seo.co

OCTOBER 6, 2021

“Conversions” are often loosely defined, and you’ll encounter some writers who will say a conversion has taken place when someone clicks through a different article, or socially shares your piece of content. This guide’s intention is to teach you how to use content to get more of these hardline conversions for your site.

Ad Exchange 98

Ad Exchange Content Copywriting Lead Scoring 98

BenchmarkONE

FEBRUARY 3, 2022

Oftentimes, content creation is such a complex process that marketers breathe a sigh of relief when they press publish, thinking the job is done. For the content to take off and deliver results, you have to promote and amplify it. Why Distributing Your Content is Essential for Success. Use Newsletters.

Distribution 75

Distribution Top of Funnel Effectiveness Content 75

Modern B2B

JANUARY 10, 2024

Traditional reasons for gating Fortunately, the above example is unlikely – but it raises a valid point around the value exchange in marketing. As good as you feel your content might be, do your potential customers feel the same way? If you can’t offer that value, you should consider ungating your content.

B2B Thought Leadership 52

B2B Thought Leadership Top of Funnel Thought Leadership Lead Scoring 52

Liveintent

JUNE 7, 2021

As marketers lobby for visibility in digital media, email newsletters present an opportunity in a much less crowded space to showcase their brand alongside premium content from reputable publishers. “When you’re in your inbox, it’s you and the content that you’ve asked to be sent to you.

Media Plans 115

Media Plans Advertisements Advertising Planning 115

Martech

JULY 22, 2021

Programmatic OOH evolves with Place Exchange spinout . Place Exchange, an SSP for out-of-home, completed its spinout from its former parent company Intersection, a major OOH publisher. Ari Buchalter, who served as CEO for both companies, now takes over as CEO of Place Exchange. Read more here.

Resource Management 111

Resource Management Enterprise Management Marketing Management Ad Exchange 111

Martech

OCTOBER 19, 2022

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Traditional media ad buying is a time- and labor-intensive process.

Advertising Agencies 112

Advertising Agencies Paid Content Cost Per Thousand Advertisements 112

Webbiquity

NOVEMBER 17, 2022

These are the pages you actually pay to drive traffic to, such as when a prospective clicks on one of your search ads and is taken to a page with a call-to-action (CTA). It is an intermediate page between a link and the content it is linking that could present an ad or ask you for language preferences or your age.

Landing Pages 206

Landing Pages Optimization Conversion Rate Lead Scoring 206

Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. It can help marketers improve omnichannel engagement by targeting customers across many channels. What is adtech?

Advertising Agencies 116

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 116

Optinmonster

FEBRUARY 15, 2024

A lead magnet is a valuable piece of content offered to website visitors in exchange for contact details, like an email address. Here’s how they work… You create a lead magnet, usually a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc.

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96

Webbiquity

NOVEMBER 15, 2019

Self-publishing isn’t just for seasonal authors. When you create eBooks , you’re using one of the most efficient and productive formats for content marketing. To answer those questions (and more), here are seven benefits of publishing an eBook (or more than one) for your business. Guest post by Mathew Jade.

Opt-in 165

Opt-in Top of Funnel Business Ad Exchange 165

Content Standard

AUGUST 24, 2021

Subscribe to our monthly newsletter , Content & Context, to receive future insights and updates on the content marketing world from Skyword CEO, Andrew C. Despite pandemic-induced budget cuts, digital ad spending grew to $139.8 Over 78% of that ad revenue lined the coffers of just ten companies. billion in 2020.

Privacy 125

Privacy iProspect Ad Exchange Paid Search Agency 125

Liveintent

DECEMBER 1, 2021

Publishers must seek new identity solutions that will enable them to continue monetizing their digital properties and remain successful in a cookieless world. The report is a quantitative survey of 176 experienced global rev ops and ad ops professionals from July to September 2021. Cross-platform (web, app and email) ad exposure data.

