Winning the B2B race from sales to profitability
Martech
FEBRUARY 6, 2024
This article provides a framework for making this transition successfully. Click here for survey The race to B2B profitability There are three legs in this race: 1. Therefore, it takes, on average, 18 months to amortize the CoA. But CLV is mostly aspirational unlike CoA, which is measured after it occurs.
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