Optinmonster

MARCH 7, 2024

In this article, I’ll show you some of the best eCommerce personalization software on the market. This level of service in an online store can greatly improve customer engagement, retention , and conversion rates. The following are the eCommerce personalization software available in 2024: 1. In a hurry? No worries!

Enterprise Management 61

Enterprise Management Marketing Automation Services eCommerce Marketing Management 61

Only B2B

FEBRUARY 1, 2024

This article explains the intent data and why it is crucial to include it to hit your sales goal in 2024. Let’s get on: 10 Key Game-Changing Benefits of Intent Data for Effective Marketing Strategies in 2024! Enter the world of B2B intent data, a tool that will revolutionize the way you generate leads in 2024.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

SocialPilot

JANUARY 15, 2024

For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. According to Statista, the amount spent on video marketing will reach $92.253 billion in 2024. In 2024, video content will make up for 82% of the internet traffic. Here we go!

Statistics 82

Statistics Video Marketing Work Management Paid Search Agency 82

Huptech Web

DECEMBER 14, 2023

organic click-through rate (First Page Sage, 2023) The SEO industry is forecasted to be worth almost $218 billion by 2030 (Forbes) Fast loading pages rank significantly higher than pages that load slowly (Backlinko) The first organic result on mobile searches gets 27.7% of the clicks, versus 19.3% of the clicks, versus 19.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

SalesIntel

APRIL 17, 2024

This article presents established best practices for implementing B2B email marketing automation effectively. For example, if a customer buys something after clicking on an email, they should get a different email than someone who didn’t click. What is B2B Email Marketing Automation?

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

SocialPilot

JANUARY 14, 2024

It mellows down the formal tone of the email and heightens the response rate by connecting with your followers. 91% of executives rate LinkedIn as their first choice for professionally relevant content. Only 1 million users have published an article on LinkedIn. A LinkedIn post with an image gets 2x the engagement rate.

Statistics 75

Statistics Linkedin User-Generated Content CTR 75

Marketing Insider Group

MARCH 11, 2024

In this article, we’re sharing everything you need to know to not only meet, but surpass your video content goals. Quick Takeaways In 2024, the significant increase in spending on video ad campaigns underscores the critical role of video in marketing strategies. Conversion Rate: This is where the rubber meets the road.

Fulfillment 226

Fulfillment Video Marketing Content CTR 226

Optinmonster

APRIL 4, 2024

In this article, I’ll share 6 of the best Mailchimp alternatives and explore the top features, pros/cons, and pricing plans for each one. Deliverability Rates : High email deliverability rates are crucial for the success of your email campaigns. Click here to get started with Constant Contact.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

The Point

DECEMBER 5, 2023

Starting in February 2024, senders exceeding the 5,000 email daily threshold must: * Authenticate their emails using security protocols such as DKIM, SPF, and DMARC * Allow unsubscribes by clicking just one link, and honor those unsubscribes within two days * Maintain a spam complaint rate lower than 0.3%

Deliverability 162

Deliverability Rules Purchase Marketing Automation Services 162

SalesIntel

JANUARY 15, 2024

But, to choose the best from the rest, you need to understand the ins and outs of B2B data going into 2024 and beyond. This article covers all that you need to know about B2B data. Whether you are just exploring B2B data or thinking about buying it, this article will help. What is B2B Data?

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

SalesIntel

APRIL 17, 2024

This article presents established best practices for implementing B2B email marketing automation effectively. For example, if a customer buys something after clicking on an email, they should get a different email than someone who didn’t click. What is B2B Email Marketing Automation?

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

Optinmonster

JANUARY 22, 2024

In this article, we take a deep dive into WooCommerce optimization to help you on your way to ranking #1. Make Site Navigation Simple Clean and straightforward site navigation can impact bounce rates and time spent on site. Write Meta Descriptions Meta descriptions can go a long way in improving clickthrough rates (CTRs).

Lead Scoring 68

Lead Scoring Lead Ranking SEO eCommerce 68

Trade Press Services

MAY 20, 2024

Bounce rate is the percentage of visitors who enter the site and then leave without visiting other pages. Conversion rate refers to the percentage of visitors who take a desired action on the site. Conversion rate is a vital metric for understanding the effectiveness of call-to-action (CTA) messages.

