Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Here are the January 2024 updates managers should take note of: Fast and easy compliance for new email requirements.

Enterprise Management 113

Enterprise Management Sales Qualified Leads API Hubspot 113

sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To thrive in 2024, businesses must adopt a more targeted and personalized approach to B2B email marketing. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Engagio

APRIL 12, 2024

Customer retention is all about building long-term relationships, which requires you to understand your customer’s unique needs and challenges. In contrast, retaining an existing customer requires less expenditure as the relationship and trust are already established. ” The secret: building deep, long-term relationships.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

FMG Suite

MARCH 15, 2024

March 15, 2024 – FMG, an industry-leading SaaS company specializing in marketing software and services for financial advisors and insurance agents, announced that it has been named “Best Overall FinTech Software” in the eighth annual FinTech Breakthrough Awards. SAN DIEGO, CALIF., million social media posts.

Marketing Management 59

Marketing Management Software Ad brokers Best Practices 59

sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To thrive in 2024, businesses must adopt a more targeted and personalized approach to B2B email marketing. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

DAGMAR Marketing

MARCH 12, 2024

For 2024, it published critical information on everything from how marketers are leveraging artificial intelligence to what new methods we should consider after third-party cookies are fully eliminated and which strategies may be best to use in their place. Prioritize building relationships with your audience. What is Generative AI?

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. However, in 2024, there’s a shift towards targeting the upper funnel. In 2024, we’ll see more creativity with videos, such as posting clips on Facebook or LinkedIn to funnel new subscribers to your YouTube channel.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

The Lead Agency

APRIL 14, 2024

Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. What’s different about 2024? And that’s not going anywhere in 2024. So, what’s different about 2024? How exactly?

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Lead Liaison

JANUARY 19, 2024

This significant milestone not only underscores the company’s unwavering commitment to maintaining the highest standards of data security but also paves the way for the upcoming ISO 27001 certification, anticipated in the first half of 2024. At Lead Liaison, we understand that trust is the foundation of all our client relationships.

Lead Liaison 62

Lead Liaison Enterprise Management Lead Capture Trade Show 62

FunnelEnvy

FEBRUARY 19, 2024

Technology and consumer trends are changing, so we’ve adapted our best practices for SaaS landing pages in 2024 to reflect changing buyer expectations and new AI tools. Be sure your landing pages integrate with the website design to keep the customer journey on-brand. Mobile-First Design.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

SalesIntel

APRIL 17, 2024

Set Up Workflows: Once you know what actions you want customers to take and what campaigns you need, design your triggers, schedules, and workflows in your email marketing software. Here are general features: Email Templates: Pre-designed templates for creating visually appealing emails without coding.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

FunnelEnvy

JANUARY 8, 2024

Unsurprisingly, artificial intelligence is the big news for B2B SaaS marketing and sales in 2024. Digital super-marketer Neil Patel’s recent email to his million-plus subscribers said brand authenticity and consistency are critical for 2024. Designing digital touchpoints that resonate with emotions is a great start.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

Sprout Social

FEBRUARY 29, 2024

This helps you understand customer sentiment in real time, monitor brand health and respond swiftly to market trends, ultimately fostering stronger customer relationships and brand loyalty. Artificial intelligence in product development AI in product development helps teams move beyond traditional design and customer preferences.

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

Trade Press Services

MARCH 11, 2024

The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press. They may be constantly bringing in people every day from search and social, but if that’s where you built your audience, you don’t own the relationship.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Tiecas

NOVEMBER 10, 2023

As we approach 2024, I cannot overstate the importance of Search Engine Optimization (SEO) strategies for manufacturers and industrial companies. Continuous UX optimization involves addressing user pain points in real time, tailoring messaging and design to engage the target audience, and reducing bounce rates.

SEO 52

SEO Effectiveness Paid Search Agency Companies 52

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024. Learn more in section 6!

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Liveintent

MAY 19, 2023

Google has announced that it will continue with its plan to deprecate third-party cookies for the second half of 2024. Our solution, designed to thrive in a post-third party cookie deprecated world, is an addressability framework powered by email, the original channel built on consent, that respects a user’s preferences.

Google 62

Google Work Management Marketing Management Business 62

Optinmonster

APRIL 4, 2024

Integrations : Consider how well the platform integrates with any lead-generation tools , CRM (customer relationship management) software, and eCommerce platforms you may use. It comes with an easy-to-use drag-and-drop email builder and several email templates to help you design beautiful emails.

Enterprise Management 63

Enterprise Management Email Marketing Marketing Automation Services Work Management 63

SalesIntel

NOVEMBER 27, 2023

As a sales rep navigating the dynamic landscape of 2024, mastering these 15 strategies will not only boost your productivity but also set you apart from the competition. This could mean designating mornings for prospecting, afternoons for meetings, and evenings for administrative tasks.

Allocation 52

Allocation Work Management Marketing & Strategy Sales Qualified Leads 52

Top Rank Marketing

JANUARY 5, 2024

[Survey] 90 percent of B2B marketers have said that their roles have become increasingly complex, while 62 percent of marketing leaders have indicated a change from sales-owned to marketing-owned customer relationships — two of numerous findings of interest to B2B marketers contained in newly-published survey data.

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

Top Rank Marketing

DECEMBER 15, 2023

Social Media Today Brandwatch 2024 Digital Marketing Trends [Report] Social media management and research firm Brandwatch has published its 2024 collection of digital marketing trends, with top areas of focus expected for the coming year including AI, authenticity, personalization, and social listening, among others, Brandwatch recently announced.

