Remove licensing
article thumbnail

Free trial vs. demo: What’s more effective in B2B SaaS ads?

Martech

Freemium: A free version is available, but more advanced features require a license. Hiring, training, paying and inevitably replacing an experienced sales team is resource-intensive. The best performers consume more resources because they make more money. The ads offered either a free trial or a demo. Processing.

article thumbnail

5 tips for successfully adding martech to your stack

Martech

However, the highest reported investment increase across all major marketing resources by CMOs this year goes to marketing technology. If you have a couple of products from one company, they’re likely already selling you on the benefit of adding a third or fourth. In today’s economy, companies are focusing on doing more with less.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is Your Martech Platform Holding You Back? How to Recognize the Signs

Act-On

Licensing and Maintenance Fees : Complex platforms often come with hefty licensing fees that increase over time. Simpler platforms reduce the need for both, saving valuable resources. Additionally, the cost of ongoing maintenance, updates, and technical support can add up, eating into your marketing budget.

article thumbnail

How a free AI tool will help you develop a customer marketing strategy

Martech

Number of licenses for 2003 and 2004. Gemini added 2023 and 2024 lifetime values for each customer. So I asked Gemini to draft an email to send to customers with high support costs offering them resources to help. The columns I chose to create were: Company name. Total time logged in the app (2003 and 2004). Lifetime value.

article thumbnail

What the Microsoft Customer Insights Announcement Means For You

ClickDimensions

What this means for customers licensed with Microsoft Dynamics 365 Customer Insights Outbound Marketing is a module inside Microsoft Customer Insights that was designed to help businesses create and run proactive marketing campaigns. Additionally, businesses requiring the ability to do ad hoc email communications (e.g.,

article thumbnail

ZoomInfo’s 2022 Sustainability Report Recap

Zoominfo

Employee Development As we grew our employee base, we invested more resources to expand the professional development opportunities for our teammates. We also added features to our platform that help our customers increase diversity at their companies. In 2022, we invested more than 117,000 hours in employee training and development.

article thumbnail

Web fonts: How to make them work perfectly in email

Litmus

Email client support and licensing. The best resource I’ve found for web safe fonts is CSS Fonts. If enough of your subscribers are, then it’s a wonderful way to give your email an added touch. Each provider had a different license that was required, so there isn’t a standard way fonts are licensed in email.