Navigate the Channel

SEPTEMBER 28, 2023

In today’s B2B business landscape, effective marketing performance management (MPM) has become an essential practice for companies seeking to achieve sustainable growth and a competitive advantage. MPM is a process (not to be confused with Mental Performance Mastery or Manufacturing Project Management!) that uses technology, typically a combination of software programs, to help marketing teams collect and analyze data, predict trends and optimize campaigns.

Work Management 110

Work Management Marketing Management Paid Search Agency Allocation 110

Oktopost

SEPTEMBER 28, 2023

Closing deals in 2023 has been a challenge for many sales teams, but we’re uncovering little-known tips to help you keep your sales pipeline flowing. Long gone are the days when sales teams and social media are estranged – combine the two together and your results will be a powerhouse for converting leads into customers. The buyer journey has changed, making it difficult for sales teams to guide leads through the sales funnel.

Top of Funnel 138

Top of Funnel Social Media Ideal Customer Profiles Work Management 138

Salesforce Marketing Cloud

SEPTEMBER 28, 2023

Recognizing your agents’ contributions during National Customer Service Week (celebrated annually the first full week of October) is an opportunity to say thank you and continue to foster a positive, high-performing work environment. But why limit the celebration to just one week? Your agents work hard all year! Here are six Customer Service Week ideas to show your appreciation all year round.

Work Management 136

Work Management Service Customer Satisfaction Ad Exchange 136

Martech

SEPTEMBER 28, 2023

( This is the second in a series about how generative AI is impacting marketing. The first part is The rise of generative AI.) Despite the proliferation of visual content, words and text are still the mainstay of digital marketing. Without words to provide context, our images and videos wouldn’t have the meaning we all so desperately crave. Our content often revolves around words — from calls-to-action to product descriptions to social posts — marketers rely on language to tell a story.

Marketing AI 127

Marketing AI Work Management Generation Marketing Automation Services 127

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Content Marketing Institute

SEPTEMBER 28, 2023

Your content marketing has holes that you can’t see. They may manifest themselves from the beginning or materialize over time. But no matter how they started, it’s time to identify and fill them in with a content gap analysis.

Marketing & Strategy 118

Marketing & Strategy Content Analysis Content Marketing 118

Salesforce Marketing Cloud

SEPTEMBER 28, 2023

Sales great Zig Ziglar once wrote, “If you aim at nothing, you will hit it every time.” That’s the struggle of every team without clear sales targets: no clarity, no progress, no growth. The good news is, setting achievable targets is relatively straightforward. It comes down to regular examination of resources, performance, and potential.

Cross-Selling 116

Cross-Selling Budget Programs Training Work Management 116

Martech

SEPTEMBER 28, 2023

You can spend a lot of money trying to increase the results of your marketing communications. But you don’t have to. If you have a halfway decent marketing martech stack and follow the best practices for your channel, maximizing engagement and response becomes easier. Just add behavioral science into your messaging. It won’t cost you a dime — and the results can be instantaneous.

Trigger Marketing 126

Trigger Marketing Work Management Marketing Management Paid Search Agency 126

Square 2 Marketing

SEPTEMBER 28, 2023

I just Googled “Is SEO dead?” and the top returns all unanimously agreed that no, it’s not dead. Now, keep in mind most of those listings were from SEO firms or people related to SEO firms, so they might have a vested interest in keeping the idea of SEO alive. However, I think it’s worth noting a major shift being driven by buyer behavior and making sure you’re considering it when you design your campaigns and start planning for 2024.

SEO 98

SEO Search Marketing Planning Social Marketing 98

Martech

SEPTEMBER 28, 2023

Audio streaming platform Spotify is introducing video ads on its Roku app. Advertisers who participate in Spotify’s Video Takeover ad experience — seen by users on mobile, tablets and desktops — will now be able to add CTV as an option. Why we care. The key to digital marketing is being able to reach users on any device. That’s a best practice for user experience, but it also applies to advertisers.

