Navigate the Channel

SEPTEMBER 28, 2023

In today’s B2B business landscape, effective marketing performance management (MPM) has become an essential practice for companies seeking to achieve sustainable growth and a competitive advantage. MPM is a process (not to be confused with Mental Performance Mastery or Manufacturing Project Management!) that uses technology, typically a combination of software programs, to help marketing teams collect and analyze data, predict trends and optimize campaigns.

Work Management 110

Work Management Marketing Management Paid Search Agency Allocation 110

Oktopost

SEPTEMBER 28, 2023

Closing deals in 2023 has been a challenge for many sales teams, but we’re uncovering little-known tips to help you keep your sales pipeline flowing. Long gone are the days when sales teams and social media are estranged – combine the two together and your results will be a powerhouse for converting leads into customers. The buyer journey has changed, making it difficult for sales teams to guide leads through the sales funnel.

Top of Funnel 138

Top of Funnel Social Media Ideal Customer Profiles Work Management 138

Salesforce Marketing Cloud

SEPTEMBER 28, 2023

Recognizing your agents’ contributions during National Customer Service Week (celebrated annually the first full week of October) is an opportunity to say thank you and continue to foster a positive, high-performing work environment. But why limit the celebration to just one week? Your agents work hard all year! Here are six Customer Service Week ideas to show your appreciation all year round.

Work Management 136

Work Management Service Customer Satisfaction Ad Exchange 136

Sprout Social

SEPTEMBER 28, 2023

Struggling to stay on top of your LinkedIn marketing efforts? Building your brand’s presence on LinkedIn takes a lot of work as it involves posting high-quality content consistently. And it doesn’t just stop there because you need to use that presence to prospect and nurture valuable leads. All of this takes out a huge chunk of your time, leaving little room for other important aspects of running the business.

Linkedin 135

Linkedin Automation Tools Branding 135

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Brand Identity

Content Marketing Institute

SEPTEMBER 28, 2023

Your content marketing has holes that you can’t see. They may manifest themselves from the beginning or materialize over time. But no matter how they started, it’s time to identify and fill them in with a content gap analysis.

Marketing & Strategy 135

Marketing & Strategy Content Analysis Content Marketing 135

Content Standard

SEPTEMBER 28, 2023

Content atomization is a highly effective strategy used by leading marketing teams. When applied strategically, it streamlines content creation, saves time, boosts engagement, and enhances both search engine and social media visibility. Simply put, content atomization involves taking a core piece of content, often long-form, and breaking it into smaller components or adapting it into different formats.

Branding 120

Branding Brand Identity Examples Multi-Channel 120

Martech

SEPTEMBER 28, 2023

Before we dive into the roundup, here’s a quick look at some recent research on marketers’ use of AI: More than half (51.3%) of global marketing leaders say cost is a significant barrier when adopting AI, according to a new study by Algomarketing, a workforce solutions and marketing operations consultancy. Also, 77.5% said that they have had to delay the implementation of AI and automation due to concerns about bias and fairness.

Paid Search Agency 125

Paid Search Agency Domain Gartner Barriers 125

Salesforce Marketing Cloud

SEPTEMBER 28, 2023

Sales great Zig Ziglar once wrote, “If you aim at nothing, you will hit it every time.” That’s the struggle of every team without clear sales targets: no clarity, no progress, no growth. The good news is, setting achievable targets is relatively straightforward. It comes down to regular examination of resources, performance, and potential.

Cross-Selling 116

Cross-Selling Budget Programs Training Work Management 116

Martech

SEPTEMBER 28, 2023

You can spend a lot of money trying to increase the results of your marketing communications. But you don’t have to. If you have a halfway decent marketing martech stack and follow the best practices for your channel, maximizing engagement and response becomes easier. Just add behavioral science into your messaging. It won’t cost you a dime — and the results can be instantaneous.

Trigger Marketing 124

Trigger Marketing Work Management Marketing Management Paid Search Agency 124

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

Scoop.it

SEPTEMBER 28, 2023

‘Tis the season to blend in yet stand out, ‘Tis the season to give back yet rake in the moolah! ‘Tis the season to fine dine, down wine, & be merry, Bring out the carved pumpkins, turkeys, Sweep in through streets in swag with the witches & wizards! Decorate those fir trees with beautiful ornaments & ‘em baubles… Yes, ladies & gentlemen, the merriest time of the year is just around the corner!

