Mon.Sep 18, 2023

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Do Self-Service Systems Really Lead to Better Results? Our Member Survey Offers Surprising Answers to Industry Questions

Customer Experience Matrix

The CDP Institute just published its annual Member Survey, which is always a treasure chest of interesting data. I’ve already published my primary analysis on the Institute site (you can download it here ) but wanted to call out a number of findings that either contradict or confirm martech industry conventional wisdom. After all, nothing’s more fun than tweaking the nose of authority.

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Industrial Website Redesign—When Failure is Not an Option

Industrial Marketing Today

Are you considering an industrial website redesign? This is a topic of discussion as Q3 ends and, as Q4 starts, many companies begin to do their annual planning and budgeting. However, the sad truth is that many of these redesigns fail to deliver the desired results. You are not alone.


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Google apologizes for GA4 data migration confusion


Google Ads has apologized for causing confusion with a recent account update. Advertisers were caught off guard when the platform started automatically migrating configurations from Universal Analytics to Google Analytics 4. While these changes had been planned following the sunset of UA and notifications were issued, some were taken by surprise as the turndown of UA has taken considerably longer than many expected.

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How to optimize your marketing budget: Do more with less

Sprout Social

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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HubSpot’s August 2023 releases: The manager’s guide


HubSpot’s August releases include additions to its AI tools, numerous reporting and forecasting improvements, commerce updates and more. Many updates were beta-released in preparation for HubSpot’s annual conference. Save time and prevent errors with AI HubSpot released many AI capabilities in 2023. The releases for August include generative AI additions but also AI-powered data tools.

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Google launches AI tool for YouTube ad optimization


Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Creative Guidance leverages AI to evaluate your content and offer best-practice feedback. For example, if critical information is missing from your video ad, Creative Guidance will notify you, ensuring that your campaigns are as effective as possib

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The Future of Content Marketing: Trends and Predictions for the Next Decade


Content marketing isn’t static. As technology and user behavior change, it’s important that your content strategy also evolves and grows. This article delves into emerging trends that will revolutionize the landscape over the next decade. By understanding these trends, you can adapt your strategies and ensure your brand stays ahead of the curve.

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A sales-side view of marketing, automation and AI


John Leonelli is head of sales, B2B Americas, at Babbel, a company that provides subscription-based language learning software and an e-learning platform. Founded in Berlin, Germany in 2008, the company started a European business-focused division five years ago. They recently moved into the American market, where companies of all sizes are looking for help with Spanish-to-English and English-to-Spanish language skills.

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Top 3 Things SDRs Need To Know In 2023


As a long-time Sales Development leader, I know too well the difficulties of opening up sales opportunities in tough economic climates. As the VP of GTM Strategy at Demandbase, I have narrowed the absolute must-know elements for every SDR down to three tips that I’ve seen be effective time and again in combating the headwinds that 2023 has thrown at us.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Should you block GPTbot?

Kevin Indig

Wouldn’t it be nice to see exactly where people engage with your content - down to the sentence? Imagine you could see passages of an article highlighted in red when they lead people to bounce. That’s what Positional has built with Content Analytics: Instantly spot passages that drive users away Quickly see bounce rate, time on site and scroll depth per article Optimize content for SEO AND user experience Improve CTA placements and conversion rates Easy setup (copy/paste a small sc

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Empowering Australian Sales Managers: The 5 Keys To Unlocking Sales Team Success

G2M Solutions

In the ever-evolving world of sales, Sales Managers play a pivotal role in steering their sales teams towards success. This article focuses on the specific pain points of Sales Managers and how deploying the next generation of smart sales software offers essential features to help them gain control, create visibility, and build a repeatable sales process that leads to increased revenue.

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Revolutionizing Lead Generation with Automated Lead Qualification: A Data-Driven Guide

Only B2B

In today’s fast-paced digital landscape, businesses are constantly striving to stay ahead of the competition. One of the key aspects of gaining an edge is the efficient management of leads. This is where Automated Lead Qualification steps in as a game-changer. In this comprehensive guide, we will explore the intricacies of Automated Lead Qualification, demystifying its key components, benefits, and challenges.

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29 Types of Trigger Events and How to Track Them


Timing is everything in sales. That is why recognizing trigger events is key to being successful. Getting this crucial step wrong can mean the difference between closing the deal or being rejected. In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Skip to: Trigger Event Definition Importance of Trigger Events Tracking Trigger Events Trigger Event Examples Sometimes called a “buy signal,” a sales trigger even

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Beyond the Obvious – Drilling Down on B2B Buyer Personas


From the time of Don Draper in the hit show Mad Men to mega Super Bowl ad spends in the 1980s, marketers traditionally relied on demographics and social trends to target and segment broad audiences. In the 2000s, digital marketing revolutionized marketers’ ability to reach more specific segments. One risk of data is losing sight of the real people behind the numbers.

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Do The Teachings of Zig Ziglar and Dale Carnegie Still Apply in Today’s Business?


