The Fatal Flaw of A/B Testing

grow - Practical Marketing Solutions

So I went to my freelance hour-tracking software service and looked for a “pause” option, so that I wouldn’t have to pay $20/month for 2–3 months. What a poor customer experience! And with righteous indignation, I copied a little information from the account and closed it entirely.

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The A/B Testing Checklist You'll Want to Bookmark

Hubspot

But basing marketing decisions off of a "feeling" can be pretty detrimental to results. One of the easier (and most common) types of CRO tests is called an A/B test. So, what does it take to run an A/B test, exactly? How A/B Tests Work.

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Trending Sources

4 Common A/B Testing Mistakes (And How to Fix Them)

Hubspot

Enter A/B testing : one of the easiest and most popular forms of conversion rate optimization (CRO) testing known to marketers. The trouble is, small mistakes made during A/B testing can lead to round after round of incremental optimizations that fail to producing meaningful results.

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Getting Started with A/B Testing: What, Why and How

Salesfusion

Do your leads respond better to a red button or a blue button? Do you see higher open rates on emails whose subject lines ask a question or those that make a statement? In the digital world, even the most minute details can make a big difference.

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Do You Know Your A, B, C’s?

Your Sales Management Guru

Do You Know Your A, B, C’s? Depending upon the client’s situation, one of the top five actions we take is to perform an A, B, C analysis of their customer base. If you are unfamiliar with this concept essentially the client generates a list of all their customers showing total combined revenues and margin over a recent 3 or 5 year period. After this report is created, the next step is to perform a Life-time value analysis.

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24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

Hubspot

In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action. In some cases, these optimization techniques might be as basic as changing the color of a CTA. Analytics Tools.

The Button Color A/B Test: Red Beats Green

Hubspot

Back in the day, we ran a button color test on the home page of Performable's website , and the results surprised us. Button color had a big effect on the overall conversion of the page. Red, in general, is not used as a button color nearly as often as green.

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The art of narrative storytelling via social media marketing

Biznology

I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is Every piece of this true story is potentially a perfect bulls-eye when it comes to our outreach.

Surefire Social introduces SurePulse “webmaster tools”

Biznology

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting. It was quite a crew.

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9 Ways B2B Analytics Can Optimize Marketing Strategies

bizible

Attempting B2B marketing optimizations without accurate analytics is like flying blind. But which B2B analytics platforms are best equipped for certain types of measurement? We’ll discuss nine methods that B2B analytics can be used to optimize marketing strategies.

Three Types of Goals and KPIs Needed for Social Media Analytics

grow - Practical Marketing Solutions

By Brooke B. Good social media analytics are needed for businesses to understand the social consumer. How is this platform helping you meet a company goal of X? These are typically the three common types of goals and KPIs businesses seek with social media analytics.

SEO – rank is only half the story

Biznology

Tap into your web analytics. Analytics are beautiful aren’t they? Take a look at your target URLs. Do you have a right to win for those keywords or are you a fish out of water? Do a side-by-side comparison of the keywords driving referrals to your page.

How to Do a Landing Page A/B Test and Measure Results

NuSpark

If you have not implemented an A/B Testing program for your landing pages you may be missing out on a valuable opportunity to for conversion rate optimization. Although the name implies there are only two versions, A/B Testing compares the success rate for multiple variations of a single landing page. A/B Testing has recently gained in popularity simply due to the fact that it works. A/B Testing Basics.

Audienti merges SEO, Advertising, and Influencer Engagement services

Biznology

I have had access to Audienti for a couple years now, back when it was called OMAlab. If you have a brand site you want to turn into Google catnip, Audienti’s for you.

Your website must adapt based on data

Biznology

Now, they’re mostly semi-automatic, human-assisted, systems, but they’re quickly becoming not only fully automated, after a lot of front-end setup, but they’re verging on becoming automagical, possibly, one day, autonomous, problem-solving, creative, and adaptive.

10 case studies show how web analytics prove ROI

Biznology

Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. Here are 10 case studies of companies that used insights from web analytics and drove ROI.

Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates

Hubspot

CRO isn''t just about making small adjustments to a landing page to get 5% more conversions. Both large and small optimizations can make a difference, but in my experience, it''s the radical optimization changes that have the highest potential to earn you more conversions.

What A/B Testing Can’t Do for Your Email Marketing

Vertical Response

The digital marketing world sports dizzying array of metrics, automation tools and analytics platforms—so much so that many marketers rely entirely on them to guide their marketing decisions. A/B testing can certainly improve an email campaign but there are some things that it can’t do, and experts say we should remember that imagination is as important as being tech savvy. ” Here are a few areas where Young says creativity trumps metrics: Find the right tone.

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Stacey Epstein, Banjo CMO: Keeping it Real with Big Data and Data Analytics

Crimson Marketing

Data Analytics. Demand data: Stacey defines “geofencing,” and gives another commercial example of target marketing combined with real time events and location, using the scenario of a high school basketball game as it affects retail sales of pizza and sweatshirts. Big Data.

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5 Ways to Uncover Powerful Website Analytics

Modern B2B Marketing

Author: Jamie Lewis If you’re not tracking your website analytics, it’s time to step it up. Contrary to more traditional marketing channels, your website and web analytics are direct, specific, and measurable. So what exactly is website analytics?