Paid Search Agency 120

Paid Search Agency Video Marketing Ads Advertising Agencies 120

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

SendGrid

SEPTEMBER 28, 2023

Discover the best AI email management tools and features and learn how to transform your inbox and email communications. The post 11 Clever AI Email Management Tools and Features appeared first on SendGrid.

Features 78

Features Tools Best Practices Practices 78

SmartBug Media

SEPTEMBER 28, 2023

RevOps, or revenue operations , is a strategic approach that aligns sales, marketing, and customer success teams within companies to optimize revenue generation. RevOps is all about breaking down silos between these departments and streamlining processes, data, and technology to make an organization's revenue-generating activities as cohesive as possible.

Marketing Budget 69

Marketing Budget Optimization Terms and Conditions Marketing & Strategy 69

Oktopost

SEPTEMBER 28, 2023

Closing deals in 2023 has been a challenge for many sales teams, but we’re uncovering little-known tips to help you keep your sales pipeline flowing. Long gone are the days when sales teams and social media are estranged – combine the two together and your results will be a powerhouse for converting leads into customers. The buyer journey has changed, making it difficult for sales teams to guide leads through the sales funnel.

Top of Funnel 62

Top of Funnel Social Media Ideal Customer Profiles Work Management 62

Only B2B

SEPTEMBER 28, 2023

In the dynamic world of B2B marketing, one strategy stands out as a game-changer: personalization. It’s not just about addressing your audience by their first name in emails; it’s about tailoring your entire marketing approach to meet the specific needs, preferences, and pain points of each potential client. In this blog, we’ll explore what B2B marketing personalization entails, the undeniable benefits it offers, and a step-by-step guide on how to integrate personalization seam

B2B Marketing 62

B2B Marketing Personalization Top of Funnel B2B 62

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

B2B Digital Marketer

SEPTEMBER 28, 2023

Navigating the Challenges of Perspective in Digital Marketing Introduction In this episode of B2B Digital Marketer, John Gumas shares valuable insights on unlocking success in digital marketing. He emphasizes the importance of aligning your message with your prospects for maximum impact. John highlights the need to break free from assumptions and truly understand your audience’s needs.

Purchase 64

Purchase B2B Thought Leadership Thought Leadership B2B Sales 64

HG Data

SEPTEMBER 28, 2023

Watch the FY24 Go-To-Market Planning Master Class On Demand Now Companies aren’t spending like they were in the past. Headcounts and budgets have been slashed, yet revenue targets remain the same. There’s zero margin for inefficiency. The move toward efficient growth starts with your go-to-market planning, especially for FY24. It’s time to put data at … The post FY24 Go-To-Market Planning Master Class: Reducing Risk with Data-First Decision-Making appeared first on HG Insights.

Class 64

Class Planning Marketing Plans Paid Search Agency 64

PureB2B

SEPTEMBER 28, 2023

Discover few of the key ways AI is posed to play a pivotal role in the future of demand generation, customer insights and even AI insight for marketing.

Demand Generation 62

Demand Generation Demand Generation Marketing 62

Stevens & Tate

SEPTEMBER 28, 2023

Companies often hold focus groups in order to get direct feedback about products, services, and even website experiences. The drawback to focus groups is that people often aren’t sure how to articulate what they feel about certain things. However, new biometric technology, such as eye-tracking software, has made it easier to determine exactly how someone feels about a website experience at any given moment–and they can allow you to do so without holding a focus group.

Eye-Tracking 61

Eye-Tracking Focus Group Press Software 61

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Digilant

SEPTEMBER 28, 2023

No advertising channel in the history of our industry has ever grown as quickly as retail media. Global revenue from retail media spending is expected to reach $125.7 billion in 2023. By 2028, retail media spend will surpass TV spending and account for more than 15 percent of total ad spend. These days, about 75% of brands have dedicated budgets for retail media networks , and that’s just the beginning.

