SmartBrief - Marketing

MARCH 10, 2024

MailerLite has a sampling of open rates by industry and KPI benchmarks across all industries. Remember, continuous analysis and adaptation are key to success in the ever-evolving email marketing landscape. Lastly, benchmark your open/read and click-thru rate data against available industry information.

Newsletter 118

Newsletter Practices Analytics Optimization 118

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing Budget 127

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 127

ScanmarQED

FEBRUARY 8, 2024

Price Range Analysis One of the closest analyses related to price elasticity is price range analysis. Price range analysis of several products in a typical market The bottom table shows additional KPIs that give background information, allowing you to see if the product is successful or not in its price range.

Pricing 59

Pricing Price Elasticity Allocation 59

Buffer

NOVEMBER 2, 2022

All my third-party analysis is based on some great research conducted by others (which I’ve linked to below). The first party analysis was conducted using Brandwatch , a consumer intelligence platform—thank you to Brandwatch for helping us out here. To dig a little deeper, let’s dive into our analysis.

Social Networks 97

Social Networks Analysis Impressions Viral Marketing 97

SocialPilot

MARCH 11, 2024

By harnessing AI algorithms to sift through vast datasets, marketers can pinpoint the perfect influencer matches and precisely detect fraudulent activity. Preventing Influencer Fraud Several influencers have been actively involved in fraudulent activities like buying fake followers or engagement using automated bots to inflate metrics.

Marketing AI 74

Marketing AI Advertising Agencies Planning Work Management 74

Sprout Social

OCTOBER 19, 2023

Monitoring requires active listening and timely action. So much of online reputation management means monitoring channels where you aren’t active. This is where something like social media sentiment analysis can really save the day. Reputation monitoring should be integrated into your marketing stack, plain and sample.

Marketing AI 93

Marketing AI Work Management Marketing Management Business 93

B2B Marketing Directions

DECEMBER 31, 2023

Selection bias can occur when the data used in an analysis (the "sample") is not representative of the relevant "population" in some important respect. This post provides a detailed explanation of how to link marketing activities to specific marketing objectives and how to link those objectives to strategic business outcomes.

Wikipedia 65

Wikipedia Custom Publishing Sample Validation 65

Marketing Insider Group

AUGUST 4, 2020

As marketers are asked to move ever faster, it’s easy to abandon anything that’s not active doing. Instead, we need to understand and embrace the full range of activities within the PDCA cycle so we can put it to work for us. preparing extensive reports and root cause analysis for management. What is PDCA (Plan Do Check Act)?

Planning 346

Planning Lead Ranking Work Management Marketing Qualified Leads 346

Convert

OCTOBER 21, 2020

An analysis of over 8.5 The fundamental premise of optimization testing is comparing user behavior within two representative samples. The data collected is only as accurate as the sample you test and mixing customer cohorts (holiday visitors vs normal time) will give you misleading results i.e Be aware of sample pollution.

Optimization 98

Optimization Conversion Marketing Websites Sample 98

Webbiquity

JULY 19, 2016

Sample review: “If your competitor is ranking for particular search terms you may be able to write content and start ranking for this content instead of them…Very handy!! Pricing: free (but requires an active Google AdWords account). Sample review: “Use Ubersuggest to help with your keyword research.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

SendX

DECEMBER 28, 2020

Enhanced reporting and data analysis Reporting and analyzing data is a problem for some businesses. They sometimes under or over report marketing activities in their business which affects the outcome of their marketing analysis. With a CRM, all your data is stored in one place for easy analysis.

Work Management 195

Work Management Marketing Management CRM Email Marketing 195

Convert

NOVEMBER 13, 2023

With such a heavy reliance on the product to acquire, activate, and retain customers, it must be truly solid. moments with products, the easier it gets to activate users, i.e. get them hooked, build a habit, re-engage, and retain. Activation velocity: Measures how fast users reach the activation stage in their user journey.

Product 52

Product Lead Ranking A/B testing Sample 52

Martech

JUNE 2, 2023

Dig deeper: Artificial Intelligence: A beginner’s guide Limitations of ChatGPT’s knowledge — and it’s overconfidence The remaining 52% of answers were factually incorrect and, in some cases, actively misleading. Instead, time can be saved by instructing ChatGPT to produce analyses from sample data without heavy programming.

