Zoominfo

OCTOBER 28, 2020

Many vendors claim to provide their intent data in “real time,” but let me let you in on a dirty little secret. With the acquisition of Clickagy, our differentiation here is real-time, on time. Troubleshooting topic expansion: ZoomInfo is unique in that its core customer base features any prospect with a need for B2B intelligence.

Intent Data 208

Intent Data Zoominfo Buyer Intent Intent 208

KoMarketing Associates

DECEMBER 5, 2017

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget?

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

The Point

APRIL 16, 2019

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Here are the five most common “fails” we see in B2B search campaigns: Not Bidding on the Correct Keywords.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Engagio

APRIL 12, 2024

This, in turn, leads to steady (and predictable) revenue and lower acquisition costs over time. Companies can allocate their resources towards improving products or services and enhancing customer experiences rather than constantly investing in acquisition strategies. Easy, right? Sidenote: AI is making trust even more important.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Webbiquity

NOVEMBER 18, 2021

Today’s B2B buyers are time-strapped and overwhelmed with information, making sales harder than ever. A trigger event is an occurrence that promotes buyer awareness of the possibility for change or the need for what a vendor provides. Sponsored post. What is a Trigger Event? Image credit: Diego PH on Unsplash.

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

Zoominfo

JUNE 27, 2022

often means the vendor with the most records wins and the one offering the highest quality data gets overlooked. When a merger or acquisition takes place, employee job roles and responsibilities often evolve or change. Other vendors attempt to provide a large number of records, but often at the cost of quality.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

KoMarketing Associates

SEPTEMBER 21, 2017

Now, Part 2 is shedding light on what encourages existing customers to stick with a B2B provider over time. B2B marketers who want to acquire loyal customers may want to focus less on selling their products/services and more on their audience’s needs. B2B Marketers and Customer Acquisition.

B to B 136

B to B Paid Search Agency Companies B2B 136

Marketing Insider Group

NOVEMBER 18, 2020

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. The management team expects marketing to lower customer acquisition costs. Focus on the Buyer.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

xiQ

JANUARY 30, 2023

Adapt or Perish: The Evolution of B2B Sales in the Digital Age “The only constant in life is change” Heraclitus Greek philosopher This is especially true in the world of B2B sales and marketing these days. In the last 2 years in the post-pandemic world, B2B sales and marketing have drastically changed.

B2B Sales 126

B2B Sales Work Management B2B Marketing Management 126

Customer Experience Matrix

OCTOBER 27, 2019

SessionM/Mastercard: most CDP acquisitions have been made by companies that are not primarily marketing software vendors. For CDP vendors, these deals are a promising exit path from a crowded industry which will only become more competeitive (see below). This will make life more difficult for the independent CDP vendors.

Enterprise Management 257

Enterprise Management Work Management Marketing Management Paid Search Agency 257

KoMarketing Associates

AUGUST 28, 2018

Understanding the B2B buyer’s journey , from awareness to vendor validation to sales readiness, becomes critical in developing a successful online marketing program. B2B marketers have sets of keywords they want to target in a SEO program. Image via The B2B Buyer’s Journey. Four Ways to Move Traffic to Conversion.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Additionally, the COVID pandemic accelerated fundamental shifts in the B2B buying cycle by forcing events and in-person meetings to go virtual. How B2B buying has changed.

Account Based Marketing 126

Account Based Marketing Enterprise Management Work Management Marketing Management 126

Webbiquity

JANUARY 18, 2022

The promise of B2B buyer intent data is simple and compelling: get the right information in front of the right buyer at the right time. Allocating scare marketing resources to the acquisition and utilization of intent data is probably not for you if: Your company is a small, early-stage startup. It’s Not for Everyone.

Intent Data 324

Intent Data Marketing AI Intent Lead Ranking 324

The Point

JUNE 23, 2020

B2B marketing has seen a dramatic change in the last decade, driven by radical advances in marketing technology and the emergence of new channels. Even if you acknowledge that change as fact, however, it’s easy to become cynical (as I have) when vendors and thought leaders are constantly proclaiming the “death” of the old ways.

