Salesforce Marketing Cloud

JUNE 2, 2022

Einstein: Einstein Engagement Frequency “What-If” analyzer. The new “What-If” analyzer tile on the Einstein Engagement Frequency dashboard predicts how your next email send will impact engagement. Are you concerned about your customers feeling email fatigue from too many messages? Watch the demo to learn more.

Marketing AI 98

Marketing AI Features Personalization Ad Frequency 98

ClickZ

OCTOBER 3, 2019

After a campaign that ran from September to November of last year, the company saw a 20% increase in online conversion rates and more than 41 million total OOH impressions, as well as a lift in reach and frequency of their overall OOH and digital advertising in-market. Image source: Wrapify. The result? We’d love to hear about it!

Advertisements 82

Advertisements Advertising Ad Frequency Mobile Advertising 82

Kevin Indig

OCTOBER 23, 2023

Term Frequency Optimization: Boost your keyword game effortlessly. On one hand, news still gets a lot of attention, and aggregators like Google News can harvest it to stay top of mind. Think about it: the largest content platform on the web (YouTube) doesn’t drive as much advertising revenue as publisher and app ads.

Adsense 59

Adsense Ad Frequency Banner Ads Youtube 59

Launch Marketing

SEPTEMBER 30, 2020

Feedly is a news aggregator application that has emerged as one of the best ways to subscribe to RSS feeds. Wordle takes the text that you provide to it and then generates a word-based image based on word frequency. Adding a visual element like this can increase the odds of your content being shared socially.

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Branded search volume is the frequency people search for your brand name specifically. These are questions you might’ve asked yourself more than once.

Brand Identity 101

Brand Identity Branding Aggregators Marketing Analytics Tools 101

ClearVoice

NOVEMBER 8, 2021

I highly recommend that you take the time to learn Business Suite and Ads Manager. Ads Manager. Ads Reporting. Traditional advertising relies on impressions and estimated reach to be an effective ad campaign. Because of this, ad optimization and client communication are critical. Facebook Billing. Events Manager.

Advertising Agencies 118

Advertising Agencies Facebook Planning Advertisements 118

Martech

OCTOBER 14, 2021

Identity resolution platforms aggregate data from many consumer touchpoints. “Without identity resolution, it’s going to be even more difficult for brands to run the most basic things of digital marketing, like frequency capping management, ad sequencing, and multi-touch attribution.” ” said Loriot.

Multi-Touch Attribution 99

Multi-Touch Attribution Work Management Paid Search Agency Marketing Management 99

PureB2B

MAY 30, 2022

Frequency of their visits and how often they return. ‍ Enhanced ad campaigns. How many times have you been served an ad on Facebook, Google or LinkedIn that manages to reach you at exactly the right time? This intent data is then collected and aggregated each week by third party vendors (such as Leadiro).

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Martech

MARCH 2, 2023

The details of the modeling approach differ, but all forms use aggregate (not user-level) data. This often involves adjusting spending levels, but could also include shifts to ad frequency or channel mix. Is your marketing mix model actionable — meaning, do the outputs inform adjustments to marketing activities?

Marketing Mix 102

Marketing Mix Marketing Attribution Lead Ranking Planning 102

Choozle

SEPTEMBER 29, 2021

Detailed Reports provides expanded and visualized data at both the campaign and ad group levels. Accessible to all Choozle users through the ‘Action’ button on campaigns and ad groups, users will be directed to in-depth reports across many key data points, maps, and graphs for performance reporting. Scheduling and Alerts.

Features 52

Features Ad Frequency Cost Per Thousand CPM 52

ClickZ

DECEMBER 15, 2020

Some can overlap significantly, meaning that people belonging to multiple audience segments are at risk of being “over exposed” with ads, leading to an unnecessary waste of money for brands. some people block ads on their devices), etc. This also means we need to use different techniques to analyse this data.

Media Plans 95

Media Plans Planning Media Ad Frequency 95

chiefmartech

DECEMBER 6, 2022

Frans and I ran a few analyses on this data in aggregate and found several interesting patterns. First, we created a bar chart of all the martech categories and the frequency by which products in those categories appear in the database of martech stacks that Frans has collected over the past several years.

Work Management 93

Work Management Marketing Management Startups Classified Ads 93

Metadata

FEBRUARY 21, 2023

LinkedIn conversation ads to warm up and drive to an ABM landing page, email to further nurture, etc.?) Sydney Sloan: I think step one is to use ads to warm up the accounts and get them engaged with brand / thought leadership content. Increase ad frequency and adjust to include CTA to capture the demand.

