Tue.Sep 10, 2019

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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

Prologue. B2B marketers think that if they are providing spectacular products or services, it’s more than enough as the services will speak for themselves. Though the impact of inbound marketing in attracting, engaging & converting the prospects can’t be neglected , the former statement is also partially true, as it resonates with the positive word of mouth marketing in practice.

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Stick a Cap On It!

Digital Marketing World Forum

Bottled Water, Celebrity, and an Unquenchable Social Thirst. Recently a lot of attention has been paid to the world of bottled water. Activism around decreasing plastic usage, a crop of new flavors, and of course 2019 was the summer of seltzer. So much attention is levied at the bottled water world in fact that celebrities are now getting involved. Gwyneth Paltrow’s GOOP recently partnered with an alkaline water called FLOW.

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5 Employee Activation Case Studies We Can All Learn From

Marketing Insider Group

Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. As you can see by our posts, we practice what we preach here as well. Many of our best posts don’t come from me. […]. The post 5 Employee Activation Case Studies We Can All Learn From appeared first on Marketing Insider Group.

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Report: 89% of Marketers Now Using Video as a Part of their Content Strategy

KoMarketing Associates

As marketers look for new ways to reach out to their target audience, new research shows that video is growing in popularity as a form of content. Wibbitz recently conducted the “How to Make Social Video Work for Your Marketing Team” report to gauge how marketers are leveraging this content as a part of their strategies. Statistics showed that 89 percent of marketers are now using video in their content strategy, and social engagement is the marketing metric that video impacts the most.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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5 Employee Activation Case Studies We Can All Learn From

Marketing Insider Group

Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. As you can see by our posts, we practice what we preach here as well. Many of our best posts don’t come from me. Like this one, they come from the passionate community of people I know, and respect, thought leaders who are as passionate as I am about what we do.

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SearchChat Podcast: A Data Backlash Is Coming

Biznology

There’s a serious need for changing the way we deal with customer data. How you can use data and still maintain a good relationship with your customers, even among the distrust? We also take a look at who has failed at that, so you can learn what not to do. Take a listen. First: There’s a data backlash coming. Steve and I discuss Scott Monty who wrote recently on preparing for the gathering storm.

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These Are The Instagram Metrics You Should Be Measuring

ATAK Interactive

Ed Note: This week, ATAK’s Marketing Manager Sarah Shimoda shares some insight on the real Instagram metrics you should be focusing on. For help attracting, connecting, closing, and delighting your customers on Instagram, schedule a consultation with us today. Enjoy! Instagram has changed over the past few years and is showing no signs of stopping any time soon.

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Data privacy: What should marketers be doing to prepare for regulation?

ClickZ

Data privacy is a hot topic right now, and rightly so. The Facebook + Cambridge Analytica scandal brought the issue of data misuse to widespread public attention. And, the introduction of laws like GDPR and the California Consumer Privacy Act, rather than quelling fears, have only added to the growing perception that our data has not, up until now, been private. .

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Discover the Secrets to Successful Content Creation

Content Marketing Institute

An outsider might think content creation is easy. But we all know there’s a lot more to it. Discover the secrets of producing well-conceived, well-written stories that deliver for your audience and your brand with this tutorial. Continue reading → The post Discover the Secrets to Successful Content Creation appeared first on Content Marketing Institute.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Leading CRM and Email Marketing SaaS Providers, Hatchbuck, Benchmark, Merge

BenchmarkONE

The combined company, Benchmark, will enable businesses to flourish with powerfully simple sales and marketing tools. St. Louis, MO – September 10, 2019 – Benchmark Email and Hatchbuck , leading SaaS (software as a service) providers of sales and marketing solutions, today announced they have merged, creating a global customer relationship management (CRM) and email marketing automation technology leader. .

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How Google's Nofollow, Sponsored, & UGC Links Impact SEO

Moz

Posted by Cyrus-Shepard Google shook up the SEO world by announcing big changes to how publishers should mark nofollow links. The changes — while beneficial to help Google understand the web — nonetheless caused confusion and raised a number of questions. We've got the answers to many of your questions here. 14 years after its introduction, Google today announced significant changes to how they treat the "nofollow" link attribute.

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How to Be a Good Podcast Host: Tips and Tricks From Industry Veterans

Content Standard

Have you ever scrolled through your subscribed podcast shows, only to find that none of the new episodes appealed to you? Well, this happened to me recently: Sure, there were a handful of newly launched business podcasts, so I quickly downloaded a variety of episodes and hit play. Sadly, I was underwhelmed by what I heard. The speakers had obviously not been trained on how to be a good podcast host.