Lead Ranking 264

Lead Ranking Enterprise Management Marketing Qualified Leads Account Based Marketing 264

Biznology

DECEMBER 2, 2019

So let me plunge ahead with 7 bets on likely new developments in the world of B2B marketing. My crystal ball is on back order,” as B2B database expert Bernice Grossman is fond of saying. Voice search takes hold in B2B buying, for real. My guess is that some types of B2B social media posts are ripe for automation.

Enterprise Management 143

Enterprise Management Work Management Marketing Management B2B Marketing 143

LeanData

MAY 6, 2022

Forrester bills its B2B Summit North America as “the premier event for B2B marketing, sales and product leaders to empower their strategies, fuel the revenue engine and drive the business forward.” What is the B2B Revenue Waterfall? Identifying the Need to Transition to a B2B Revenue Waterfall .

De-duping 96

De-duping Marketing Automation Services Lead Ranking B2B 96

KoMarketing Associates

MARCH 13, 2018

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. Create a high-quality content marketing asset that addresses a key pain point along the B2B buyer journey. Images via Ascend2: Search Engine Optimization Tactics.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Martech

MAY 10, 2022

A different kind of B2B buyer. Today’s B2B buyer cohort, made up largely of millenials, is much more inclined to research products and solutions online. Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. Let us know!

Buying Cycle 98

Buying Cycle Intent Ideal Customer Profiles Planning 98

Customer Experience Matrix

DECEMBER 16, 2018

It took some time for the vendors to realize that the database itself was ultimately more valuable than any one application, because the database was more central to their clients’ needs. But a more realistic explanation is that clients are always asking for new features and vendors are eager to oblige.

Enterprise Management 278

Enterprise Management Work Management Marketing Management Marketing Automation Services 278

Modern B2B

OCTOBER 20, 2023

When the economy isn’t favourable, it typically makes new business acquisition tough, so naturally, we turn to existing customers. This was particularly true for cloud vendors, so differentiation is key – and that stems from understanding your customer and looking at things through their eyes. What was more worrying was the 4.4%

Forrester 52

Forrester Cost per Acquisition Cross-Selling B2B 52

KoMarketing Associates

AUGUST 6, 2019

The most significant challenge B2B marketers face is in effectively communicating with target audiences and prospective buyers. B2B buyer personas provide a foundation for accomplishing the research and development of effective online marketing campaigns designed to achieve strategic marketing objectives. What Are B2B Buyer Personas?

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

The Point

JUNE 5, 2018

Earlier this year, Forrester Research conducted a detailed survey of more than 150 B2B marketing decision-makers with the intent of benchmarking the maturity of B2B marketing best practices, focused on revenue marketing and marketing automation. B2B marketing leaders need to realize that technology alone does not drive change.

Lead Ranking 194

Lead Ranking Forrester Lead Scoring Paid Search Agency 194

ANNUITAS

SEPTEMBER 21, 2018

A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. – A short second … this is a welcome acquisition. That’s important because too often this type of acquisition results in mass talent exodus. Good morning. You probably saw that late yesterday Adobe bought Marketo.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

Tomorrow People

JUNE 7, 2021

Product-led growth (PLG) is becoming an increasingly popular strategy among both B2B and B2C businesses. Weighing up the pros and cons of a particular solution, comparing similar products in the same space, and attempting to calculate time-to-value and ROI is often catastrophic for tech vendors. Focus beyond acquisition.

Enterprise Management 156

Enterprise Management Product Work Management Marketing Management 156

ANNUITAS

DECEMBER 11, 2023

Our ability to succeed through haphazard marketing and sales acquisition efforts is rapidly coming to an end. Shifting away from random acts of acquisition and focusing on CLV lift sheds light on the importance of driving a fully integrated growth effort with customers, as much as with prospects. Their approach?

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors.

