Zoominfo

OCTOBER 28, 2020

The answers to the above questions (in order): 1) Yes; 2) Because data innovation relies on iteration, and ZoomInfo puts customer value above all; 3) Well, glad you asked — let’s dive deeper below…. Many vendors claim to provide their intent data in “real time,” but let me let you in on a dirty little secret. How (And Why!)

Intent Data 208

Intent Data Zoominfo Buyer Intent Intent 208

Seismic

JANUARY 24, 2023

In the report, Aragon evaluated 15 vendors across a variety of criteria, including strategy, performance, and reach. What enterprises need is a robust set of sophisticated tools in an all-in-one platform in order to engage with savvy customers, and to enable sharing of content and better communications.”

Enterprise Management 94

Enterprise Management Work Management Research Marketing Management 94

Martech

JULY 29, 2022

Once you’ve gone through the checklist to determine if you need — and are ready for — an ABM solution, the next step is to identify and contact vendors. Your vendor shortlist. For example, if enriching your ICPs with deeper technographic data is important, be sure to ask about it during vendor interviews and demos.

Enterprise Management 122

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 122

Martech

MAY 3, 2022

“Would this crisis be the catalyst for consolidating if not out right collapsing the vast and vibrant martech vendor universe?” There were almost 1,000 exits from the space in the last two years, representing acquisitions or other business transformations, or simply failures. ” write Brinker and Riemersma.

Marketing Management 112

Marketing Management Long Tail Marketing Acquisitions Digital Transformation 112

Martech

JULY 18, 2022

Once you have satisfactory answers to the above questions, you can start drawing up a list of vendors to contact with RFPs. For a deeper dive into what those questions mean, and profiles of leading ABM vendors, download our new ABM marketing intelligence report here. Processing.Please wait. Account-based marketing: A snapshot.

Enterprise Management 108

Enterprise Management Account Based Marketing Work Management Marketing Management 108

KoMarketing Associates

AUGUST 28, 2018

Understanding the B2B buyer’s journey , from awareness to vendor validation to sales readiness, becomes critical in developing a successful online marketing program. The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

Webbiquity

NOVEMBER 18, 2021

A trigger event is an occurrence that promotes buyer awareness of the possibility for change or the need for what a vendor provides. When a firm undergoes major changes such as mergers and acquisitions, it’s more likely to embrace new technologies or collaborate with different companies. What is a Trigger Event?

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

Zoominfo

JULY 2, 2020

Poor customer acquisition: Marketers can find themselves sending email after email, with very few responses in return. Below are a few steps to take in order to set your marketing automation platform up for optimal achievement. As you do your research, identify which vendors are known for providing the best customer service.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

TrustRadius Marketing

APRIL 16, 2021

In 2015 – 2016, HR cloud technology vendors have continued to receive massive, increasing amounts of funding from venture capital investors—so much so that the media has dubbed it an on-going “love affair.” THIS IS A TEST TO SEE WHEN THIS GOES LIVE. This message should appear at 3:05.

Work Management 52

Work Management Marketing Management Peer-to-peer SMB 52

Zoominfo

JUNE 14, 2022

Others spent months setting up new tools and managing new vendors, rather than creating data-driven motions that unlock market-making plays. GTM Ops enables organizations to build sophisticated, cross-functional, high-impact plays that harness the second-order impacts of the raw data at sales teams’ disposal. The result?

Marketing Analytics Tools 130

Marketing Analytics Tools Work Management Marketing Management Ideal Customer Profiles 130

Customer Experience Matrix

DECEMBER 1, 2017

In no particular order, things I didn’t quite expect this year include: - pushback against the walled garden vendors (Facebook, Google, Amazon, Apple, etc.) Speaking of shopping: retailers with physical stores continue to panic about the growth of Amazon and other ecommerce vendors. no Customer Data Platform acquisitions.

Marketing AI 149

Marketing AI Cable Paid Search Agency Amazon 149

Martech

MARCH 4, 2022

Cost-per-acquisition (CPA) is how brands measure the efficiency with which they acquire new customers. The smaller outfit lacks the brand equity, data and customer acquisition. Pass it back to the vendor.” Orders are the main KPI, but the other steps on the way to purchase also have analytical value. Also, gather data.

