Stevens & Tate

FEBRUARY 29, 2024

Welcome to our February 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the start of the 2024 year. Click here to learn about 2024’s website colors to enhance your website!

Trends 90

Trends Marketing & Strategy Conference Lead Ranking 90

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Business Continuity for 2024. To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards. Congratulations to all our Business Continuity influencers who participated!

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Martech

MARCH 7, 2024

The major themes of B2BMX 2024 Artificial intelligence was everywhere AI was everywhere — the vendors in the exhibit areas, the presentations and in conversation. Ironically, Scott Brinker’s Chiefmartec newsletter came out during the event and announced that SaaS martech stacks shrunk 8% from 2023 to 2024. Here are my takeaways.

Marketing AI 104

Marketing AI Work Management Marketing Management Vendors 104

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Legal & IP for 2024. To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards. Congratulations to all our Legal & IP influencers who participated! 4 Patrick J.

B2B Thought Leadership 105

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 105

Martech

MARCH 7, 2024

Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. Read the full Salesforce Spring 2024 release notes here. Opinions expressed in this article are those of the guest author and not necessarily MarTech. Let’s dig into it. Get MarTech!

Features 112

Features API Customer Satisfaction User-Generated Content 112

Convince & Convert

DECEMBER 15, 2023

In this article, we’ve compiled the top five crucial insights for marketers crafting their digital strategies for 2024. In 2024, it’s time to truly know your audience by tapping into data. The post 5 Marketing Rules to Follow in 2024 From Top-Tier Brands appeared first on Convince & Convert.

Rules 151

Rules Planning Brand Identity Branding 151

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. Read more here. Read more here. Patrick’s Day and college basketball. Read more here.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Thinkers360

APRIL 14, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Health & Safety for 2024. To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards. Congratulations to all our Health & Safety influencers who participated!

B2B Thought Leadership 79

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 79

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards. Congratulations to all who participated! Join us today !

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Thinkers360

APRIL 7, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Diversity and Inclusion for 2024. To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards. Join us today ! Westover, PhD Score: 37.16

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Sprout Social

JANUARY 23, 2024

topicals 2024 ✨ A new season of Topicals! View this post on Instagram A post shared by TOPICALS (@topicals) According to Sprout Social Listening data from December 5th, 2023, to January 5th, 2024, consumer sentiment of Topicals was 91% positive, gradually increasing toward the end of December when the brand trip to Ghana started.

Brand Identity 111

Brand Identity Branding Communities Viral Marketing 111

Top Rank Marketing

JANUARY 24, 2024

Our guide to building an SEO strategy in 2024 will help you tie modern best practices into the enduring fundamentals of the craft. Learn more on our blog: How to Measure the Value of SEO How should SEO trends affect my strategy in 2024? The post Building an SEO Strategy in 2024 appeared first on B2B Marketing Blog - TopRank®.

Marketing AI 104

Marketing AI SEO Ad Building Marketing & Strategy 104

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. Is 2024 about doing more of the same? 2024 is the year to consider a different route — not just fine-tuning efficiency but aiming for a significant leap in effectiveness. Get MarTech!

Efficiency 134

Efficiency Ideal Customer Profiles B2B Marketing Planning 134

Thinkers360

MARCH 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Security for 2024. To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards. For more information, please see our article “ Understanding the Thinkers360 Leaderboards ”.

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Bannersnack

FEBRUARY 29, 2024

In this article, you’ll discover a variety of creative Instagram feed ideas that will make your profile stand out and attract more followers. 11 minutes read Last update: 29.02.2024 Instagram is the place where 70% of shoppers come to discover new products.

Creativity 98

Creativity Ideal Customer Profiles Profiling Personalization 98

Animalz blog

MARCH 11, 2024

Google’s massive March 2024 search update takes aim at AI-generated “copycat content.” ” Our 2018 article “ Copycat Content: SEO Tools Got Us Here, Humans Will Get Us Out ” argued that the antidote to lookalike content is injecting data, insights, and angles only your brand can provide.

Generation 100

Generation CAN-SPAM Domain Content 100

Thinkers360

FEBRUARY 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Supply Chain for 2024. For more information, please see our article “ Understanding the Thinkers360 Leaderboards ”. Congratulations to all our Supply Chain influencers who participated! Join us today ! 8 DV Abhang,C.P.M.,CPSM

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Martech

DECEMBER 13, 2023

” In 2024, we should expect to see this trend continue but also to become more sophisticated. During 2024, expect to see those with solid data and firm marketing foundations surge forward with mature, well-integrated AI for more than just parlor tricks. The post Key SEO trends for 2024 appeared first on MarTech.

CMS Development 114

CMS Development SEO Trends API 114

Sprout Social

JANUARY 24, 2024

You can add hashtags to posts, comments, articles, profiles and even pages on the platform. How to add hashtags to your LinkedIn articles Publishing articles on LinkedIn? You can hashtag some keywords within the body of your articles or add them all at the end so they don’t interrupt the flow of your content.

Linkedin 115

Linkedin Trends Eye-Tracking Marketing Agencies 1 115

Martech

FEBRUARY 5, 2024

Let’s kick off 2024 with a look at Adobe Marketo’s January updates, which cover all areas of the Marketo platform, from bulk lead imports to a jQuery update for Marketo Engage forms. 9, 2024, Marketo initiated the transition to a newer version of jQuery , from 1.x More information can be found in this Marketo Nation Article.