Lead Gen 116

Lead Gen Paid Content Social Media Sales Qualified Leads 116

Martech

NOVEMBER 13, 2023

What does the martech stack for an Australian B2B office supplies dealer look like? The stack includes Pronto’s CRM (Pronto is an Australia-based business management vendor). The stack includes Pronto’s CRM (Pronto is an Australia-based business management vendor). That now seamlessly connects to ActiveCampaign.

Paid Search Agency 117

Paid Search Agency Marketing Automation Services Work Management SMS 117

Martech

JULY 29, 2022

Most B2B marketing organizations today practice some kind of account-based marketing (ABM) strategy. Once you’ve gone through the checklist to determine if you need — and are ready for — an ABM solution, the next step is to identify and contact vendors. Your vendor shortlist. Questions to ask the vendors’ customers.

Enterprise Management 122

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 122

Martech

SEPTEMBER 14, 2023

Eighty-four percent of B2B buyers start the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions. Whether you’re buying cars, software, or any other category, buyers are influenced more by their peers than by the vendor themselves.”

Marketing Analytics Tools 132

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 132

Zoominfo

OCTOBER 28, 2020

Many vendors claim to provide their intent data in “real-time,” but let me let you in on a dirty little secret. With the acquisition of Clickagy, our differentiation here is real-time, on time. You may be asking yourself: Wait, ZoomInfo launched a new product then acquired a company with a similar use case?

Zoominfo 100

Zoominfo Intent Data Buyer Intent Intent 100

Martech

DECEMBER 1, 2022

It will allow businesses to send unlimited eGift cards from well-known vendors, paying only for the value of the cards themselves. The primary audience has been B2B marketers looking for creative ways to engage with prospects. But even B2B buyers enjoy experiences, especially creative and personalized ones. ” Why we care.

Service 127

Service SMB Fulfillment Sample 127

Thinkers360

MARCH 22, 2024

Navigating AI in Contact Centers with NICE’s Carmit DiAndrea , Lopez Research Analyst Perspective: AI and Growth Drive HPE’s Strategic Acquisition of Juniper, But It’s Too Early to Declare Victory. Highlighted Content : 33. Thinkers360: Tell us a bit about your background and areas of expertise. I’m enjoying the journey.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

KoMarketing Associates

DECEMBER 1, 2016

Of course, B2B marketers have differing expectations of an SEO audit as well. By resolving these issues, B2B organizations may realize significant long-term gains in organic search performance. But, B2B marketers do not always need to invest significant dollars in SEO auditing at the start. The Duplicate Content Audit.

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

Martech

NOVEMBER 8, 2023

B2B marketing success hinges on more than just innovative strategies and cutting-edge technologies. At the heart of top-performing B2B marketing programs lies a solid answer to the fundamental question: Do you truly know your best customers and where to find more of them? This is the most elemental concept of successful marketing.

Ideal Customer Profiles 126

Ideal Customer Profiles Profiling Marketing Management Intent Signal 126

Martech

OCTOBER 1, 2021

But there does seem to be a growing chorus singing the tune that the CRM should be a minor part of the B2B marketing stack, not the hub where everything happens. In this concise summary, learn what these platforms do, how vendors differentiate themselves and the specific benefits of using these types of platforms. The reasons?

Marketing Attribution 115

Marketing Attribution Marketing Automation Services Allocation InsideView 115

Heinz Marketing

SEPTEMBER 10, 2020

But the playfulness that we desperately need to stay sane in our personal lives can also help B2B brands stay close to their prospects and customers. “…as And just like B2C consumers, B2B buyers actually want to learn about a potential vendor through fun, interactive experiences (even if they don’t think they do)!

B2B Marketing 101

B2B Marketing B2B Marketing & Strategy Interactive Marketing 101

Martech

NOVEMBER 8, 2021

Leading ABM vendor Demandbase, along with its two recent acquisitions, InsideView and CustomerMatrix, will partner with Microsoft to help enrich Microsoft Dynamics 365 Customer Insights, the CDP component of Microsoft’s newly announced Customer Experience Platform.

DemandBase 112

DemandBase InsideView Ideal Customer Profiles Paid Search Agency 112