Email Marketing 115

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 115

Martech

SEPTEMBER 28, 2023

Audio streaming platform Spotify is introducing video ads on its Roku app. Advertisers who participate in Spotify’s Video Takeover ad experience — seen by users on mobile, tablets and desktops — will now be able to add CTV as an option. Why we care. The key to digital marketing is being able to reach users on any device. That’s a best practice for user experience, but it also applies to advertisers.

Paid Search Agency 118

Paid Search Agency Video Marketing Ads Advertising Agencies 118

Square 2 Marketing

SEPTEMBER 28, 2023

I just Googled “Is SEO dead?” and the top returns all unanimously agreed that no, it’s not dead. Now, keep in mind most of those listings were from SEO firms or people related to SEO firms, so they might have a vested interest in keeping the idea of SEO alive. However, I think it’s worth noting a major shift being driven by buyer behavior and making sure you’re considering it when you design your campaigns and start planning for 2024.

SEO 98

SEO Search Marketing Planning Social Marketing 98

SendGrid

SEPTEMBER 28, 2023

Discover the best AI email management tools and features and learn how to transform your inbox and email communications. The post 11 Clever AI Email Management Tools and Features appeared first on SendGrid.

Features 78

Features Tools Best Practices Practices 78

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

Oktopost

SEPTEMBER 28, 2023

Content is an integral part of your business, essentially, it is the glue that holds marketing and sales together. Today, most businesses actively produce content such as blogs, case studies, podcasts, webinars, and more for highly relevant niche audiences who offer the strongest potential to become future customers. From on-site content to podcasts and video tutorials on specialist sites, there are plenty of places to distribute content, but don’t forget about the most lucrative of all: social

Social Media 71

Social Media Social Marketing Top of Funnel Media 71

Salesforce Marketing Cloud

SEPTEMBER 28, 2023

Customization is a hallmark of Salesforce, but what happens when it’s overdone? For more than 20 years, one public sector organization created team-specific versions of Salesforce Lightning Experience record pages. Too many layouts caused confusion and led people to keep their own spreadsheets instead of populating Sales Cloud. That all changed when one 10X-certified Trailblazer introduced a simple, repeatable design pattern.

Design 69

Design Template User-Generated Content Efficiency 69

SmartBug Media

SEPTEMBER 28, 2023

RevOps, or revenue operations , is a strategic approach that aligns sales, marketing, and customer success teams within companies to optimize revenue generation. RevOps is all about breaking down silos between these departments and streamlining processes, data, and technology to make an organization's revenue-generating activities as cohesive as possible.

Marketing Budget 68

Marketing Budget Optimization Terms and Conditions Marketing & Strategy 68

B2B Digital Marketer

SEPTEMBER 28, 2023

Navigating the Challenges of Perspective in Digital Marketing Introduction In this episode of B2B Digital Marketer, John Gumas shares valuable insights on unlocking success in digital marketing. He emphasizes the importance of aligning your message with your prospects for maximum impact. John highlights the need to break free from assumptions and truly understand your audience’s needs.

Purchase 64

Purchase B2B Thought Leadership Thought Leadership B2B Sales 64

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

HG Data

SEPTEMBER 28, 2023

Watch the FY24 Go-To-Market Planning Master Class On Demand Now Companies aren’t spending like they were in the past. Headcounts and budgets have been slashed, yet revenue targets remain the same. There’s zero margin for inefficiency. The move toward efficient growth starts with your go-to-market planning, especially for FY24. It’s time to put data at … The post FY24 Go-To-Market Planning Master Class: Reducing Risk with Data-First Decision-Making appeared first on HG Insights.