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

QuanticMind

NOVEMBER 16, 2018

You’ve probably seen the headlines calling ad blockers the “death of online advertising,” and anyone who works in PPC advertising knows a thing or two about them. But while ad blockers gained popularity back in 2016, three years later, advertising revenue is as strong as ever. Why Do People Use Ad Blockers?

PPC 40

PPC Ads Mobile Advertising Ad Frequency 40

Martech Advisor

FEBRUARY 21, 2020

Learn More: Not all Native Ads are Created Equal. Although the form and function of display ads vary to native ads , they are both served in a similar way. If the page also contains a place for a display or native ad, then a request is sent off to an advertising technology (AdTech) platform to retrieve the ad.

Display 91

Display Advertising Agencies Advertisements Advertising 91

Choozle

NOVEMBER 4, 2020

Read: The real advantage geoframing holds over geofencing is that you don’t have to count on users to glance down at their phones to see your ad while they’re physically at the location, inside of a virtual “fence.” Ad inventory for geoframing is limited and, therefore, competitive. Geoframing best practices.

Mobile Advertising 52

Mobile Advertising Ad Frequency Aggregators Opt-out 52

Bannerflow

DECEMBER 14, 2022

It’s common knowledge that personalised ads are more successful. We’ll cover how businesses can use data to create personalised display ads for a greater return on investment. These target audience segments help marketers create content and personalised ads specifically for people who are more likely to buy their products.

Advertisements 52

Advertisements Advertising ROAS Funnel Advertising 52

PureB2B

MAY 30, 2022

Frequency of their visits and how often they return. Enhanced ad campaigns. How many times have you been served an ad on Facebook, Google or LinkedIn that manages to reach you at exactly the right time? You can use this knowledge to create ad campaigns and distribute content that aims to answer your prospect’s questions.

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

Bannerflow

NOVEMBER 7, 2019

An acquisition is determined when a user signs-up, makes a purchase, or performs a desired action in response to an ad. Ad agency. A company that provides services such as buying, tracking, creating, and planning ad campaigns on behalf of their client. Ad exchange. Ad network. For instance: <!–

Display 40

Display Advertising Agencies Advertisements Advertising 40

Buffer

NOVEMBER 24, 2020

To make things even easier for you, Buffer analyzes your posts for you to tell you which day, post type, and posting frequency gave you the highest engagement rate. Finally, if you want to see how your posts have performed on aggregate, you can look at the post summary table under the Posts tab. When were the posts published?

Linkedin 98

Linkedin Analytics Work Management Ad Frequency 98

Albert

AUGUST 3, 2018

But like every other burgeoning format and channel in the digital marketing landscape, it’s also adding yet another layer of complexity that marketers must quickly learn to master. Until fairly recently, digital audio ad inventories have been bought and sold primarily through traditional publishing relationships.

Advertisements 64

Advertisements Advertising Ad Frequency Cross-Selling 64

Walker Sands

FEBRUARY 14, 2024

Data helps ground these narratives, transforming subjective claims into objective insights and adding an invaluable layer of credibility and depth to storytelling. Data-related placements exist on an exponential growth curve — they start slow and steady at first, but gain momentum over time with increased frequency.

Paid Search Agency 40

Paid Search Agency PR Media Marketing Management 40

B2B Marketing Analytics

APRIL 3, 2022

Aggregating the attribution touch points data by different marketing tactics/channels/vendors and combining it with the spend data across different channels (especially digital channels) to track marketing ROI. Remember the questions you get asked from the board like: what was the impact of Facebook ads on pipeline generation last quarter?

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Allocation 52

Valasys

MARCH 2, 2020

Moreover, with an increase in window-shopping, and the rise of digital aggregators, converting the engaged prospects to customers is the real challenge. The company also witnessed a 161% increase in the conversion rate compared to the nominal ad campaigns. On the contrary, CTR for remarketing ads is 0.7%.

Paid Content 59

Paid Content Conversion Effectiveness Top of Funnel 59

Choozle

APRIL 16, 2019

Have you ever walked into a Whole Foods and been served with an ad with a special offer or product feature at Whole Foods? On the flip side, how about an ad for the nearest Trader Joe’s instead? These are two simple examples of the power of location-based targeting, and more specifically, geofencing and geoframing.

