Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Don’t forget to talk with key stakeholders, including partners and vendors, to get input about how they view the company. Rebranding is a major strategic undertaking for any organization.

Enterprise Management 114

Enterprise Management Work Management Marketing Management Brand Identity 114

Martech

APRIL 19, 2024

An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors. More than two-thirds of consumers say they made a purchase as a result of something they saw on social media.

Lead Gen 110

Lead Gen Paid Content Social Media Sales Qualified Leads 110

ANNUITAS

DECEMBER 11, 2023

Our ability to succeed through haphazard marketing and sales acquisition efforts is rapidly coming to an end. Shifting away from random acts of acquisition and focusing on CLV lift sheds light on the importance of driving a fully integrated growth effort with customers, as much as with prospects. Their approach?

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Marketing Insider Group

JANUARY 30, 2024

Because audiences today are savvy; they educate themselves. This means your content strategy will have a material impact on new customer acquisition, revenue growth , and selling costs. Matt is the president of Heinz Marketing , an organization that focuses on strategic customer acquisition and retention strategy and execution.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Thinkers360

MARCH 22, 2024

Navigating AI in Contact Centers with NICE’s Carmit DiAndrea , Lopez Research Analyst Perspective: AI and Growth Drive HPE’s Strategic Acquisition of Juniper, But It’s Too Early to Declare Victory. Highlighted Content : 33. I’m enjoying the journey. Thinkers360: What is the favorite part of your current role?

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

xiQ

JANUARY 30, 2023

This means B2B buyers expect sellers to not only know their products but also to convince them how their products are unique from their vendors. This means B2B buyers expect sellers to not only know their products but also to convince them how their products are unique from their vendors.

B2B Sales 126

B2B Sales Work Management B2B Marketing Management 126

Engagio

APRIL 12, 2024

This, in turn, leads to steady (and predictable) revenue and lower acquisition costs over time. Companies can allocate their resources towards improving products or services and enhancing customer experiences rather than constantly investing in acquisition strategies. Your team becomes an integral part of their success.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Bluetext

FEBRUARY 14, 2024

VC and PE firms educating acquisition community And while these former officials are helping VCs and startups better speak the language of Washington, there are parallel efforts underway to educate government leaders and contracting officers on how to better identify and engage with startups. At the event, Melissa A.

Enterprise Management 36

Enterprise Management Work Management Marketing Management Startups 36

Avitage

AUGUST 10, 2017

As B2B selling organizations attempt to transition from a product to solution or value sale, they must deal with the new realities of selling in a digital era characterized by self-educating teams of buyers. It should deliver the information buyers need to accelerate their decision process in favor of the providing vendor.

Content 120

Content B2B Sales Acquisitions Vendors 120

Strategic-IC

MAY 30, 2023

Focus on educating and enabling your teams Invest in your tech stack where necessary Share and build out best practices Secure alignment and buy-in across the organization And create an environment of experimentation and continuous learning A game-changing ABM program was never borne from playing it safe.

Account Based Marketing 62

Account Based Marketing ABM Work Management Marketing Management 62

Sprout Social

MARCH 30, 2023

More than ever before, these innovations are becoming available for software vendors of all sizes to integrate into their own platforms. Our acquisition of Repustate will only amplify these features across our engagement, customer care and listening products. Suddenly, everyone has the tools to create AI-backed features.

Marketing AI 120

Marketing AI Peer-to-peer Training Software 120

KoMarketing Associates

NOVEMBER 6, 2018

According to another recent survey from Spiceworks, the majority of those polled (57 percent) claimed that their top goal was to influence revenue through new account acquisition. Use these wins as opportunities to educate leadership in how these acquired links can benefit SEO performance in the long run. Brand Insulation.

SEO 121

SEO B2B Thought Leadership Lead Scoring Lead Ranking 121

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

chiefmartech

AUGUST 29, 2022

Your software vendors now enthusiastically provided expert services to help you get the most out of their products, while your service providers increasingly incorporated custom or commercial software in their delivery. And it was a major source of churn for SaaS vendors. ” Software vs. This is the essence of Martec’s Law.

