Unbounce

OCTOBER 18, 2021

For Barcelona-based allWomen—an academy that upskills women in the workforce to take on and excel in tech positions— it’s something that fuels everything they do, from operations to marketing. Chief Marketing Officer Patricia Fernández Carrelo explains this is one of the big reasons why they don’t prioritize Google Ads or even SEO. “If

Marketing AI 136

Marketing AI Work Management Landing Pages Paid Search Agency 136

SmartBug Media

DECEMBER 14, 2018

One of our marketing consultants might be looking to dive deeper into growth-driven design and is setting out to work on the HubSpot Academy GDD course and certification, while one of our paid media specialists might be brushing up on ABM strategies and technology, and another may be taking the Google Shopping Advertisement Assessment.

Paid Content 86

Paid Content CMS Development Marketing & Strategy Advertising Agencies 86

Conductor

OCTOBER 23, 2019

Earlier this year, we launched Conductor Academy with an SEO bang, and we’ve been thrilled to see the impact we’ve made on marketers through our online digital marketing training. Are you an SEO who needs to grow your SEM expertise to get a seat at the table? Or SEMs used best practices from SEOs to optimize paid landing pages?

Organization 40

Organization SEM CPC Cost Per Click 40

Method and Metric

JANUARY 3, 2020

As we start a new decade in the world of search, taking a moment to reflect on the past decade and all that has changed can offer a valuable opportunity for important insights. For the SEOs who have been in the game for a while though, we already know this. Outdated SEO habits will hold you back.

SEO 79

SEO Marketing & Strategy SERP Lead Scoring 79

seo.co

JANUARY 18, 2022

Knowledge Graph looks like this: In this post, we will discuss what the Google Knowledge Graph is, why it exists and how to optimize for SEO. Knowledge Graph looks like this: In this post, we will discuss what the Google Knowledge Graph is, why it exists and how to optimize for SEO. Let’s dive in!

SEO 105

SEO Google Optimization Lead Scoring 105

KoMarketing Associates

SEPTEMBER 27, 2017

We see job openings for SEO managers, analysts, writers, coordinators, and more and often wonder what the differences are between each role. As SEO continues to grow and evolve, the duties for SEO experts continue to become more specific and niche for each area. How does SEO break down into separate roles or projects?

SEO 128

SEO Work Management Marketing Management Lead Scoring 128

Hubspot

NOVEMBER 30, 2020

But, even if you already know about the importance of video, I'm willing to bet you aren't completely aware of how other brand's are using video … or, more importantly, why. Each business will use video for a completely different goal — ranging from increasing brand awareness, to boosting SEO. The scruff was getting rough.

Video Marketing 100

Video Marketing Research Brand Identity Branding 100

Conductor

OCTOBER 20, 2020

These are the five important reasons why you should take a hybrid approach moving forward: . When you work consistently on your SEO and improve your overall ranking, you can scale back on paid campaigns. An emphasis on SEO can help you ensure that you’re creating material that informs and draws in your target audience.

Paid Search Agency 77

Paid Search Agency Organization SERP Marketing & Strategy 77

Moz

MARCH 4, 2021

Posted by meghanpahinui What is duplicate content , and why is it a concern for your website? So why are we talking about duplicate content? Why are certain pages on my site being flagged as duplicates of one another? Better yet, how can you find it and fix it? Today we're going to talk a bit about duplicate content. What is it?

Content 66

Content Lead Scoring Lead Ranking Opt-out 66

Moz

MARCH 8, 2021

Posted by morgan.mcmurray It’s no secret that SEO relies heavily on technical components to drive site rankability, and with so many emerging technologies, new tools, and metrics (*cough* Core Web Vitals *cough*), you might be wondering whether these constant updates will affect your more technical work. The overwhelming answer?

SEO 73

SEO Trends Lead Scoring Lead Ranking 73

SmartBug Media

OCTOBER 15, 2021

Over the next week or so, we'll be publishing a series of INBOUND 2021 Recap blogs will cover our top highlights from: SEO Marketing Sessions. HubSpot Academy Sessions. Top 4 Marketing SEO, Video and Google Ad Learnings from INBOUND 2021. Top 4 Marketing SEO, Video and Google Ad Learnings from INBOUND 2021. Google Trends.

SEO 52

SEO Paid Search Agency Planning Lead Scoring 52

Sprout Social

JULY 11, 2022

That’s why it pays to conduct a thorough YouTube audit. Why conducting a YouTube audit is important, and how to start. Part search engine, part streaming service and part social network, YouTube has a little bit of everything. A healthy channel can have major implications for your video discoverability—on YouTube and beyond.

