Top Rank Marketing

JANUARY 5, 2024

Social Media Today Bing Tests Trending Labels In Visually Explore Box Microsoft’s Bing search engine has begun testing designated trending-now content within its visual exploration search functionality, offering B2B marketers potential new avenues for content optimization, Microsoft recently announced.

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

Hubspot

JANUARY 12, 2024

by 2027 to nurture more Korean-founded global unicorns, not just local ventures; Over 66% of South Korea VCs plan to invest more this year, focusing on areas like robotics, AI chips, and health tech; The tech sector in Korea is attracting more foreign money, with $18.8B Want more content like this? of funds injected in 2023.

Startups 73

Startups Business Buzz Curation 73

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Content production Vendors have been touting AI’s ability to improve creative productivity by eliminating mundane tasks for years.

Marketing AI 134

Marketing AI Enterprise Management Paid Search Agency Work Management 134

SmartBrief - Marketing

JANUARY 23, 2024

While CTV ad spend increases, marketers can expect a dip in linear TV spend as forecast through 2027. Content is king. Creating engaging and relevant ad content allows viewers to engage with the content. Insider Intelligence reports that CTV ad spend will grow year-over-year by $5.5 billion in 2024.

Marketing Strategy 80

Marketing Strategy Marketing & Strategy Paid Search Agency Privacy 80

SmarkLabs

FEBRUARY 3, 2023

Content Creation One of the many applications of ChatGPT is content creation. In today’s fast-paced digital world, the demand for high-quality content is more significant than ever, and ChatGPT is perfectly positioned to meet this demand. Consistency : ChatGPT can provide consistent output in tone, style, and quality.

Work Management 52

Work Management Service Content High Quality Lead 52

Marketing Insider Group

JANUARY 16, 2023

Adapt your content marketing strategy to the needs of your target audience to overcome the biggest marketing challenges of 2023 . The US artificial intelligence market is expected to reach almost $600 billion by 2027. Effective content marketing is tailored to consumers. What Are 2023’s Biggest Marketing Challenges?

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

DAGMAR Marketing

MARCH 20, 2023

Times have changed and our content creation process is beginning to look much different than it used to. With the rise of AI-generated content, the idea of replacing a human writer with various AI-tools on the market has become wildly popular. What is AI-Generated Content? Is AI content good? Is AI Good or Bad?

Marketing AI 52

Marketing AI Generation Business Content 52

QuanticMind

SEPTEMBER 21, 2023

Why regulators at the FTC and beyond are turning an eye to child safety in gaming in 2023 [:04] According to new findings from the FTC, children are struggling more and more to discern advertising from other types of content, particularly on gaming platforms. Sign up for the Basis Scout newsletter!

Marketing AI 52

Marketing AI Privacy Eye-Tracking Buzz 52

Top Rank Marketing

DECEMBER 22, 2023

MarTech Instagram introduces GenAI powered background editing tool Meta-owned Instagram has begun rolling out updates to Story format content posted on the social platform that will offer users the ability to use AI prompts to change image backgrounds or to choose from recommended presets, Instagram recently announced.

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

Choozle

MARCH 20, 2024

As a result, online video services like Netflix, Hulu, Disney+, and Amazon Prime are expected to grow, supported by high-quality streaming, a diverse range of content including theatrical releases and digital sports, and the convenience of on-demand viewing. By 2027, CTV ad spending is projected to reach a colossal $42.44B.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Top Rank Marketing

AUGUST 4, 2023

billion by 2027, with smaller growth forecast for the coming years, as the trade show sector represented the fastest B2B market segment, according to newly-published report data. B2B media market is expected to see 4.7 percent growth during 2023, totaling some $85.04 Insider Intelligence How the Pandemic Changed Marketing Channels A mere 6.7

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

Scoop.it

JULY 13, 2023

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. If done correctly, the type of content helps build awareness and positions your brand as an industry expert.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

QuanticMind

SEPTEMBER 29, 2023

TikTok’s foray into retail is heating up in advance of Black Friday and the holiday shopping season, and stands to make big waves in the coming years: eMarketer forecasts that m-commerce will account for half of US e-commerce sales in 2027, driven by social commerce and, in particular, TikTok’s Shoppable Ads.

