PR Strategy: 5 Powerful Secrets to Awesome Media Attention
B2B PR Sense
JUNE 20, 2019
Which begs the question. newsroom employment, according to Onclusive, dropped 23% between 2009 and 2017 and paid positions are projected to drop another 10% by 2026. Your B2B PR strategy is a complex machine, with earned, owned, shared, and paid media components all working together. Today, we're focusing on the earned media portion of your public relations strategy. What is earned media ? It is the attention a brand receives through through media or other websites.