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Sharing Employee Stories: An Inside Look at Company Culture

EveryoneSocial

A common employer brand theme you have probably noticed online recently is the power of employee stories. Of course, internal storytelling has been around for years, but social media now gives everyone insightful glimpses into other companies’ work culture. But how does your organization activate employee stories more consistently and organically? And how can you enhance your efforts by sharing these stories on social media?

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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No More Writer’s Block – 5 Simple Exercises for Generating Killer Content Ideas

DivvyHQ

To avoid writer's block and get your team's creative juices flowing, here are five simple, proven exercises that should generate lots of ideas in a short period of time.

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B2B Marketers: How to Unlock ABM Success

Martech Advisor

B2B marketers looking for big-time business transformations need to challenge the status quo and focus on what really matters – building relationships. An account-based marketing strategy does just that by targeting the right customers, crafting experiences created just for them, and turning them into brand advocates, Sangram Vajre Co-founder, and Chief Evangelist, Terminus.

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How Well Do You Know Your Audience?

PureB2B

With content marketing, success sometimes lies in how well your content can tell a story and speak your customers’ language. Creating impactful content could mean the difference between a successful marketing campaign and one that falls flat. To be effective with content, marketers must be able to not only tell a story, but to also communicate with customers in such a way that they hear the intended message.

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Five Tips for Becoming a Successful Remote Worker, According to 450 Remote Professionals [New Data]

Hubspot

The way businesses operate has changed -- drastically. Nowadays, successful companies are run in home offices, living rooms, and Starbucks tables. Meetings are hosted on Skype, Slack, and Google Hangouts. Employees can work in their pajamas, and commute from their kitchens to their desks. Today, remote work has been established as a successful business model, and the number of people working remotely at least part-time is rising.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Enhancing the Customer Experience with Smartphone Automation

Martech Advisor

Advancements in smartphones, AI, and IoT are reshaping where and how customers interact with the products and brands they love. Adopting these technologies can help businesses deliver the unique, VIP-like experiences customers not only want, but expect, writes, Joerg Habermeier, Head of Product, UJET​​​​​​ The smartphone has changed the way we interact with brands, products, and even people.

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These Are The Instagram Metrics You Should Be Measuring

ATAK Interactive

Ed Note: This week, ATAK’s Marketing Manager Sarah Shimoda shares some insight on the real Instagram metrics you should be focusing on. For help attracting, connecting, closing, and delighting your customers on Instagram, schedule a consultation with us today. Enjoy! Instagram has changed over the past few years and is showing no signs of stopping any time soon.

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How to Sell Content Strategy to a Non-Marketer

DivvyHQ

We all know that marketing costs money, but marketing without a content strategy behind it will cost you even more. Here are some key tips and information to help you learn how to sell content strategy to non-marketers, who often hold the purse strings to your budget. .

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These Are The Instagram Metrics You Should Be Measuring

ATAK Interactive

Ed Note: This week, ATAK’s Marketing Manager Sarah Shimoda shares some insight on the real Instagram metrics you should be focusing on. For help attracting, connecting, closing, and delighting your customers on Instagram, schedule a consultation with us today. Enjoy! Instagram has changed over the past few years and is showing no signs of stopping any time soon.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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5 Types of Emails That Improve Customer Retention

Sharpspring

There’s no way to succeed in business today without focusing on new customer acquisition. But in doing so, many marketers overlook an equally important goal: customer retention. . Having a strong customer retention strategy doesn’t have to be complicated. In fact, email marketing to existing customers is extremely cost-effective. And because they’re already on board with your brand, you have all the information you need to reach out with targeted campaigns.

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INBOUND 19 - Takeaways, Trends and Disruptions to Watch in B2B

Strategic-IC

What takeaways do the Strategic team have after HubSpot’s annual INBOUND conference? Strategists Heidi and Jack joined 26,000 marketing and sales professionals in Boston to find out why removing friction, disrupting experiences and facing fear will be core to B2B marketing and sales success in the next 12 months. Remove Friction, Disrupt Experiences, Face Fears: 3 INBOUND19 Trends to Impact the Next 12 Months.

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Weekly Wisdom with Ross Tavendale: Zero Budget SEO

SEMrush

In this week‘s Weekly Wisdom, I will be going into all the tools and processes you can use if you are absolutely broke.

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6 Benchmarks from Viewing a Survey of CMO Lenses of B2B Marketing

Sword and the Script | B2B

Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. This time around survey polled 341 senior marketers – 95% of which hold the title of vice president or higher – to produce the survey.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Weighing Data.com Alternatives? Check Out InsideView vs D&B.

InsideView

You’re a Data.com customer and you can hear the clock ticking. No more renewals. You’ve got to find a Data.com replacement… soon… before your license expires. Hopefully, you started your planning some time ago. And we hope you found our “Replacing Data.com” blog series helpful, along with the related Data.com Migration Planning Guide. If you’ve […].