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

Digilant

AUGUST 10, 2023

programmatic digital display ad spending is expected to reach nearly $150 billion , accounting for more than 90 percent of total digital display ad spending. Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. In 2023, U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

programmatic digital display ad spending is expected to reach nearly $150 billion , accounting for more than 90 percent of total digital display ad spending. Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. In 2023, U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

seo.co

JANUARY 1, 2023

Google’s algorithm is designed to identify signs that a site’s content truly is authoritative by evaluating a site or web page’s backlink profile. When other authoritative publishers link to your content on a regular basis, it signals to Google that your content is valuable. Guest Blog. Partner With Others (Naturally).

Wikipedia 98

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 98

Optinmonster

MARCH 21, 2024

Did you know that collecting customer feedback can help you transform the success of your business? Customer experience is one of the top factors in gaining new customers and building brand loyalty. That’s why it’s so vital to collect customer feedback. What Is Customer Feedback?

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Scoop.it

DECEMBER 29, 2022

Do you know why they call customer acquisition a journey? Because it is an actual journey, traversing the lead stage to the paying customer stage. . You have audiences distributed across every stage of this customer journey, represented by a marketing funnel. So, disseminating one content type across the levels is not advisable.

Top of Funnel 84

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 84

ClickZ

OCTOBER 2, 2020

However, the reality remains that ads that are relevant without feeling invasive are appreciated by a majority of consumers who understand ads help pay for content they enjoy. It is natural to get that not-so-warm-and-fuzzy-feeling when an ad starts following you around the internet. Adapting to the end of the cookie.

Privacy 96

Privacy Ad Exchange Privacy Protection Paid Search Agency 96

Oktopost

JUNE 14, 2021

Potential customers rarely grow on trees. . For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. From there, they may be developed into loyal customers.

Demand Generation Agencies 146

Demand Generation Agencies Demand Generation Lead Generation Paid Content 146

Liveintent

NOVEMBER 25, 2020

Consider adding these four ideas to your New Year’s resolutions: 1. The advertising world has been buzzing all year with hot takes on how publishers and marketers alike will persist in a cookie-challenged ecosystem and what alternatives are out there to fill the void in the proverbial cookie jar. Start Planning Now for 2021 2022.

Media 125

Media Advertising Agencies Curation Ad Exchange 125

Martech

AUGUST 6, 2021

Ad measurement and authentication platform DoubleVerify has introduced new enhancements to its CTV brand safety offering, reflecting the growth of CTV and the hurdles marketers face when adding the channel to their mix. More consumers are watching premium content like live events and major studio films through streaming apps.

Brand Identity 109

Brand Identity Branding Ad Exchange Advertising Agencies 109

Buffer

JANUARY 18, 2023

Behind every incredible creator is an army of tools — and even people — to support every stage of content creation. In this article, we’ll walk you through some of these tools and how they can support your content creation journey. AnswerthePublic Price : Free with limited access. ChatGPT Price : Free (for now).

Budget Programs 122

Budget Programs Process Tools Pricing 122

Optinmonster

SEPTEMBER 18, 2020

Do you want to use gated content to boost engagement and conversions? Gated content is one of the best ways to make people more interested in what you have to offer. In this guide, we’ll show you how to gate content for more engagement and conversions. What Is Gated Content? Let’s get started!

Lock-In 95

Lock-In Top of Funnel Conversion Marketing Automation Services 95

Content4Demand

FEBRUARY 15, 2023

The lucky marketers registered for the 2023 B2B Marketing Exchange have some pretty fantastic sessions in store for them. We’ve identified eight must-see sessions ideal for content marketers to help you chart your course through our favorite event of the year. Are We Ready to Trust the Machines? to 11:15 a.m. to 11:15 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

seo.co

MARCH 31, 2021

The short answer to the question is: A link exchange is an agreement between two sites to share and exchange links with each other for mutual benefit. The Link Exchange in Practice. A link exchange is one way to acquire great links for link building. Avoiding a Bad Link Exchange.

SEO 126

SEO Ad Exchange Advertising Agencies Link Building 126

Unbounce

NOVEMBER 14, 2021

Right— customers. But it can feel a lot harder to get new customers than to build your team or design a product. This blog post will teach you five foolproof digital marketing practices to get new customers. First Things First: Define Your Target Customer. The benefits that will resonate the most with your customers.

