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How to balance customer experience and returns in ecommerce

Martech

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. Ecommerce returns: The challenge of keeping customers happy and profitable The global ecommerce market is rapidly growing, projected to rise from $6.3 I ordered a sweater that arrived with incorrect sewing.

eCommerce 115
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Salesforce unveils integrated ecommerce storefronts

Martech

Salesforce will offer integrated ecommerce storefronts within its Starter and Pro Suites, all-in-one offerings that span marketing, sales, service and now commerce. There are many ecommerce vendors out there, so Salesforce understandably tries to appeal by packaging ecommerce storefronts in one suite with marketing, sales and service.

eCommerce 113
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Holidays deliver on record-setting ecommerce expectations

Martech

The 2024 holidays delivered on, and in fact surpassed, record-breaking projections for ecommerce. billion in ecommerce sales, up 8.4% of Buy Now, Pay Later (BNPL) orders were made on a smartphone. Three categories accounted for over half (54%) of all ecommerce: Electronics: $55.3 consumers spent $241.4 year-over-year.

eCommerce 108
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Ecommerce Site Search Best Practices

Salesforce Marketing Cloud

Ecommerce site search is a crucial element of a successful digital strategy. Here’s everything you need to know about ecommerce site search best practices so you can increase conversions and deliver a stellar shopping experience. What you’ll learn: What is ecommerce site search? Why is ecommerce site search so important?

eCommerce 103
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How to Match Online Customers with the Products They Are Searching For

Understanding search intent and getting the right customers in front of the right products is the best way to boost both conversion and the average order value of first-time and return buyers. A properly functioning site search solution is one of the most critical yet underutilized tools available to eCommerce merchandisers.

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The top ecommerce trends from record-breaking Amazon Prime Day 2024

Martech

Helped by some deep discounts, Amazon Prime Day, an annual two-day ecommerce event that ran July 16 and 17, generated a record $14.2 Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions. billion in U.S. online sales this year. increase over last year.

Amazon 119
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eCommerce Marketing Automation: 5 Strategies to Drive Sales

Optinmonster

eCommerce marketing automation is the key. In this guide, I’ll share 5 of the best strategies for ecommerce marketing automation. Benefits of eCommerce Marketing Automation 5 Effective eCommerce Marketing Automation Strategies 1. Are you looking to streamline your online store’s marketing and boost sales?