs for your team starts with analyzing campaigns where KPIs can fit within the buyer’s journey. Lead Generation & Qualification. Customer Experience.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Marketing Insider Group

JANUARY 8, 2020

Many tactics used by product marketers focus on direct advertising that is focused on closing the sale, such as product sheets or spec diagrams. In these situations, product marketers should take a step back and consider how they can move someone down the funnel. That’s a message any buyer wants to hear.

Top of Funnel 277

Top of Funnel Product Content Marketing Content 277

Marketing Insider Group

JUNE 14, 2021

87% of video marketers say video gives them a positive return on investment. Consider your marketing funnel when setting specific, measurable, attainable, relevant, and timely (SMART) goals for your video marketing strategy. Instagram can be a brilliant place to advertise and market to higher-earning demographics.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

SmartBrief - Marketing

FEBRUARY 12, 2025

It also maximizes your advertising return on investment, as youre only serving ads to those most likely to convert. So, you decide to invest in Flutter video SDK rather than a social media manager. Optimize your sales funnel Intent data provides insights into prospect behavior at each stage of the buying process.

Intent Data 88

Intent Data Intent Lead Scoring Lead Ranking 88

KoMarketing Associates

MARCH 23, 2022

There are two ways to use Twitter for B2B marketing — posting interesting content to grow your brand organically and leveraging Twitter Advertising, where you pay to reach a highly targeted audience. For example, you can’t add polls to video ads, and self-serve advertisers can’t use conversation buttons. .

Twitter 229

Twitter Paid Search Agency Advertisements Advertising 229

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Here are eight strategies to optimize your email marketing efforts and maximize your ROI. What’s the Scoop on ROI for Email Marketing?

ROI 189

ROI Email Marketing B2B Marketing Marketing Automation Services 189

Oktopost

MARCH 10, 2022

Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). Measuring the ROI on social media is easy once you know what you’re looking for. Why Measure Social ROI. How to Measure ROI in Social Media. Quick Jump to Section.

Social Media 174

Social Media ROI Media Branding 174

FunnelEnvy

APRIL 14, 2025

The top of the funnel (TOFU) sets the foundation for successful B2B lead generation. Without a well-optimized TOFU, businesses risk wasting marketing budgets on unqualified leads, experiencing higher churn rates, and missing out on valuable opportunities to nurture prospects into long-term customers.

Top of Funnel 69

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 69

Single Grain

APRIL 29, 2025

This isn’t just a blipit represents a change in how marketers are approaching their digital advertising strategies. Key Takeaways Google’s dominance in paid media is declining, with projections showing its share dropping below 80% by 2025, creating opportunities for marketers to diversify their digital advertising strategies.

Paid Content 52

Paid Content Cost Per Click Paid Search Agency Allocation 52

Zoominfo

OCTOBER 13, 2021

At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. Specific gifting tactics have generated return on investment ranging from 250 percent to a jaw-dropping 14,971 percent. As a rule, the gift increases and matches the opportunity value the further you go down the funnel.

Sales Management 130

Sales Management Top of Funnel Lead Ranking Marketing Qualified Leads 130

Single Grain

APRIL 22, 2025

Measuring and optimizing return on investment (ROI) is critical to digital marketing. This comprehensive guide will help you understand marketing ROI, how to measure it, and provide actionable strategies to maximize your returns in 2025. close rate, compared to 1.7% The best way to do this is with AI.

Paid Content 52

Paid Content Multi-Touch Attribution ROI Marketing AI 52

Zoominfo

FEBRUARY 2, 2021

Understanding when to cross-sell to your target audience goes hand in hand with a thorough knowledge of your target personas and your business’ marketing and sales funnel. Targeted Advertising. If you don’t measure the results and return on investment of your efforts, it’s not possible to keep improving your cross-selling efforts.

Cross-Selling 162

Cross-Selling Top of Funnel Lead Ranking Zoominfo 162

Optinmonster

JULY 24, 2024

In my testing, I entered a domain URL and was immediately able to view trending PPC keywords, monthly advertising budgets, and more. Owletter (for Email Marketing) Email marketing has the highest ROI (return on investment) of any digital marketing strategy. Premium Pricing: Starts at $3.99/month

Paid Content 96

Paid Content Budget Programs Analysis Optimization 96

Single Grain

APRIL 27, 2025

Spending too much on your ad campaign can be easy without getting much in return. If your conversion rates are low or youre simply spending too much on advertising, it may be time to review your ad spending. Return on ad spend (ROAS) has become the north star metric for performance marketers looking to drive sustainable growth.

ROAS 52

ROAS Paid Content Spending Allocation 52

Zoominfo

MAY 11, 2021

Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. Match rate indicates the percentage of people from your exported list of contacts that can be correctly identified on your digital ad platform. Our match rate is consistently up to 2x the industry average!) So, how do you do this?

Top of Funnel 130

Top of Funnel ROI Paid Search Agency Ads 130

Zoominfo

MAY 11, 2021

Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. Match rate indicates the percentage of people from your exported list of contacts that can be correctly identified on your digital ad platform. Our match rate is consistently up to 2x the industry average!). So, how do you do this?

Top of Funnel 130

Top of Funnel ROI Paid Search Agency Ads 130

Directive Agency

OCTOBER 30, 2024

Like any B2B marketing channel or touchpoint, taking the right approach is essential to ensure sustainable success—and a big fat return on investment for your efforts. This approach is pivotal in setting a healthy budget for your advertising activities while allocating your resources accurately. Here’s how we do it.