Media 59

Media Advertising Agencies Amazon Funnel Advertising 59

SmartBrief - Marketing

SEPTEMBER 28, 2023

Struggling with declining net profits and competition from other ecommerce platforms, Alibaba, China’s ecommerce titan, strategically invested in online shopping platform Taobao and achieved significant results in the first quarter. This shift involves the “Return to Taobao, the Users and the Internet” guided by the insights of Jack Ma, co-founder of the Alibaba Group.

eCommerce 52

eCommerce Marketing & Strategy Co-Registration Marketing Management 52

RebelMouse

SEPTEMBER 28, 2023

Welcome to the comprehensive guide on managing bulk data in RebelMouse through importing. This document explains how to import your online content, like images, posts, and significant sections, to ensure your most essential documents stay the same from your previous content management system (CMS) to RebelMouse. Before going through this doc, ensure you've read our previous documentation: Setup your import files.

CMS Development 52

CMS Development Tools Validation API 52

Sana Commerce

SEPTEMBER 28, 2023

Consent management is the method that empowers customers to decide which personal information they’re comfortable sharing with a B2B e-commerce platform. This need for consent arises from the legal obligation for websites to securely store user data via cookies during browsing sessions. However, it’s important to differentiate between consent and broader data privacy.

Marketing Management 52

Marketing Management B2B Privacy Trust Marketing 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Modern B2B

SEPTEMBER 28, 2023

Quantitative research: Unveiling insights from numbers Quantitative research involves the collection and analysis of numerical data. This approach focuses on gathering data from a large sample size, meaning you can identify any outstanding trends or patterns. Surveys, social media monitoring, and data analytics are the most common methods used in quantitative research.

Research 52

Research B2B Marketing B2B Thought Leadership B2B 52

RebelMouse

SEPTEMBER 28, 2023

Welcome to the comprehensive guide on managing bulk data in RebelMouse through importing. This document elaborates on the procedure to import diverse objects like Users (referred to as Authors), Sections, Images, and Posts, ensuring your site remains vibrant and updated. Before going through this doc make sure you've read our previous documentation on: Setup your import files.

CMS Development 52

CMS Development Tools Validation API 52

Metadata

SEPTEMBER 28, 2023

Let me tell you a story. I began working for Armorblox in 2019, and my job was to drive pipeline. I was the Director of Revenue Operations & Demand Generation Strategy. Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Cost Per Thousand 52

Anyword

SEPTEMBER 28, 2023

There’s an important mindset that performance writers embody. It might be called a 30,000-foot view. It could be described as owning marketing performance end-to-end. This mindset represents the coming breakdown of information silos that plague marketing teams the world over. Performance Writers Wear a Bigger Hat But a Performance Writer can wear a much bigger hat, understanding the team’s goals, past performance, and how the brand and target audiences serve those goals.

Planning 52

Planning Brand Identity Branding Paid Search Agency 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Bluetext

SEPTEMBER 28, 2023

Today, we have the privilege of delving into the world of transformational leadership with a remarkable individual. I’m thrilled to introduce our guest, Sunny Singh , the President and Chief Executive Officer of Aeyon. Sunny’s journey is a testament to the power of visionary leadership, spanning from selling sports cards in his youth to becoming a trailblazer in defense and civil missions.

Advertising Agencies 48

Advertising Agencies Thought Leadership Paid Search Agency Ad Agencies 48

Anyword

SEPTEMBER 28, 2023

There’s an important mindset that performance writers embody. It might be called a 30,000-foot view. It could be described as owning marketing performance end-to-end. This mindset represents the coming breakdown of information silos that plague marketing teams the world over. Performance Writers Wear a Bigger Hat But a Performance Writer can wear a much bigger hat, understanding the team’s goals, past performance, and how the brand and target audiences serve those goals.

Planning 52

Planning Brand Identity Branding Paid Search Agency 52

Alejandro Rioja

SEPTEMBER 28, 2023

If you’re reading this, you are most likely curious about joining the exciting world of freelance digital marketing – I was too before! Becoming a freelance digital marketer opens up a journey of challenges and opportunities. Essentially, you’re helping businesses grow within the digital landscape.

Marketing 40

Marketing Business 40