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Sprout Social

OCTOBER 26, 2023

Promoting your influencer content can help improve the overall reach of your campaigns. billion by 2027. of influencers ) focuses on content surrounding people and blogs. It hit $15.2 billion in 2023 and is projected to reach $22.2 billion by 2025. Let’s dig into some stats surrounding influencer marketing advertising.

Statistics 128

Statistics Marketing Budget Advertising Agencies Marketing Strategy 128

Zoominfo

APRIL 30, 2021

“Most third-party virtual event companies sell the full attendee list to all their sponsors, which means that aside from attendees maybe seeing your logo, you’re uploading cold leads that have had zero interaction with your brand or content,” says McCallion. annually through 2027. That makes them hot leads.

Trade Show 130

Trade Show Acquisitions Top of Funnel Enterprise Management 130

QuanticMind

JULY 13, 2023

Here’s what to read from the week of 7/7/23 - 7/13/23 to stay ahead of the curve: IAB’s Retail Media Buyer’s Guide [:60] Retail media is forecast to account for more than one-fourth of US digital ad spend by the end of 2027. Want a monthly digest of all the best Scout content delivered straight to your inbox?

Copyright 52

Copyright Paid Search Agency Marketing AI Advertising Agencies 52

Only B2B

FEBRUARY 6, 2024

billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue. The global B2B intent data market is expected to reach a value of USD 2.16

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Martech

SEPTEMBER 29, 2023

Prospecting data: Have a look at the integrated prospecting data platform called Anteriad Data Cloud, for self-service or managed data across B2B markets, buying groups, and intent, for content syndication, programmatic advertising and cross-channel communications. trillion in 2021 to $3 trillion by 2027.

Marketing Automation Services 97

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 97

Martech

APRIL 10, 2023

Back in 2015 the late Mark Hurd, then Oracle CEO, predicted that by 2027 two marketing suites would command 80% of the market. ” Another breakthrough, Tarkoff said, was integrating the Oracle Unity CDP with the marketing orchestration, content and advertising platforms. This is not a new message from Oracle.

Marketing Attribution 108

Marketing Attribution Enterprise Management Work Management Marketing AI 108

RebelMouse

JUNE 6, 2023

We all know that quality content is the number one way you can leave a lasting impact on your audience and fuel repeat visits to your site. But in the past six months, the explosion of artificial intelligence (AI) has redefined what it means to create content that resonates. million by 2027, which is a massive increase from $40.9

Marketing AI 52

Marketing AI Industry CMS Paid Search Agency Customer Satisfaction 52

RebelMouse

NOVEMBER 3, 2022

The newspaper said it remains on pace to reach its goal of 15 million subscribers by 2027. Like almost every facet of content marketing, the best way to succeed with a subscription model is to provide quality content that adds value to your readers’ life — and that includes creating plenty of reasons for them to come back.

Marketing Proposals 52

Marketing Proposals Amazon Domain User-Generated Content 52

Digilant

DECEMBER 7, 2023

Opportunity: In-Game Mobile Ad Buys Projections indicate that by 2027, advertisers will spend $9.86 billion on mobile gaming alone, not including any eSports content consumed on a mobile device. In the coming year, they will lean further into downloadable, on-demand content that consumers can watch at any time. minutes and 18.2

Advertisements 59

Advertisements Advertising Marketing AI Trends 59

ClearVoice

MARCH 6, 2023

A 2023 research insights report on the gig economy states that, globally, the market will breach the $873 billion mark by 2027. Additionally, more than 66% believe demand for their services will continue to rise in 2023. That’s a compound annual growth rate (CAGR) of 16.18% from 2022’s $355 billion.