Mobile Advertising 41

Mobile Advertising Advertising Agencies Paid Search Agency Ad Frequency 41

Hubspot

MAY 11, 2020

And how to be there for their audience without adding to the noise. Marketers should examine every article, email, ad, and social media post scheduled to be published to ensure that the tone of each asset is empathetic and respectful. It's a conundrum facing countless creators across the globe. Essential, in fact.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

ClearVoice

MARCH 7, 2020

Click-Through Rate – A click-through rate (CTR) tracks how many times your audience clicks your ad on a platform. An example: If you have an ad that includes a link that was clicked 15 times, and you had 1200 impressions, your click-through rate would be 1.25%.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

KoMarketing Associates

MAY 11, 2012

Social Media & Outreach: HootSuite , Contax.io , ManageFlitter , FollowerWonk , Rapportive , Knowem , USPNL , Facebook Ad Manager, SocialMention. Tools make our job of analyzing trends, obtaining data, and aggregating information for productive. Search Engine Watch (offers daily email aggregating top daily columns).

Budget Programs 120

Budget Programs SEO Tools Campaigns 120

The ABM Agency

JANUARY 8, 2021

By using this digital marketing channel, you can increase the impact of every dollar spent by ensuring ads only appear for the most relevant audiences at the most appropriate times. Programmatic advertising gives marketers greater control over refining their ads and audiences by allowing customization of the following: Ad frequency.

Paid Content 59

Paid Content Advertising Agencies Ideal Customer Profiles Marketing AI 59

DivvyHQ

MAY 8, 2019

After working with nearly 100 brands on developing their content marketing strategy, we learned that the companies that execute a publishing frequency of 2-4 articles per week saw the best (and even predictable) increase in traffic and leads. Second, we added a couple of writers to our team.

Paid Search Agency 89

Paid Search Agency Enterprise Management Work Management Marketing Management 89

Buffer

OCTOBER 1, 2018

There are also three other factors that contribute to the ranking of Instagram posts, but to a smaller extent: Frequency: Instagram aims to show her the best posts since her last visit. Here are some that you might want to research into: Vero – an ad-free and reverse-chronological social media app.

Social Media 109

Social Media Organization Paid Search Agency Media 109

Porch Group Media

OCTOBER 22, 2020

Prior to this, I spent many years at Liveramp and gained a ton of familiarity with the ad tech ecosystem, the cookie and the identity graph space. Then there’s this third way that I’ve seen get a lot of steam which is creating an aggregate digital identity, if you will. I think that may be a bit of a leap.

Advertising Agencies 52

Advertising Agencies Top of Funnel Paid Search Agency Privacy 52

KoMarketing Associates

JULY 19, 2016

It’s great for bulk uploads of ads, keywords, and bids, while also allowing us to productive while offline. The “copy and paste shell” feature is especially useful, as it serves as an easy way to implement ad schedule settings for all campaigns (rather than doing it manually). What is it? What is it? Digg Reader.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Moz

NOVEMBER 24, 2019

For example, aggregator sites like SkyScanner may see a drop in app visits after the busy period at the start of the year. For example, if I want to know the frequency of mentioned keywords in their app descriptions on Google Play (keywords in the description field are a ranking factor) than I’d create a table like the one below.

Traffic 50

Traffic SEO Lead Scoring Lead Ranking 50

Sprout Social

NOVEMBER 26, 2018

That said, Facebook’s ad platform is the gold standard for social media ads if you’re interested in paid promotions. By aggregating both direct replies and untagged mentions of your business, you never miss an opportunity to interact with fans and followers no matter what their comment might be.

Social Media 103

Social Media Social Marketing Media Business 103

Valasys

SEPTEMBER 4, 2019

Apart from the direct visits on the website URL, organic visits & display advertising ads are often two other major drivers of the website traffic. The main question for the marketers is how to allocate the budget for ad campaigns on each of the social media channels & whether being on all of them at the same time serves the purpose.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Convert

JUNE 30, 2021

Now, you still need to pay for tools and they come in all different costs and range of added functions. Imagine if you found out that certain words and angles connect better with your audience, and then your customer support, copywriting and ad teams all found out about this, and the impact it could have.). Streamline Your Processes.

Budget Programs 98

Budget Programs Paid Search Agency Marketing Analytics Tools Advertising Agencies 98