Sprout Social

JANUARY 24, 2024

It’s a top spot for generating leads and getting your brand seen. This makes it easier for users to find and engage with topics they’re interested in. You can add hashtags to posts, comments, articles, profiles and even pages on the platform. How to add hashtags to your LinkedIn articles Publishing articles on LinkedIn?

Linkedin 115

Linkedin Trends Eye-Tracking Marketing Agencies 1 115

The Lead Agency

APRIL 14, 2024

Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. What’s different about 2024? And that’s not going anywhere in 2024. So, what’s different about 2024? How exactly?

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

ClearVoice

SEPTEMBER 22, 2023

While a boon to software users, the fast-paced technological advancement has caused immense pressure for pioneering tech and software companies to be more aggressive in realigning their marketing initiatives in 2024. This trend shows no signs of stopping, especially with the massive traction AI is getting.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

Meerkat Marketing

DECEMBER 31, 2023

Provide your audiences with a longer-form caption that summarizes the article with key insights and drives viewers to your blog for more details. Carousel post formats emerged as a successful content format on LinkedIn in 2023, and we predict this trend will continue in 2024. Use engaging and unique visuals and captions.

Linkedin 68

Linkedin Thought Leadership Work Management Marketing Management 68

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Staying ahead of the curve is imperative for long-term success in B2B.

B2B Marketing 104

B2B Marketing Trends B2B Planning 104

FunnelEnvy

FEBRUARY 19, 2024

High-converting landing pages are strategic assets that transform curious visitors into engaged users and paying customers. Technology and consumer trends are changing, so we’ve adapted our best practices for SaaS landing pages in 2024 to reflect changing buyer expectations and new AI tools. Reach out if you have questions.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Optinmonster

JANUARY 14, 2024

In this article, we’ll dive deep into the most recent and compelling content marketing statistics, drawing insights from the comprehensive “The State of Content Marketing Global Report” by Semrush , HubSpot Marketing Trends Report , and Wyzowl. In 2024, 50% of marketers plan to boost their investment in content marketing.

Statistics 52

Statistics Content Marketing Marketing Budget Creation Planning 52

Meerkat Marketing

DECEMBER 31, 2023

Provide your audiences with a longer-form caption that summarizes the article with key insights and drives viewers to your blog for more details. Carousel post formats emerged as a successful content format on LinkedIn in 2023, and we predict this trend will continue in 2024. Use engaging and unique visuals and captions.

Linkedin 52

Linkedin Thought Leadership Work Management Marketing Management 52

Salesforce Marketing Cloud

DECEMBER 6, 2023

Discover the next generation of Einstein Bring conversational AI to any workflow, user, department, and industry. Treat AI as a new class of user Today, Trailblazers apply their Salesforce User Experience (UX) Designer certification to thoughtfully crafting these customer journeys for human users.

Design 72

Design Trends Guidelines Class 72

SocialPilot

JANUARY 15, 2024

For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. According to Statista, the amount spent on video marketing will reach $92.253 billion in 2024. In 2024, video content will make up for 82% of the internet traffic. Here we go!

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Sprout Social

FEBRUARY 29, 2024

This article will explore the diverse roles AI plays in enhancing business functions like marketing, operations, product development, human resources, customer support and security. And semantic search helps provide a contextual understanding of a query input by a user.

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

SocialPilot

JANUARY 14, 2024

of LinkedIn users are males, while 42.8% The number of LinkedIn users is projected to reach over 1 billion by 2025. of the LinkedIn user base is aged between 25-34. Over 75% of LinkedIn users are based outside the United States. of LinkedIn users from the United States of America are males, while 47.9% are females.

Statistics 76

Statistics Linkedin User-Generated Content CTR 76

Sprout Social

JANUARY 24, 2024

In this article, we explain which influencer marketing metrics you should focus on to prove a return on investment and show an impact on your overall social and business goals. Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives. unique users in the UK. jxrdanhames m.A.A.d

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Tiecas

NOVEMBER 10, 2023

As we approach 2024, I cannot overstate the importance of Search Engine Optimization (SEO) strategies for manufacturers and industrial companies. Continuous UX optimization involves addressing user pain points in real time, tailoring messaging and design to engage the target audience, and reducing bounce rates.