Webinar Metrics 108

Webinar Metrics Demand Marketo API 108

Champion Communications

FEBRUARY 15, 2024

Our clients continue to share their insights and innovations, driving conversations that matter in 2024. For more information detailing how Champion can assist you in securing earned media coverage, please email: letstalk@championcomms.com The post A Bright Start to 2024: January in Review first appeared on Champion Communications.

Advertising Agencies 62

Advertising Agencies Customer Surveys Impressions Cost 62

Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing & Strategy 129

Stevens & Tate

MARCH 21, 2024

As we delve into the trends of 2024, it becomes increasingly clear that modern logo designs are pivotal in crafting a memorable brand image. The post The Modern Logo Design Trends of 2024 appeared first on Stevens & Tate Marketing. A well-crafted logo isn’t just a passing marketing trend.

Design 91

Design Trends Loyalty Impressions 91

BOP Design

NOVEMBER 14, 2023

Let’s have a look at the trends shaping the future of B2B web design in 2024. In 2024, getting conversions from your website will be more important than ever. Motion & animation We listed this as a trend in B2B website design for 2023 , but it’s not going anywhere in 2024. Looking to revamp your website in 2024?

Design 94

Design Trends Marketing Websites B2B 94

Meerkat Marketing

DECEMBER 31, 2023

Provide your audiences with a longer-form caption that summarizes the article with key insights and drives viewers to your blog for more details. Carousel post formats emerged as a successful content format on LinkedIn in 2023, and we predict this trend will continue in 2024.

Linkedin 68

Linkedin Thought Leadership Work Management Marketing Management 68

Square 2 Marketing

OCTOBER 31, 2023

To learn what inbound marketing looks like in 2024, check out the rest of the article. Today, inbound marketing applies similar principles of being there when people are looking for you, but the techniques used to attract new prospects are definitely different.

Inbound Marketing 85

Inbound Marketing Paid Search Agency Hubspot Marketing Prospects 85

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Staying ahead of the curve is imperative for long-term success in B2B.

B2B Marketing 110

B2B Marketing Trends B2B Planning 110

SmartBrief - Marketing

FEBRUARY 8, 2024

But what can we expect to see happening in DOOH in 2024 and beyond? Top predictions for DOOH in 2024 As 2024 progresses, DOOH advertising is on the verge of transformative changes, driven by technological advancements and evolving market dynamics. Here are my thoughts. Opinions expressed by SmartBrief contributors are their own.

Marketing AI 72

Marketing AI Allocation Mobile Advertising Paid Search Agency 72

The Lead Agency

APRIL 14, 2024

Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. What’s different about 2024? And that’s not going anywhere in 2024. So, what’s different about 2024? Personally, I love AI.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

ClearVoice

SEPTEMBER 22, 2023

While a boon to software users, the fast-paced technological advancement has caused immense pressure for pioneering tech and software companies to be more aggressive in realigning their marketing initiatives in 2024. You can also get inspiration from these 100 blog content ideas for your 2024 calendar.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

Bannersnack

DECEMBER 8, 2023

In this article, we’ll focus on one of the platform’s most overlooked features — the LinkedIn background photo, also known as the cover photo or the LinkedIn banner. We’ll go through […] The post LinkedIn Background Photo Ideas That Will Make Your Profile Stand Out in 2024 appeared first on Creatopy Blog.

Profiling 98

Profiling Linkedin Banners Social Media 98

illumin

JANUARY 12, 2024

Marketers in the USA will spend more than $57 billion on digital display advertising in 2024 alone, with over half of this spent on social media – on track with the spending from recent years. In fact, social media strategy ideally falls within a broader programmatic strategy, taking advantage of better targeting. In 2019 , 56.3%

Paid Search Agency 105

Paid Search Agency Ads Marketing & Strategy Funnel Advertising 105

Square 2 Marketing

FEBRUARY 20, 2024

Last week, we published a blog article with five of the top 10 sales metrics you must be tracking in 2024. If you missed the first part of this article, here’s a link to part 1. This week, we’ll continue the conversation with the remaining five metrics that make hitting your sales targets much easier.

Sales Qualified Leads 72

Sales Qualified Leads Sales Cycle Conversion Rate Custom Publishing 72

Martech

FEBRUARY 29, 2024

In the last article we looked at who would win and who would lose in the enterprise and vendor community in 2024 with AI on the horizon. Dig deeper: Martech in 2024 Part I Research and advisory firms (the analysts) Some of the martech colleagues I respect the most are analysts working at research and advisory firms. Get MarTech!

Enterprise Management 113

Enterprise Management Consulting Work Management Marketing Management 113

Sprout Social

FEBRUARY 7, 2024

In this article, we’ll provide an overview of the TikTok promotion advertising tool, review the pros and cons and guide you on leveraging it in your TikTok marketing strategy. The post TikTok Promotion: Boost your visibility in 2024 appeared first on Sprout Social. What is TikTok promotion?

Paid Content 119

Paid Content Promotion Budget Programs Copyright 119

ClearVoice

SEPTEMBER 22, 2023

4 Leading Legal Content Ideas for 2024 Consider incorporating these legal content ideas into your 2024 content strategy to step up your marketing game. You can also repurpose your podcasts into blog posts and articles, like these 100 blog content ideas for your 2024 calendar.

Rules 91

Rules Storytelling Content Distribution 91

Thinkers360

FEBRUARY 23, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Design Thinking for 2024. To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards. Congratulations to all our Design Thinking influencers who participated!

B2B Thought Leadership 63

B2B Thought Leadership Design Thought Leadership Lead Scoring 63