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Confused By New Data Privacy Laws? Start Here

Salesforce Marketing Cloud

Over the past few years, the California Privacy Rights Act (CPRA) and other new laws have changed how businesses can use data to personalize interactions with consumers. Maintaining CPRA compliance — and keeping an eye on upcoming data laws — will help you better connect with customers in ways that respect data privacy.

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We’ve Got the California Consumer Privacy Act (CCPA) Covered

FMG Suite

The nation’s first comprehensive privacy law, the California Consumer Privacy Act (CCPA), goes into effect next month. If you haven’t been paying attention, here’s a quick explainer: Signed into law in June 2018, the CCPA is a bill that intends to enhance privacy rights and increase consumer protections for California residents.

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What Is Privacy Forward and Why Does it Matter for Marketers?

Adobe Experience Cloud Blog

It was a moment of reckoning for online privacy. As a marketer, it’s important to understand privacy as it is part of the customer experience. Even though Facebook shut down the ability to take data from third-party data brokers, companies can still put cookies on other websites that collect activity from users. Data Targeting.

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Meet ZoomInfo’s Chief Compliance Officer: Q&A with Simon McDougall

Zoominfo

Tech policy expert Simon McDougall has joined ZoomInfo as our new chief compliance officer, overseeing our privacy and compliance functions. In this role, Simon will advance one of our core missions: providing transparency about how we collect and use professional contact data, while upholding individuals’ rights to privacy.

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Antitrust trial over Google search set to open

Martech

In January, the DOJ filed an antitrust case against it concerning Google’s role as an advertising broker, publisher and auctioneer. Business email address Subscribe Processing. This is one of several antitrust cases against the company. Dig deeper: Feds finally file anti-monopoly suit over Google’s adtech The charges.

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The cookieless mobile world: how advertisers can stay competitive

illumin

As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes. The digital media scene has had a shake-up since 2024 began.

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How influencers and content creators are reshaping brand strategies

Martech

Tools and platforms that offer insights into audience overlap can be invaluable in this process. Businesses exist to help brands broker strategic partnerships with leading influencers, like this creator deal that rivaled professional athlete contracts. Business email address Subscribe Processing. In your inbox.