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

DAGMAR Marketing

NOVEMBER 30, 2023

By 2024, we will officially have to say goodbye to them. As the market leader in online search, Google plans to join other web browsers in 2024, by eliminating third-party cookies, so it can stand with the other web browsers and cultivate a more transparent relationship with its users. Consider zero-party data.

Planning 98

Planning Privacy Paid Search Agency Transparency 98

SocialPilot

DECEMBER 6, 2023

If you’re a designer for instance, you want to make sure that when someone Googles your name or looks you up on Linkedin what they find is your updated portfolio and previous work rather than photos from when you were 16. I then saw people posting about how he had done a great job reaching out to them, connecting and building a relationship.

Personalization 89

Personalization Brand Identity Branding Tips 89

Trade Press Services Newsletter

FEBRUARY 1, 2024

Not only will they be honored to hear their input resulted in positive results, but it will also further solidify the relationship and lead to more opportunities in the future. Identify new skills like video editing, paid advertising, search engine optimization or graphic design that could enhance your marketing campaigns.

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Valasys

DECEMBER 18, 2023

As we step into 2024, it’s imperative for businesses to stay abreast of technological advancements to remain competitive and efficient. From leveraging cutting-edge cloud computing to harnessing the power of AI and virtual meeting platforms, these tactics are designed to streamline operations, boost productivity, and foster innovation.

Organization 40

Organization Work Management Customer Satisfaction Barriers 40

SpotMe Blog

OCTOBER 7, 2023

Enhanced Engagement A well-designed medical conference app boosts HCP engagement. With 1:1 meetings more effective that field visits, this is a great way for reps to build relationships with HCPs. Lead capture to make building relationships with HCPs easy and fast.

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

SocialPilot

FEBRUARY 29, 2024

Monthly After building some experience and establishing a relationship with your clients, you can move to the monthly retainer pricing model. This list generally includes task management software, CRM tool , SEO tool, email marketing software, designing tool, social media automation software , etc. appeared first on SocialPilot.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Social Media 52

Blue Flame Thinking

FEBRUARY 21, 2024

A: In the early stages of a project, it’s important for web developers to be involved, spanning from estimation and discovery to requirements, UX, site structure, wireframing, and design. Accelerate your 2024 marketing plans Looking for help with web development in 2024? BFT can help.

Process 52

Process Marketing Management Trigger Marketing Planning 52

ANNUITAS

FEBRUARY 13, 2024

New Drivers for Content Gates Two recent trends are re-igniting the value of content gating: Google’s sunset of third-party cookies: With Google fully phasing out third party cookie usage in Chrome by the second half of the year , 2024 will be the year where third party cookies finally disappear in go-to-market programs.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Multi-Channel Differentiation 130

Binary Demand

FEBRUARY 23, 2024

Establishes brand identity 100x faster customer segmentation Enhances customer relationship Accuracy in personalized marketing campaigns. As 2024 approaches, businesses encounter new challenges and opportunities, demanding a fresh perspective on B2B demand generation strategies. A profound comprehension of your market is imperative.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Salesforce Marketing Cloud

JANUARY 8, 2024

Generative page designers let users of all skill levels create and design web pages in seconds with simple, conversational building tools. They bring together data from multiple sources — think your customer relationship management ( CRM ) and order management system s — to provide a holistic view of all your business activities.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

DAGMAR Marketing

APRIL 24, 2024

It’s one thing to predict your audience’s emotions, but it’s another to truly know and study them so you can build meaningful relationships that nurture conversions and loyalty in exchange. AI Can Be Overworked, Too Everyone has a bad day, and back in February of 2024, AI had its moment. However, it is not a multitasker.

Marketing AI 52

Marketing AI SME Work Management Marketing Management 52

Madison Logic

FEBRUARY 7, 2024

The same mindset can be applied to your 2024 marketing strategy. It’s about building positive brand recognition and strong relationships throughout the entire customer lifecycle. According to Forrester, buyers aged 25-44 will make up three-fourths of business buying teams in 2024.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Sprout Social

MARCH 25, 2024

Take it a step further and engage with users who interact with your hashtags to strengthen your brand’s relationship with its audience. For example, Canva launched a branded hashtag challenge to encourage creators to use the software and share their designs: Best Instagram Reel hashtags for 2024 Looking for inspiration?

Brand Identity 90

Brand Identity Branding Eye-Tracking Viral Marketing 90

Martech

MAY 3, 2023

A two-day design sprint hosted by the Jacobs Institute for Design Innovation at UC Berkeley, in partnership with headless CMS Storyblok, produced some audacious and potentially game-changing concepts about how “the future of web” might develop. No, none of this needs to be in your marketing budget for 2024.

CMS Development 119

CMS Development Marketing Budget Creation Content Marketing Budget 119

Choozle

FEBRUARY 7, 2024

” This transformation is reshaping how businesses operate and redefining the relationships between consumers and brands. This can involve collaborations with renowned designers, limited-edition releases, or premium subscription services.

Marketing Analytics Tools 85

Marketing Analytics Tools Lead Ranking Buy Marketing Strategy 85

SalesIntel

JANUARY 10, 2024

But mediocre data can deplete your marketing budget – or, worse, your client relationship. This article explains top 12 questions you should ask yourself and any potential provider, as well as, the answers you should expect when choosing the right B2B sales data partner in 2024. Let’s get started.

Ideal Customer Profiles 40

Ideal Customer Profiles B2B Sales Advertising Agencies Marketing Budget 40