SEO 52

SEO Effectiveness Paid Search Agency Companies 52

SalesIntel

APRIL 17, 2024

This article presents established best practices for implementing B2B email marketing automation effectively. Improved lead generation and nurturing: B2B email marketing automation helps you collect and nurture leads through personalized emails. What is B2B Email Marketing Automation? Why is B2B Email Marketing Automation Important?

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Marketing Insider Group

JANUARY 29, 2024

Keyword Research and Idea Generation As marketers, we know the power of the right keywords. “ChatGPT, help me out with 10 fresh keyword ideas and content angles for digital marketing trends in 2024.” “ChatGPT, help me out with 10 fresh keyword ideas and content angles for digital marketing trends in 2024.”

Copywriting 222

Copywriting Optimization Marketing AI FAQ 222

Huptech Web

DECEMBER 14, 2023

Mobile Marketing 61% of website visitors won’t return to a website that isn’t mobile friendly Mobile advertising spending will reach nearly $413 billion by 2024 (Statista) 31% of retail spending was made on mobile devices in the U.S. Of those people, 58% of consumers check their email first thing in the morning (OptinMonster) 84.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

SalesIntel

JANUARY 15, 2024

But, to choose the best from the rest, you need to understand the ins and outs of B2B data going into 2024 and beyond. This article covers all that you need to know about B2B data. Whether you are just exploring B2B data or thinking about buying it, this article will help. What is B2B Data? What Are the Types of Data?

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

SalesIntel

APRIL 19, 2024

This ensures users can access accurate and up-to-date information for more effective outreach. ZoomInfo caters to sales and marketing needs by offering solutions for lead generation, account-based marketing, and competitive intelligence. Key features: You get access to over 130 million verified contacts across 50+ million companies.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Optinmonster

APRIL 4, 2024

In this article, I’ll share 6 of the best Mailchimp alternatives and explore the top features, pros/cons, and pricing plans for each one. Integrations : Consider how well the platform integrates with any lead-generation tools , CRM (customer relationship management) software, and eCommerce platforms you may use.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

Stevens & Tate

NOVEMBER 30, 2023

Social media users criticized the move, with some accusing it of “woke indoctrination.” Find these articles interesting? This article will explore key website updates that senior living communities should consider. The Brand Loyalty Of Generation X Consumers like certain brands. Continue to read here.

Trends 91

Trends Funnel Advertising Digital Marketing Funnels Loyalty 91

Optinmonster

JANUARY 22, 2024

In this article, we take a deep dive into WooCommerce optimization to help you on your way to ranking #1. But, what if you have a ton of important pages and don’t want to force users to dig to find what they want? It has a smart meta tag generator for dynamic values in SEO titles and meta descriptions.

Lead Scoring 67

Lead Scoring Lead Ranking SEO eCommerce 67

Stevens & Tate

JANUARY 23, 2024

Trending Website Colors for 2024: A Palette for Digital Success As we step into 2024, one of the most important aspects of web design is knowing the use of colors. This plays a crucial role in shaping user experiences and establishing brand uniqueness’. This vibrant palette injects energy into the digital world.

Marketing Websites 92

Marketing Websites Trends User-Generated Content Trust Marketing 92

Salesforce Marketing Cloud

JANUARY 8, 2024

But now, generative and predictive AI trained on large language models (LLM) offer even more opportunities to increase efficiency and scale personalization. AI can help with SEO by automatically generating meta titles and meta descriptions for every product. Do you need to optimize product detail pages ? Those days are over.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

The Point

DECEMBER 5, 2023

Yahoo has yet to define their rules in detail, but Google’s are published here and summarized as follows: The new Google rules affect companies sending 5,000+ emails per day to any Google users, including Gmail accounts but also (crucially) Google Workspace domains. Yahoo’s rules are expected to be similar.

Deliverability 162

Deliverability Rules Purchase Marketing Automation Services 162

Martech

APRIL 18, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. UA reported what users did; GA4 generates predictive insights. But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.”

