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5 Contingent Workforce Advantages for B2B Marketing

Ledger Bennett

With enterprise businesses facing mounting challenges in recruiting and sustaining the top digital marketing talent required for optimal performance, many are turning to a contingent workforce model as an effective staff augmentation pathway to bring the necessary skills into their businesses. What is a Contingent Workforce?

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How A Content Contingency Plan Can Help You Stay Calm in a Crisis

Or a contingency plan, as it’s officially known. This is where a content contingency plan comes in handy. Having a content contingency plan means that when things go wrong, your online reputation doesn’t suffer. What is a content contingency plan? How to create a content contingency plan. Answer: not many.


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Crisis Management and Recovery: How to Prepare a Content Strategy for Business Continuity and Contingencies [Ebook]


An effective plan incorporates an emergency response, who to communicate directly to, outward and inward reputation management plan, disaster recovery, contingency communications, business continuity, and a clear delineation of key personnel and their list(s) of responsibilities. Click To Tweet.

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The Re-emergence (and Growing Importance) of Content Gating for GTM Programs


“[A] growing contingent of marketers think gating content is a tacky, intrusive tactic that undermines the power of good content and exacerbates the tension between marketing and sales departments,” asserts Built In editor Hal Koss.

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5 Important Steps for Growing Your Business in the Sea of Uncertainty

Vision Edge Marketing

Use scenario analysis or outlook planning to consider all the potential options and create contingency plans for each. Use your contingency plans to identify where to expand the potential list of approved suppliers to support all of your options. Step back and review your market landscape, especially your ecosystem map.

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Want Your Business to Grow? You Might Need to Break Some Patterns | What’s Your Edge?

Vision Edge Marketing

Scenario analysis enables you develop contingencies (enabling you to be more proactive). You can’t create too many contingencies. Scenarios help you consider possibilities and anticipate what might happen in your market and moves by your customers, competitors or partners. Engage your team weekly on, “What If.”. Train and practice.

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How to optimize your marketing budget: Do more with less

Sprout Social

Consider experimentation and contingency In an ever-evolving market, marketing teams should be able to try, test and learn. Apart from this, it’s always best to have a contingency fund in place to make use of a golden opportunity that may unexpectedly come to your team.