Work Management 98

Work Management Peer-to-peer Marketing Management Analysis 98

Unbounce

JUNE 28, 2022

billion by the year 2027. While it may seem like a better idea to play the numbers game and market your business across every social media channel imaginable, you’ll waste time creating content for people who aren’t really into your products. Right now, social commerce is an $89.4 billion market , expected to grow to $604.5

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Binary Demand

JUNE 12, 2023

billion by 2027. Website sign-up forms, lead-generating efforts, and email content exchanges may do this. Consider branding, personalization, interesting content, calls-to-action, and mobile responsiveness. Optimize your email marketing approach by testing subject lines, content formats, calls-to-action, and other features.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

billion by 2027. Website sign-up forms, lead-generating efforts, and email content exchanges may do this. Consider branding, personalization, interesting content, calls-to-action, and mobile responsiveness. Optimize your email marketing approach by testing subject lines, content formats, calls-to-action, and other features.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

ClickZ

FEBRUARY 4, 2021

Content created in partnership with Sellercloud. Sellercloud notes that dropshipping continues to grow in viability throughout the pandemic, with the dropshipping market projected to reach over $591 billion annually by 2027, up from $44 billion in 2019. However, this is just a sneak peak of a very comprehensive report.

eCommerce 111

eCommerce Advertising Channels Optimization Multi-Channel 111

Martech

DECEMBER 7, 2022

Table of contents What is ecommerce? By 2027, Amazon alone will rake in more than $1 trillion in online sales. Instagram, for example, makes it easy for brands to connect to their customers, but creating content that not only stands out, but leads to a sale, is crucial. What is ecommerce? Convenience is one major driving factor.

eCommerce 107

eCommerce Trends Marketing AI Amazon 107

Huptech Web

DECEMBER 14, 2023

Table Of Contents Introduction Why do Top Brands Consider Statistics to be an Important Aspect? billion users by 2027 (Forbes) 76% of social media users have purchased something they saw on social media The United States remains the largest social media ad market globally (Statistica) 94% of marketers use Facebook.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Bannerflow

FEBRUARY 3, 2023

It is front-of-mind for businesses, especially content creators. In short, VOD lets users watch content in a convenient and accessible manner. Advertising Video on Demand (AVOD): AVOD is a content model where viewers must watch a video before unlocking the content they choose to view. million viewers by 2025.

Demand 52

Demand Video Marketing Ad Exchange Mobile Advertising 52

FunnelEnvy

OCTOBER 3, 2022

between 2020 and 2027. In other words, it’s a design that allows the broadest range of people to view and use your landing page content, even if they use adaptive technology or have some type of disability. Government bodies, universities, and other organizations leading the way in accessible digital content use these guidelines.

Landing Pages 78

Landing Pages Trends B2B Marketing Marketing Automation Services 78

Hubspot

MAY 1, 2020

In the past year or so, live video has quickly become one of the most popular types of online content, especially on social media. But, because this tactic is still somewhat new, many companies might not know where to start when brainstorming live content. billion by 2027. trillion hours of live content. StreamElements ).

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

SmartBrief - Marketing

AUGUST 1, 2023

A number of other companies have opted to add tie-in content to existing game franchises, capitalizing on established names and already-popular playing styles. billion this year and annually grow at 10.44% through 2027. These days, though, even studios that make entirely new movie-derived games are doing better than the version of E.T.

Video Marketing 52

Video Marketing Paid Search Agency Opt-out Newsletter 52

Madison Logic

AUGUST 10, 2023

To stand out, marketers need a smarter approach to identify key decision-makers, engage them with relevant content, and optimize their campaigns for maximum impact on pipeline and revenue. compound annual growth rate by 2027. According to Forbes, the global clinical and collaboration market forecasts a 17.3%

Enterprise Management 52

Enterprise Management Work Management Marketing Management Account Based Marketing 52

Salesforce Marketing Cloud

JANUARY 8, 2024

In fact, more than half of consumers (52%) have purchased an item secondhand in the last year, and the resale market is expected to reach $70 billion by 2027. And video content isn’t just useful for ads or for increasing product discovery. Secondhand purchases that were once viewed as stigma are now seen as status.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

ClickZ

APRIL 29, 2020

Brickner breaks them down into six high-level categories: Advertising & Promotion; Content & Experience; Social & Relationships; Commerce & Sales; Data; and Management – each of which can be further subdivided into more specific functional groupings.

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

Kevin Indig

JULY 10, 2023

Bessemer Ventures, a VC investor in companies like Shopify, Pinterest, Wix & Co, predicts that by 2027 half of all startups will invest in CLG: We predict that in the next five years, more than 50% of startups and tech companies will have functional groups and executives dedicated to community by the time they cross $5 million in revenue.

Communities 52

Communities Enterprise Management Work Management Startups 52