Merchandising 106

Merchandising Marketing Analytics Tools Conversion Lead Ranking 106

Optinmonster

JANUARY 22, 2024

In this article, we take a deep dive into WooCommerce optimization to help you on your way to ranking #1. But, what if you have a ton of important pages and don’t want to force users to dig to find what they want? It has a smart meta tag generator for dynamic values in SEO titles and meta descriptions.

Lead Scoring 52

Lead Scoring Lead Ranking SEO eCommerce 52

SocialPilot

JANUARY 11, 2024

But with over 300 million monthly active users, it is also true that traffic on the platform can keep your content out of the spotlight from your audience. You will be able to access these engagement metrics for all types of LinkedIn content, including text posts, images, carousels, videos, polls, articles, etc.

Linkedin 52

Linkedin Best Practices Click Rate Case Studies 52

Top Rank Marketing

NOVEMBER 1, 2023

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? The latest generation of collaborative content features on the platform come as LinkedIn has benefited from a decrease in users at X, many looking for a new digital gathering spot.

Paid Content 123

Paid Content Features B2B Marketing B2B 123

Launch Marketing

NOVEMBER 15, 2023

As we strive towards 2024, the dynamics of B2B social media marketing strategy have witnessed profound changes, reshaping strategies and redefining norms. With new features such as newsletters, articles and lead gen forms LinkedIn has stepped up as a top lead generation platform for B2B businesses.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Martech

MARCH 28, 2024

Fortunately for marketers and business users in other areas of the business, software vendors are moving fast to incorporate AI into their existing applications. Where available, we’ve linked vendor mentions in this article to video examples of the AI capabilities built into their tools.

Marketing AI 123

Marketing AI Work Management Marketing Management Examples 123

DAGMAR Marketing

DECEMBER 28, 2023

This resulted in many organizations asking themselves this honest question, “ Will AI-generated content impact my business ?” AI image generators gave birth to the AI art boom. For many companies, it already has. According to a survey conducted by ResumeBuilder: 25% of businesses using ChatGPT have already saved over $75k.

Marketing Analytics Tools 98

Marketing Analytics Tools Trends Marketing Management Planning 98

Marketing Insider Group

JUNE 7, 2021

By 2024 , we can expect that number to exceed $600 billion. And the results are much more exciting, generating almost three times the number of leads. That comes to 100 amazing article titles to intrigue your audience and get them to click. Good content marketing has the power to increase engagement with your target audience.

Content Marketing 340

Content Marketing Planning Marketing Budget Creation Allocation 340

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” Fast-forward to 2024. Generative AI Generative AI is still in its infancy, but it helps you see what it can do for companies and where it’s going. The answer is, sadly, not much.

Enterprise Management 122

Enterprise Management Marketing Automation Services Work Management Marketing Management 122

DealSignal

FEBRUARY 22, 2024

This article aims to dissect the implications of these changes on your professional endeavors. Conclusion Learn More about Marketing and Sales Trends for 2024: Overview of Google and Yahoo Spam Ban Staying informed about the latest rules and regulations is vital for anyone utilizing email as a tool for outreach and marketing.

Outreach 52

Outreach Ideal Customer Profiles Google CAN-SPAM 52

Top Rank Marketing

NOVEMBER 24, 2023

MediaPost Follower Count Fully Live In Google Search Result Snippets Search giant Google has rolled out new social media site follower count displays for searchers seeking information about people, a change that could better help B2B marketers find subject matter experts who have sizable social media followings, Google recently announced.

B2B Marketing 91

B2B Marketing Budget Programs Spending B2B 91

DAGMAR Marketing

APRIL 24, 2024

AI Can Be Overworked, Too Everyone has a bad day, and back in February of 2024, AI had its moment. In response to many user prompts, the platform spewed out a series of incoherent, gibberish answers in English and Spanglish. At the height of our artificial intelligence takeover, the world witnessed ChatGPT experiencing a meltdown.

Marketing AI 52

Marketing AI SME Work Management Marketing Management 52