Cost per Acquisition 109

Cost per Acquisition Top of Funnel Cost CPA 109

Zoominfo

OCTOBER 5, 2021

Basically, personas ensure that everything you do in terms of lead generation and customer acquisition is tailored to your targeted buyers’ needs. Understand Your Target Market In order to flesh out your ICP and buyer persona, you have to first understand your target market. What Are Buyer Personas? And How Can They Help Marketers?

Ideal Customer Profiles 130

Ideal Customer Profiles Buyer Personas Planning Zoominfo 130

Martech

APRIL 20, 2023

So, here’s our list (in alphabetical order) of the people you absolutely must follow to keep up with the latest in CX. Jay Baer Jay is a customer experience and marketing keynote speaker and emcee who has written six best-selling books on customer acquisition and retention and founded five multi-million dollar companies from scratch.

Marketing Management 112

Marketing Management B2B Thought Leadership Marketing Analytics Tools Thought Leadership 112

ANNUITAS

NOVEMBER 15, 2021

That number drops slightly to 42% for making orders—but the difference is absorbed by an increase in those who prefer digital self-service , not in-person interactions. In fact, only 30% of B2B buyers prefer in-person interactions when evaluating new vendors (that number drops to 16% for renewals). But we’ve stopped doing that.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Martech

OCTOBER 18, 2021

He was responding to my growing sense that how vendors or customers refer to solutions is getting more and more blurred. Marketers have to work closely with their company’s legal advisors in order to maintain trust with customers when so many people are concerned with the way their data is being used by brands. Why we care.

Marketing Automation Services 111

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 111

Vidyard

MARCH 5, 2021

In order to acquire the best online video platform for your company, you’ll first need to figure out what your needs and objectives are. And if there’s a very specialized requirement your company has, can the vendor build it for you? Does HR want to film recruitment videos in order to maximize talent acquisition?

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

KoMarketing Associates

DECEMBER 5, 2017

We do that through our weekly newsletter, which is easy to scan quickly, vendor briefing reports, and in-site messaging. Our biggest consideration for marketing budgets in 2018 is identifying opportunities to reduce overall customer acquisition cost (CAC) for our clients – not just lead cost, but actual customer cost.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

chiefmartech

AUGUST 29, 2022

Your software vendors now enthusiastically provided expert services to help you get the most out of their products, while your service providers increasingly incorporated custom or commercial software in their delivery. And it was a major source of churn for SaaS vendors.

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123

Biznology

DECEMBER 2, 2019

My crystal ball is on back order,” as B2B database expert Bernice Grossman is fond of saying. Business buyers are already using their Siri, Alexa, Hey Google and Cortana devices to identify potential vendors. So let me plunge ahead with 7 bets on likely new developments in the world of B2B marketing. I welcome your feedback!

Enterprise Management 143

Enterprise Management Work Management Marketing Management B2B Marketing 143

Zoominfo

AUGUST 20, 2021

Here are a few different use cases: Customer Service and Support B2C Customer Acquisition B2B Demand Generation and Account-Based Marketing B2B Sales Acceleration and Buyer Enablement. Pricing models vary between vendors. Does the platform allow you to build audiences easily in order to segment your website visitors?

Marketing Automation Services 130

Marketing Automation Services Enterprise Management Work Management Marketing Management 130

Customer Experience Matrix

SEPTEMBER 7, 2016

The big changes started in the 1990’s when email and Web marketing provided a flood of data about customer behaviors and vendors responded with a flood of new systems to work with it. But it wasn't until the late 2000’s that the number of vendors truly exploded. And it only gets worse (from the martech vendor point of view).

Work Management 120

Work Management Marketing Management Salesforce.com Vendors 120

Heinz Marketing

MAY 20, 2022

While the idea of customer success as a profit center is not new, it is regaining momentum and overtaking new logo acquisition as the main strategy for B2B revenue growth. PLG works because people are most open to optimizing their experience with a vendor when they’re already benefitting from said vendor in real-time.

Cross-Selling 107

Cross-Selling Work Management Marketing Management Lead Ranking 107

KoMarketing Associates

AUGUST 6, 2019

Your prospect’s buying cycle and buying decisions are situated within a larger context that must be understood in order to motivate his/her buyer behavior.” ( source ). How do they go about researching new solutions and vendor capabilities? This will help to ensure content addresses the proper motivators on an individual basis.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

Zoominfo

OCTOBER 28, 2020

The answers to the above questions (in order): 1) Yes; 2) Because data innovation relies on iteration, and ZoomInfo puts customer value above all; 3) Well, glad you asked — let’s dive deeper below… ZoomInfo MarketingOS Finally, ABM with data you can trust. With the acquisition of Clickagy, our differentiation here is real-time, on time.