Paid Content 131

Paid Content Landing Pages Top of Funnel Ad Exchange 131

Optinmonster

MAY 15, 2024

6 Ways To Use Yes/No Popups Let’s take a look at 6 creative ways to use these forms on your site: Answer Questions Warm Up the Leads Politely Offer a Content Upgrade Promote an Affiliate Product Design a User-Friendly Splash Page Offer a Different Option 1. I’ll cover them in detail in the next section. Pro-tip: Don’t see your ESP listed?

Conversion 65

Conversion Opt-out Marketing Automation Services Opt-in 65

Martech

AUGUST 9, 2021

That in turn is related to customer relationships, LTV and community — a subject we’ll soon be diving into more deeply. But for some light relief, here’s a crossword puzzle from Ceros, the interactive content people, based on stuff marketers say (warning: “stuff” is a euphemism). Finally, know your customers; own your data. “As

Facebook 112

Facebook Ad Exchange Advertising Agencies Mobile Advertising 112

Contently

APRIL 28, 2017

After years of hot takes and hand-wringing, including from yours truly , what was once supposed to revolutionize digital content has instead been something of a dud. The Guardian, which used to turn every piece it published into an Instant Article, is now completely abandoning the format. But what about brands?

Customer Surveys 152

Customer Surveys Brand Identity Branding Distribution 152

readwrite

MAY 14, 2022

The programmatic advertising industry has experienced a meteoric rise and swift adoption in 2022, becoming the most prominent digital advertising ad display method. At the end of 2021, programmatic ads expenditure reached over $150 billion, constituting about 71% of the entire digital ad spending. Reach a broad, global audience.

Advertising Agencies 126

Advertising Agencies Advertisements Advertising Paid Search Agency 126

Liveintent

SEPTEMBER 6, 2022

These insights are especially vital as publishers and brands prepare for the depreciation of the third-party cookie , which will change identity and addressability as we know it. Cookies have been exploited to track customers. For some reason, the small piece of data exchanged had been called a ‘magic cookie.'”

Marketing Websites 62

Marketing Websites Privacy Ad Exchange Custom Publishing 62

Parse.ly

FEBRUARY 4, 2022

Digital transformation is shifting the call desk to chatbots, print ads to blog posts, TV ads to YouTube videos, and sales to freemium products. Companies, in moving from brick-and-mortar services to the digital world, use content to facilitate their digital transformation and how they deliver value to their customers.

Digital Transformation 52

Digital Transformation Top of Funnel CMS Development Webinar Metrics 52

Inbox Insight

OCTOBER 27, 2023

The strength of a buyer’s intent can be gauged through the types of content consumed. First party intent data is gathered through tracking tools such as cookies and analytics, surveys and other customer feedback and allows marketers to gain better insights into their customer’s behaviors, preferences and interests.

Buyer Intent 106

Buyer Intent Intent Data Intent Demand Generation 106

Launch Marketing

MAY 26, 2021

With almost 4 billion people on social media, the audience scale and exchange of information on this digital medium provides an enormous opportunity for leaders and organizations. Here, we explore some of those reasons, what types of content to post, and additional considerations. Looking to elevate your customer experience?

Social Media 121

Social Media Social Marketing B2B Thought Leadership B2B Marketing 121

Content4Demand

FEBRUARY 21, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Ready or not, there are five areas where you can start adopting the technology now to improve business outcomes: lead scoring, predictive analytics, customer insights, personalization and content creation.

Marketing AI 63

Marketing AI Account Based Marketing Lead Scoring Lead Ranking 63

Salesforce Marketing Cloud

FEBRUARY 14, 2022

In other cases, companies are trying to do the right thing by seeking permission to use customer data. And the vast majority of consumers – 86% in our latest State of the Connected Customer survey – say they want to know when and how their data is used. Do we trade our personal data and submit to tracking to get the content we want?

Personalization 52

Personalization Ad Exchange Privacy Terms and Conditions 52

Vision6

FEBRUARY 28, 2022

If you want to make sure your forms will gain traction we recommend the following: Embedding your sign up forms on landing pages which draw the most traffic Adding CTAs to join your mailing list on your most popular blog pages Gatekeeping your high-value content like webinars or whietpapers in exchange for users’ email addresses.

Examples 98

Examples Budget Programs Ad Exchange Opt-out 98