Marketing AI 105

Marketing AI Analytics Practices Generation 105

Parse.ly

SEPTEMBER 26, 2022

It creates profiles for each individual visitor, taking into account the activity on your website, email, social, paid media, sales, technical support, help desk, and video, as well as engagement with your product. Some social analytics tools provide analysis only, while others let you manage your posts, too. Sprout Social.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Oktopost

DECEMBER 21, 2023

Competitor Analysis : Evaluate competitors to identify areas where they excel or fall short. Focus Groups: Conduct focus group discussions with a representative sample of your target audience. Data Analysis: Utilize data analytics tools to analyze customer data, sales patterns, and market trends.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Martech

NOVEMBER 29, 2021

Link building is the process of actively seeking out backlinks from another website back to yours. Key considerations for hiring a link-building company: Analysis – They should be doing detailed competitor analysis to figure out exactly how many links and what types of links other successful sites are building.

Link Building 112

Link Building Work Management Marketing Management Service 112

Zoominfo

OCTOBER 15, 2020

After evaluating several alternatives and testing countless data samples, we met Clickagy and its visionary founder Harry Maugans. The B2B world has been largely behind the B2C world with respect to using intent to activate go-to-market motions. The value of intent data comes from (1) the size of the net cast across the web (i.e.,

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

ClickZ

JULY 22, 2020

In this post, we review five tools, each of which help mitigate the data paralysis connected to a specific area of data usage including CRM, lead management, business insights, customer experience, and website traffic/campaign analysis. Sample Insycle dashboard—source: Insycle. This can be overwhelming.

Budget Programs 113

Budget Programs Enterprise Management Tools De-duping 113

Sprout Social

APRIL 25, 2024

It continuously retains its crown as the world’s most popular social network by monthly active users, with more than three billion per month. It includes a process checklist and a 12-month sample content calendar you can rely on as you build out your employee spotlight series. Download the template 4. Get the template 17.

Social Media 105

Social Media Template Work Management Marketing Management 105

Tomorrow People

JULY 26, 2022

Its true goal is to help you understand your brand’s overall role in the marketplace (with the help of formal data collection and analysis). And if you plan on coding and analysing the transcripts yourself, qualitative data analysis software platforms like NVivo will come in handy. That’s where brand research comes in.

Research 156

Research Brand Identity Branding Lead Ranking 156

Tomorrow People

JULY 26, 2022

Its true goal is to help you understand your brand’s overall role in the marketplace (with the help of formal data collection and analysis). And if you plan on coding and analysing the transcripts yourself, qualitative data analysis software platforms like NVivo will come in handy. That’s where brand research comes in. Focus groups.

Research 156

Research Brand Identity Branding Lead Ranking 156

Salesforce Marketing Cloud

MAY 2, 2022

Product sampling. So why would customers invest in products without sampling them? Sampling or trial experiences help in multiple ways. Without a carefully crafted outreach plan that involves feedback capture and analysis, a product will fall short of meeting end-user requirements. Most would not take that chance.

Product 96

Product Work Management Marketing Management Lead Ranking 96

The Mx Group

OCTOBER 9, 2018

Here are three key configuration examples: Syncing your campaigns from your MAP to your CRM so the CRM is aware of activities. Sample Stakeholder Question: “Is our new email marketing campaign driving in more qualified leads?”. Remember that metrics normalized to percentages or ratios are easier to use in comparative analysis.

Sales Management 83

Sales Management Marketing Report Lead Ranking Marketing Qualified Leads 83

Moz

JUNE 28, 2020

In this analysis, I looked at 1,474 client content campaigns across six different data source categories: Client data Social media Participatory methods Publicly available data Survey Germ swab. In this analysis, each category has at least 20 campaigns, while some categories have several hundred campaigns. Publicly available data.

Viral Marketing 80

Viral Marketing Press Sample Ethics 80

Convert

MARCH 10, 2022

Activity Log and Experiment Scheduling: Track changes for team collaboration or just to know what you did in the past. The sampling issue. They can save on those resources with sampling – reports will load faster and they’ll spend less on infrastructure. Thanks to the no-limits on Convert compared to Google Optimize.

Marketing Analytics Tools 92

Marketing Analytics Tools Optimization Marketing Budget Google 92

Ledger Bennett

MAY 14, 2020

We carried out some in depth analysis to find out the full impact of localisation vs. English language communication on the ROI of the marketing communications, and the results were interesting. Our sample set was $100k+ monthly media spend.

