Martech

DECEMBER 6, 2023

As ad-supported content offerings grow, streaming services and other CTV advertising platforms are developing more sophisticated technologies to meet advertisers’ needs. Studies revealed that while 81% of marketers said they use CTV to raise brand awareness, two-thirds classify it as a performance marketing channel.

Advertising Agencies 99

Advertising Agencies Advertisements Advertising Television marketing 99

Digilant

NOVEMBER 8, 2023

Premium Content” is Rebranding Historically, premium content, and therefore premium ad buys, entailed getting your brand placed within the newest TV releases or blockbuster films. While this program aired over ten years ago, based on viewership numbers, it warrants a premium ad buy. Enter: Free Ad-Supported TV, otherwise known as FAST.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

chiefmartech

DECEMBER 6, 2022

Frans and I ran a few analyses on this data in aggregate and found several interesting patterns. First, we created a bar chart of all the martech categories and the frequency by which products in those categories appear in the database of martech stacks that Frans has collected over the past several years.

Work Management 93

Work Management Marketing Management Startups Classified Ads 93

Moz

NOVEMBER 24, 2019

For example, aggregator sites like SkyScanner may see a drop in app visits after the busy period at the start of the year. These keywords will be classified as “other”. Identify whether app installs actually dropped. Your chart might look like the below. Repeat the same process for branded terms.

Traffic 50

Traffic SEO Lead Scoring Lead Ranking 50

Hubspot

DECEMBER 17, 2014

19) in the final year of her career, bringing her aggregate earnings to a whopping $9.4 This contrast is self-evident, but the Hierarchical marketers endeavors to increase the frequency of promotions and the raise associated with each. Shedding a “junior” is good; adding a “senior” is better.

Planning 28

Planning Work Management Peer-to-peer Classified Ads 28

Inbox Insight

DECEMBER 18, 2018

Ad Fraud – occurs when an advertiser is charged for ad placements that have never been seen by human eyes. Ad Fraud – occurs when an advertiser is charged for ad placements that have never been seen by human eyes. Ad Inventory – advertising space that a publisher has available.

Cost per Acquisition 66

Cost per Acquisition Advertising Agencies Cost Per Thousand Cost Per Click 66

Convert

JUNE 2, 2022

Ad Targeting: Use weather data as targeting signals in your ad logic (e.g. show one ad variation if raining, show a different one if conditions are clear). Ad Content: Use weather data as content within the ads (e.g. With Convert Experiences, you can query the data aggregated by 6sense and segment based on this.

Segmentation 52

Segmentation Tips Sample Multivariate analysis 52