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123

Litmus

MAY 10, 2021

We even include a free template to help you evaluate vendors! Providing customers and leads with consistent education and high-quality resources. However, you won’t know for sure which tool will help you reach your goals upfront—but you can at least use your goals to establish expectations when you vet vendors and speak to sales reps.

Marketing Automation Services 143

Marketing Automation Services Budget Programs Work Management Template 143

Martech

AUGUST 25, 2021

Similarly, the #flipmyfunnel community of B2B marketers is helmed by Terminus co-founder Sangram Vajre, but seeks to be vendor agnostic. Sarah Cascone, Senior Director of Marketing at Bluecore, the retail marketing tech vendor, has been watching these developments closely. Here’s the longer answer. Passionate communities for B2B.

Communities 144

Communities Advertising Agencies Peer-to-peer Paid Search Agency 144

ClickZ

MAY 9, 2020

More observations from the industry’s biggest acquisitions in the first quarter. Board members, C-level execs, and Director+ level participants from professional services, retail and ecommerce, technology, media and publishing, and education businesses across UK, USA, and India participated in our benchmark survey.

Advertising Benchmark 93

Advertising Benchmark Work Management Customer Surveys Marketing Management 93

Valasys

JUNE 29, 2021

The Perpetual Engine assists the creation of Content Cultivated Audiences by leveraging educational tools. This innovation was possible through the recent acquisition of Contentree, a content collection that features 1,000 business-to-business vendors in more than 400 industries.

Marketing Websites 52

Marketing Websites Lead Scoring Lead Ranking Intent-based Leads 52

Hinge Marketing

DECEMBER 4, 2019

If your firm hasn’t been part of a merger or acquisition, some of your competition certainly has. How do mergers and acquisitions impact a firm’s brand (maybe even multiple brands if we’re talking about a “ house of brands ”), marketing and business development? Professional services firms are no strangers to the M&A landscape.

Marketing & Strategy 118

Marketing & Strategy Marketing Strategy Planning Work Management 118

KoMarketing Associates

AUGUST 6, 2019

How do they go about researching new solutions and vendor capabilities? By addressing themes like the ones listed above, content marketers can combine keyword research and content marketing to create more effective SEO and paid acquisition campaigns. Business Goals : Identify why this individual might be performing research.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

Heinz Marketing

APRIL 20, 2023

This prospect is in search of an answer, needs education, and is therefore seeking information. At this stage, your company can use this behavior to educate and provide resources that will lead the prospect further down the tunnel. Informational intent is in the Awareness stage of the customer journey, and therefore top funnel.

Purchase Intent 59

Purchase Intent Top of Funnel Purchase Intent 59

Convince & Convert

JUNE 18, 2014

Each of these fast-growing companies has a unique education-based headache, and we have become the Tylenol to provide assistance. If you are an e-retailer and are looking for a way to get on the cutting edge (or at least catch up to where the big dogs have been for years), iGoDigital should be on your vendors wishlist.

Work Management 156

Work Management Marketing Management Paid Search Agency Trends 156

Valasys

DECEMBER 17, 2019

The acquisition of Insite will allow the Episerver to expand its reach as a technology provider in the burgeoning & digitized business-to-business marketplace. For Insite, the acquisition opens doors to Episerver’s global customer base. Why Episerver’s Acquisition of Insite is a critical move toward ‘robust’ B2B functionality?

Enterprise Management 69

Enterprise Management Work Management Marketing Management Software 69

KoMarketing Associates

SEPTEMBER 3, 2015

Even I receive emails on a weekly (if not daily) basis asking if we would resell some other SEO vendor’s packaged service offerings. With more time and thought, here are some additional points to consider in the evaluation process, regardless of the vendor in question. How does the SEO vendor explain their process?

SEO 120

SEO Work Management Marketing Management Lead Ranking 120

Avitage

JUNE 10, 2014

Enterprise organizations face a serious challenge with the creation and management of content that impacts the success of new customer acquisition and profitable revenue growth, as well as tactical marketing and selling initiatives.