Business 87

Business Click Rate Conversion Rate Budget Programs 87

SocialPilot

JANUARY 11, 2024

Statistics say 91% of executives rate LinkedIn as their first choice for professionally relevant content. The study analyzed the performance of these LinkedIn posts, specifically observing how their engagement rates varied depending on the exact hours and days of the week they were shared.

Linkedin 52

Linkedin Best Practices Click Rate Case Studies 52

Litmus

NOVEMBER 27, 2023

Big changes are coming to the email industry: starting in February 2024, Google and Yahoo will require mass senders to abide by a series of new rules. Allow people to unsubscribe by clicking just one link, and honor unsubscribes within two days. One-click unsubscribes allow users to opt out of an email list easily.

Deliverability 95

Deliverability Rules CAN-SPAM Phishing 95

Optinmonster

JANUARY 22, 2024

In this article, we take a deep dive into WooCommerce optimization to help you on your way to ranking #1. Make Site Navigation Simple Clean and straightforward site navigation can impact bounce rates and time spent on site. Write Meta Descriptions Meta descriptions can go a long way in improving clickthrough rates (CTRs).

Lead Scoring 52

Lead Scoring Lead Ranking SEO eCommerce 52

Martech

APRIL 18, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. When he clicked the arrow for more information, he learned: “ Key events in Google Analytics measure the interactions most important to your business. UA measured bounce rate; GA4 measures engagement rate.

Merchandising 105

Merchandising Marketing Analytics Tools Conversion Lead Ranking 105

Martech

DECEMBER 19, 2023

When this policy change was announced in 2023, it set off a round of hand-wringing among email marketers who worried their bounce rates would skyrocket and their lists would shrink. Don’t chop off anyone who hasn’t opened or clicked on an email in the last two years , regardless of domain, to avoid bounces and keep list statistics healthy.

Marketing & Strategy 109

Marketing & Strategy Opt-out CAN-SPAM Work Management 109

SpotMe Blog

OCTOBER 7, 2023

According to SpotMe research, a medical conference app is consistently rated by participants as one of the top three features of an event. It gives them a convenient way to access schedules, build personal agendas , take notes, rate sessions, and connect with other participants. Why Do You Need A Medical Conference App?

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Top Rank Marketing

NOVEMBER 24, 2023

The Drum ON THE LIGHTER SIDE: A lighthearted look at “Intent Signals” by Marketoonist Tom Fishburne — Marketoonist Ethernet is Still Going Strong After 50 Years — IEEE Spectrum TOPRANK MARKETING & CLIENTS IN THE NEWS: Lee Odden / NetLine / TopRank Marketing — 3 Key Takeaways From Content Marketing World 2023 — Convince and Convert Lane R.

B2B Marketing 108

B2B Marketing Budget Programs Spending B2B 108

SocialPilot

FEBRUARY 6, 2024

A complete list of Influencer marketing statistics, from engagement rates to industry benchmarks to growth trends; this blog has almost everything that you would need to make an informed decision. TikTok’s engagement rate for nano influencers is 18% The emergence of TikTok in influencer marketing was a game-changer.

Statistics 96

Statistics Advertising Agencies Paid Search Agency Allocation 96

Madison Logic

FEBRUARY 7, 2024

The same mindset can be applied to your 2024 marketing strategy. Once the AI generates copy for an article, for example, you can refine the content using data to dig deeper into buyer pain points and change the tone to ensure it matches with other assets and brand messaging. Request a demo to learn how we can help.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Vision6

JANUARY 15, 2024

As of February 2024, Gmail and Yahoo! Implement one-click list-unsubscribe header, and honour unsubscribes within two days. Maintain a spam complaint rate under 0.3% (no more than three spam reports for every 1,000 messages). However, as an industry best practice we recommend keeping your spam complaint rates under 0.1%.

CAN-SPAM 59

CAN-SPAM Domain Deliverability Click Rate 59

Martech

DECEMBER 7, 2023

Over the next three articles, we’ll explore: The important role data plays across the customer journey. This article will look at the first part of the customer journey: acquiring and educating new customers. Email marketing metrics (open rates, click-through rates, conversion rates, etc.)

Paid Content 74

Paid Content Acquisitions Cost per Acquisition Marketing AI 74

Martech

FEBRUARY 6, 2024

This article provides a framework for making this transition successfully. Click here for survey The race to B2B profitability There are three legs in this race: 1. The first is that there are different baseline growth rates for different industries. The second is that early-stage companies may show hockey-stick growth rates.

