Remove licensing
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Free trial vs. demo: What’s more effective in B2B SaaS ads?

Martech

Freemium: A free version is available, but more advanced features require a license. Hiring, training, paying and inevitably replacing an experienced sales team is resource-intensive. The best performers consume more resources because they make more money. The ads offered either a free trial or a demo. Processing.

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10 Things to Do When Marketing Spend is On Hold

The Point

Consider adding segmentation (a separate track for a key persona, for example) as a way to add relevance and increase click-through rates. Use this opportunity for a good housecleaning – at the very least, your email performance reports will be more accurate, and a smaller database may even save you money on software licenses.

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The 16 Best Sites for Free Stock Photos and Videos

Webbiquity

It’s imperative, however, to understand photo licensing alternatives and avoid copyright violations. Among) my favorite resources (is) MorgueFile (for) original non-stock-style photography.” Search across a large database of images under the Creative Commons CC0 license. ” — Kathryn Aragon Media. 3) Unsplash.

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Is Your Martech Platform Holding You Back? How to Recognize the Signs

Act-On

Licensing and Maintenance Fees : Complex platforms often come with hefty licensing fees that increase over time. Simpler platforms reduce the need for both, saving valuable resources. Additionally, the cost of ongoing maintenance, updates, and technical support can add up, eating into your marketing budget.

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5 tips for successfully adding martech to your stack

Martech

However, the highest reported investment increase across all major marketing resources by CMOs this year goes to marketing technology. If you have a couple of products from one company, they’re likely already selling you on the benefit of adding a third or fourth. In today’s economy, companies are focusing on doing more with less.

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6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

If your organization’s financial resources are like ours, investments need as clear a tie as possible to bottom-line business performance. Utilize Platform-Specific Resources. As marketing technology continues to evolve, the demand for resources supporting both problem awareness and vendor validation increases dramatically.

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30 Awesome Blogging Guides, Tips and Resources

Webbiquity

more here in 30 of the best business blogging guides and resources of the past year. Why You Want To Be the Last Blog Standing by Outspoken Media. Reporting that “the number of Inc. 500 companies maintaining corporate blogs has dropped for the first time since 2007. 20 Ways to Improve Your Blog by TribalCafe.

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