Paid Content 52

Paid Content Paid Search Agency Cost per Lead Linkedin 52

New North

JULY 25, 2024

ABM flips the traditional marketing funnel by identifying ideal accounts first, then creating customized content and experiences to attract and engage them. It’s a personalized approach that aligns marketing and sales efforts to create tailored campaigns for key decision-makers within selected companies.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Allocation Marketing AI 52

Single Grain

APRIL 13, 2025

to optimize LinkedIn advertising for our clients. Powerful advertising tools and targeted ABM strategies represent a fundamental reinvention of how B2B companies leverage LinkedIn for business growth. 97% of marketers report that ABM delivers a higher return on investment than traditional marketing strategies.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Multi-Touch Attribution 52

Single Grain

FEBRUARY 5, 2020

The ABM funnel considers a few high-value customer accounts to nurture and engage. Cost Per Acquisition (CPA): The amount that the advertiser pays for acquiring a customer is known as the cost per acquisition. Cost Per Click (CPC): This is an advertising model where advertisers pay the publisher a specified amount for every ad click.

Webinar Metrics 141

Webinar Metrics Cost per Acquisition Paid Search Agency Top of Funnel 141

Single Grain

APRIL 28, 2025

Intent-driven ABM campaigns can reduce sales cycles by up to 30% and significantly increase conversion rates. Implementing intent data requires the right tools, transparent processes, and ongoing optimization to maximize your return on investment (ROI). Consider the recency and frequency of signals.

Intent Data 52

Intent Data Ideal Customer Profiles ABM Account Based Marketing 52

Convince & Convert

DECEMBER 9, 2014

Paid media activities include TV ads, product placements, print ads, radio ads, display ads, social media ads, ads in emails, native advertising, sponsorships, and direct mail. Basically, this is any kind of advertising. The defining characteristic of paid media is that the audience for your content was developed by a third party.

Paid Content 161

Paid Content Marketing Mix Lead Ranking Advertising Agencies 161

SendX

FEBRUARY 16, 2021

When done right, it can generate impressive returns - 4200% return on investment. businesses spent over $350 million on campaigns and email-based advertising. If you don’t let readers know what to do after reading your email, the odds of them moving along the sales funnel are slim.

Optimization 291

Optimization Tips Deliverability CAN-SPAM 291

Contently

APRIL 20, 2023

In contrast, paid traffic refers to traffic that comes from paid advertising, such as Google Ads or Facebook Ads. This can result in a higher return on investment (ROI) over time. But that’s not all: Contently’s analytics features help you optimize content performance across the entire marketing funnel.

Lead Scoring 170

Lead Scoring Lead Ranking Traffic Organization 170

Orange Owl Blog

APRIL 25, 2025

The founding team, drawing from their earlier entrepreneurial experience, envisioned a future where television advertising could be localized and made more efficient through geo-targeted delivery. When we launched geo-targeted ads, we weren’t just offering techwe were redefining TVs value proposition for regional advertisers.

Broadcasting 52

Broadcasting Media Advertising Agencies Television marketing 52

Adobe Experience Cloud Blog

JUNE 20, 2018

On the other hand, research from Marketo suggests that ABM delivers a better return on investment than various other strategies for an impressive 97% of marketers. Measure success at each stage of the funnel and use B2B-centric metrics. Putting an ABM strategy in place is just the beginning.

Account Based Marketing 134

Account Based Marketing Automation Sales Qualified Leads Lead Ranking 134

Top Rank Marketing

NOVEMBER 9, 2023

There’s no question that SEO delivers a return on investment. But the math is not as simple as, say, pay-per-click advertising with its straightforward transactional nature. Yes: creating effective SEO content does require an up-front investment and strategic groundwork. That’s been proven over and over again.

Lead Scoring 131

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 131

Zoominfo

FEBRUARY 2, 2021

Persona Actions and Customer Journey Analytics Understanding when to cross-sell to your target audience goes hand in hand with a thorough knowledge of your target personas and your business’ marketing and sales funnel. Measure and track your cross-selling campaigns Measurement is at the heart of growth for any organizational initiative.

Cross-Selling 130

Cross-Selling Lead Ranking Top of Funnel Zoominfo 130

Brandpoint

JUNE 24, 2021

This is the amount spent for every click on your ad content when employing a pay per click advertising campaign. CPC is one of a few advertising options when creating new campaigns on most platforms. CRO: Conversion Rate Optimization. PPC describes an advertising model in which the advertiser pays for each click on your ad.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Stevens & Tate

FEBRUARY 22, 2023

Understanding Media Mix Marketing Media mix marketing is a crucial part of business marketing and advertising. Digital advertising isn’t static, so you must evolve your strategy to keep up with the competition. You can determine the best-performing method and invest more to balance out the underperforming ones for a better ROI.

Media 132

Media Planning Marketing Budget Paid Search Agency 132

Only B2B

AUGUST 11, 2022

This picture makes it quite evident that companies spend more money on custom inorganic acquisition techniques like advertising than on natural techniques. There are numerous causes for it, including: 96% of people don’t believe advertisements. They are not influenced by the appealing advertisements.

Acquisitions 118

Acquisitions Intent Data Marketing Budget Work Management 118

Sharpspring

JULY 15, 2021

Advertising becomes a numbers game — how many times must you show an ad to someone before they bite? This means you show more relevant messages, moving prospects down the funnel and ultimately getting more ROI from your advertising budget. Now, 2 touches have been made — and sent them deeper down Convive’s funnel.

Paid Search Agency 114

Paid Search Agency Top of Funnel Ads Funnel Advertising 114