In the world of business, there are countless self-help gurus and motivational speakers who claim to have the secret formula for success. Two names that often come up in these discussions are Zig Ziglar and Dale Carnegie. Both men were pioneers in the field of personal development and their teachings have had a profound impact on millions of people around the world.

article thumbnail Explained: Beginner’s Tutorial

Goodish Agency

Unlock Engaging Video Marketing with! Get started with our beginner's tutorial. Elevate your marketing game effortlessly!

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How to Learn Email Marketing

Benchmark Email

We’ve said it time and time again. Email marketing remains one of the most effective marketing channels to reach customers and grow your business. If you prioritize other marketing channels and neglect an email marketing strategy, you are simply robbing your business of the opportunity to see a substantial return on investment. While email is… The post How to Learn Email Marketing appeared first on Benchmark Email.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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AI’s Achilles’ Heel: The Consequence of Bad Data


The Achilles’ Heel of Artificial Intelligence (AI) is bad data. Data is the fuel for AI, so when that data is poor in quality, it can lead to inaccurate and unreliable outcomes. Data cleansing is the process of improving the accuracy, completeness, consistency, and validity of data so that AI systems can deliver on their promises. Without data cleansing, AI will be limited to providing suboptimal.

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How to Use AI for Your Business the Right Way

Single Grain

Do you ask yourself how to use AI to get the most out of it? Many businesses have a rather myopic view, thinking solely about how they can use it to generate more content for their marketing needs. AI can write your blog posts, create video scripts and even manage your social media content. But there’s a lot more to AI than just content creation. The truth is that AI is tragically underused by businesses in organizing and interpreting their own data.

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The SEO Enigma: Unraveling Why Your Efforts May Not Be Bearing Fruit


Search Engine Optimization (SEO) is a complex and ever-evolving aspect of online marketing. Despite your best efforts, you may find yourself asking, “ why is my SEO not working? ” Let’s delve into some common reasons why your SEO strategy may not be delivering the desired results and how you can rectify these issues. Understanding the Importance of SEO Before we dive into the complexities of SEO, it’s essential to understand why it’s crucial for your online presence.

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Don’t use an AI copywriting tool

Marketing Graham

As usual, there’s a lot of hype within marketing about the use of AI. Some of it justified, a lot of it not. One of the more popular uses is for copywriting – and there’s an AI copywriting AI tool that’s right for you. I’ve examined the pros and cons and done a little test. First, let’s look at the pros that I’ve found using an AI copywriting tool like ChatGPT.

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Enablement Woes: Put an End to Content-Related Frustrations

Content frustrations are all too real and it’s time to tackle them head on. Let’s start with marketing. How many times do you use limited resources to create content sellers ignore, while outdated, off-brand materials and messaging continue to be shared? And sellers - how many selling hours do you spend hunting for just the right content, and if you find it, tailoring to specific buyer’s needs becomes your next challenge.

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Digital Asset Management Fact Sheet

Content Science Review

Digital content comes in many forms. Our digital asset management fact sheet gives you insight on technology to manage your content assets.

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2023’s Top 5 B2B Data Providers for the USA Market


As we navigate the second half of 2023, the B2B data landscape in the USA has witnessed a profound shift. In a business environment where data precision is paramount, these providers have emerged as trailblazers, setting new standards for excellence. These top B2B data providers are here to redefine what’s possible. As we delve into their offerings, we’ll discover how they’re shaping the future of data-driven decision-making in the USA market.

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Checklist to Assess Content Needs for a New CMS

Content Science Review

Content Science created a comprehensive checklist designed to help you when deciding to change your CMS.

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6 Reasons You Shouldn’t Invest in Content Marketing (And Why You Should Ignore Them)

Marketing Insider Group

You’ve heard it all before: “Content is king,” “You need a blog,” “Invest in content marketing for long-term growth.” But what if we told you that you shouldn’t bother with content marketing at all? In fact, here are 6 compelling reasons why you should steer clear of it. But before you close this tab, stick around to find out why these reasons might be the very things that are holding you back from true business success.

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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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B2B Marketing Expert Interview Series: Feeling B2B with Ann Handley #MPB2B

Top Rank Marketing

We’re feeling the excitement mount as we are now just over two weeks away from the MaketingProfs B2B Forum! As a lead-up to this event, we’ve been sharing an ongoing interview series, “Feeling B2B,” exploring the emotions behind B2B marketing with top minds in the industry. These conversations range from Joe Pulizzi’s insights into unconventional content marketing tactics to Ahava Leibtag’s thoughts on the nuances that separate B2C from B2B content experiences.

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Testing Mind Map Series: How to Think Like a CRO Pro (Part 45)


Interview with David Sanchez del Real Meet David Sanchez del Real, a guy who’s been hooked on solving puzzles since he was a kid tinkering with busted TVs. These days, he’s swapped circuit boards for data sets and is the Head of Optimization at AWA digital. David is a firm believer in the “scientifically challenging intuition” approach to optimization.