Youtube 95

Youtube Banners Ideal Customer Profiles Keywords 95

Hubspot

OCTOBER 23, 2020

Why is a website taxonomy important? A carefully crafted taxonomy is also crucial for search engine optimization (SEO), as a taxonomic organization is easier for search engine bots to recognize as they analyze and index your site. The structure users want is called taxonomy. Best Practices for Creating a Website Taxonomy.

Marketing Websites 91

Marketing Websites Domain Fulfillment SEO 91

KoMarketing Associates

SEPTEMBER 11, 2015

If you are a beginner to Google Analytics, take their free Academy certification course that explains the basics. The reason why URL tracking is key for all B2B marketers is because, like analytics, it gives us the opportunity to track users’ behavior and how they navigate your website and online presence. URL Campaign Tracking.

Paid Content 120

Paid Content B2B Marketing Marketing Analytics Tools Advertising Agencies 120

Conductor

JULY 23, 2019

With Conductor Orchestra, all Conductor customers have access to dedicated digital strategists to support their SEO efforts. With Orchestra, every customer now not only gets access to a platform expert, but also gets an SEO expert. . Do you already have an established SEO program and want to get into more of a growth mode?

Work Management 40

Work Management Marketing Management SEO Service 40

Hubspot

APRIL 6, 2021

However, why is content marketing so beneficial in the first place? Great content is an important asset. According to Lindsay Kolowich , the team manager of the HubSpot Academy Acquisition Content Team, "content is a great way to guide users to a landing page. Your business will become more visible thanks to SEO.

High Quality Lead 101

High Quality Lead Lead Ranking Lead Scoring Paid Content 101

Televerde

NOVEMBER 15, 2021

Check out this video for more information on touchpoints: 21 Touchpoints on Your Customer Journey Map by Brand Master Academy. Over 61% of marketers use SEO as their primary marketing technique. If you use SEO correctly, consumers will land on your website. So, what is a touchpoint? Paid Advertisements. Online eCommerce Store.

Touchpoints 52

Touchpoints Paid Content Top of Funnel Cold Calling 52

Moz

AUGUST 13, 2019

Posted by KameronJenkins Search for information about SEO, and you’ll quickly discover three big themes: content , user experience , and links. If you’re just getting started with SEO, that last theme will likely seem a lot more confusing and challenging than the others. Why are links so important? Let’s get to it!

SEO 53

SEO Ad Building Outreach Link Building 53

Directive Agency

NOVEMBER 8, 2018

Why should your audience care about what your company has to say? It’s crucial to be clear on what your “why” is. It’s crucial to be clear on what your “why” is. When you believe in your purpose it becomes easier to convince everyone else why they should care in the first place. James Allen.

Marketing Analytics Tools 40

Marketing Analytics Tools Conversion Rate Marketing Websites Conversion 40

KoMarketing Associates

MARCH 22, 2016

As noted by several different Quora members who addressed this particular question, it’s important to remember that creating an effective content program isn’t something that can happen overnight. . – Source: Quora ). 2: How do you identify your customers’ needs? Source: KoMarketing ). What information do they seek out online?

Work Management 120

Work Management Content Marketing Marketing Management Planning 120

Hubspot

JANUARY 6, 2020

From SEO and analytics to content and display, the marketing industry is one of the most rapidly changing landscapes this year — and 2020 will be no different. Marketing wants to lean into an experience people want, which is why teams are constantly exploring new avenues to connect with their buyers.

Marketing AI 90

Marketing AI Lead Ranking Work Management Marketing Management 90

Hubspot

NOVEMBER 5, 2020

Surround Sound vs. SEO. Here’s where a lot of people get confused: The definition of surround sound says its goal is to improve visibility in search engines, but isn’t that what SEO does, too? The answer is surround sound includes SEO results, but doesn’t stop there. That’s the “job” of the SEO function.

SERP 80

SERP Marketing Automation Services Work Management Lead Scoring 80

Content Marketing Institute

JANUARY 15, 2018

After all, why would someone intentionally create something that’s utterly useless for their organization or their audience? Nobody thinks their content sucks – or, in other words, is weak and not deserving to be believed. And yet, a lot of content sucks. We’ve all seen (and sometimes created) it. Dew Smith, managing editor, Vendasta.

Content 111

Content Paid Search Agency Advertising Agencies Mobile Advertising 111

Moz

DECEMBER 25, 2019

I'll be sharing the top keywords each post ranks for according to Keyword Explorer , too, to give you some idea of why these posts have continued to be favorites throughout the year. On-Page SEO for 2019 - Whiteboard Friday. In this expert checklist, Britney Muller shares her best tips for doing effective on-page SEO for 2019.