Why CMO’s Need To Be More Involved in Ecommerce

Buzz Marketing for Technology

But online is a big place. The modern day merchant must have an intimate understanding of the importance of online and mobile commerce, access to a vast array of customer data, and a strategy for transforming this analytical data into winning online experiences.

Using email effectively in your content marketing

Biznology

That’s not a bad thing. Spam is a bad thing. Irrelevant content is a bad thing. Which is why email deserves a little more respect from marketers. Timeliness and a sense of urgency will improve open rates. More on A/B testing below.). A/B Testing.

How do you migrate to a new site search engine?

Biznology

Everyone should look at Solr and Elasticsearch —they are free open source and do a very good job in many situations, but there are plenty of proprietary engines out there than can make a ton of sense. See if you can take a test drive. You use A/B or multivariate testing.

Email Marketing Trends and Stats

distribion

Email marketing consistently ranks among the highest ranking channels producing revenue and a strong return on investment. Email A/B testing and engagement. Email marketing has a 4300% return on investment. Email A/B testing and engagement.

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Answers to the 19 Most Frequently Asked Questions About A/B Testing

Hubspot

A/B testing, also known as "split testing," is one of the most effective ways to make measurable (and scientific) improvements to your online presence. Questions on how to run A/B tests properly , however, seem to abound across the internet. When is it a bad idea?

How To Adopt ABM Predictive Analytics at Your B2B Organization

bizible

B2B marketing orgs that are launching their companies into account-based marketing are forward-thinking marketing enthusiasts who care a lot about targeting. Predictive ABM analytics take a typical ABM strategy a step further. x ] Adoption of Predictive ABM Analytics.

Want to Learn Marketing Analytics? Start With These 9 Great Resources

Hubspot

I''ve been interested in data and analytics for a long, long time. As a ten-year-old, I remember creating Excel spreadsheets with my dad for his annual Fantasy Football pool. Here are my favorite go-to resources for continuing my marketing analytics education.

How My Blog Homepage Redesign Increased Email Signups by 300%

Hubspot

At the beginning of 2014, I set a goal to reach 50,000 email subscribers for OkDork.com , my personal blog about marketing. To reach my goal of 50,000 subscribers I would need almost a 3X increase in the number of new, daily subscribers. On a whiteboard he wrote the word, “GROWTH.”

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The 24 Best Email Marketing Tools

Webbiquity

The primary cost of poorly crafted or mis-targeted emails is lost business opportunities, though in extreme cases it can damage a firm’s reputation as well. Sample review: “You need a tool to manage your email list and subscribers. This is a service I can’t live without.”

5 Actionable Google Analytics Reports to Improve Your Marketing Today

Opentopic

You’ve got a simple analytics framework down. Counterintuitively, you shouldn’t waste time with A/B testing. The post 5 Actionable Google Analytics Reports to Improve Your Marketing Today appeared first on Opentopic. It’s assuming you’ve got the basics down. You’ve got Goals or Events set-up (properly). But you want action. You want to figure out how to move the needle in as short amount of time as possible.

Reinventing the Fathom Website with Creative Conversion

Fathom

As is common when a company decides to restructure and revamp procedures, establishing and promoting a brand identity was put on the backburner, and marketing and advertising the Fathom brand was lost in the dust to the hustle and flurry of the shuffle.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. I had initially created a landing page to use for paid search and social media. Eventually a winner will be chosen.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. I had initially created a landing page to use for paid search and social media. Eventually a winner will be chosen.

Helpful Instagram Analytics Tools, and Other Marketing Stories of the Week

Hubspot

You can tell they’re planning for a long 12 months ahead to start their fiscal year out right and please their devoted users, fans, prospects, and customers. Facebook has a secret announcement coming up , hot new measurement tools are coming out for Instagram, Yahoo! Guess what.

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How to Use Marketing Analytics to Get C-Suite Buy-In for Content Marketing

Hinge Marketing

Not because it's a passing fad, but because it works. If you can't quantify the value of content marketing, they won't see it as a worthwhile investment. In our own experience, we’ve seen a high correlation between website traffic and firm revenue.

SnapWrap: Analytics, Longetivity, Mistakes, and More!

SnapApp

Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). If you read something that you want to see in the next roundup, send an email with a link to tdevoto@snapapp.com.

Four lessons in marketing data analysis for beginners

grow - Practical Marketing Solutions

Some time ago, I was working with an SEO professional who was helping my client with some A/B testing of a website (testing two different versions to see which performs better). After just a week, they came back with some good news. We’ve been doing this a long time.

Predictive Marketing Vendors Look Beyond Lead Scores

Customer Experience Matrix

It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. Radius also recently announced a very nice free offering, the CMO Insights Report.

Introducing Analytics for PDFs (and More!)

Contently

Brands produce a lot of content, and Contently is no exception. Much of it goes on this blog, but as any marketer worth their lead funnel knows, there’s a whole universe of downloadable content (like sales decks, PDFs, and case studies) that lives elsewhere.

9 Ways to Make Your Marketing Analytics Actionable

Hubspot

Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. Well here are 9 ways to make your analytics actionable.

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