Zoominfo 100

Zoominfo Intent Data Buyer Intent Intent 100

Zoominfo

OCTOBER 5, 2021

Here are a few different use cases: Customer Service and Support B2C Customer Acquisition B2B Demand Generation and Account-Based Marketing B2B Sales Acceleration and Buyer Enablement Section 2: Pricing Models Your budget is a key factor that can affect which chat platform you choose.

Marketing Automation Services 130

Marketing Automation Services Enterprise Management Work Management Marketing Management 130

Adobe Experience Cloud Blog

OCTOBER 2, 2017

Perhaps the most vivid, real-world illustration of this fact is how the scramble over data resources is driving some of the biggest acquisitions of companies in the tech industry. In order to get that intelligence, we need to leave our data to the machines. If you’re a marketer, you probably don’t have to imagine at all.

Marketing AI 134

Marketing AI Marketing Automation Services Work Management Marketing Management 134

Zoominfo

SEPTEMBER 20, 2021

Through comprehensive data quality management and multi-vendor enrichment, RingLead helps bridge the gap between a company’s intelligence layer and the engagement layer. It also sets up hierarchical rules to determine what data sources should be used to enrich which fields in a particular order, what taxonomy of values to map to, and more.

Zoominfo 100

Zoominfo Enterprise Management Work Management Marketing Management 100

Martech

MAY 4, 2022

This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc. Individuals who may be involved in the purchase decision are targeted in a variety of ways, in order to soften the earth for the sales organization. — to targeted accounts. Why it’s hot.

Account Based Marketing 112

Account Based Marketing ABM Webinar Metrics Effectiveness 112

Zoominfo

OCTOBER 8, 2019

Customer acquisitions often require a combined effort from sales, marketing, product leaders, and executives. That’s a tall order. Has that need been influenced by competition, regulations, management changes, mergers, acquisitions, etc.? Enter, the Customer Insight Report.

Ideal Customer Profiles 130

Ideal Customer Profiles Work Management Marketing Management Account Based Marketing 130

Martech

JUNE 3, 2022

This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc. Individuals who may be involved in the purchase decision are targeted in a variety of ways, in order to soften the earth for the sales organization. — to targeted accounts. Why it’s hot.

Account Based Marketing 122

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 122

Hubspot

SEPTEMBER 18, 2023

But if you find out they're in the market for a new vendor, you can reach out to your prospect before they begin researching, which ensures your message will be received with much more interest. And uncharted territory calls for different types of support -- and potentially new vendors. Introduce yourself.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

chiefmartech

DECEMBER 27, 2021

Of course, there have been a ton of acquisitions this year too. It stands to reason, if there are more software vendors, there’s more adoption of software in companies’ tech stacks. I’m pretty excited about the higher order effects of automation in Big Ops. Did somebody say The Great App Explosion ?

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

Martech

APRIL 25, 2022

This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc. Individuals who may be involved in the purchase decision are targeted in a variety of ways, in order to soften the earth for the sales organization. — to targeted accounts. Why it’s hot.

Account Based Marketing 112

Account Based Marketing ABM Marketing & Strategy Landing Pages 112

Zoominfo

OCTOBER 8, 2019

Customer acquisitions often require a combined effort from sales, marketing, product leaders, and executives. That’s a tall order. Has that need been influenced by competition, regulations, management changes, mergers, acquisitions, etc.? Enter, the Customer Insight Report. Change drivers. Strategic value.

Ideal Customer Profiles 138

Ideal Customer Profiles Work Management Marketing Management Zoominfo 138

Only B2B

MAY 19, 2022

A reference from a customer or vendor partner may be priceless when it comes to securing an appointment with a desired client. Townsend Wardlow, a sales consultant, advises appointment setters to aim high and broad in order to obtain more appointments. Working your way up to the decision-maker is rarely successful.

Work Management 118

Work Management Marketing Management Cold Calling Trigger Marketing 118

Allocadia

APRIL 3, 2019

With the help of Allocadia, Learning House reduced its cost-per-acquisition by at least 25 percent across all clients. Her goals are two-fold: to secure the best exposure and ROI for universities by analyzing and optimizing media buys and campaigns, and to keep the cost-per-acquisition low to maximize profitability.

Cost per Acquisition 59

Cost per Acquisition Case Study Case Studies Acquisitions 59