Class 64

Class Planning Marketing Plans Paid Search Agency 64

Oktopost

SEPTEMBER 28, 2023

Content is an integral part of your business, essentially, it is the glue that holds marketing and sales together. Today, most businesses actively produce content such as blogs, case studies, podcasts, webinars, and more for highly relevant niche audiences who offer the strongest potential to become future customers. From on-site content to podcasts and video tutorials on specialist sites, there are plenty of places to distribute content, but don’t forget about the most lucrative of all: social

Social Media 62

Social Media Social Marketing Top of Funnel Media 62

PureB2B

SEPTEMBER 28, 2023

Discover few of the key ways AI is posed to play a pivotal role in the future of demand generation, customer insights and even AI insight for marketing.

Demand Generation 62

Demand Generation Demand Generation Marketing 62

Oktopost

SEPTEMBER 28, 2023

Closing deals in 2023 has been a challenge for many sales teams, but we’re uncovering little-known tips to help you keep your sales pipeline flowing. Long gone are the days when sales teams and social media are estranged – combine the two together and your results will be a powerhouse for converting leads into customers. The buyer journey has changed, making it difficult for sales teams to guide leads through the sales funnel.

Top of Funnel 62

Top of Funnel Social Media Ideal Customer Profiles Work Management 62

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Only B2B

SEPTEMBER 28, 2023

In the dynamic world of B2B marketing, one strategy stands out as a game-changer: personalization. It’s not just about addressing your audience by their first name in emails; it’s about tailoring your entire marketing approach to meet the specific needs, preferences, and pain points of each potential client. In this blog, we’ll explore what B2B marketing personalization entails, the undeniable benefits it offers, and a step-by-step guide on how to integrate personalization seam

B2B Marketing 62

B2B Marketing Personalization Top of Funnel B2B 62

Stevens & Tate

SEPTEMBER 28, 2023

Companies often hold focus groups in order to get direct feedback about products, services, and even website experiences. The drawback to focus groups is that people often aren’t sure how to articulate what they feel about certain things. However, new biometric technology, such as eye-tracking software, has made it easier to determine exactly how someone feels about a website experience at any given moment–and they can allow you to do so without holding a focus group.

Eye-Tracking 61

Eye-Tracking Focus Group Press Software 61

Digilant

SEPTEMBER 28, 2023

No advertising channel in the history of our industry has ever grown as quickly as retail media. Global revenue from retail media spending is expected to reach $125.7 billion in 2023. By 2028, retail media spend will surpass TV spending and account for more than 15 percent of total ad spend. These days, about 75% of brands have dedicated budgets for retail media networks , and that’s just the beginning.

Media 59

Media Advertising Agencies Amazon Funnel Advertising 59

SmartBrief - Marketing

SEPTEMBER 28, 2023

Struggling with declining net profits and competition from other ecommerce platforms, Alibaba, China’s ecommerce titan, strategically invested in online shopping platform Taobao and achieved significant results in the first quarter. This shift involves the “Return to Taobao, the Users and the Internet” guided by the insights of Jack Ma, co-founder of the Alibaba Group.

eCommerce 52

eCommerce Marketing & Strategy Co-Registration Marketing Management 52

Advertisement

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

RebelMouse

SEPTEMBER 28, 2023

Welcome to the comprehensive guide on managing bulk data in RebelMouse through importing. This document explains how to import your online content, like images, posts, and significant sections, to ensure your most essential documents stay the same from your previous content management system (CMS) to RebelMouse. Before going through this doc, ensure you've read our previous documentation: Setup your import files.

CMS Development 52

CMS Development Tools Validation API 52

Sana Commerce

SEPTEMBER 28, 2023

Consent management is the method that empowers customers to decide which personal information they’re comfortable sharing with a B2B e-commerce platform. This need for consent arises from the legal obligation for websites to securely store user data via cookies during browsing sessions. However, it’s important to differentiate between consent and broader data privacy.

Marketing Management 52

Marketing Management B2B Privacy Trust Marketing 52

Modern B2B

SEPTEMBER 28, 2023

Quantitative research: Unveiling insights from numbers Quantitative research involves the collection and analysis of numerical data. This approach focuses on gathering data from a large sample size, meaning you can identify any outstanding trends or patterns. Surveys, social media monitoring, and data analytics are the most common methods used in quantitative research.

Research 52

Research B2B Marketing B2B Thought Leadership B2B 52