Paid Search Agency 52

Paid Search Agency Planning Sample Ideal Customer Profiles 52

Moz

JUNE 28, 2020

In this analysis, I looked at 1,474 client content campaigns across six different data source categories: Client data Social media Participatory methods Publicly available data Survey Germ swab. In this analysis, each category has at least 20 campaigns, while some categories have several hundred campaigns. Publicly available data.

Viral Marketing 72

Viral Marketing Press Sample Ethics 72

Spiralytics

MAY 23, 2024

Some of the key reasons why domains and IPs get blacklisted are: Sending unsolicited bulk emails that violate anti-spam laws Being detected with malware, viruses, or other malicious activity Appearing on even one of the major blacklists is a red flag that can significantly impact your email deliverability and sender reputation.

Email Campaigns 62

Email Campaigns Campaigns Lead Scoring Lead Ranking 62

Unbounce

JULY 23, 2020

How do our expectations line up with the insights revealed by a machine learning analysis of 19 million conversions ? When asked about budgets, the 400 people we surveyed were evenly split in how much they plan to spend on marketing activities in 2020. How firm is the average marketer’s grasp on industry conversion rates?

Landing Pages 145

Landing Pages Marketing AI Planning Paid Search Agency 145

ANNUITAS

AUGUST 30, 2016

Data gets a bad name in the industry, often times carrying the stigma that developing a data strategy or conducting data analysis are difficult. You can always track something and decide to cut it out of your sample dataset later on. They don’t have to be. More Data Doesn’t Always Mean Good Data-.

Marketing Analytics Tools 140

Marketing Analytics Tools Tips Correlation Sample 140

Salesforce Marketing Cloud

NOVEMBER 6, 2023

But first, here’s a sampling of what they’ve told me: A chief technology officer said, “We’re well aware of the importance of generative AI, but we’re struggling to figure out how to make it work for our business.” I can tell you this: C-suite leaders are nervous about generative AI in business.

Generation 111

Generation High Quality Lead Sales Qualified Leads Work Management 111

Hubspot

NOVEMBER 3, 2023

To create a well-functioning machine learning model, data scientists ‘feed’ it with a sample of data from a larger, high-quality database. Machine learning generates accurate sales predictions based on time-series analysis, regression analysis, and decision trees. These tasks are not only time-consuming but also prone to errors.

Forecasting 58

Forecasting Multivariate analysis Top of Funnel Marketing AI 58

Webbiquity

JULY 12, 2016

Sample review: “The software, analytics, and support are amazing. Sample review: “OpenEMM is first and foremost an email marketing package, with contacts database, subscriber list management, email targeting, and event-triggering. Sample review: “These top sales tools will help you grow your startup.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Optinmonster

OCTOBER 17, 2023

These groups usually involve sample sizes of 6-10 people. During these activities, observe your users having a dialogue with their friends. 3 Tips for Qualitative Data Analysis Using these methods and types of qualitative research, you can gather excellent information about consumers’ opinions, experiences, and behaviors.

Research 99

Research Case Studies Case Study Skype 99

Contently

AUGUST 2, 2021

As Clicky’s website points out , Twitter’s built-in search only goes back about a week, but Clicky can provide an almost unlimited history of tweets, including summary reports of activity by user, hashtags, links, and sentiment. ” Once you search a term, you’ll first see an overview of the analysis. SimilarWeb.

Paid Content 144

Paid Content Budget Programs Analytics Tools 144

Choozle

AUGUST 5, 2020

An analysis of data in Choozle also shows that marketers are placing a premium on above-the-fold inventory. In an analysis of campaigns from 2019 through February 2020 (8,222 ad groups), our data shows that, on average, marketers increase bids on above-the-fold inventory while they adjust bids down for inventory that appears below the fold.

Allocation 52

Allocation Cost Per Thousand CPM Sample 52

Sprout Social

FEBRUARY 20, 2020

Competitive analysis. Pick your priority networks based on your varying business goals and where your audience is most active. Topic Templates contain help materials, quick tips and viewable sample queries specific to the use case that you’ve selected. Lead generation. Product research. Customer service. Reputation management.

Work Management 118

Work Management Marketing & Strategy Marketing Management Demographics 118