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5 tips for successfully adding martech to your stack

Martech

However, the highest reported investment increase across all major marketing resources by CMOs this year goes to marketing technology. If you have a couple of products from one company, they’re likely already selling you on the benefit of adding a third or fourth. In today’s economy, companies are focusing on doing more with less.

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ZoomInfo’s 2022 Sustainability Report Recap

Zoominfo

Employee Development As we grew our employee base, we invested more resources to expand the professional development opportunities for our teammates. We also added features to our platform that help our customers increase diversity at their companies. In 2022, we invested more than 117,000 hours in employee training and development.

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How to Create a Popup Based on Location to Boost Your Sales

Optinmonster

For example, an online store like REI can use geotargeting to ensure that customers in Australia don’t see ads for winter coats in January. By addressing the issue directly, the skating brand added £2000 in revenue per day during the holiday season and even saw bounce rates decrease after adding these optins.

Rules 60
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Stop! Or go directly to email jail

Martech

It occurred to me as I waited for the cop to run my license plate that I could end up going to jail. But emails are not magazine ads. Poor/no authentication Charge : Operating without a license. That included adding an extra step with DMARC. That’s definitely not something that would make my mom proud of me.

RFP 128
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Web fonts: How to make them work perfectly in email

Litmus

Email client support and licensing. The best resource I’ve found for web safe fonts is CSS Fonts. If enough of your subscribers are, then it’s a wonderful way to give your email an added touch. Each provider had a different license that was required, so there isn’t a standard way fonts are licensed in email.

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What you need to know about social media copyright

Sprout Social

For example, reposting and promoting UGC as part of an ad campaign is usually considered commercial intent. Even though social media networks have rights to content on their platforms per their licensing agreements, social media users are the legal owners of the content they post.

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Not too hot, not too cold: How to build the perfect martech stack

Martech

Look for tools that will help you obtain two or more benefits or outcomes while expending the effort or resources equivalent to achieving only one. Does the contract allow for additional licenses and/or products to be purchased as the business ebbs and flows? Does this tool/platform allow easy integration via APIs?