COA 103

COA B2B Sales B2B Startups 103

Martech

OCTOBER 20, 2023

This article tackles the growing power of predictive analytics, especially in the context of Google Analytics 4 (GA4). The digital analytics landscape was historically dominated by simple metrics — visits, page views and, if we were feeling adventurous, bounce rate. However, marketing analytics has evolved. The simple answer is “no.”

Analytics 121

Analytics Marketing Analytics Tools Forecasting Budget Programs 121

Optinmonster

JANUARY 29, 2024

We’re going to look at 15 important metrics later in this article. Sometimes, there’s a clear link between content and revenue, like when people read a piece of content and then click on your call to action to buy something. First, though, let’s take a look at the content marketing ROI formula.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Optinmonster

MAY 15, 2024

Looking for ways to boost your website conversion rate ? In this article, I’m going to share what makes Yes/No optins so effective and give you 6 creative ways to use them on your own site. 2-step or yes and no optins don’t ask you for your email address until you begin the process by clicking one of the buttons.

Conversion 65

Conversion Opt-out Marketing Automation Services Opt-in 65

Litmus

MARCH 6, 2024

No bait and switch: What got your subscriber to open and click should lead to exactly that. For more on how to get opens, clicks, and conversions, check out these subject line tips from email experts. This could be in the form of a testimonial, review, or star rating.

Design 100

Design Conversion Urgency Marketing Cross-Selling 100

ClearVoice

OCTOBER 27, 2023

In-person events have proven to be highly successful, to the extent that according to Bizzabo’s report , 86 percent of organizers intend to either maintain or increase the number of in-person events in 2024 compared to 2023. billion in 2024. billion and rise further to $15.7

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

RebelMouse

JANUARY 23, 2024

In 2024, the online community desperately needs guidance as it attempts to keep up with Google's algorithm changes and SEO guidelines. The Reviews Update (November 2023): The reviews update optimized the monitoring of reviews that appear in articles or individual content comparing products and services that aim to influence a user's decision.

Lead Scoring 52

Lead Scoring Lead Ranking CMS Development SEO 52

Sprout Social

FEBRUARY 26, 2024

They make it easy for users to send private messages with the click of a button, and do their best to fully resolve issues without sending customers to a different channel. According to Sprout Social Listening data from January 13 to February 12, 2024, Chewy has an impressive positive sentiment rate of 77%.

Enterprise Management 63

Enterprise Management Brand Identity Branding Work Management 63

Sprout Social

FEBRUARY 22, 2022

All it takes is one click to kickstart a relationship between a consumer and your brand. Over one-third of consumers expect their use of social to purchase products and services will increase through 2024. In this article, we’ll explore: What social shopping is and why it’s huge for brands. What is social shopping?

Peer-to-peer 103

Peer-to-peer Top of Funnel Paid Social Agency Tips 103

Outgrow

MAY 26, 2021

The number of social media users is expected to grow up to 226 million by 2024. Similarly, Barilliance reports that marketers can increase their email conversion rates by 189% just by using personalized email widgets. billion by 2024. billion by 2024 in the United States. The E-commerce Conversion Rate Optimization Guide.

eCommerce 52

eCommerce Statistics Outgrow Mobile Advertising 52

ClearVoice

OCTOBER 14, 2022

Well-written how-to guides can generate a click-through rate of 20 -30% ( Good Firms ). 31.01% favor lists for high click-through rates ( Good Firms ). Bloggers are writing longer articles but are publishing less often ( Orbit Media Studios ). 34.48% report an average click rate of 1 – 1.9% ( Good Firms ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Tiecas

FEBRUARY 5, 2024

By creating detailed product documentation, specification sheets, and technical articles, we can empower our sales team with the resources they need to communicate our value to potential customers effectively. (40% Source: 2024 Sta te of Marketing to Engineers ).

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Martech

DECEMBER 14, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Click here to take the survey 3. Waiting no more than three days before following up brings the greatest increase in reply rate (around 31%). We’d like to know how it’s been for you. Persistence pays off.

Sales Cycle 81

Sales Cycle Ideal Customer Profiles B2B Sales Top of Funnel 81