Enterprise Management 120

Enterprise Management Marketing Management Marketing & Strategy Content 120

DealSignal

APRIL 10, 2024

Comparing vendors on a third-party review website. This is something not typically provided by vendors—you would get this from your internal tech stack. This can be vendor comparison guides, case studies, and more. For example, Bombora and Demand Gen Report would be typical vendors of third-party intent data.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Marketing Insider Group

NOVEMBER 18, 2020

The management team expects marketing to lower customer acquisition costs. Experiment with short and highly educational videos. Much of the content or discussion I have with vendors (either digitally or with their sales people) is all focused on them – their products, their services, their unique value proposition.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Martech

FEBRUARY 25, 2022

The next stage — the middle of the funnel — is the ideal place to engage and educate these buying groups. This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc. Each of these is designed to highlight its digital capabilities for buying groups. What it is.

Account Based Marketing 115

Account Based Marketing Top of Funnel ABM Buy 115

ClickZ

JULY 12, 2023

The partnership with vendors like Treasure Data provided valuable support in implementing the CDP and improving data ingestion, unification, and activation processes. Despite their general familiarity with data collection, continuous education was necessary to ensure alignment with privacy policies and best practices.

Lead Ranking 69

Lead Ranking Privacy Policies Work Management B2B Thought Leadership 69

Directive Agency

APRIL 21, 2023

Directories offer 2 main growth solutions: Buyer intent data subscriptions : vendors get account-level intelligence on category, product profile, and comparison views. Cost-per-click (CPC) auctions : vendors bid to rank higher in a directory category page and pay per click to their site to generate leads.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Biznology

AUGUST 13, 2018

Educate your employees about digital. Launch an initiative to plan and create educational activities to build employees’ capabilities. Some are vendors who sell these services and can become valuable partners. Others may be competitors in your industry who are ripe for acquisition or merger.

Digital Transformation 106

Digital Transformation Urgency Marketing Class Paid Search Agency 106

nDash

OCTOBER 26, 2020

Area of expertise: Talent acquisition. Enterprise technology vendor and consultants . Area of expertise: Talent management & acquisition . After being promoted to the role of Education Coordinator, I was tasked with revamping policies and procedures for QA, training, and new employee orientation. Hiring solutions .

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

The Point

MARCH 3, 2015

It’s always been obvious that agencies were a sensible channel for marketing automation vendors to pursue, but I’m beginning to wonder whether agencies might turn out to be the primary channel for such systems, excepting only direct sales to large enterprises. Perhaps having agencies run them is the real solution instead.”.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Paid Search Agency Advertising Agencies 100

Martech

MARCH 10, 2022

More and more, the buyer journey is conducted digitally: Two-thirds of B2B buyers say they are now “self-serving” more information before contacting vendors. 62% say they can now develop selection criteria or finalize a vendor list — based solely on digital content. Account-based marketing: A snapshot. What it is.

Account Based Marketing 108

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 108

Zoominfo

OCTOBER 20, 2021

By advising and educating buyers on the best technology for their needs, this company helps them to improve their business and simplify their operations. TechnologyAdvice also helps vendors connect with their ideal audience and grow their customer base. Watch here 14.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Televerde

OCTOBER 27, 2020

We don’t believe in vendor-client relationships. Appointed Christopher Daniels as Global Head of Sales to lead client retention initiatives and drive new client acquisitions. “Leading technology companies continue to choose Televerde because we are really good at what we do and our teams become true extensions of their companies.

Work Management 96

Work Management Marketing Management Lead Ranking Paid Search Agency 96

Engagio

JULY 16, 2018

TOFU content is broad-reaching and designed to educate the masses. Two of my favorites are: Vendors that serve dynamic content to deliver highly personalized messages that adapt as the audience interacts. Vendors like Vidyard that can insert a person and company name into videos.

Account Based Marketing 72

Account Based Marketing ABM Personalization Top of Funnel 72