Domain 53

Domain Best Practices Keywords SEO 53

Hubspot

FEBRUARY 17, 2017

Maybe that's why, despite the perpetual time crunch, 73% of us have still made time to read an actual book in the past year. 1) Contagious: Why Things Catch On , by Jonah Berger. Janessa Lantz , Principal Content Marketing Strategist, ThinkGrowth.org : Differentiation is the most important and least talked about marketing principle.

Amazon 78

Amazon Word of Mouth Advertising Agencies Viral Marketing 78

Conductor

NOVEMBER 4, 2019

Ricardo Diaz, who leads the SEO technology platforms at Amway, sat down with Humans of Marketing to discuss his non-traditional journey from manufacturing to marketing, his commitment to making a positive impact in the world, and the unique conversation starters he keeps on his desk.

Planning 75

Planning Paid Search Agency Work Management Advertising Agencies 75

Moz

SEPTEMBER 3, 2020

But if I know the topic, I need to first gain a deep, deep insight into the core of why people are interested in this subject. We know that uniqueness, being exceptional, not the same as everyone else but different from everyone else out there, is really important. Posted by randfish Have you ever tried to create 10x content?

Sample 76

Sample Best Practices Content Correlation 76

Outbrain

JUNE 18, 2018

Why Should You Optimize for Featured Snippets? Before you start diving into your content or producing anything new, you need to make sure SEO is built into your company’s existing frameworks for content creation. If not, set up basic or intermediate SEO training for the stakeholders involved. What Is a Featured Snippet?

CTR 50

CTR Features Organization SERP 50

Exo B2B

MARCH 8, 2018

President of Convince & Convert, speaker and author of the best selling book, « Youtility: Why Smart Marketing is About Help, Not HypeZ ». One of them, Lee Odden : marketing star, did a great job covering the topic with a blog that is an absolute must-read. To create action, you need content and relationships.”

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Vidyard

JANUARY 8, 2015

That’s why you’re in marketing, right? James Wedmore : James is the founder of Video Traffic Academy. Who doesn’t love a little “light reading” on a regular basis? Good on you, you savvy marketer, you. Video’s a ‘rising’ medium. Jump on it! We Love David On: Twitter @DavidMurdico.

Advertising Agencies 92

Advertising Agencies Video Marketing Paid Search Agency Work Management 92

seo.co

MAY 11, 2021

In this article, I’m going to walk you through what market segmentation is, why it’s important, what types of segmentation exist, how you can segment, and a few simple things you should and should not do in order to get the best possible results. And as your revenue grows, you’ll want to consider who your most profitable customers are.

Segmentation 52

Segmentation Psychographics Marketing Analytics Tools Paid Search Agency 52

Hubspot

NOVEMBER 8, 2017

But now -- 11 years after HubSpot first came into existence -- these transactions are starting to become diversified, and so are the reasons why we have them. That’s why it's time to make these exchanges more innovative, and build more than one linear conversion path to match increasingly diverse consumer communication and buying preferences.

Top of Funnel 100

Top of Funnel Sales Management Ad Exchange Advertising Channels 100

DAGMAR Marketing

FEBRUARY 23, 2023

According to the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), demand for plastic surgery procedures has skyrocketed as things return to normal. Here, we’re going to discuss the importance of advertising for plastic surgery clinics, and provide a comprehensive guide on creating compelling ads that convert.

Paid Search Agency 52

Paid Search Agency Ads Urgency Marketing Advertising Agencies 52

Hubspot

JULY 10, 2017

My absence-of-views problem was one that many marketers seem to face -- which is why we decided to make a list of the most common factors that keep viewers away. Why No One is Watching Your Videos. You finally produced and posted your first series of marketing videos. Funny story, right? Befuddled. 1) They’re too long.

Video Marketing 78

Video Marketing Youtube Content Tagging 78

Marketing Insider Group

DECEMBER 11, 2023

This begs us to ask the question: Why exactly do startups fail? Understanding why startups fail is key, and the reasons are quite varied and deep. Startups are in a constant battle against high failure rates, a reminder of the importance of strategic planning and execution. How often does this really happen? Team Dynamics.

Startups 286

Startups Planning Marketing & Strategy Lead Ranking 286

GreenRope

JULY 1, 2014

This applies to all content you publish, which is why you need to know your niche audience and buyers before you start sharing content willy-nilly. LinkedIn: The In Academy with Ron Nash. LinkedIn: The In Academy with Ron Nash. Facebook Marketing: How to Build Powerful Relationships. Short Form Video with Zach King.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

This applies to all content you publish, which is why you need to know your niche audience and buyers before you start sharing content willy-nilly. LinkedIn: The In Academy with Ron Nash. LinkedIn: The In Academy with Ron Nash. Facebook Marketing: How to Build Powerful Relationships. Short Form Video with Zach King.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40