Remove plan
article thumbnail

Achieve More Satisfaction from Your Strategic Planning Process

Vision Edge Marketing

Does your strategic planning efforts seem more like an exercise? Use these 7 steps to improve your strategic plan and its process.

Process 325
article thumbnail

12 Opportunities to De-Risk Your Strategic Planning and Execution

Vision Edge Marketing

[link] Business leaders must continuously engage in strategic planning to steer their organizations toward growth and success, especially when facing a dynamic and unpredictable environment. In this episode of What’s Your Edge , we’ll explore 12 ways you can de-risk your strategic planning and execution.

Planning 223

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Every Business Needs a Better Growth Plan

Vision Edge Marketing

Yes, I Want My Growth Idea First, let’s address the required elements of best-in-class growth plans. Note: Even if you can answer “yes” to the questions below (very few companies can), by reading further you may learn new best practices to build an even better growth plan. Is it fully aligned with your strategy and your business goals?

Planning 211
article thumbnail

Planning a Successful B2B Sales Client Meeting: 6 Fundamental Tips


With that in mind, what’s the best way to plan a successful B2B client sales meeting? Plan Well Ahead of Time. Plan for time to answer questions and create an environment that feels personal. Plan Your Next Successful B2B Sales Meeting. Or they may embrace “flavor of the month” sales tactics.

B2B Sales 312
article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

Industrial Marketing Strategy vs. Plan

Industrial Marketing Today

I’m sure you’ve heard marketing consultants like me talk about the importance of creating a marketing strategy and then following a plan for success. But what exactly is the difference between an industrial marketing strategy and a plan? I can assure you they are not just consulting jargon.

Planning 132
article thumbnail

How to Create a COVID-era Event Marketing Plan


As event professionals know, even the best-planned gathering can fall flat without the right marketing. To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel, it’s vital to start with a comprehensive event marketing plan.

Planning 332
article thumbnail

Maximize Results Of Attending A Trade Show

By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference. Attending trade shows helps your business find new prospects and make connections.

article thumbnail

Alternatives to PPM Tools for Today's Anywhere Workforce

The right project portfolio management tools should have all the features necessary to plan and execute in one place, giving PMOs the visibility they need to ensure project success. This means moving beyond what most basic PPM tools offer to a tool that better fits their needs and sets them up for long-term success.

article thumbnail

A Pragmatic Guide to ABM Success

Speaker: Howard J. Sewell, President of Spear Marketing Group

Sewell detail a pragmatic approach to ABM planning, execution, and orchestration. Every attendee will also receive a free ebook with detailed information on the OBM framework along with proven strategies for ABM planning, design, execution and measurement. What criteria should influence the choice of tactics and KPIs?

article thumbnail

Creating B2B Engagement, Not Just B2B Content

Speaker: Kate Jacobsen, Marketing Programs Manager, BrightTALK

From executing an on-demand promo plan to leaning into real-time personalization, you'll walk away with tips and tricks you can implement immediately to broaden your content’s exposure. The solution isn't creating more content—it’s getting the most out of what you have on hand.

article thumbnail

Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

Wait a second - that wasn't part of the plan. Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects. and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. Since when did a 1.5% conversion rate start looking "good"?

article thumbnail

Why Genentech Is Transforming the Employee Experience for Mental Health Leave

Speaker: Deborah Olson, Lead Strategist, Genentech, a member of the Roche Group & Smita Das, MD, PhD, MPH, Medical Director, Lyra Health

Lyra’s new Clinical Leave Evaluation program, including how members receive the care they need during their leave and build a transition plan to reintegrate back to work. Why Genentech wanted to offer a better employee experience and help provide fast access to care for members who are suffering from severe mental health needs.

article thumbnail

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

This could be due to a variety of factors, from a revenue plan that needs refreshing to broken processes. Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities.

article thumbnail

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

Come away with a plan for how to separate your company’s brand from your competitors. Send your questions ahead of time to make sure your voice gets heard in this interactive event. Bring your favorite note-taking device to capture key information as we dive into this “webinar about webinars.”